Chapter 1485 Encouragement(1/2)
April 18.
The number of registered users on WeChat reached 1.4 million.
It was 18 days after it was launched, and without large-scale promotion, the registered users reached 1.4 million, which is definitely an amazing achievement.
Teng Xun's WeChat chat has accumulated about 100,000 users in three days of online launch, which is not too bad.
Similarly, another data shows that on the 18th, domestic smartphone sales officially reached 30 million!
Smartphone users cannot fully represent 3g users, and the number of smart phone users using 2g networks will not be small.
But whether it is a 2g or 3g user, using a smart phone, it means that you can use WeChat.
With a potential user group of 30 million, WeChat, a product that has not been promoted on a large scale, can obtain about 1.4 million users, which is already considered good.
This is even higher than what Li Dong and the others expected before.
Of course, it is also related to the current situation in the country. The concept of mobile Internet has been frequently mentioned.
Including government agencies, several major operators, and some Internet giants, they are talking about the mobile Internet in some formal or private occasions.
Everyone was talking, so the masses naturally became interested.
The price of smart phones has also been reduced to varying extents due to the policy of home appliances going to the countryside and the subsidies from several major operators.
With a series of policy promotion, the development of 3g network is getting faster and faster.
Why so fast?
If you don’t feel happy, you won’t be able to do it!
3g is just being promoted in the country, and 4g is about to appear!
Nowadays, several major domestic operators have the desire to die.
Since 2009, some foreign telecom operators have begun to lay out 4g network channels and have started large-scale field experiments.
As for China, the three major operators, especially Mobile, have adopted a brand new independent 3G system, and have invested hundreds of billions of dollars in it.
As a result, before I could enjoy the results, I saw that foreign countries began to prepare to launch the 4G network, how could I not be in a hurry?
So during this period, several major operators have also contributed money and efforts, hoping to quickly expand the scale of 3g users.
Some customized machines and several major operators not only launched some more preferential traffic packages after No. 1, but even increased subsidies, which reduced the price of smartphones again.
So on the 18th, the sales of smartphones officially reached 30 million units in China, which is a little faster than Li Dong and his friends' budget.
At this rate, it is not impossible to reach 35 million or even 40 million users by the end of the month.
...
The number of users of 3g has increased significantly, and correspondingly, the smartphone market has also flourished.
Oppo has not been making mobile phones for a long time, and it has always been self-produced and sold.
Unlike Apple and Xiaomi in later generations, even Huawei, there are actually many OEM factories. Their mobile phones are OEM factories that produce components and are finally assembled.
In China, although the blue and green brothers in later generations have been criticized, it is not completely unreasonable for the other party to make a counterattack. At least, their mobile phones are produced by themselves.
Because there is no agent for manufacturers, quality control is consistent, and problems with the product itself are easier to regulate.
The key reason why I chose to build my own factory is that the blue and green brothers started out in manufacturing.
Bubugao was a manufacturing giant back then, with many factories and complete equipment.
As a BBQ, Oppo chose to build its own factory, which is not completely without reason.
What Xiaomi and Apple are playing with are just concepts. In terms of product manufacturing, these mobile phone manufacturers are far inferior to the Blue and Green Brothers.
Of course, the concept is more valuable these days, which is an undeniable fact.
Although oppo has been following the route of self-producing and selling, as the demand for smart phones expands, it is obvious that its mobile phone production speed cannot keep up with the shipment speed.
On the 20th, Oppo's boss Chen Mingyong couldn't help it and called Li Dong to consult whether to find an OEM factory to cooperate.
At present, Oppo is the number one mobile phone manufacturer in China with smart phone shipments, accounting for almost half of the market share.
But because of this, oppo is under great pressure, and other giant companies are staring at oppo with covetous eyes.
In the past few days, Oppo has even shown signs of out of stock.
Chen Mingyong was really happy and painful at this time. What was happy was that cooperating with afar may be the wisest decision in his life.
With the help of Li Dong's fame and the long-range online and offline channels, the oppo channel layout has saved at least more than three years, and the development speed has been ahead of schedule by more than three years.
But the pain is that Li Dong is too hard to do.
This guy is not an ordinary strong man. He is not considered a sensation when he says he is a marketing master.
With the help of Wankatong's offline QR code scanning business, rebate activities, red envelope activities, and other influences, and even sponsorships of some Dongxing programs, including cooperation with mobile, it has brought a large number of orders to Oppo.
