With the outbreak of the US subprime mortgage crisis and Europe is gradually involved in the vortex of the debt crisis, more and more wealthy people around the world are thinking about a very serious topic, that is, what is the most valuable and investment-oriented industry?

This is indeed a serious topic worth discussing, because in the past two or three years, the wealth of a considerable number of wealthy people around the world has rapidly shrunk in a short period of time.

Not long ago, Forbes released their assessment report, believing that among the more than 1,000 super rich people who ranked on their global rich list in March 2018, 300 lost at least one billion US dollars, and dozens of people lost more than five billion US dollars. Even at the forefront, the top ten symbol assets shrank by a total of 1,500 US dollars. It is conceivable that no investment in this world is guaranteed.

Many people have noticed that in the past year, there have been not many rich people who can rise against the trend in this global rich list. The most eye-catching one is of course Ye Qiu of Ye Zi Technology. Although his personal net asset appraisal is only more than 19 billion, surpassing Li Chaoren in Hong Kong, becoming China's richest man, tenth in the world, and becoming the youngest in the top ten Forbes rich list, everyone knows that his net worth is still seriously underestimated.

The Wall Street Journal once made a judgment that as long as Yezi Technology goes public, Ye Qiu's net worth will surpass Bill Gates and Buffett overnight and become the world's richest man, because in Forbes' other global enterprise rankings, Yezi Technology ranks 53rd in this ranking with non-listed companies, even surpassing Goldman Sachs and China Mobile.

Among the companies in the same industry, Yezi Technology still lags behind super giants such as Microsoft, Samsung Electronics, Intel, HP, IHN, etc., but judging from Yezi Technology's current overall strength and market value, as well as the company's development momentum, it will continue to maintain this stable and rapid development trend in the next few years.

At least, Zeus's mobile phone and tablet series will continue to be stable in the next ten years, not to mention that Yezi Technology is constantly stating that they are constantly exploring their strong intention to develop new products and create a complete set of smart ecosystems. There are even quite a lot of people who believe that in the next few years, this company will reach the top 20, or even the top 10.

By the way, on the Forbes personal rich list, Ye Qiu's wife Huang Chu continued to be the champion of the Mainland China Rich List with a total value of US$9.5 billion, and also tied for the 40th place on the global rich list. Huangtian Group's performance has also been rising steadily in recent years.

After Chen Zhong took over Huang Jinsong's team, he not only streamlined Huangtian Group's business, but also actively developed new businesses. In the past few years, Huangtian Group has not only made rapid progress in real estate, especially commercial real estate, but has gradually moved abroad, and its performance in logistics, hotels, retail, automobile sales and other aspects has also developed very fast.

Among them, the hotel will be a key link for Huangtian Group to make efforts next, so Chen Zhong attaches so much importance to the project of Zhenhua Building in London, because this will be the first overseas stop of Huangtian Group's hotel business, and the first shot must be fired.

It can be said that when all the wealthy people around the world are deeply trapped in the quagmire of the subprime mortgage crisis, Yezi Technology seems extremely eye-catching, but everyone knows that unless they have enough strength to develop innovative products like Zeus mobile phones and Android systems, Yezi Technology has no place for reference for them.

Not long ago, Citibank released a data to the public. They listed a lot of investment areas and wanted to provide reference for investors to know which industry has been affected least by the financial crisis. The result is unexpectedly soccer.

This is indeed something that everyone unexpectedly expects, because the football market is very, very insignificant. According to Citibank's estimates, in Europe, the football market is about 15 billion euros, and even though it has been increasing continuously in the past few years, in fact, the annual increase is about 10%, and there is no sign of a sudden surge.

However, Citibank clearly listed a lot of data in this report to prove why, they listed the football market as the most valuable investment industry, because in the past few years, especially in the two or three years since the subprime mortgage crisis, the football market has been developing and expanding steadily.

"In the UK, there are currently three million people unemployed, which is indeed a disaster for a country with a population of only 60 million. However, we have noticed that in the past few years, as the most influential league in the UK, the Premier League, their operations have been significantly improving rapidly."

"After the acquisition of the Glazer family in the United States, Manchester United's total market value has been set new highs. This is not only from their business operations, but also from their football field. For example, they want to sell Cristiano Ronaldo, the biggest star in the team, to Real Madrid, with an estimated transfer fee of nearly 100 million euros."

