Whenever the PIPA Golden Globe Awards ceremony is held, Zurich will always become particularly lively, especially on the day of the awards ceremony, the Opera House is filled with fans from afar. Their wish to come here is very simple, that is, to meet those popular or retired stars.

Under the arrangement of the organizing committee, celebrities walked onto the red carpet, which caused screams and cheers from all the reporters and fans present.

For example, Ronaldo, who has successfully lost weight, Beckenbauer, and Scolari, who is still strong, although he has retreated behind the scenes, but his reputation is still well-known... Countless celebrities will appear on this long red carpet.

But the biggest surprise of this night was former Barcelona coach Guardiola.

Since leaving Barcelona's coaching position, Guardiola has been deliberately keeping a distance from the media. Even many people were surprised to find that he often appeared in the Premier League stands. He would come to the scene almost every home game of Tottenham Hotspur, but occasionally he would go to watch Manchester United, Manchester City and Liverpool games.

But what disappointed all reporters was that every time Guardiola was like a ghost, and no one could catch his trace, so there was nothing in the newspaper except a photo.

This time he appeared at the awards ceremony. One of the important reasons is that he was shortlisted for the best coach of the year, which is also regarded as the most fiercely contested award, because Bosque won the European Cup, Ye Qiu won the double championship in the Premier League and the Champions League. Although Mourinho is the second-place in Serie A, the Portuguese has always been famous, and Guardiola has also been included in this shortlist.

"Hello, Pep" A reporter from the Catalan region immediately shouted in Catalan after Guardiola approached. He just used this call to leave Cruyff and got a few answers.

Sure enough, after hearing Catalan, Guardiola approached the reporter a little and stopped.

"It's been more than half a year, and we rarely have the chance to see you. Have you been doing well recently?" the reporter asked with a smile.

Guardiola smiled, "Very good, feel relaxed, feel like she's back to life."

The reporter also smiled, "There was news before that you may coach Manchester United in the next season. Is that true?"

Guardiola had already expected this when he decided to attend the event. This was an unavoidable topic. He shook his head and said, "I have no way to say anything yet. Manchester United is indeed one of the goals I have considered, but I do not rule out other possibilities."

"For example, Tottenham Hotspur?" The reporter asked with a smile. Because according to relevant media statistics, Guardiola has watched Tottenham Hotspur games the most, so some people have disclosed that he may go to Tottenham Hotspur to take over Ye Qiu's class.

Both are young coaches. Although Guardiola has only coached Barcelona for only four years, he has left a very deep mark on this Barcelona team. Moreover, his ability to understand football and his thinking on football tactics are highly recognized by professionals. Guardiola has also repeatedly praised Tottenham Hotspur's tactics.

"No, no, I don't think I'm suitable for Tottenham now," Guardiola smiled and shook his head. "They already have a group of very good coaches, and I don't think I can be better than them."

“But there are a lot of people who know that you go to White Hart Lane Stadium almost every game.”

"Yes," Guardiola nodded, "I often go to Tottenham Hotspur games because I found that this team, and even many teams in the Premier League, are worth our research and study."

Just as Guardiola was talking about this, he saw Bosque coming up from behind and hugging Guardiola enthusiastically. After the two of them smiled and said a few words, Guardiola returned to the reporter. He was always so graceful.

"In fact, if we observe carefully, it is easy to find that the tactics of the Premier League are more colorful. To be honest, the Premier League is the most exciting league now. There are many competitions between teams of different styles in each round. This is not only very pleasant in the eyes of ordinary fans, but also full of professionalism in the eyes of professionals."

"So, are you still considering going to the Premier League?" asked the reporter.

Guardiola shook his head and smiled, "I shouldn't consider it for the time being."

"The last question" The Catalan journalist held a recorder, "How do you think of this year's PIPA Golden Ball without Barcelona and Spanish players? Do you think this is fair? Especially Iniesta and Xavi."

Guardiola smiled, "In fact, there is nothing fair or unfair about the so-called selection. Iniesta and Xavi are both midfielders, which itself is destined to make it more difficult for them to win these grand prizes."

"At the same time, we have to be clear that Tottenham has performed very, very well in the past season, and Messi and Ribery are the most eye-catching superstars in this team. I think they are shortlisted for the top three in this award, without any problem."

"As for Cristiano Ronaldo, I think he is the most comprehensive scorer in football today"

After answering the last question, Guardiola nodded and smiled at the Catalan reporter, turned around and thought about the entrance to the opera house. After he walked through the red carpet, he found a thunderous scream coming from behind him.

When I turned around, I saw Ye Qiu arrive at the venue with Messi, Ribery, Pirlo and other Tottenham Hotspur players. The group was wearing straight Versace's suits, which immediately ignited the atmosphere at the scene. Ye Qiu also noticed Guardiola in front and accelerated his pace with a smile.

