From childhood to adulthood, parents have been admonishing us with guidance in a way that it is easy to spend money and difficult to make money, so we must be thrifty and be better to only make money and not spend money.

In the first twenty years of life, Ye Qiu also believed this. He felt that all the rich people made their careers through thrift. But later, he started his own business and made some achievements. Especially after establishing Yezi Technology, his knowledge was obviously higher and broader than before. He gradually realized that he was wrong.

It’s not that parents teach their children badly, but that they think that this is only suitable for the general public and for ordinary people.

Now he began to believe in another saying: People who can make money are not as good as people who can spend money.

He changed this way not because he was too much money to spend, but because he gradually realized a lot of things.

Just like Yezi Technology is in the United States, don’t think that everything is going well in Yezi Technology because Yeqiu, Eliza Moon and Sandberg are a group of senior executives. Then you are wrong, because this group of executives of Yezi Technology are indeed awesome, but this is definitely not the reason why Yezi Technology has come to this day.

Yezi Technology now has a large amount of cash in its hands, but most of the cash is outside the United States. The reason is very simple. As long as this money does not return to the United States, Yezi Technology will not have to pay taxes. If it returns to the United States, the taxes and fees that Yezi Technology needs to pay will be astronomical.

Don't the government know?

Please, how much do you sell Yezi Technology every year and how much you make, how much R&D centers you invest in China, and how many talents you have poached to go to China, the government may not know? It's wrong, they know, but no one says it

Another point is that Yezi Technology has been constantly acquiring over the years, from Nortel Networks to some other small and medium-sized companies, and has been constantly acquiring them. Why can every acquisition be passed smoothly? Do you really think the US government is Ye Qiu and his father?

In the United States, there are many lobby companies, with the expected number of employees reaching 20,000. They have basically been in the federal government and Congress. Even like Shirley Sandberg, the COO of Yezi Technology, if she is not working in Yezi Technology, she can be a very high-end lobby consultant. Any big company lacks talent like her

The Washington lobby company hired by Yezi Technology is well-known in the United States. Ye Qiu spent at least $10 million on lobbying companies every year and hired fifteen excellent lobby companies like Washington lobby companies. In total, nearly 100 lobbyists who have served as senior government officials carried out various lobbying work to the government for them, such as immigration, patents, taxation, trade, etc.

In the UR year of the presidential campaign war between Obama and McCain, Yezi Technology donated nearly $30 million to Obama's campaign, but at the same time, the donations given to McCain reached $20 million, which made Yezi Technology remain neutral in this campaign, just like Apple and Microsoft and other major Silicon Valley companies.

If you look at it at first glance, wow, if you include the expenses of lobbying and some of the company's contributions to the government, it will cost about $100 million a year to spend on the government, and this amount of money can be bought with a medium-sized company with great potential in Silicon Valley.

But the problem is, if you look at it again, after spending this money, so many lobbyists were hired. Some of them were government executives or party leaders before. With them, Yezi Technology acquired Nortel Networks, passed, and acquired Nuau Company, Yeqiu wanted to arrange more Chinese college students to come to the United States for training | By passing, Yezi Technology wanted to arrange the semiconductor headquarters in Xiamen, China, and still passed.

Even Yezi Technology avoids a tax of more than 10 billion US dollars by evading cash flow overseas, and the US government also turned a blind eye to it. The reason is very simple. Yezi Technology spent money to lobby.

So, from this level, it is useless for you to make money, you have to know how to spend money.

There is another truth that Ye Qiu has seen through over the years, that is, trading and transactions.

Many people who don’t know how to invest, or junior students in the investment world, will have an illusion that knowing how to buy is important, because only by knowing how to buy can you make money. But in these years, Ye Qiu discovered that knowing how to buy is not important and knowing how to sell.

There is a saying in the investment field that those who can buy are apprentices, and those who can sell are masters.

Many people mention Buffett and think that this investment master is very good. Then they will give an example, Coca-Cola, and they will say that Buffett has held Coca-Cola for many years, and has never sold it even when he experienced a crisis. Is that true?

Buffett has indeed never sold Coca-Cola shares, and he even said that he regretted not selling Coca-Cola when the market value of Coca-Cola was the highest, which made many people feel that the investment master seemed to have suffered a Waterloo.

But in fact, in 1995, it acquired an insurance company for US$100 million and in 1998, General Reinsurance Company for US$100 million. How did these two acquisitions be completed? To put it bluntly, it was through commercial methods, without spending a penny, and at the same time, it reduced its holdings of Coca-Cola shares when Coca-Cola was at its highest market value, without having to pay huge taxes.

Look, how amazing

Of course, in the eyes of ordinary people, because of the serious aberration of information, they will think, wow, Buffett is super awesome and super powerful, and he knows how to play, but in fact, from Buffett's perspective, he just made a decision that he thought was quite normal and rational.