"This is simply a crazy number, but Manchester United is not the only one. Let's look at another more representative team, that is Ye Qiu's team, Tottenham Hotspur. According to the New York Times, Ye Zi Technology's market value has increased by at least three times in the past few years, which makes them very hopeful to follow Manchester United and break through the market value of one billion euros. In the transfer market in the past few years, Tottenham Hotspur's net profit has reached more than 300 million euros, which is definitely an incredible number."

"We don't say that all teams can be like Tottenham Hotspur. After all, Ye Qiu did everything he did with Tottenham Hotspur, and he almost created miracles. However, football, this seems very small and the total market is almost negligible in the global market, and it has created very amazing value and influence."

"Look at Abramovich, a rich Russian, Forbes rankings even after Ye Qiu's wife Huang Tian Group Chairman Huang Chu, but he has created a huge influence all over the world in the past few years. It is not too much to say that his media appeal and attention are not inferior to Bill Gates, and all this is because he invested in Chelsea."

"It's not just the market that is constantly expanding, but the influence is constantly expanding. Let's look at the targets of the football market and fans."

"This is a group of very loyal consumers. Many of them still have to support the team even if they are unemployed. Even if they can't afford to watch the game on site, they will still save money to buy souvenirs from the club and sit in front of the TV to watch football games every week."

"Don't think that this will not create value. In fact, the broadcasting fees in the UK have been rising steadily over the past few years. The latest signed broadcasting contract for three seasons from 10 to 2013 has a total local market amount of nearly 2 billion pounds, close to 3 billion US dollars. This is a sky-high price that shocked the sports world, but this is only the British local."

"As the Premier League gradually moves towards globalization and the influence of Premier League football continues to spread, Premier League chief CPOI, said in an interview that he personally expects that the next Premier League broadcasting rights, that is, the three-year broadcasting fee from the summer of 2013 to the summer of 2016, will have a total global revenue of more than 5 billion pounds, or 7.3 billion US dollars. When he said this, he was so confident."

"This is just a calculation of the broadcast fee. For a team, stadium operating income, commercial sponsorship, etc., and even player transfers are very large transactions. Ye Qiu is undoubtedly a person who is very proficient in this transaction, because he himself is the best football coach in the world."

"What we want to say is that in the current world economy is very sluggish and in Europe is increasingly in a debt crisis, the football market is still strong and is still an oasis in this sluggish economic desert."

"More importantly, it still has great potential to be explored, because as the world's largest sport, the football market is not only in Europe, but also in Asia and North America, and even South America and Africa. Because the 10-year South Africa World Cup will be held in Africa, and the 14-year World Cup will be held in Brazil, it will definitely ignite the football market in Africa and South America at that time."

After the publication of this evaluation report by Citibank, it immediately caused an uproar around the world. Everyone was surprised. They never thought that the football market would have such great potential and influence.

For a time, rumors about the rich people who were going to enter the football market were heard. Super rich people from India, the Middle East, Asia, the United States and other places all had scandals with football clubs, and many people were even full of interest in football.

This includes Dmitry Reponolev, a Russian super rich man who is now sitting next to Horabchin and watching the game attentively, a Russian oligarch who has just bought a Manhattan mansion for his daughter at a sky-high price.

Horabchin's background has always been very mysterious, including the role he played in the acquisition of West Ham United Club, but everyone knows that he has great ambitions and has never been satisfied with a low-end industry like just being an agent. Like Pini Zahavi, he wants to climb to a high level and engage in the highest-end field.

Reponolev is not a real fan. He is engaged in Russia's largest potassium fertilizer company. He is known as Russia's fertilizer king. Although he also entered Forbes' 2009 rich list, he ranked more than 100 and has no reputation at all.

But he was the one who was chosen by Horabchin, the most likely target of completing his first club trading agency in his life, because Reponolev does have such a need, because he has endless money now, and what he wants to do is not to continue investing, but to preserve value. Moreover, his fertilizer company's biggest customer is China.

There is no doubt that this is an important reason why Horabchin targeted him.

Because of this, Horabchin arranged for him to go to the Premier League and the Champions League to watch football games many times to cultivate his understanding and interest in football. Today he came to the Olympic Stadium in Rome to watch the contest between the two teams, which are known as the most artistic in football today.

"Tottenham Hotspur is completely pressing against Barcelona, ​​and Barcelona has no ability to resist?" Reponolev was full of surprise at the second half of this game, which was completely different from the football matches he had seen in the past.

What impressed him the most was that Tottenham Hotspur scored two goals in three minutes in the first half. The fast and sharp offensive football brought him a huge shock, and the enthusiasm that all the fans of the game burst out after scoring the goal almost deeply infected him.

