Starting from the 15th, Li Dong frequently entered and exited major hotels.

At the beginning, no one cared about it.

But soon, news came out in the industry, and Li Dong reiterated his previous exclusive cooperation matters.

As early as 2008, Li Dong mentioned exclusive cooperation at a real estate developer gathering.

However, at that time, the strength and fame of the distance were not enough, so when the suggestion was made, almost no one at the scene agreed.

In the later stage, Yuanfang was preparing to launch a boutique supermarket, but some real estate companies agreed to cooperate.

However, the exclusive cooperation agreement on Commercial Plaza has not been completed.

Even though Longhua and Longhu reached an entry agreement with Yuanfang before, it was not an exclusive agreement. Except for some of the commercial plazas developed by Longhua and Longhu, some of which were settled in by Yuanfang Supermarket, the others were still investing in.

This time, in July 2009, Li Dong ascended the throne of the richest man in the world, entered the top 500 in the world, and began to strive for the top ten retail sales.

The distance at this time is incomparable to last year.

At this moment, Li Dong mentioned the exclusive cooperation, and the effect was completely different.

Before the charity night began, six or seven real estate companies had already begun to discuss specific cooperation matters with the long house.

These real estate companies may not be top-notch, but the people selected by Li Dong are all real estate companies that develop commercial squares in some second- and third-tier cities.

In the core commercial plaza in first-tier cities, these developers are either strong or jointly developed by multiple companies.

Moreover, it is difficult to sign an exclusive cooperation agreement in first-tier cities. After all, the core commercial squares of these cities do not have to worry about investment and rental.

Second- and third-tier cities should be slightly weaker, and even developers should be weaker.

When talking about cooperation with these companies, the distance still has an advantage.

...

Li Dong kept talking about cooperation with these real estate companies for several consecutive days.

Even if some people didn't understand it at the beginning, they would understand it later.

No one is a fool at the helm of a large enterprise, whether it is a state-owned enterprise or a private enterprise.

I didn't understand it at the beginning, not because I couldn't understand it, but because I didn't expect it.

Monopoly of commercial squares!

In the current business world and the current retail industry, almost no one has ever thought about this possibility.

Nothing else, the price is too high!

There are 334 prefecture-level administrative regions in China.

Regardless of county-level administrative regions, what is the concept of monopoly on prefecture-level administrative regions?

In the distance, you must monopolize at least more than 80% of the prefecture-level areas.

A prefecture-level administrative district generally has a main urban area, a prosperous area, a commercial area...

In a prefecture-level area, if you want to complete the monopoly of commercial squares in core areas, on average, each prefecture-level city must enter more than three core commercial squares with the minimum standard.

There are 334 prefecture-level administrative regions, and at least 1,000 shopping centers must be deployed in the distance!

It is a shopping mall, not a standard supermarket, nor a convenience store!

In the industry, shopping malls are actually one level higher than hypermarkets, but even if hypermarkets are used as the standard, supermarkets with a size of over 7,000 square meters can be considered hypermarkets.

What does this mean in 1,000 hypermarkets with a total of more than 7,000 square meters?

In the second half of 2004, Li Dong rented a floor of tens of thousands of square meters in Longhua Plaza in Pingchuan to open a hypermarket. At that time, the various early expenses plus the first year's rent cost more than 10 million!

Of course, at that time, the reputation of the distant places was not obvious, and various expenses were more expensive.

When it comes to the distance, if you rent for a long time, the rent will generally be much lower, and there will be a longer period of rent-free period.

In addition, Yuanfang now has many suppliers, and the payment cycle has been extended a lot, so there is no need to invest too much in early inventory.

But the current rent is already much higher than in 2004.

After all, the price is almost the same.

A hypermarket with a value of more than 7,000 square meters must invest at least 15 million yuan, which is the lowest standard.

After all, what Yuanfang wants is the core commercial area. In fact, 15 million is still available in some third-tier cities, and it is normal to double the first- and second-tier cities.