Coca-Cola had such a high market value in 1998, which was simply outrageous. Everyone knows how to sell. Buffett is not a fool. He doesn't understand? It's just that he didn't sell on the surface, but he just reduced his holdings through a series of capital operation techniques.

So, knowing how to buy doesn’t matter, knowing how to sell is the key

Ye Qiu is not familiar with the twists and turns of capital market operations, and he is also strengthening his knowledge in these aspects, but he knows very clearly that those who are regarded as gods by ordinary people, including Buffett, Bill Gates, and other awesome people, to put it bluntly, they are not very magical. It is just that ordinary people do not understand the environment they are in, do not understand the consultation and information they have mastered, and they have deified them.

This is the case with the capital market, and isn’t the football market the same?

However, relatively speaking, the capital market is facing cold money numbers, and the football market has to worry about it, that is, a player, a living person who has been with you for a long time.

Since Ye Qiu realized that spending money is more important than making money and selling is more important than buying, he kept thinking and re-establishing some of his business philosophy and ideas. At Tottenham Hotspur, he insisted that there are no players who cannot be sold, it depends on whether you can give the price, so this time he can even sell Messi.

At Yezi Technology, it gives some high-quality employees, some capable executives higher salary, and better working environment and opportunities, because from his perspective, it doesn’t matter if you spend this little money, the most important thing is to retain talents. He believes that talents can bring higher and richer benefits to Yezi Technology in the future.

The salaries of Yezi Technology's employees and senior executives are among the top in Silicon Valley, and their working environment and treatment are the best. Therefore, there is a saying circulating in Silicon Valley that the two most difficult companies in the world to poach are Google and Yezi Technology.

There is also a saying in European football that the most difficult thing to poach is Tottenham Hotspur employees and players, including Ye Qiu's core coaching staff, because they have the opportunity to display their talents at Tottenham Hotspur and also receive generous salary, and the same is true for players.

Sometimes Ye Qiu feels that some of Florentino's ideas are actually correct. For example, he said that things that money can buy are often the cheapest. If you look at this problem from a higher angle, you will find that it is right.

Drive south from Theobord training base and pass by London Olympic Park, where it is under construction. By the way, because the Olympic Park is surrounded by city areas, when designing the skyscraper of Zhenhua Building, the data cloud of Yezi Technology and the London Bowl, it was decided to build a parking lot underground that can accommodate 15,000 vehicles, which will be the largest underground parking lot in Europe.

Moreover, at that time, the highway will be directly introduced into the underground parking lot with the characteristics of the small island on the ground, and intelligent management will be adopted to avoid congestion during competitions or when traffic is dense.

Because of this floor design, the progress of both London Bowl and Zhenhua Building is still in the underground parking lot stage. However, once this foundation is laid, the subsequent construction progress will be faster and faster.

Tottenham Hotspur has also invested 100 million euros in 2009 to the London Olympic Organizing Committee in advance. As a result, 300 million euros have been funded 200 million yuan, and there are still 100 million yuan left. However, Tottenham Hotspur is not without money, but it is just not planning to give it to it for the time being.

After all, 100 million yuan of funds flows in your hands. Not to mention anything else, just bank interest, how much is it

Moreover, the London Olympics are short of money, so the organizing committee and municipal government will inevitably come to you. By then, the money will be in your hands and the benefits will be gained more. Why bother rushing for a while?

After passing the Olympic Park, Ye Qiu drove into the financial district and arrived at the core of the financial district, Canary Wharf.

In the past year, Huangtian Group has won two large real estate development projects in excellent areas of London's financial district, such as the Thames River. However, on the other hand, they have also bought two office buildings with more than ten floors in the financial district, both of which are in good locations, convenient transportation and huge appreciation potential.

Tottenham Hotspur itself also purchased a six-story office building at the South Pier, which happened to be on the pedestrian bridge connected to the south and north shores of the South Pier in the Financial District. The other side of the bridge is the subway exit of the Financial District, and the geographical location and transportation are also very convenient. The six-story office building is for rent, there are shops below, and there is a parking lot behind, and there is a hotel opposite.

Because this office building is a bit old, Tottenham Hotspur bought it and renovated the exterior wall. Currently, the outside is full of iron frames, and the surroundings are a little messy.

Ye Qiu parked the car, walked to the front, and walked into an Argentine restaurant downstairs.

The logo of this Argentine restaurant is a very similar letter NR, but from the front, it seems to be a pair of tightly squinting but bright eyes. However, if you have seen the Transformers, you will feel that this logo looks very much like the logo of the Crazy School. In fact, this logo belongs to Messi, which is his personal.

Tottenham Hotspur’s business department specially invited professionals to design this logo. The team was even planning before that if Messi and the team continue to develop with the current development momentum of Messi, it may convince Adidas or some other clothing brands to launch a brand exclusive to Messi’s logo in the future.

