Chapter 1508 Fruit farmers and farmers(1/2)
On the street.
Li Dong wore sunglasses and said with a smile: "You said, I'm Li Dong at this moment, will anyone believe it?"
Qin Yuhan attacked: "Everyone is very busy in big cities, and no one will really care about who you are.
They worship Li Dong not because of this person and this name, but because of the wealth and status you have.
At this moment, you put aside your halo, why do others look at you?
Of course, if you ask Lao Tan and the others to come out and make a little stronger, I think someone will watch it."
"Your mouth is just showing off my power."
Li Dong shook his head and changed the topic: "I looked at your ordering website. The purpose should be to create a catering c2c platform similar to Baobao.
Of course, I have nothing to say if you say it is o2o.
The goal of Ordering Network is to make group buying niche and single.
You should have a good idea of these positioning issues, so I won’t say much.
But since we are planning to be a treasure platform for the catering industry, we are not doing it for b2c, at least not at the beginning.
Today I saw a lot of couriers from ordering websites shuttle through the streets and alleys. I think you will not invest too little in this area.
However, an emerging industry was not to improve its layout at the beginning, but to seize the market!
You guys are too slow and too expensive.
The current goal of Ordering Network should be to quickly make arrangements and complete market seizing.
A huge group of cooperative merchants and a huge group of users are your foundation.
As for service issues, you don’t have to do it perfectly from the beginning.
In the early stage, your courier can work part-time and contract with third parties, and there is no need to make arrangements by yourself.
Later, when there was a second and third platform, we began to seize the market with you, and the market was facing saturation.
At this time, your task is to improve service quality and core competitiveness.
A professional express delivery team, a professional customer service team, a professional quality inspection team, and even some tasting teams can be established.
In the early stage, there is no need for this.
You are different from the distance, why did we do express delivery at that time?
Because we are not the only one in the market, let alone the first one!
We have no advantage, we can only work hard on this and win with service.”
Li Dong's words are actually exactly the same as Zhang Xuhao.
Qin Yuhan and the others actually don’t understand, including Qin Hai and the others understand this principle.
The key is that the Qin family was too influenced by Li Dong.
The Qin family has experienced and participated in these processes.
So, when they created the ordering website, they subconsciously chose to take Li Dong's path.
But the reality is that Ordering Network is different from the Yuanfang Mall!
When Yuanfang Mall was established, the first goal was not to grab the market, and the market at that time was not without similar websites.
The catering o2o platform is now available, but the scale is too small and it is in its infancy.
The market was vast at this time, and the customers were not too careful about the quality of their service.
Therefore, the current main task is not to improve service quality, but to expand the scale.
Qin Yuhan frowned slightly when she heard this, "But the outsourcing team is not his own team after all, and he has delayed efficiency and poor service, and he has no sense of responsibility.
Just expanding the scale has advantages in the early stage, but in the later stage, it is also against the trend.
In the early stage, it was actually the time to build a reputation. At this time, we were the only ones on the market, so it almost didn’t matter if we served.
But once a second platform appears, the other party’s service is worse than us. Maybe it’s not as good as us at the beginning, but in the later stage, the other party will slowly gain the trust of users until it surpasses us.
And if we want to change our image, we have lost a lot of credibility because of the stains in front of us.
Just like treasure treasure, no matter how good you did before, the market was seized.
But what about now?
Because of the flood of counterfeit goods, poor express delivery efficiency, poor service attitude of merchants, and difficult after-sales claims...
This series of problems is because they only focus on expanding the scale in the early stage and ignore or indulge in all this. In the later stage, they will be a little too big to lose."
Li Dong said speechlessly: "Can that be the same?
What's more, no matter how bad you say, it is an indisputable fact that the DAO is still the first in the c2c platform.
Although it is difficult to correct it now, it is not because they have no chance. Instead, because they have become stronger, they have more opportunities to correct it.
If you don’t seize the market before, do you think you still have treasures?
When I didn’t steal the market of eBay, I didn’t have the opportunity to correct it now. I didn’t even have the opportunity, and I was even said to have changed it.
Also, who told you that the third party must be very bad?
That's just your thoughts!
Each company has its own style. Not every company thinks it is not their own business, so it doesn’t care about it.
What's more, the express delivery is to deliver goods. Who told you that the delivery is all your own things?
Even Yuanfang Express does not deliver all its own products, and third-party goods. Will our team not deliver them?
As long as the management mechanism is done well, all problems are not problems.
Just talking about your express delivery problem, it is possible to establish an evaluation system like the platform of the Yuanfang Mall to evaluate the couriers. Is this difficult?
Those who receive more orders and have good reviews, and you will give more extra rewards. Who will not be moved?
Those who work in express delivery make hard money. No one cares about money. The money they make is also difficult. Can you make more money? Do you think they want to make less?
Except for some people who are stumbled, who doesn’t want to do it better or make more money?
Could it be that in your eyes, these people are just waiting to die before becoming couriers?”
Li Dong said, seeing Qin Yuhan thinking, he said, "Also, the market on the PC side will gradually become sluggish.
The future is the king of movement!
At this time, you can actually deploy on mobile devices instead of continuing to vigorously promote the PC market.
Just having a meal, why do you want to order takeout? The key is to save trouble!
If I order a takeaway, I have to turn on the computer and order it online, and I’m not annoying.
With that skill, I simply called and asked someone to deliver the takeaway.
What you need to do is to make it more convenient for users.
Holding the mobile phone, the user is a little casual, ok, everything is done, simplicity is the first priority.
In the early stage, don’t just do advertisements or push for merchants for a little money. The key is taste or quality.
When the reputation is established, then you will want to make a profit.
Also, cancel the phone order!
Although canceling the phone ordering will currently cause some losses to your business, you must be a little different. You are ordering food online, not takeout in the traditional sense!
Subtle influence makes users realize that I am using an ordering platform, not a fast food restaurant.
Have you seen that before users buy things on the TAO Bao and Yuanfang Mall, they call to order the order?
They all place orders directly. It’s amazing to ask customer service for some questions. Who would call them and say what to buy?
This is also to reduce your workload and reduce costs.
The customer service team you have established now has almost become takeaway order takers, which is simply a joke.
Users call you to order food, and then you call the merchant again. Isn’t this a waste of fart when taking off your pants?
Let users habitually place orders, and you need to develop a new system and associate with merchants.
Instead of just like now, customers have to transfer the order through you to the merchant. This is very troublesome and impractical.
This kind of system is not difficult. If you need it, I will ask someone to help you develop a set.
Not only merchants, but also couriers can actually use this direct correlation method.
When the user places an order, the merchant receives the message, and the courier closest to the nearby can also receive the message.
At this time, they can spontaneously choose whether to take orders or not.
Perhaps at this moment, a courier happened to be near this store and was very close to the user who placed the order, which could save a lot of time and improve efficiency.
Instead of just like you now, you have to arrange tasks from the express delivery point, and there is an additional command transfer procedure in the middle.
These small changes will reduce your workload, reduce your cost and expenditure, and improve your efficiency.
To be continued...