Ye Qiu's speech was arranged in a wide trapezoidal hall at Harvard Business School.

The seats in the entire hall are arranged in a semicircular shape, with the door on both sides of the main podium. Except for the main podium and a rectangular middle, it provides students with access to the classroom. The crowded seats are covered with dense seats, the higher the further they are.

At this moment, the seats were full of people, and there were many people. Even in the distance, many people stood directly in the back row and on both sides, and even the middle passage began to sit a lot of people. Ye Qiu noticed that many people were wearing Tottenham Hotspur jerseys to prove that they were fans of Tottenham Hotspur.

Ye Qiu's speech mainly focused on management and management, which is also the topic that the students of the business school are most interested in.

He is talking about football clubs, but in fact it is not just football clubs, but some core elements that have been affected by almost all industries in society, because the so-called management and management are actually the same.

Ye Qiu compared Tottenham to a company selling services. He believes that the most attractive selling point of this company is not football games, nor superstars, nor is it a dreamy football, but a culture. However, this culture needs to be reflected through football games, superstars, and the football style presented on the court.

"I believe that many people present, whether you like football, basketball, or football and baseball, will think that the game determines the outcome, but I want to tell you that the outcome of most games basically determines the outcome before the game."

"This is competitive sports. What we see on the court and on live TV is often just the final result of the entire competition process. It is a result, not the whole process of the competition. But we all know that what determines success or failure is not the result, but the process."

"This is what I want to talk about today, how to decide the outcome in this process."

After this opening remark, Ye Qiu gradually analyzed the details of managing the team in depth, but Ye Qiu divided it into three aspects: one is to form a team and manage, the other is to train and play, and the other is to plan the season.

When Ye Qiu explained the establishment and management of the team, he mentioned a remark that won the hot and warm applause on the scene, that is, the head football coach, like all managers, must learn to compromise and know how to persevere.

"Once, I sat with Ferguson and Wenger, and they said to me, Hey, do you know? The players nowadays are old men. I used to beat and scold them, and it was okay, they all had to obey, but now they can't do it anymore. Even those players who are not famous or have no strength will not let you mess with them, let alone once they have strength, fame, and big names, they will be even more unlikely to accept your temper."

"Maybe in the eyes of many fans, players are becoming more and more complicated. Many times they seem to be more than just players. Like everyone else, they will go on Twitter, use P and even occasionally send selfies to Utu, advertisements, newspapers, TV, magazines, and various awards. They are not just players, but seem to have become a popular symbol."

"I think this is a change brought about by informatization. You can't ask those children who grew up in front of computer displays to make them look like the past. Not to mention more than ten years ago, just five years ago, you could make today's young people not play smartphones, Weibo, and games?"

"As a manager, we must learn to compromise. We should see clearly that this is a big trend and irreversible, so we must learn to compromise, keep in touch with the times and change our management methods and management styles to accommodate and adapt to this great change, otherwise you will only be eliminated."

"But there are some things that you have to learn to stick to, just as you have to know clearly that the team is a whole. After you have formulated appropriate rules for this whole and keeping pace with the times, then all the players below you must adapt to and abide by these rules. Once someone wants to surpass and destroy this rule, you must stand up and maintain it as soon as possible."

"This is a bottom line, you must persist"

"Also, as a manager, we should protect the people under us like the rules we set, just like my players. I never disclose the conflicts between me and players in front of the media, and I rarely criticize my players in front of outsiders because this is a kind of respect unless I feel that my players are not worthy of my respect."

"This kind of respect will make your players feel that no matter what happens in the locker room or on the court, they go out, face journalists, media, and fans, they can raise their heads and chests. They feel a kind of respect you have for them and a kind of dignity."

"I once had someone in the coach training class asking me, why?"

"I answered him, if I criticize you in front of so many people, or even scold you, in the future, when you face reporters and interviews, those reporters may laugh at you, even sarcastically and ridicule. If they have relatively fragile psychological qualities, they may lose confidence. If they have strong psychological qualities, they will feel that they are not respected enough."

"I have always believed that there should never be only a relationship between the head coach and the player, between the manager and the managed person, but there should also be a trust and respect."

"So, even when announcing the team's starting list and the roster, in addition to telling the players who run face to face, I will also tell the players who are not selected, and I will give them a reason and explanation. Even if the explanation and reason seem very, very redundant, I believe that this will be easier for them to accept."

