Gabriel>Malcoti is a famous Italian football review columnist, but occasionally writes articles for British media and comments on big and small things in European football. But his most famous is his collaboration with bald head coach Viali in a very interesting book related to football, [Italian Mission].

This book actually explains two different football countries, Britain and Italy.

For example, Viali said that football is like love, but in Britain and Italy, love is completely different, just like two equally cute but completely different women.

A man named Mary is loyal, frank, and cheerful. She may not be born with beauty, but she can give everything for you. Sometimes you think she should do beauty or lose some fat. Sometimes you think she is too simple and plain, but when you are at the lowest point, she will become your patron saint.

A person named Veronica is smart, proud, passionate, she is beautiful and indifferent. She understands this very well and is also very good at taking advantage of this. She will not give you too much at every time, so you will never forget it. Although you will feel insecurity, you will be extremely yearning, and even often angry at her flirting with other men in front of you. You are very angry, but so what? You still can't help but want to get her, although you can never predict what she will bring to you next.

Viali also said that if the tragedy of Leeds United's relegation occurred in Italy, the Elland Road Stadium would not have the 40,000 fans in common sorrow and frustration, but a riot and a beating with the explosion-proof police, which ultimately forced the players, coaches and the hostess to slip away from the tunnel in their body armor.

There is no doubt that Viali may not have been successful in coaching career, but he is indeed a very talented footballer.

In this book, [Italy Mission] written in 2006, many pages are written about inside stories that others are not familiar with. For example, he once had a special section to introduce why Ye Qiu acquired Tottenham Hotspur, and he believes that this is Ye Qiu's smartest and the least concern of many people in the outside world.

"In the early years, the relationship between the media and football clubs was very simple. The media wanted to take advantage of the club's starlight to increase the circulation, and the club was happy to make free advertising for themselves. But gradually, as the media's influence became greater, the relationship between the two began to tilt."

"But as we enter the information age, the relationship between the media and the team has begun to change, and the relationship has turned around. Many big teams like Manchester United and Arsenal do not need to act according to the media's face, because they all have their own promotional media, but these traditional media have no way to lose them."

"It's very simple. A certain star can make the media report for several days if he smokes a cigarette or urinates!"

"When the Premier League went from being a two-man to a semi-final, newspapers and TV stations in Manchester, Liverpool and London were completely crazy, and the competition between them became increasingly large. Everyone hoped to win the front page headlines, but the front page headlines often offend the club, so how can they win the front page headlines again without affecting the team?"

"Of course, we have to build a good relationship and hold a thigh that is too thick to be thicker. Moreover, many teams and big-name stars are happy to let some famous pens support themselves. After all, pens are still very useful at critical moments."

"After saying so much, one of the key points I want to explain is that the relationship between the media and the club is complicated, and there are even many grudges and grudges. It seems that you will never see Ferguson being interviewed by BBC TV, even after the game, because the BBC once filmed a documentary that revealed the inside story of Ferguson's son being an agent to fill his pockets."

"Also, you will never see Ferguson being interviewed by Manchester City Evening News because this newspaper is Manchester United's archenemy, and do you know why the Sun tried hard to defend Ferdinand after missing the drug test? Because this Liverpool's archenemy newspaper has the best relationship with Manchester United, so they got exclusive headlines for Beckham's transfer back then!"

"Back to the serious topic, in London, more than 90% of taxi drivers are Tottenham Hotspur fans, so when you stop a car in London, if you can introduce several Tottenham Hotspur stars, congratulations, you might be able to waive a few dollars of fares; while in London's media industry, about 90% of the reporters are Tottenham Hotspur and West Ham United fans, the former accounts for the vast majority of the proportion, but the latter has a known football reporter as England's most famous."

"The Times' Martin Samuel, once a West Ham United die-hard, was a close friend of Chelsea's Lampard. As early as the West Ham United period, he later became close friends with Terry and others. But the most important thing is his relationship with Ye Qiu, which is that he introduced Ye Qiu to the British media field. After Ye Qiu took over Tottenham Hotspur, he seemed to have signs of turning to Tottenham Hotspur."

"Martin>Samuel's archenemy is a loyal fan of Gerald. Henry>Winter, the number one commentator of the Daily Telegraph, and Alan>Hanson formed the Daily Telegraph Reds fan lineup. There is also a more thorough one than them. Liverpool Echo reporter Evans, who and his team are even more crazy Reds fans."

"Arsenal also has its own world, that is, The Independent. The sports department of this newspaper is all Arsenal fans. There was even a news that when the Independent's sports department recruited people, it was not Arsenal fans that were not even used for interviews. You can imagine how loyal they were."

"Many people think Ye Qiu acquired Tottenham Hotspur because the latter is in London and has good results. In fact, these are not the key points. The real point is that Tottenham Hotspur has the largest and scarce city in London, and it is also some of the conditions that a football club must have for the rise of."

