This is frequent, performance has risen, but profits have fallen again.

To this day, the offensive has been strengthened from afar, making Walmart's life in China even more sad.

On the 11th, the headquarters announced an increase of 20 billion yuan.

However, Chen Yaochang was not happy for too long. Soon, news came that if Walmart was suppressed by the distance again in this battle, he could resign.

In recent years, Walmart has become increasingly invested in China, and it is because it has attracted the attention of this market.

But China's vastness has not brought Walmart any response to it for many years.

In addition, the tension in the retail industry in China has consumed a lot of manpower and material resources, which has led to many senior executives at the headquarters suggesting that they should withdraw from China like Carrefour.

Although the battle has not begun yet, Chen Yaochang suddenly felt that he might be ready to leave.

Crazy in the distance!

Just today, Baijia changed the cards.

Near a Walmart hypermarket not far from the headquarters, six stores of about 1,000 square meters have begun to be renovated.

In addition to these stores of about 1,000 square meters, there are four or five community stores that are also being renovated.

They are all stores in the distance!

Surrounded Walmart hypermarket!

Isn't this crazy, what's it?

There were suddenly more than ten supermarket stores near a hypermarket. How much investment does this require?

This is just one place, Chen Yaochang is still waiting for news for the time being.

He wanted to know whether it was an exception or whether it was the case.

If it is all, it is spending money in the distance, and I want to kill Walmart.

The key to Walmart is how much support can China be obtained?

20 billion is just a verbal statement. Since it is said that within three years, it is impossible to invest in China at one time.

Perhaps there will be only three to five billion, or even less investment this year.

How to fight a tough battle with such a scale?

If a hypermarket is diverted like this, is there any business to talk about?

Li Dong is not overbearing or arrogant, what is it?

The 300 billion yuan raised has not been completed yet, so I am spending money desperately now. Once it fails, these stores may become unfinished stores.

But such a fierce attack situation, even if it has not been officially put into operation, has put a big stone in everyone's heart.

Just as Chen Yaochang was feeling emotion, the secretary knocked on the door and entered.

Soon, Chen Yaochang got the news from his secretary.

Not one, not an exception!

In Guangdong Province, Walmart currently has about 30 hypermarkets, which is not small.

In total, Walmart has been in China for so many years, and there are only 300 hypermarkets.

Before 2006, there were only more than 70 companies.

There are 30 stores in a province, which is definitely not a small number.

Just today, there are stores in the distance starting to be built in communities, streets, and commercial areas around these 30 hypermarkets.

It is not only limited to small supermarkets with a size of 1,000 square meters, but also includes standard supermarkets with a size of about 3,000 square meters.

Even hypermarkets with a height of more than 7,000 square meters have begun to be renovated and built in the distance.

In other words, today, there are hundreds or even more than two hundred remote supermarkets in Guangdong Province starting construction.

When decorating a supermarket, it is very slow, but when talking about it is fast, it is very fast.

If you have money, you can be faster than you imagine.

Community stores and convenience stores are almost no difficulty in decorating within one month and put into operation.

Even if it is a hypermarket, it will not be too difficult to put it into use within three months.

Once these hundreds of stores are put into operation, Walmart's hard days will come.

Seeing that the president was still pondering, the secretary continued: "It's not just us, but also supermarkets such as RT-Mart and Auchan.

It's not just about the long-range stores, but also their partners.

Renrenle has recently begun to expand, expanding on a large scale!

This is true for the distant alliance system, which is compressing our living space."

Chen Yaochang had a headache and said after a while: "I understand."

After sending the assistant away, Chen Yaochang fell into silence again.

Now facing such a situation, facing the distance and their alliance system, how should Walmart deal with it?

How much support will the headquarters provide?

In recent years, the headquarters has actually been dissatisfied with him, feeling that he has changed Walmart's image and violated the group's core values.

No price wars or promotion wars are the core of Walmart.

But in China, or even in the Asian market, if you don’t fight a price war, you will be destined to have a good end.

Just like Amazon, it has a layout in China, does not engage in price wars or does not conduct publicity.

What is the result?

No name!

Excellent Amazon has almost no popularity in China now. If you blindly follow the ancient traditions, can you really go to the long term in China?

Brand effect, used to be useful.

Now, the brand effect of Far is more powerful than that of Walmart.

Chinese consumers no longer think that foreign brands are the guarantee of quality as before.

There are still Walmart audiences, but they are gradually losing.

The headquarters only knows the command from the other side of the river. Have they come to China for investigation?

The store decoration, service quality, price, product quality, and various membership systems in the long range are no worse than Walmart, or even more powerful.

Because Yuanfang has new stores, the earliest one was in 2004. In recent years, the environment and other things of Yuanfang hypermarket have been opened, which are only stronger and better than Walmart.

In this case, if you don’t increase your expenditure in this area, how can you fight?

Does the headquarters think there is really a lot of investment of 20 billion yuan?

The investment plan of three years is less than 3 billion yuan in the first year. Compared with the investment plan of tens of billions in the distance, it is full of slimness.

The domineering Li Dong did not give them any breathing space.

At this moment, Chen Yaochang fell into deep thought for a long time and could not extricate himself.

...

Gao Xin Retail is in the same situation as Chen Yaochang.

Gao Xin's president of Huaxia District was also having a splitting headache at this time.

The young man went crazy, and even nine cows couldn't stop him.

It's only been a few days, and everyone is not ready yet. Is it necessary to be so anxious in the distance?

...

Offline retail giants have a headache, while online giant Alibaba is full of crisis.

Alibaba headquarters.

Ma Yun affirmed: "It's still the old routine, diverting attention, or it's not appropriate to say that, he is dragging those offline retail companies down.

Yuanfang store is not put into operation so quickly. Construction is now just to create pressure and make other companies have no time to take care of themselves.

At this time, according to Li Dong's old routine, it is to concentrate all your efforts and break a little!

This is to take out treasures!”

Seeing that there was someone in the conference room with a slight look on his face, Ma Yun said coldly: "It must be a treasure!

Double Eleven!

Once the Double Eleven Title is defeated by the big gap between Wanjia.com, I would like to ask, everyone here, how many people can maintain confidence in Title Title!”

Everyone is speechless, how confident is there?

No confidence anymore!

When Daobao became the dominant platform for online shopping in Asia, Yuanfang Mall had not yet been established.
To be continued...