As for training and competitions, and season planning, Ye Qiu also uses the method of football on the surface, but in fact he is talking about company management and management. For example, he believes that every game is like launching a product. It is necessary to clarify his opponents and his opponent's strengths and weaknesses, and then make targeted arrangements based on his own strengths and weaknesses.

In terms of season planning, Ye Qiu believes that as a manager, you must clearly understand the abilities of everyone under your management, their strengths and weaknesses, just as he, as a head coach, must understand the strengths and weaknesses of the players. It is a truth to understand the players' status, and then coordinate and balance.

Ye Qiu's entire speech lasted thirty minutes, and the last ten minutes entered the free questioning stage. All listeners who came to the scene could ask Ye Qiu, but all the questions only included football and Tottenham Hotspur, as well as what they said today, not Ye Zi Technology and others.

The host of "Mr. Ye Qiu" selected an American female college student in the arm jungle that was as spectacular as a forest, wearing thick black-framed glasses. "First of all, I think your speech just now is wonderful, but maybe it is because of time, it is a bit incomplete. As a woman, I am more concerned about psychological issues, that is, how do you and your players overcome fear? Because I know that every game needs to be decided, and it is crucial. Will you be afraid?"

"Will" Ye Qiu didn't think much, and nodded directly, but paused for a few seconds, thinking, "Everyone will be afraid, isn't it? When we bear too many expectations and too many hopes, we will always involuntarily put some pressure on ourselves, and then these pressures will create some fear for you, making you afraid to let down those expectations and hopes."

"But I must say that at this time, as a good manager, we must stand up bravely. We need to help all those who are under our management to resolve their fears and concerns, so that they can play in as much as possible, without pressure and without fear."

"I know it's hard, and sometimes as a manager, you have to make huge sacrifices. For example, when your management team messes up something, or when my team loses some important games, I will apologize to them, I will apologize to the fans through all the reporters and media, I will say, it's my responsibility, and then I will take on the responsibility of this failure with actions."

"As for myself, I think all the head coaches and managers, if you can't overcome this fear, this pressure, it's hard for you to succeed, and you will never succeed."

Ye Qiu's words received warm applause from the audience again.

"Mr. Ye Qiu" Another student stood up, this time it was a man.

"I apologize first, but my problem is that I have studied Yezi Technology before, and I have also heard a speech by Shirley O'Sandberg. She said that Yezi Technology's management model is created by you, but according to my understanding, your management at Tottenham and Yezi Technology are completely different."

After hearing this, Ye Qiu nodded with a smile, "I understand what you mean, one is very open and free, but the other is relatively closed and very strict at the same time. But in fact, I think management is a science. Treating different people, different things, and rising to treating different companies and industries, different management models should be adopted."

"There are two types of enterprises in this world, one is small and exquisite, and the other is large and complete. In my understanding, small and exquisite enterprises are like Microsoft. They rely on operating systems to make a living, so all their management systems must serve this purpose, which has led to the current management model of Microsoft.

"It is big and comprehensive, with creativity and development and innovation, so we cannot use a lot of rules and regulations to limit the creativity of employees and add a lot of thresholds and restrictions to development and innovation, so this is another management model."

"Tottenham Hotspur is a small but beautiful one. The core selling point of the football club is football culture. This culture is reflected through the competition, through the players, and through a lot of details. But in the final analysis, there is only one selling point, and it is the core selling point that will never fade outdated. Football culture"

“So, everything we do needs to serve it.”

"I can make an assumption that if I copied some open management at Tottenham, for example, I allowed my players to freely choose their position on the court, what would you guess the result?"

"That must be everyone running to the front, no one wants to be a defender or a goalkeeper, so how do you play in this game?"

"The characteristic of football is that it requires the hard work of eleven players in a game to complete. Therefore, as managers, we need to forcefully integrate them together in a more authoritarian way to let them serve the team as a whole. If an open and free management model is adopted, they will be a mess."

"So, management emphasizes adapting to local conditions and seeking truth from facts."

After Ye Qiu's answer, he won another round of applause, but he quickly signaled to the next questioner.

