"Mr. Liu, General Ren, and everyone, welcome to North London"

Outside the gate of Tottenham Hotspur’s White Hart Lane Stadium on Haeger Road, North London, Ye Qiu was wearing a very solemn Versace suit, wearing shiny black leather shoes, and greeted him with a smile on his face, and came down from the luxury business bus from a member of the delegation of the Chinese Entrepreneur Club.

This is an exchange activity that has been held for many years. Almost every year, a delegation of Chinese entrepreneurs visits Europe, and every year, some European entrepreneurs visit China. However, in the past few years, they have never come to Tottenham Hotspur. This time, they have joined the plan to visit Tottenham Hotspur on their itinerary.

Not only that, before they arrived at White Hart Lane Stadium, they also went to Chinatown and Stratford Stadium in the south of the financial district, as well as Zhenhua Building next to the stadium, which are all very famous landmark buildings in London, and there are strong Chinese elements behind them.

Chen Zhong is also one of the members of the delegation, but he is even younger, so although Huangtian Group is already the best among private enterprises, he still lacks reputation and influence. This time the delegation was led by Chairman of Lenovo Holdings, Dong Liu.

As the team's CEO, Peter Nion made a special trip to the Stratford Stadium to receive this group of entrepreneurs from China, and accompanied them to the White Hart Lane Stadium. After shaking hands with Ye Qiu one by one, a group of people walked into the stadium under the attention of the media and reporters on the scene.

From the fan stands to the stands, then walk down the stadium and experience the atmosphere of the Premier League home court.

"With the opportunity, we organize a football match for domestic entrepreneurs and play a good game." Lenovo Group's Director Liu's experience with the Bailu Lane Stadium is quite good. The football atmosphere here is very strong. From the fan stands to the inside of the stadium, everything is creating a professional football atmosphere.

"I'm afraid there will be many people who can't hold on for a few minutes and shout that they can't bear it." Mr. Ren from Huawei company smiled in a loud voice.

Ye Qiu also laughed, "It doesn't matter, you will be in London tomorrow night, so I'll come and experience it on site."

Coincidentally, their visit to the UK will only last for one week. During this week, Tottenham Hotspur played two consecutive away games, but in the third leg of the Champions League group stage in the mid-week, they played against Belgium's Genk team at home, so Ye Qiu invited them to the White Hart Lane Stadium to watch the game himself.

The Champions League match and Tottenham Hotspur’s Champions League group stage are definitely an opportunity that countless domestic fans are unwilling to miss. So when Ye Qiu mentioned that this group of people, regardless of whether they were fans or not, immediately agreed enthusiastically.

After visiting the White Hart Lane Stadium, everyone returned to the administrative office of the White Hart Lane Stadium.

"To be honest, I insist on coming here this time, mainly thank you." After a group of people walked into the conference room, after the staff brought tea and coffee, Liu Dongxin said with some emotion.

Ye Qiu smiled slightly. He knew the meaning, because Yezi Technology has been taking good care of domestic companies in the past few years. Not to mention anything else, just like mobile phone systems and patent authorization, he gave several domestic companies very generous treatment, such as domestic mobile phone manufacturers such as Lenovo, Huawei and ZTE.

This has led to almost rapid progress in the past few years, and they generally take the mid- and low-end route and have little competitive relationship with Yezi Technology's high-end route. Even if Yezi Technology acquires Nokia and takes the mid-range route, the competitive pressure between them is not particularly great.

Moreover, for Yezi Technology, Nokia's most important thing is its map business and patents, mobile phone business or mobile phone brand, which is optional for Yezi Technology.

Another thing to thank is that Lenovo is currently the only licensee of Yezi Technology's Android pC system in the world. That is to say, among all computer manufacturers around the world, only Lenovo can produce ultrabooks and laptops equipped with Android systems, which will usher in a new round of rapid development.

This was not deliberately arranged by Ye Qiu, but because Lenovo has always cooperated with Ye Zi Technology. After Ye Zi Technology decided to enter the Ultrabook, Lenovo expressed interest. After that, the two sides quickly entered the negotiations. Ye Qiu and Ye Zi Technology executives both felt that Lenovo, who dared to come in and try something, should be given some preferential treatment.

But closely followed, computer manufacturers including HP, Dell, Asus, Acer and other computer manufacturers are expected to enter the ultra-thin field one after another, but it is unknown whether they will adopt Yezi Technology's Android system. After all, the two sides are still in the negotiation stage.

"Before, I talked to Mr. Ren that the current electronic and digital products, whether they are computers or other, from manufacturing in China to sales in Europe, are very convenient. The European market is becoming more and more important to us, so we have always hoped to further explore the European market."

Ye Qiu could understand that with the construction and put into use of the three Eurasian continental bridges, the future logistics of Eurasian continent will change the past reliance on sea transportation and instead rely more on land. For example, many electronic products such as computers and notebooks are packed from Chongqing, and pass through the Eurasian continental bridge to Germany and the Netherlands, which is more than half a month.

