"Reorganization? Are you sure?"

When Eliza finally met Ye Qiu, and the two had just experienced two death storms, when she heard what she said from Ye Qiu that she wanted to reorganize Ye Zi Technology's business and management model, she was so surprised that she supported herself from him, and did not notice that the spring light on her beautiful chest was exposed to Ye Qiu.

But at this moment, Ye Qiu's eyes were very serious, without any distractions, "Yes, I'm very sure!" His tone was also very firm.

Ye Qiu has always believed in one sentence: Learning is like sailing against the current, and if you don’t advance, you will retreat.

But this sentence is not only applicable to learning, but also to all aspects of a person, a company, or even a country, because everyone must know that the world we live in is not a static, but a dynamic world, and it is changing anytime and anywhere. Only by following him and adapting to it can you have a future.

So Ye Qiu decided to take advantage of the opportunity of the UK's implementation of new tax rates to reform the internal management and salary model of Tottenham Hotspur. But by the same token, Ye Qiu came to the United States and he also hoped to reform his Yezi Technology.

"I don't understand very much!" Eliza obviously felt that restructuring and reforming Yezi Technology is simply crazy.

You should know that this company has been the most profitable company in the world in the past few years. In just a few years, it has accumulated surprising wealth. What’s more important is that Yezi Technology is still sprinting forward with a very rapid momentum. With time, it will definitely become a giant high-tech enterprise comparable to Microsoft.

With such a good momentum, Ye Qiu said that the company would be reorganized and reformed, which made Eliza feel incomprehensible.

Ye Qiu walked down from the bed, walked in the air-conditioned room, walked to the window, opened the curtains, and the quiet and dark garden when he saw him, and the night sky with stars inlaid.

"You know, I've been thinking about one question, that is, why Motorola, Nokia and other former leading companies, and even Microsoft, will eventually decline?" Ye Qiu slowly, using a tone that is very plain, but it makes people feel that he feels like he empathizes with the experiences of these companies.

It is an indisputable fact that the decline of Motorola and Nokia is a bit too early for Microsoft to say it has declined. But you should know that in the entire high-tech field, especially in the field of top high-tech experts, almost all have been full of darkness about Microsoft's future, because the company has made almost no progress in the past decade.

Of course, this world is a dynamic world, and no one dares to say that this will definitely happen. Therefore, Microsoft's decline can only be regarded as a high probability event, but it does not rule out that it suddenly has some great innovation, which will drive the company out of the quagmire.

"Do they don't want innovation? Or are they unable to develop satisfactory products? Or are they not working hard enough and lacking motivation?" After saying that, Ye Qiu shook his head, "It's obvious that all the answers are no!"

"The innovation capabilities of Nokia and Motorola are unquestionable. The quality of their products does not need to be doubted. Even their pursuit of excellence and constantly putting higher requirements on themselves is not inferior to anyone. But why did they decline? And it seems that there is no warning, which will catch you off guard!"

Just like Nokia, a few years ago, Nokia was once brilliant, with a market value of up to 150 billion euros, but in just less than five years, the market value was squandered. But can you say that Nokia does not have the ability to innovate, lacks high-quality products, and does not work hard enough?

People who have this kind of thinking think things too simple. Look at the mobile phone industry now, Nokia is still the number one in sales. Then think about why!

"I don't know if you have heard of it. The Zeus mobile phone we launched, Nokia has actually already had a concept. In other words, they once thought about launching Zeus mobile phones, and it was earlier than us. If they launched such a mobile phone at that time, it might have failed because the Internet and telecommunications technology did not meet the requirements, but it might have succeeded, and then there would be nothing we had done about it. But they ignored it because they felt that there were very few users who could use this mobile phone, so few that they could ignore it, so they felt that it was not worth developing such a mobile phone."

Eliza has also heard of this story. In fact, it is not just Nokia. Many mobile phone manufacturers and Internet companies have had such ideas, but they did not implement it in the end because in their opinion, it is a negligible marginal market.

Eliza is undoubtedly a very smart woman, so she quickly understood what Ye Qiu meant, the marginal market.

All innovations in all industries come from marginal markets!

When huge commercial computers became popular, personal computers were regarded as marginal markets because everyone felt that no one would use such large, bulky, and inconvenient, and so expensive computers at home. But Steve Jobs launched personal computers, which completely changed the world.

This is a classic case of successful counterattack with the marginal market.

But is it just Apple?

Wrong, looking at the world, almost all the disruptive technologies in human history have come from innovation in marginalized markets, and then use marginalized markets to counterattack and swallow up the entire market.

But this is a kind of fate, a kind of reincarnation!

Just like Microsoft and Bill Gates, back then, also started from the marginalized market and successfully turned Microsoft into the world's largest Internet company. But what did he do after his Microsoft became the mainstream of the market?