Ye Qiu has known about whether Guardiola goes to Manchester United for a long time. Espanyol basically won’t consider Manchester United. One very important reason is that he hopes to go to Bayern Munich. As Ye Qiu and Cruyff once said, looking at the entire European football world, the Bundesliga and the Netherlands are the two countries with the most offense and defense, and Guardiola wants to go to the Bundesliga to experience Germany’s unique football culture.

The most important thing about Guardiola today is not to win many honors, but how to continue to improve his coaching level. He is still young and he needs to keep learning more.

"What does it feel like when I look at the Best Coach of the Year Award but can't win it?" Ye Qiu asked with a smile after approaching.

"You'll know after a while." Guardiola smiled and almost punched Ye Qiu.

In fact, this year's Best Coach of the Year Award is basically a competition between Ye Qiu and Bosque. Guardiola and Mourinho are more like studying with the prince. Basically, this award is based on annual honors or coaching achievements. Neither of them compete with these two hottest people, which is why Ye Qiu teased him.

After Ye Qiu and Tottenham approached the Opera House, the entire venue was already very lively, but the award ceremony was not yet time, so many people were scattered around the venue, chatting while killing time.

"Congratulations, Mr. Ye Qiu." Florentino was near the gate. After seeing Ye Qiu and Guardiola in, he accused the people beside him and came forward, "Long time no see, Pep."

"Hello, Mr. Perez." Ye Qiu greeted with a smile, and Guardiola also greeted Florentino.

Basically, the Real Madrid president is the type that you find it hard to hate him. Many fans don’t know about it. They describe him as not understanding the ball, or describe him as a football tycoon. In fact, these are all wrong.

Strictly speaking, Florentino's biggest feature is that he is very charming and very good at dancing. How can such a person offend people? How can he offend people with his trivial matters? Do you really think that with his status and influence, people will spend a lot of effort to make a certain player's choice?

If Florentino is really such a person, then he would never have such an outstanding network of relationships in today's European football, which can allow him to constantly poach so many stars and gather in Real Madrid.

After all, this is actually everyone's understanding of football differently.

Some people think that football is a football game, everything serves the game; but some people think that football is not just a football game, it also includes more fields and content, such as commercial brands and club image.

If you focus on football, I'm sorry, then you are at best a head coach's vision.

"You have three of the latest lists of authoritative sports economic institutions, and you have won five seats in the top five players' value list. This is a very, very amazing achievement," Florentino said admirably.

Messi is ranked first, with 150 million euros, Cristiano Ronaldo is ranked second, with 96 million euros, Ribery is ranked third, with 75 million, Iniesta is ranked fourth, with 68 million, and Cavani is ranked fifth, with 60 million, followed by Rooney, Falcao, Neymar, Aguero, Thiago is ranked second.

Among them, Thiago Silva is currently the most valuable central defender, worth 50 million euros, and the most valuable midfielder is Vidal, with 46 million euros. Among the top 60 players listed on this list, Tottenham Hotspur has been shortlisted for a total of 12 players, reaching one fifth.

In addition to the top five players shortlisted, Vidal, Ramsey, Cech, Kompani, Marcelo, Hazard and Lucas O Mora were all selected for this list, among which Ramsey had the lowest value, which also reached 31.5 million euros.

From this point of view, it is not difficult to see Tottenham Hotspur’s strength in building the value of the star brand and operating the star brand. Even Real Madrid, which is known for its commercial operation capabilities, is far inferior to Tottenham Hotspur.

Another thing to consider is that in this list, there are eleven other players who have played for Tottenham Hotspur, including Alves, who just transferred to Barcelona half a year ago. In other words, among the 60 most valuable players, twenty-three players were cultivated or created by Tottenham Hotspur.

This is definitely a very big affirmation for Tottenham Hotspur.

"Your Real Madrid is also good," Ye Qiu said politely. Although Real Madrid is good, it is still inferior to Tottenham Hotspur, and many of their players are low in value. For example, Xavi Helongso is at the bottom of the list, but this is also related to the fact that the Spanish midfielder is old.

Just like Hazard, his performance is very eye-catching, but his value cannot be so high. One of the main reasons is that he is young.

This is a value ranking, not a player strength ranking, so players including Hazard, Neymar, Lucas or Mora have very high value, and this list is also biased towards midfield offensive players.

"We are missing a strong center," Florentino said with a smile.

Currently, Real Madrid's center is Higuain. The Argentine still performs very well, but Real Madrid's management does not like him very much. One very important reason is that he has little commercial value and he is also a player brought in by Florentino's former Calderon.

After hearing this, Ye Qiu understood something, which was a sign of poaching.

"I heard that Cavani had some problems with his contract renewal."

"Do you know this?" Ye Qiu was a little funny. It seemed that Real Madrid had indeed made enough preparations.