In this case, the EU market is indeed very important to Lenovo. A year ago, Mr. Liu once shouted in France that he hoped to let half of the French know about the Lenovo brand in five years.

Similarly, I believe they also hope to further promote their brand influence in Europe.

What is the most powerful promotion channel in Europe? Undoubtedly, football

"This time I made a special trip to your stadium. I not only hope to have the opportunity to communicate with you face to face, gain some experience from you, and help us open up the European market. At the same time, we also hope to reach an agreement in the next few days to sign a sponsorship cooperation with you Tottenham Hotspur.

Ye Qiu was a little surprised. Huawei was going to cooperate with Tottenham Hotspur, which was something that the two sides had agreed before. Huawei will be one of the first-level sponsors of Tottenham Hotspur, but Ye Qiu did not expect that Lenovo would also have such interest.

However, it is no wonder that Tottenham Hotspur has an increasingly greater influence in the European and global markets. Once a cooperation agreement is reached with Tottenham Hotspur, it will have considerable benefits for the international promotion of Huawei or Lenovo.

"We are very welcome." Ye Qiu immediately made a decision. After all, this is beneficial to Tottenham's business development, and he now expressed his willingness to cooperate, but specific cooperation details, such as how to sign a sponsor contract, how much authority the sponsor, and how much sponsorship amount will be left to the people below to discuss.

For example, the agreement reached by Huawei and Tottenham Hotspur earlier had a one-year sponsorship fee of about 7 million euros, and the authority was that Huawei became a first-level partner of Tottenham Hotspur. In other words, Tottenham Hotspur will no longer be able to sign other partners that have competitive relationships with Huawei.

If you think that the first-level partners are more expensive, it doesn’t matter. You can sign a second-level partners. This is a relatively cheap sponsorship level, but the scope of the exclusive clause will not apply to the world, but will have obvious regionality.

For example, Tottenham Hotspur had signed six or seven telecom operators in the Middle East and Asia, which were outside the scope of Vodafone, so there was no conflict in exclusive terms.

Now Tottenham Hotspur is counted. If Huawei is added, there will be eleven first-level partners and thirteen second-level partners. In addition to the important partners, Qatar Airways, Adidas and Vodafone, Tottenham Hotspur’s entire sponsor system has become a key basis for Tottenham Hotspur to maintain profitability.

The team's performance has ups and downs. For example, in the past two seasons, Tottenham Hotspur was in the semi-finals and quarterfinals in the Champions League, and its revenue has dropped by tens of millions compared with the two seasons that won the championship. Therefore, it is clear that running a club is business development, game day income is the basis of a team's operation, which determines the lower limit of a team's operation, and the revenue brought by game results is fluctuating, which determines the upper limit of a team.

Because British Prime Minister Cameron decided to meet with a delegation of Chinese entrepreneurs on Downing Street, and London Mayor Boris Johnson wanted to host them in the evening, and Ye Qiu and his wife were invited to participate, so they did not talk much about the details of the cooperation, but planned to leave it to their subordinates for negotiation.

After visiting the White Hart Lane Stadium, Ye Qiu took them onto the bus to No. 10 Downing Street. He held a meeting with Peter Nion and Ron Gurley, conveying Lenovo's cooperation intention just now, and also revealed that there may be other potential partners in the delegation.

To be honest, Europe is suffering from the European debt crisis now, and all the knowledgeable people know that this is a crisis, but it is also an opportunity, so many companies also hope to take this opportunity to enter the European market.

In addition to discussing sponsorship matters, Ye Qiu talked about a very critical issue, that is, the adjustment of the player's salary structure, and the first thing to bear is to increase the team's salary cap.

Ye Qiu has never been willing to easily move the team's salary structure, because once it moves, it means a significant increase in the club's operating costs, because you cannot only mention one or two of them. Once it is loosened, the salary structure of everyone in the team has to be raised up.

If we calculate according to normal thinking logic, Tottenham Hotspur makes money almost every year and players play well. Should the normal logic be the team to give players a higher salary? Just like Real Madrid gives players a high salary

Yes, this is indeed normal logic, but the problem is that after you give it a salary, it will be difficult for you to recover it.

Just like the social welfare of many European countries, it is almost impossible to recover the promises made to be reclaimed. Therefore, the Greeks who want to go bankrupt would rather go bankrupt than sacrifice welfare. The reason is very simple. They think this is part of what they deserve.

In fact, there is a trend in the entire European football world now, and salary has become uncontrollable, rushing up like a volcano eruption.

Tottenham Hotspur has not followed this trend in the past few years. The team would rather sell each star than give them a significant salary increase. This is because Ye Qiu knew very well that after the salary increased, it was basically impossible to drop again.

Just like Chelsea, after the Blues sold Shevchenko and Barack, did their overall salary be reduced?