"Mr. Ye Qiu, I know that in the past many years, almost every season, there will be many people questioning you. For example, they will say that you are always selling stars, and they will even worry that Tottenham Hotspur will become another Arsenal team as they sell, but we noticed that Tottenham Hotspur is not like this. What do you think about this personally?"

Ye Qiu thought for nearly ten seconds this time because he found that the problem was getting more and more tricky.

"I personally think that this is actually a misunderstanding. Selling people may not necessarily sell them to Arsenal."

Ye Qiu's words attracted a burst of laughter.

"Arsenal is our mortal enemy, but Wenger is my friend. I can't say much about them, but I know that Arsenal's problem is not just a matter of selling people. It is a very complex issue, a systematic engineering construction and planning issue, nor can it be explained clearly in a few words."

"Back to our Tottenham Hotspur, I don't know if you have paid close attention. The first-team lineup of every Premier League team will change in every season. There will always be players leaving the team and players joining. This is a very normal transfer phenomenon."

"What is the main decisive factor for whether a team can win the championship? The overall strength of the team, pay attention to, is the overall strength. This determines whether a team has the ability to win the championship, and the thickness of the bench determines how long the team can last for a long time."

"We can often see that some teams start very well, but after half of the season, they start to have a lot of problems, which seems to be very unlucky and have bad luck, such as having many injuries, such as poor players in good condition, etc. But all industry insiders are thinking about another question, where are their substitutes?"

"This is what I just said, season planning, what is your goal? If you want to have the ability to win the championship, you must form a team that wins the championship and the corresponding bench thickness. Otherwise, you will not be able to win the championship. Even if your main lineup has eleven superstars, they will be injured and need to be rotated. What should you do then?"

"This is the difference between the league and the cup. The league must be long-term, aim at one season, and think about problems from the overall situation. The cup is always focused on the opponent in front of you. As long as you defeat him, you will consider the next one. This requires the head coach to plan and switch well."

When Ye Qiu said this, he smiled proudly, "I know that many people in the outside world suspect that we are Tottenham Hotspur, but I dare to say this. Looking at today's football world, there may be many teams that can compete with us, but if we want to be on par with us in terms of overall strength and bench thickness, there are very few people who are on par with us."

In Ye Qiu's view, the biggest opponent in the Premier League in the new season is Manchester City. The bench thickness and overall strength of this team are too strong, especially the bench thickness, which is not inferior to Tottenham Hotspur, but one of the biggest problems of this team is head coach Mancini.

After two or three seasons of development, Mancini has become Manchester City's biggest obstacle. If it were Mourinho, this Manchester City team would probably have the hope of becoming Tottenham's most troubled competitor.

As for the Champions League, this question is hard to say and no one knows it.

Ye Qiu's confidence in the team is not only because the team's bench is thick enough, but also because the team's characteristics are diverse and the means are rich.

The student just mentioned Arsenal. A very important reason for Arsenal’s poor performance is that their players are very similar in characteristics and they all blindly pursue technicality. Another very important problem for Arsenal to have no championship every year is injury, but as Ye Qiu said just now, what about substitutes?

Is it okay if you are a team that wants to win the championship without a suitable substitute?

Some people may say that when Barcelona won the championship, the lineup was only 19 people, but you have to see what level the 19 players in Barcelona are. And if the Barcelona youth team picks a few of them, they can rely on the system to support them. Can you, Arsenal?

Many Arsenal fans will say that the Gunners have no money, but look at the revenue rankings of each season. Since moving into the new stadium, Arsenal has entered the top five every year, even the top three at one time, and has made profits almost every year. It is called the most profitable club in the Premier League except Tottenham Hotspur.

But at the same time, the salary and benefits of Arsenal's lineup are not much different from that of Tottenham Hotspur, and they are still sticking to the maximum salary structure of 100,000 pounds. This is a question. How is your salary structure arranged? Where are the money you make profits?

Not to mention paying off your mortgage, you have paid off all the mortgages. Don’t you have the money to buy someone?

Moreover, Bayern Munich is also paying for mortgage loans, but why do they have money? Their income is not much greater than that of Arsenal?

If this issue is analyzed, it is really a long discussion, and only the parties involved know many of the inside stories themselves. Ye Qiu only has a slight understanding of this, so he will not comment or analyze Arsenal.

He only said one thing, that is, Tottenham Hotspur is not Arsenal, nor will it become Arsenal
Chapter completed!