It's no wonder that Florentino either doesn't take action, and he will definitely hit it once he takes action. This is the most proud method and ability of the Spaniards. And looking at Europe, there are really no teams that can burn money like Real Madrid. First, they have money, second, they can make money, and the other is that the tax rate in La Liga is very low.

In 2009, the Spanish Ministry of Taxation once increased the personal income tax of foreign players to 43, which was the same as that of local players, but the specific implementation time was January 11, and the contract signed previously did not be traced back.

But the current tax rate in the Premier League is as high as 50

From this point of view, La Liga teams still have some advantage over other European teams in terms of attracting stars.

Real Madrid wanted to poach Tottenham Hotspur, which was not a day or two. He wanted to get Messi long before Florentino took the stage, but Tottenham Hotspur was ambitious at that time. Ye Qiu put Messi in the most critical position and it was impossible to let him leave the team.

Later on, Messi was too valuable. Now it was impossible to get him without taking out any bleeding. Moreover, Tottenham Hotspur could not let Messi go easily. In addition, after introducing Cristiano Ronaldo, Real Madrid gave up Messi and turned to Cavani in the concept of not being able to withstand two tigers.

The reason is also very simple. The introduction of Cavani and the formation of the golden trident of Cristiano Ronaldo, Cavani and Gareth Bale is definitely the sharpest and most brand-valued trident in today's football world.

If you want to say, Cavani is not worth a lot of money. If you forcefully poach, with Cavani's value of 60 million euros, how much does Real Madrid have to spend to convince Tottenham to release the person?

Just as someone helped Tottenham to do some calculations, if you want to buy Messi, you have to pay a transfer fee of 250 million euros. If you add salary, taxes and other expenses, the total expenditure must reach at least nearly 600 million euros to be borne. Therefore, this is not a transaction that anyone can complete.

There is a saying in economics, "Today's money will always be more valuable than tomorrow's money."

This sentence means that in an era of high inflation, you have to spend money as soon as possible. For people and teams like Florentino and Real Madrid, how much money you spend today can easily earn more tomorrow.

As Florentino said, the stars you can buy from money are always the cheapest, because you can't buy the most expensive one at all.

Florentino was not angry when he faced Ye Qiu's jokes and smiled, "You should know how I know, and I believe you must also know my sincerity very much."

"Your abacus is really loud, I'll think about it." Ye Qiu nodded to Florentino.

Many fans can't understand the twists and turns here. In fact, there is a lot of knowledge here, far more than countless fans imagined. Do you really think this is just a star's deal?

Wrong

Real Madrid signed a broadcast contract with a Spanish TV station in UU, which lasted 1.1 billion euros for seven years and expired in 14 years. And this is only the La Liga, not including the Champions League and the Cup.

After experiencing the downturn and darkness of the Calderon era, Florentino retakes Real Madrid, which immediately brought huge changes to the team, and the entire Real Madrid brand has been completely renewed.

Nowadays, with many superstars, the team's football style is so tall, rich and handsome. Therefore, no matter from any perspective, signing in more superstars can enable Real Madrid to gain more bargaining chips in the upcoming broadcast rights negotiations. There are even reports that Real Madrid's psychological price is 200 million euros a year.

Crazy?

Maybe, but this is a very realistic deal

So looking back, if you introduce superstars like Cavani, even if you spend 100 million yuan, the huge brand effect brought by the superstars and the market effect brought by the amazing price of superstars, do you still think Real Madrid loses?

No one has to admit that Florentino is definitely a master of money. He never does business at a loss, and Real Madrid, a special platform, has fully utilized his ability.

To be honest, Tottenham Hotspur is now talking about business, surpassing Real Madrid, and also surpassing Real Madrid if it wants to make stars, but its overall income is still worse than Real Madrid. What is the reason?

The attendance rate of the Bernabeu Stadium, the amazing annual membership fee income, and the impressive broadcast fee income gap.

Even if the Premier League’s winning prize will be close to 100 million, Real Madrid is looking at 200 million euros, and even compared with Juventus and AC Milan, it is still much worse. Juventus has 150 million euros and AC Milan has also reached 125 million euros.

From this point of view, except for those rich people who burn money, the Premier League teams will not be able to play with the two heroes of the Western Premier League. The 100 million yuan they earn in a year is enough to burn you to death.

Of course, there are gains and losses. Behind the huge broadcast rights income of the Spanish Super League two and Juventus and AC Milan is that the mid- and lower-level teams in Serie A and La Liga are not enough to make ends meet and are in a serious debt crisis. The Premier League teams are in a more relaxed situation, especially after the salary and debt restrictions begin this season.

By the same token, whether players choose high salaries in La Liga or high exposure in the Premier League depends on their choice.

As the saying goes, carrots and cabbages have their own preferences. Ye Qiu has always felt that the world is very fair.
Chapter completed!