Arsenal sells those big-name stars, and their salary is still among the best. Is that reasonable lineup?

There are also Manchester City, Manchester United, Liverpool, West Ham United and Newcastle. In the end, these teams will find that the salary of players has become a burden that is too big, and the heavy burden that is carried on the team.

Ye Qiu has never advocated participating in arms races, but he advocated reasonable salary, so in the past he divided the players' salary into two parts, one was player salary and one was business operation income, and the player's salary also included basic salary, the competitions the players participated in, as well as floating income determined based on the team's performance.

But now, the team's operating conditions, especially the outstanding performance of the business operations, makes the team fully capable of bearing higher player salaries, so it is necessary to raise players' salaries.

"I have considered it with Ron. We basically agree with what you said about increasing salary. However, the weekly salary between us and other teams is generally more than 200,000 pounds, or even 300,000 pounds, and there will definitely be a big gap." Peter Nian's complaints about those rich people who burn money are no longer there.

Those guys rely on their own money to spend, and offered players a weekly salary of up to 300,000 pounds. This is simply a fatal blow. Who can compete with them? Even if Yaya or Toure switched to Manchester City, the salary offered by the opponent was shockingly high. Tottenham Hotspur would definitely not be able to follow this point.

"Our first salary is planned to be a weekly salary of £150,000" Ron Gurley said his thoughts.

150,000 pounds, perhaps at first glance, this weekly salary is very low, especially when the salary of players in the Premier League and European football generally soars. For example, Torres's salary for switching to Chelsea is as high as 180,000 pounds, and Chelsea's Ashley Cole's salary is also as high as 200,000 pounds, let alone those top superstars.

"This is just the salary paid by the club. According to our business operations for players in the past few years, our income from players' portrait rights, sponsorship and endorsement has increased by 30 almost every year. Among them, Ramsey's business income in the past six months is more than twice that of his entire 10 years."

Ramsey played the main player at Tottenham Hotspur and performed better and better. The reason why this player is valued by Ye Qiu is that his ability to improve and learn is very good. He is improving almost every game, and Vidal is also very obvious.

This kind of progress has its own factors, but the targeted guidance and a series of auxiliary means of the Tottenham Hotspur coaching team are important reasons. As the players' performance improves, they are paying more and more attention from sponsors.

In less than half a year when he became the main player, Ramsey signed thirteen sponsors, including many big-name sponsors such as Nike. So he is now wearing Adidas and Nike. Once he continues to maintain this momentum of progress and continues to perform well, his income will become higher and higher in this area.

Ye Qiu thought for a while and asked, "Can the team's finances bear it after the salary increases?"

"According to our current preliminary judgment, if we enter Stratford Stadium in 2013, we expect that the revenue in a season will increase by at least 150 million pounds, of which the ticket growth alone will exceed 70 million pounds. In addition to the revenue of shops, restaurants, advertising and other series of other revenues, it should be no problem to increase by 150 million pounds." Ron Gurley explained.

After hearing this, Peter Nion took over the conversation, "This is not a matter of whether the team sells the stadium naming. If we sell the stadium naming and training base naming, we are expected to increase the revenue of about 35 million pounds to 45 million pounds a year, but we have no plans to start this plan yet.

It is said that there is no such plan, but it is actually not a suitable offer. After all, for teams like Tottenham Hotspur, the Theobord training base and the Stratford Stadium, there is no potentially any sponsors who are interested in it. However, I have not yet encountered a quote that Tottenham Hotspur can accept.

Now, in the four major European leagues, except for Serie A, because the stadium does not belong to them, La Liga, Bundesliga and Premier League have generally set off a stadium naming boom. Judging from the situation later, Arsenal directly sold the Emirates Stadium for less than 7 million pounds a year, which is definitely a deal that can't be lost any more.

But now I have no choice but to regret it. Who made you anxious to ask for money?

So, sometimes the first thing you eat is not necessarily the one who makes a steady profit without losing money.

Ye Qiu opened the report submitted by Peter Nean and Ron Gurley, and clearly analyzed the current salary structure of Tottenham Hotspur and the increase in the cost caused by the team's operating pressure after the team's salary structure increased. It will cost Tottenham Hotspur about 20 million pounds more in about a year.

This will also allow Tottenham Hotspur to surpass Arsenal and become Manchester City, which is currently ranked seventh in the Premier League salary list after Chelsea, West Ham United, Manchester United, Newcastle and Liverpool.

But from the current perspective, the salary only accounts for about 40% of the team's operating income, and the team's transfer income is not calculated, otherwise it will be lower. Therefore, no matter from which perspective, Tottenham Hotspur's finances are very healthy.

Just like Chelsea, their salary accounts for the operating income of Manchester City, which accounts for 16 directly, which is relatively reasonable for Manchester United and Arsenal, 46 respectively, but Tottenham Hotspur is the healthiest business.

And this is after players generally raise their salary
Chapter completed!