Chen Mingyong never thought that oppo would achieve this in such a short time.
Some previous factories and equipment, including labor, were no longer enough.
The 30 million mobile phones that were designated in cooperation with Mobile are about to be launched. At this time, Chen Mingyong must not be anxious.
At this time, it was too late to quickly expand the factory and recruit workers.
Chen Mingyong thought about it for a long time, and finally called Li Dong to consult with him and found an OEM factory to cooperate. Otherwise, oppo may be sold out due to production, which will most likely lead to the market being occupied by other mobile phone manufacturers.
...
When he received the call from Chen Mingyong, Li Dong happened to be playing basketball with Xu Shengzhe and others at Lanshan Club.
When he heard that Chen Mingyong was worried about supply shortage, Li Dong said speechlessly: "Isn't this a good thing?
What's more, 30 million mobile phones are not sold out in one day, so why are you anxious?
Sometimes, it’s good to get some hunger marketing strategy.”
After saying a few words casually, this was not Li Dong's real purpose. Li Dong said and said with a smile: "There is no hurry to deal with OEM. It's too late. You can find some factories to cooperate once in a short time and do a good job in quality control.
Isn’t your biggest headache now that the factory has no time to build it?
Why bother with it? Oppo has made a lot of money recently. The sales of mobile phones are nearly 14 million units. The cost of laying channels is not too high. The net profit is probably more than 10%, although I didn't read your reports.
How long has it been, the profit alone has exceeded 2 billion, right?
Don’t stare at the OEM factory, stare at your old boss!
Your old boss has many good things and started producing mobile phones many years ago. I heard that your old boss also wants to enter the field of smartphones recently, so why bother taking risks?
You have a deep relationship there and have a good relationship with Bubugao’s old man. Everyone is brothers, so it’s better to take over their industry directly.
In this way, in a short time, oppo will make some rectifications. In a short time, won’t you be able to achieve your own production goals?"
Li Dong smiled a little treacherously, and there were many good things that were good at BBQ.
In later generations, oppo and vivo could rise so quickly, and could they complete such a large-scale production without using OEM factories. Do you really think they could handle it within a few years?
It’s not that I have gained the benefits of step by step, and I have saved a lot of early work.
Vivo has not appeared yet, and without this brother sharing the spoils, Li Dong of course had to suggest Chen Mingyong to take action first, and simply let the brother die and enjoy the results alone.
With BBK resources, oppo can complete a lot of work in a short period of time.
Li Dong chose to cooperate with Oppo because the other party had this old boss.
The good things left by the old boss are worth a little bit. Now he is going downhill with a step up, and in the end he doesn't know who is getting cheaper. Taking advantage of this opportunity, Li Dong naturally encouraged Chen Mingyong to talk.
The old Duan of Bubugao currently has shares in Oppo.
vivo has not come out again. Although Bubugao wants to make a smart phone, it has been verbally verbally. With the old man Chen Mingyong coming to the interview, there is still a lot of hope.
Of course, if it were Li Dong, there would probably be no chance.
Bubugao can be eaten by oppo, but it will not be eaten by Li Dong.
Bubugao agrees, but the Guangdong Provincial Government may not agree.
After Li Dong said this, Chen Mingyong on the opposite side of the phone was really a little moved.
As a leading enterprise in Guangdong Province, Bubugao was also the overlord of the manufacturing industry back then and began to get involved in the mobile phone industry in 1996.
Although some equipment and factories of that year were very old, some were even eliminated.
But in recent years, BBK has also added a lot of new equipment and factories, and has added some equipment, which can be used for the production of smart phone parts.
If you really want to swallow some of BBK's industries, oppo can save at least one or two years of development time.
Before, Chen Mingyong had thought about these things, but compared with BBK before, oppo was not on the same level.
Even now, although the oppo has made a lot of money recently, it is still not the same level.
In addition, BBK also wants to enter the field of smart phones, Chen Mingyong thinks it is quite difficult, so he thought about it and didn't really consider the feasibility of this matter.
Now that Li Dong said that, Chen Mingyong was immediately moved.
Chen Mingyong was still considering it, and Li Dong said: "In addition to some factory equipment, some technical talents and patents, you can also buy them and dig them out."
By the way, the other party also has an after-sales system all over the country, including offline channels, which are also extremely strong.
It’s so troublesome that they make their own smartphones, and it may not be of much benefit to enter the market now.
To be continued...