This is a bold attempt by Tottenham Hotspur, because Beckham is launching a brand, while Tottenham Hotspur hopes to launch a brand of its top stars.

The shop is still being renovated, and the sound of woodworking can be heard everywhere. After Ye Qiu walked in, Messi's father Jorge quickly came to meet him.

"It's a bit messy, let's sit inside." Jorge was very polite to Ye Qiu.

Ye Qiu rented the store to Jorge at a relatively cheap price, allowing Rodrigue Messi to come to London to open his own Argentine restaurant. This is also an investment by Jorge, but without Ye Qiu's support, Jorge would not have the right to lease, because as long as it is Ye Qiu or Tottenham Hotspur's things are very popular.

After walking in, Ye Qiu found that it was not only Messi but also his little girlfriend and Fabregas, but the atmosphere was obviously a bit less harmonious, or in other words, a bit of gunpowder.

This reminded Ye Qiu of what Peter Kenyon said before, Messi had a big fight with his father.

"I'm sorry for bothering you again, Mr. Ye Qiu." Jorge apologized first.

Ye Qiu smiled and found a place to sit down, "It's okay, what's the problem?" He couldn't guess what was the purpose of finding him, or what was the situation?

Logically speaking, Messi's transfer to Manchester City is just a matter of his signature. Could it be that at this time

"I don't want to go to Manchester City." Messi raised his head and looked at Ye Qiu, with a firm tone.

Ye Qiu didn't say anything, his expression was still relatively calm. He glanced at Jorge. The latter was obviously helpless. It was estimated that the father had sent out all the methods and people he could think of in order to convince his son, but now it seems that he has failed.

Perhaps because he has known Jorge for many years, in Ye Qiu's eyes, Jorge has never been a very greedy person. Perhaps he is eager to get money, but he rarely goes to things that some agents or some players' families will do, making the club furious, so in general, he is a very good person.

After all, who in this world is not greedy for money?

"Then what do you think?" Ye Qiu was calm on the surface, but he was thinking in his heart, especially when he saw Fabregas, he had an ominous premonition. Could it be that Messi was moved by Barcelona's emotional offensive?

From Tottenham Hotspur's perspective, they all need to transfer, but transfer to Manchester City and Barcelona are two completely different results. The former can pay Tottenham Hotspur a transfer fee of 150 million euros, but is Barcelona OK? It would be good to be able to give 50 million euros

Laporta said in an interview with the media that Tottenham Hotspur should let Messi transfer to Barcelona for free. The reason is very simple. Ye Qiu brought Messi to the Premier League at the time, and Barcelona did not demand high compensation from Ye Qiu and Chelsea at that time. Now Ye Qiu should give Barcelona a reward.

Ye Qiu has always been disdainful of such remarks. After all, Messi and Fabregas couldn't wait for a chance at Chelsea. When they wanted to return to Barcelona, ​​Barcelona closed the goal to them, but now they have made a name for themselves and played well, so Barcelona wants to recall them?

Sometimes Ye Qiu really wants to dig out Fabregas' head and ask clearly, why do he always lean towards Barcelona?

However, sometimes Ye Qiu is also very clear that players have been influenced and indoctrinated since childhood. If the club intervenes too much in this regard, the effect will be poor, because this will cause disgust from the players.

Ye Qiu had a conversation with Fabregas before. As long as he was still at Tottenham Hotspur, he should abide by the team's rules. If one day Barcelona is willing to pay him a suitable transfer fee, Ye Qiu will agree to let him leave, but the premise is that he would better cooperate with the club and not help Barcelona put pressure on them.

Ye Qiu didn't say what would happen otherwise, because in his opinion, he had a friendly exchange with Fabregas, but he knew very well that Fabregas must know the result, that would be a breakup, and no one would get any benefits by then.

So in the past two years, Fabregas has continued to renew his contract with the team, and has basically not mentioned the desire to return to Barcelona. This has also made Ye Qiu feel more or less relieved. But now, I heard that Messi does not want to go to Manchester City, Ye Qiu's first reaction is, should he want to go to Barcelona?

"When I was walking with Seske today, I suddenly wanted to go back to West Drayton," Messi said.

West Drayton Ye Qiu vaguely heard of this place name, but he didn't remember that it seemed to be a certain district in London, as if it was in West London.

"We met Mrs. Boyd."

Ye Qiu frowned slightly. He didn't know this person and had no impression at all.

"We were the landlords when we first arrived in London." Messi explained after seeing Ye Qiu's expression, "Their family, and their neighbors, the landlords in Sesque, are all Tottenham fans, but they do not live in the Tottenham area, and they are now our fans.

Ye Qiu was a little confused and couldn't understand what he wanted to say, "What do you mean"
Chapter completed!