"Many people are wondering why the news and news about Tottenham Hotspurs can be seen every day in newspapers such as the Guardian, Times, and Daily Mail. Why are some Tottenham Hotspur players' transfer headlines that can get news earlier than others?"

"This is Ye Qiu's real purpose in acquiring Tottenham Hotspur, because he had planned all of this behind his back!"

"So, we saw that after Ye Qiu acquired Tottenham Hotspur, he accepted the first exclusive interview, giving Martin Samuel. The most important forward-looking interview before every season was basically the Guardian, Times and Daily Mail. Daily Mail is Martin Samuel's old club. With this relationship, he hugged Ye Qiu's thick thighs."

"So, this is the core reason why Ye Qiu acquired Tottenham Hotspur!"

"In fact, many people have ignored the role of the media. He not only has promotion and promotion, but also has great contributions and roles in shaping stars. Just like Martin Samuel has been promoting Lampard in the past. When Terry made a fool of himself in the World Cup, they used his pen to describe his fool as an embodiment of the English Bulldog spirit, and then transformed the originally unfavorable factors into favorable factors."

"In the star-making project that all clubs pursue, the media will always be an indispensable and important part of the game!"

This is Viali's final description. In fact, although Viali's these are somewhat biased, such as Ye Qiu's acquisition of Tottenham Hotspur is definitely not just because of the team's influence and appeal in London, but in fact, many of his views are correct and have also come to the point.

However, in this book written at the end of 2006, Viali did not foresee Ye Qiu's other big move, that is, to poach Robert Milson, a person who has worked in almost all major newspapers in the UK. It was Robert Milson's crisis public relations time and time again that made Tottenham Hotspur's star-making project very smooth.

Why was Falcao able to go from five million euros to seventy million euros in one season?

Did it rely on fifty goals in that season?

Don't be stupid. There are more goals in this world than him in a single season, but why doesn't people have such a big soaring value? The reason is very simple. Falcao appears in the newspaper almost every day. When he scores the goal, the media immediately praises him. If he doesn't score, it doesn't matter. The media immediately gives him other publicity and hype, such as amplifying a certain pass in the game, or a certain shot, etc.

Not only Falcao, Tottenham Hotspurs can appear in newspapers every day, relying on the team's all-round publicity and promotion. This is an important reason why Tottenham's value soared and its revenue soared in the past few years.

This is the rules of professional football. If you can't adapt to it, you will definitely be eliminated!

Because of this, Ye Qiu has always paid great attention to cooperation with the media. Even though he is a hundred times worth now and does not need to act according to the media's face, he is still as always. As Viali said, before every season, he will accept exclusive interviews from reporters from the Guardian and the Times.

Every time, the Times has only one person who can face Ye Qiu, that is, the fat man in Viali's mouth, Martin > Samuel, and the Guardian can get an exclusive interview before the season because of Sheehan > Ingel, a rising star in the British media industry, the fastest rising rookie in the past two or three years.

Ye Qiu did this because these people have helped him when he was in decline or on the road to success, and he has always believed in one principle, that is, don’t forget those who have helped you.

But every time I see Martin > Samuel, Ye Qiu will remember the image that Viali described when she mentioned him.

An old fat man wearing plasterboard on his arm!

With Martin>Samuel's image, it is indeed very funny. Every time I think of it, Ye Qiu wants to laugh.

Martin>Samuel heard Ye Qiu mention it and read Viali's book, so every time he saw Ye Qiu laughing, Martin>Samuel would take revenge, or deliberately ask some very sharp and difficult questions, or write an article after going back and disgusting this guy. This has become the norm for the two to compete.

"You know, a lot of Tottenham fans are starting to doubt your feelings for Tottenham, and they even think you are using Tottenham to make money. For example, in the past, you have invested huge amounts of money in Tottenham real estate companies, and as we know, it's more than 500 million euros, of which 200 million are loaned from banks."

"Compared with your generosity and generosity in real estate business, you seem very stingy in signings. You don't use the transfer income of players such as Van Persie, Gareth>Belle, Falcao, Ziglinski in the transfer market. After selling popular stars, you have introduced young rookies such as Neymar, Coutinho, and Courtois. Do you think they can fill in the losses caused by the departure of powerful stars such as Coentrand, Ziglinski and Falcao in the new season?"

Obviously, what Martin > Samuel took this time was a difficult situation.

Ye Qiu is now sitting in the head coach's office at Theobord training base. The office chair his wife Huang Chu bought for him was very comfortable. After all, it was ergonomic design. Then he looked at Martin > Samuel with a smile. He found that all the fat guys were very interesting when they were angry, including Roland > Shepas, and the damn Benitez.

"Can I answer my question seriously? I still have to rush back and submit the manuscript!" Martin Samuel urged.