If you want to acquire 1,000 hypermarkets in core areas, you must prepare a minimum investment of more than 20 billion yuan.

20 billion is the minimum standard, and 1,000 companies are also the minimum standard.

In more than 300 cities and 1,000 hypermarkets want to complete a monopoly?

In 2008, according to statistics from the Shanghai Stock Exchange, there were more than 200 hypermarkets in the Shanghai Stock Exchange!

What other companies that three hypermarkets in a city want to force can't continue?

That can only be said that Li Dong is thinking too much!

If he really wants to cut off the expansion of other large enterprises at the root, the scale will have to be expanded three times, which will probably be enough. After all, some small third-tier cities will not need so many big stores.

In other words, if you want to complete this plan across the country, except for first-tier cities, it is almost enough to win 3,000 hypermarkets in the distance.

The investment amount is about 60-80 billion yuan.

It doesn't sound like a lot, but these are just early investments, later employee expenses, corporate expenses, utility expenses...

This series of things is not counted!

Including warehouses and distribution centers, it’s okay to rent these things. If Yuanfang also wants to complete the layout by himself, the scale of this investment will have to be more than doubled!

In total, the investment amount will be at least 150 billion!

150 billion yuan to invest in supermarkets?

If Yuanfang’s original system is added, the net asset size of Yuanfang Retail Group alone can reach about 200 billion in China, and distribution centers and warehousing are all calculated separately, which is included in the logistics group.

What does this mean when investing in retail enterprises cost more than 200 billion yuan?

Investment does not represent market value, these are two completely different concepts.

In a supermarket with an investment amount of more than 200 billion yuan, if converted into data from listed companies, it can be regarded as the shareholders' equity. Of course, shareholders' equity can also be called net assets, which means that shareholders' equity has reached more than 200 billion yuan.

Among today's retail groups, Walmart is the well-deserved world overlord.

How much shareholder equity was Walmart in 2008?

60 billion US dollars! It looks like 400 billion RMB.

Walmart is a world-wide large super retail group, and in the distance, it will invest 200 billion yuan in China. This crazy idea has never been considered by outsiders.

If the Far East really wants to do this, and the performance in mainland China will not meet expectations, then Li Dong will wait to lose his life.

After all, this cooperation is all about leasing business, not self-operated property acquisitions.

As the rent rises, the profits made by Yuanfang Supermarket may have helped real estate developers make the final profits.

Is this expansion meaningful?

...

Does it make sense?

Such doubts arose in Yuan Chengdao's mind several times.

After Li Dong continued to negotiate with other real estate developers, Yuan Chengdao finally couldn't hold it in, so he broke into Li Dong's office and asked this question.

“Is it meaningful?”

Yes, it’s hard for Yuan Chengdao to understand!

If Li Dong wants to expand internationally, he will admit it even if he doesn't make money.

After all, in the international market, there is a blank space in the distance. Even if you don’t make money, in order to open up the market, Yuan Chengdao thought it was not good, but he also agreed.

However, in the country, the distance has already achieved the position of the number one overlord.

At this time, it is really meaningless to do such thankless things, in Yuan Chengdao's opinion.

Li Dong looked at Yuan Chengdao in front of him, paused for a moment before smiling and said, "Why is there no point?"

Yuan Chengdao was annoyed and said politely: "Now, we have occupied a considerable market share in the retail market in China!

In East China, in addition to the Shanghai Stock Exchange, our market share is well-deserved first!

In other regions, our business has also been covered.

Before you said you wanted to enter the southern market and expand your market share in the southern market. I can agree that if you want to continue to increase our market coverage, I can accept this.

But now, what is the point of spending a high price just to complete the market monopoly in mainland China?

Is it necessary to have no profit and only have a large market?

Also, we don’t have the ability to use so much funds. I know that you should use financing methods to carry out external financing.

At that time, we have to pay these interest and the high rent, and we may suffer losses.

Not only did you make money, but you also suffered losses, just to satisfy your vanity?"
To be continued...