Sitting in front of the TV and being among 80,000 fans, the feeling is completely different.

"Is it possible to create a team like Tottenham Hotspur that can challenge all the giants in the shortest time?" Reponolev wore glasses and looked very gentle, but in fact he was very wild inside, full of desire to challenge the strong. Otherwise, he would not have been able to reach this day.

"It's very difficult." The principle of Horabqin's life and work is that he never makes promises that he is difficult to fulfill. "Ye Qiu himself is the world's top coach. He has a strong appeal in football, so the players he likes can be easily bought, which is a condition that other teams are difficult to meet."

Reponolev couldn't help but nodded repeatedly. He remembered Chelsea's Abramovich, Manchester City's Abu Dhabi consortium, and the recent investment and sports boom in the Russian rich circle. In addition to wanting to defeat Usmanov, Russia's metal industry giant Mikheer Prokorov also plans to acquire the US NHAR New Jersey Nets.

Perhaps, Citibank is right, the sports field, especially professional football field, will be increasingly favored by investors.

Korabchin knew that Reponolev was tempted, otherwise the Russians would not have watched one football game after another, so he did not intend to let Reponolev pass through his hands, and smiled and said, "In fact, investing in a football club is the same as investing in other fields. It is the same market efficiency, it depends on what you want."

"If Abramovich hadn't had Ye Qiu, it wouldn't have been the current Chelsea. And if you look at it, Abu Dhabi's consortium has spent so much money in the past year, but there is still no improvement. One of the important reasons is that they do not understand football, and what they pursue is not just results, but influence."

Reponolev understands this point, as the saying goes, lose money and gain publicity, sometimes it is like this when he wants to open up the market.

"According to my estimate, it is very difficult to challenge Premier League teams such as Tottenham Hotspur and Manchester United in a short period of time to reach the Premier League championship. It is inevitable to invest heavily in introducing powerful stars, but it will take at least three to five years, and there must be a high-level head coach."

"It would be almost unimaginable to sweep Europa like Tottenham Hotspur, without high investment for more than five consecutive years, and a stable player roster and head coach."

Sometimes, Horabchin has to admire Ye Qiu. He took less than two years to complete a path that others may not be able to complete in five years. He took just three years to make Tottenham Hotspur the most eye-catching team in European and even world football. This ability is difficult for other head coaches to possess.

Perhaps, in today's football world, the head coach who has the ability to compete with Ye Qiu may be poached, what Horabchin can remember at the first time is Mourinho in Inter Milan and Benitez in Liverpool, and others seem to be a little bit worse.

"Five years?" Lei Ponolev murmured to himself. He didn't think that five years have been a long time. As he has achieved such a success in the business field, it would be a miracle that five years can be used to build a large company that has attracted attention from all media in the world. It is simply a miracle, just like Ye Qiu's Ye Zi Technology.

"Zia, help me find a team, I want to challenge Ye Qiu." Leibonolev looked at Ye Qiu, who was standing in front of the visiting team coach's seat under the stadium with a smile, his eyes full of provocation.

What Korabqin wanted was this sentence and nodded repeatedly, "No problem, I have a team now. The boss behind him had problems with the subprime mortgage and European debt crisis, and he was eager to take action. If he could win him down, the two matches with Ye Qiu each year will attract countless people's attention, and I currently have a very suitable head coach candidate."

"Perhaps, he may not be able to help you achieve what you want in a short period of time and make the team a top team, but he is definitely capable of helping you lay a solid foundation for a strong team in the next two or three years."

After hearing this, Reponolev looked at Horabchin meaningfully, but he still laughed.

At this moment, a referee's whistle sounded in the court, and the focus battle that attracted much attention finally ended in a way that no one expected.

Tottenham Hotspur relied on a storm-like attack in three minutes in the first half to score two goals in Barcelona, ​​successfully defeating Barcelona, ​​winning the UEFA Champions League championship this season, becoming the first team to successfully defend the Champions League since the UEFA Champions League reform in 1992.

At the moment the whistle sounded, all Tottenham Hotspur fans stood up from their seats and gave their team a tide of applause. All the fans were shouting the players and Ye Qiu's name.

Ye Qiu didn't notice it in the crowded stands. Korabchin and Reponolev also stood up and gave applause to Tottenham Hotspur's feat. However, in the eyes of the Russian rich, the look at Ye Qiu was somewhat of a challenger.

Also in a corner of the stadium that Ye Qiu had never noticed, another person was staring at him with the same look as if he was looking at his prey.
Chapter completed!