He did something that all companies that dominate the market will do, that is, concentrate all their energy to continuously improve their main businesses, namely core businesses such as Windows systems and Office. This has led to Microsoft missing out on opportunities for technological innovation again and again, and even missing the rise of smartphones, which directly led to the collapse of Microsoft's entire consumer electronics business in the current field.

In the past, when I was doing the Internet or PC, who would have thought of making a smartphone?

In other words, when a company dominates the market, it becomes the mainstream market, but it is impossible for it to cover all marginal markets. There will be a large number of small companies, a group of entrepreneurial passion and creativity, in order to get rid of the shadow of large companies, invest in marginal markets, and bring their creativity into this market, creating disruptive innovations, and completing a counterattack of marginalized markets again.

This cycle repeats itself as if it is a destiny and a reincarnation that continues to happen in human history.

Yezi Technology is also built from the marginal market, from a marginal market between the Internet and mobile phones, so it can get rid of Nokia, get rid of the shadow of companies such as Microsoft, and grow to its current status and influence.

But the question is, now that Android system has become the main force in the market, accounting for nearly 70% of the market share. Will fate be staged again? Will a disruptive company soon be launched to destroy Yezi Technology's life?

This is a question Ye Qiu has been thinking about for a long time!

Some people say, why doesn’t Ye Qiu stay in the United States all day and why doesn’t he participate in the management of Ye Zi Technology?

Because it is not necessary, because in Ye Qiu's opinion, Ye Zi Technology does not need anything now, because there are more professional people responsible for all matters. As the boss of the company, what he wants to think about and face is not daily management and management, but how to go in the future and where to go, which is more important than anything else!

"I understand what you mean!" Eliza understood it at one point, and at one point.

Yezi Technology is now the mainstream market, and Zeus mobile phones occupy a dominant position in the market. Although there are considerable innovations in every generation of Zeus mobile phones, how long can this innovation last? Compared with the disruptive innovations when Zeus mobile phones were first launched, the so-called innovations now are just small innovations to strengthen their own dominance.

In other words, in Zeus's core business, Yezi Technology is equivalent to the current Microsoft and Windows systems.

In fact, Yezi Technology can do nothing now and do nothing. It just focuses on its competitors. I will do whatever innovations others do. Relying on Zeus’s strong market recognition and the strong market share of Android systems, no company or any mobile phone system can surpass Android.

This is the advantage of mainstream market rulers, but it is also a terminal illness!

Because no innovation can surpass the revolution brought by Zeus' mobile phones and Android systems back then. You can only live in the shadow of success in the past, and then wait for the next subversive innovation from unknown places to destroy your life. Then you will suddenly discover, Oh, it turns out that I missed something.

Of course, there are many ways to make up for your problems in these aspects, such as acquiring some innovative companies, acquiring some emerging technologies, and some have also achieved success in it, but the problem is that most of them are failures.

Eliza knows Ye Qiu's current thoughts very well. She knows what Ye Qiu means. Ye Zi Technology's so many acquisitions now are actually making up for its shortcomings in innovation, but in essence it is still strengthening the market dominance of Zeus' mobile phones and Android systems. This is an inevitable inertial thinking.

Even if Ye Qiu hadn't thought about it now and could have seen it, she wouldn't have noticed this problem.

"I seriously thought about the traditional business rules in the past and the business rules in the Internet era. I think it is much crueler and bloodier than in the past, because now is an era where winners take all."

Ye Qiu's words are not difficult to understand. Ye Zi Technology is now a winner-takes-all. It not only pushes Nokia to a stunning situation, but also pushes its other competitors, Microsoft, Apple, Google and other companies, at least in the fields of smartphones and tablets.

Not only that, Yezi Technology's industrial concentration is very high. Yezi Technology itself has almost most patents for smartphones and tablets, and it is completely produced independently on some important parts. For example, the CPU of Zeus' third-generation mobile phones will adopt Yezi Technology's semiconductor company's products, among which tablets used their own.

The purpose of doing this is to firmly control all resources in your own hands. You can say that this is a kind of closure, but the problem is that this industrial concentration can allow Yezi Technology to maximize the quality of its products.

In addition to industrial concentration, marketing is becoming more and more important. Yezi Technology's marketing team is very excellent. Tottenham Hotspur has also inherited Ye Qiu's usual characteristics, which is to focus on news promotion and product marketing.

"But the reason why the Internet era is bloody and cruel is that it leaves practitioners with less and less time to think and transform. This is because the Internet is gathering creativity from all walks of life at a shocking speed and forming waves of innovation, which are so fast that it is dazzling and unbearable!"

The faster the product and service change, the higher the chance of making mistakes, and the less chance of making mistakes. Therefore, many companies are becoming popular quickly but also breaking quickly. The experiences of Yezi Technology and Nokia are a big example.