Go to that haunt manuscript, who dares to urge Martin>Samuel? I think I have to hurry back and think about how disgusting me?

But Ye Qiu didn't say it, but coughed, "I once said that our Tottenham Hotspur will not become a team that spent a huge amount of money to sign up, nor will we become a team that introduced superstars. I can understand the ideas of many Tottenham Hotspur fans, but what I want to say is, in the transfer market now, can anyone directly bring us strength improvements?"

Facing Ye Qiu's replies, Martin>Samuel was a little embarrassed. Tottenham Hotspur's main lineup is well known. This team has excellent world-class stars in almost every position. The bigger weakness may be the left back. Ye Qiu has always trusted Marcelo, who is strong in offense and defense.

But Marcelo has made great progress in the past few years, and his defense is now very good.

With Ziglinsky's departure this season, Kompani became the main player, and Nastasic and Varane became rookies in the team and were promoted to the first team. From this point of view, Tottenham Hotspurs did not find players in the transfer market that could improve the team's strength.

If you want to say that you lack it, Tottenham's current weakness is in the thickness of the bench.

But to be honest, who would spend more than ten million euros to introduce some substitutes to the bench?

"The reason why I don't introduce mature players is, on the one hand, because the transfer market is full of bubbles, and on the other hand, because introducing mature players may not be able to adapt to our technical and tactical style, and there are a very good group of players in our youth team, so I think we should give them a chance."

"For example, Ramsey, Hazard, and Eriksen, who were promoted before, all performed very well, and Pogba, Nastasic, Varane and others have also proved their strength and potential in the previous youth teams, reserve teams and cup matches. Neymar and Coutinho have also proved their talents and strength in Brazil."

"I want to say that these players are the future of the team. Within ten years, we don't need to make any adjustments. With them, we Tottenham Hotspur can guarantee strong competitiveness in European football, not to mention that there are some excellent and excellent young players in our youth training camp."

"As long as your method is correct, you can train them into the talents needed by the team's first team, and the players trained in this way are more loyal to us. They will thank you for your education and cultivation, so I highly recommend this team formation method."

"Of course, if we find that there are players we need in the transfer market, as long as the price is right, we will also take action, such as Raul and Alba!"

I still remember Wenger said to Ye Qiu during a private chat, "In terms of attitude towards football, Latins are rational and picky, while Anglo-Saxons are unreasonable and blind; after losing a game, what you see in the eyes of the French and Italians will be angry, while what you see in the eyes of the English is pain and disappointment."

Wenger later said, "Latins are good at analyzing and meticulous considerations. When they encounter things they like, they will want to ask why they like them. This makes them feel a little emotionally alienated. However, the English people do not have this rationality, and they will not analyze why they love and believe in love."

"So, if I go to war, I will choose to be with the English, which is why I choose to coach in the Premier League!"

Wenger is right, loyalty and hard work are the virtues that England fans respect the most and value the most.

Even from the perspective of English fans, a player can perform badly, lack strength, or even lack future and talent, but you cannot be disloyal, you cannot not work hard. As long as you are loyal and work hard, congratulations, no English fan will hate you!

Martin>Samuel was sitting in Ye Qiu faced him, looking at this guy who looked a little serious on the surface, but in fact he must be very happy in his heart. He was helpless because his words hit the fatal point of the English fans, because he emphasized loyalty and sense of belonging, which is undoubtedly what English fans value the most.

Too cunning, and simply cunning!

"Okay, the last question!" Martin>Samuel's notepad questions were almost asked, "Old question, among the odds offered by many bookmakers, Tottenham Hotspur is the favorite to win the Premier League in the new season. What do you think? Also, who do you think the strongest competitor of Tottenham Hotspur will be?"

Ye Qiu had guessed this question long ago, and after thinking about it, he answered: "I think we can only have a chance to win the championship by doing our best. If we ask me to tell you the competitors who won the championship, there is no doubt that Manchester United will be a very strong opponent, and Liverpool, which has attracted a lot of money this season, will also be a very difficult opponent."

"No Chelsea or Arsenal?" Martin>Samuel smiled and dug a hole for Ye Qiu to jump.

"No!" Ye Qiu shook his head without thinking too much, "But"

He also wanted to say, but Martin Samuel didn't wait for him to finish speaking, and directly reached out to turn off the recorder, closed the notepad, and stood up, "Thank you for your cooperation, Mr. Ye Qiu, you can wait to read the newspaper tomorrow morning!"

Seeing the damn fat man walk out of his office, Ye Qiu felt that he was cheated. He could even foresee that what appeared in the newspaper early tomorrow morning would definitely be topics such as Ye Qiu's belief that Chelsea and Arsenal had no hope of winning the championship.

"What a fat man who is unscrupulous!" Ye Qiu cursed with a smile.
Chapter completed!