Eliza is also a well-known CEO all over the world. Her current knowledge is higher than in the past, especially her understanding and experience in the Internet field. This made her feel really shocked after hearing Ye Qiu's words because she found that Ye Qiu was thinking too far, but he was not only thinking about the present, but even thinking about what will happen ten or twenty years later.

But isn’t this the quality that a company’s decision-maker should possess?

"What do you want to do?" Eliza was finally convinced by Ye Qiu.

Ye Qiu thought about it and organized his somewhat complicated and confusing thoughts. "I think companies in the future Internet era will be divided into two types. One is like Microsoft, both focusing on one or two core products, and the other is Google, whose business is very scattered and spread to various fields and industries, and then try every means to connect these fields and industries through the Internet."

"These two companies have their own advantages. Microsoft can focus on developing a product and making it more refined and stronger, bringing huge and generous profits and returns, and dominating the market. But the risk is that the technology and products are updated too quickly. If you can't keep up with this pace, you will sooner or later be replaced and eliminated."

Microsoft is obviously unable to keep up with the pace of the times now, especially in the past few years after the promotion of smartphones, this old-fashioned pace has become increasingly bulky. Especially now, there are even reports that Microsoft does not consider acquiring Motorola or Nokia at all because they do not intend to enter the hardware. In the past, Microsoft's hardware was always looking for partners.

Ye Qiu can guarantee that Microsoft will pay the most painful price for its current decision-making mistakes.

Tottenham Hotspur also belongs to the Microsoft type and only needs to focus on the football field, which is Tottenham Hotspur’s core business.

"The benefits of Google model are also very obvious. It is like a greedy snake, constantly entering various fields and constantly devouring various technologies. If they are successfully digested, it means that their advantages are improving and the risks are weakening. But if they cannot be digested and cannot break the barriers between various fields and industries, they will completely fail!"

To put it simply, one is small but refined and the other is large and complete. It is hard to say which one is better.

In fact, when Ye Qiu was formulating a development plan for Ye Zi Technology, he once proposed an intelligent ecosystem. In fact, Ye Zi Technology should develop from small and refined to the direction of big and comprehensive, and while maintaining the advantage of small and refined, it can be big and comprehensive, and break through barriers in multiple fields and industries.

Ye Qiu had not systematically sorted out and re-understood the future of his company and industry in the past. To be honest, the intelligent ecosystem is just a decision he made based on the memories of his previous life, combined with the knowledge and resources he now has. He had no systematic theories and ideas at all, so he was lucky.

But now he clearly sees why he does this, and clearly knows what he wants to do and how he does it. This undoubtedly allows him to clearly see the future of himself and Yezi Technology.

"Okay, you succeeded!" Eliza was really completely impressed by Ye Qiu's thinking. At least she had never thought about these things before, "Tell me, what are you going to do?"

Ye Qiu made two fingers, "Two things, first, reorganize the company's internal management structure, abolish all hierarchical management, and let all employees decide what they want to do independently."

This is just a general direction, and there are many very complex things in details, but in the final analysis, the biggest change is to give employees the right to choose independently so that they can decide the research direction and field they are interested in. The company provides research funding support. At the same time, the company will also introduce a series of measures that more recognize the value of employees, such as salary increase, and even the equity sharing of research results.

Eliza just heard this and her brows frowned. She could have imagined that once she did this, the entire company would be completely confused. But if you think about it carefully, the methods that Yezi Technology has now promoted to encourage innovation are actually similar, but Ye Qiu has done it more thoroughly.

"Second, set up an independent brand new subsidiary specializing in self-attack!"

Since all disruptive innovations are made from marginal markets, Ye Qiu has reformed the company's management model to maximize the innovation ability, and encouraged employees to innovate, and even carried out self-disruptive innovations in marginal markets.

The purpose of Yezi Technology in this way is to provide employees with a better innovation environment and encourage them to gain benefits through innovation. At the same time, it tells them that the benefits obtained by innovating within the company will not be less than the benefits of starting a business without the company, because the former can provide them with huge support in terms of manpower, financial resources and resources.

At the same time, establishing a company that aims to operate self-attack is like hanging a sword of Damocles above Yezi Technology's head. It not only can maintain Yezi Technology's sense of crisis at all times and find weaknesses and mistakes in all aspects of the company, but also activate the company's self-improvement mechanism.

Of course, if one day in the future, Ye Zi Technology is unfortunately destroyed by the business policy of its own subsidiary, then Ye Qiu also thinks that it is no big deal, because being destroyed by its own subsidiary can also be destroyed by other competitors.

There is a saying that is right. Instead of dying in the hands of others, it is better to die in your own hands!
Chapter completed!