Chapter 1651 Counterattack(1/3)
It is a fact that people are uneven.
However, as the helmsman of the enterprise, he is still not lacking in courage to be in charge of a large group.
After the distant alliance systems in various places joined the promotional war, on October 20, Taobao also started a counterattack.
Early in the morning of the 20th, Su Lin first held a press conference.
It was announced that on the Double Eleven promotion, Su Lin did not participate in the promotion independently, but cooperated with Taobao to carry out promotional activities.
Warehousing centers and logistics systems in various places in Sulin will cooperate with the Baobao to carry out unified operations.
As an offline home appliance chain giant, Su Lin's store system is even more perfect than Guomei. Before Guomei was acquired, Su Lin actually developed faster than Guomei.
Nowadays, although Guomei has been included in the Far East, after the Far East merger and acquisition, Su Lin, who has not developed rapidly due to funding problems and a wide range of industries.
In the field of home appliances, Su Lin is currently a little better than Guomei.
Su Lin announced his full support for Baobao, which was unimaginable at this time.
Although e-commerce developed rapidly in 2009, it is still mainly offline and entity is king.
Su Lin cooperated with the treasure, and at this moment, the strong attacked the weak.
According to the established rules, even if you take action, you should be working with Su Lin.
...
At the press conference, a reporter mentioned this issue.
He even asked sharply: "Mr. Zhang, the outside world is currently saying that major retail companies, including e-commerce platforms, are targeting the distance.
It is believed that the distance has seized everyone's market, and everyone has a tacit understanding and even reached some unified agreements to jointly exclude the distance.
Now, Su Lin is willing to give up the right to operate independently and fully supports Alibaba, which seems to prove this.
How do you view these doubts?”
Zhang Jindong said seriously when he heard this: "It is inappropriate to use the words "targeting and exclusion"!
Some problems are not what you imagined!
It’s not that we target the distance and exclude the distance, but that we must compete!
Our company also needs to give an explanation to shareholders, employees, and all investors and consumers.
The Yuanfang Group is becoming increasingly powerful, and this is a fact that it cannot be denied.
As consumers and bystanders, we are happy to see its success as a consumer.
But as colleagues, ask yourself, are we companies waiting to die, waiting for the entire market to be compressed from afar, and finally being acquired or closed down?
Every company embodies the efforts of countless people!
It’s just normal business competition, I don’t know where the so-called exclusion and targeting of the outside world come from.
Su Lin’s choice to cooperate with Alibaba also saw the future prospects in the e-commerce field, and believed that Alibaba can bring greater development to this market..."
"Mr. Zhang, take the initiative to ask, if you choose to cooperate, wouldn't it be more suitable to be far away?"
Zhang Jindong smiled and said, "This question is very good. In fact, many people are considering this question and thinking about it.
I've not just thought about it, but done it.
At the beginning, Su Lin and Yuanfang also had a cooperation, and everyone should know that.
At that time, Su Linyigo not only connected to Yuanfang’s platform, but also entered North China with Yuanfang offline, and both parties jointly opened stores.
I should have said some high-sounding words to tell you that this is a need for strategic layout.
But now, I don't say that.
Why not cooperate with the distant places?”
Zhang Jindong asked, and without waiting for the other people to answer, he said to himself: "Because the distance is too strong and domineering!
Let’s talk about Yuanfang Mall’s self-operated business, which is different from Tmall’s self-operated business.
Tmall’s self-operated business is not all self-operated by the platform, including self-operated by the manufacturer and self-operated by the dealer.
Yuanfang’s self-operated business is all Yuanfang’s self-operated business!
In other words, the distance deprives dealers of their living space and chain retail companies, including us!
Joining a distant platform means that our companies have lost their value of existence.
Once Su Lin joins the distance, what is left of Su Lin?
All the products are self-operated in Yuanfang. Through the cooperation of manufacturers, Yuanfang is self-purchased and sold in Yuanfang. Then Su Lin’s addition is meaningless…”
After he talked for a while, a reporter asked again: "From Mr. Zhang's perspective, this is indeed not conducive to Su Lin's development.
But from the perspective of consumers, such a model in the distance can reduce costs and the profits of dealers and agents will not be transferred to consumers again, and there will be greater room for profit.
Mr. Zhang, to be presumptuous, if the distance continues to grow, does it mean that the market has eliminated you?"
As soon as these words came out, some senior executives Su Lin at the scene looked a little ugly and looked at the reporters who were asking questions.
Zhang Jindong smiled and said, "Existence is reasonable."
Why did Su Lin and Guomei, including other retail companies, always exist, not just China, but the whole world.
For manufacturers, establishing their own distribution channels and direct sales channels will cost a lot of money.
Not every company has the ability to lay out these channels.
For consumers, do you want to shop in one-stop shopping or do you have to go to dozens of stores if you buy a few items?
Therefore, we chain retail companies have room for survival and the need to exist.
Moreover, the cost expenditure of our platform-based companies is not higher than that of direct sales by manufacturers.
You must understand that for a manufacturer, the cost of producing 10,000 products and 100 products is also different. Large orders will inevitably reduce costs, so Sulin's price system has already made concessions on production costs."
Speaking of this, Zhang Jindong has not actually talked about the distance and has not answered the reporter's questions in a positive way.
After a pause, Zhang Jindong continued: "As for you to say that there is greater room for concessions in the distance and lower cost expenditure, this is a fact.
But there is a prerequisite, this market is not a one-on-one market!
The current situation is actually no longer in line with the laws of market development.
The far corner is monopolizing this industry and establishing a market that belongs entirely to its own.
Everyone should understand that competition can bring vitality, and competition can bring benefits to consumers.
When there is only one family in the world left in this market, at that time, you don’t even have a comparison partner. How can you confirm that the fare still maintains the current level of concessions?
In fact, the situation before was still very good. In recent years, retail companies, including e-commerce platforms, have little profit margin.
It is because the market competition is fierce.
We are all giving concessions to consumers and giving back to everyone. Such a market is also full of vitality.
But once the monopoly is completed in the distance, I believe, and even sure that large-scale concessions such as promotional festivals may not appear a few more times.
Companies like Su Lin and Alibaba are now competing, not just for themselves.
It is also for the majority of consumers to compete!
Maybe you think this is too false, space...
But, this is the truth!”
Zhang Jindong said seriously: "This is an undeniable fact. With our existence, we will have the current low profits far away!
Only then will we keep improving our service quality and product quality in the distance, including ourselves.
You can imagine that when our companies die, will Yuanfang continue to improve their service quality, improve their after-sales system, and establish a strong regulatory system?
The same is true for ourselves, compared with previous years, Su Lin's various soft powers have improved rapidly.
The existence in the distance promoted the development of this market in the early stages.
Even before, this market is still booming.
But when the distance is so ambitious that he wants to complete the market monopoly, he is no longer a promoter or supervisor of the industry, but..."
"cancer!"
As soon as these two words came out, the scene became commotion.
At the press conference, Zhang Jindong said bluntly that the Far East wants to be this cancer now!
This is almost a complete teardown!
Moreover, Zhang Jindong frequently mentioned the word "monopoly", which also meant something, not just for them to listen to.
This is not the first time that a distant monopoly has been mentioned.
Before, there was a big fuss. Li Dong from afar came out to give a personal interview to explain for this matter.
Now, this word is mentioned again. Does Zhang Jindong want to use this to attack again?
The reporters were in a state of turmoil for a moment, and someone asked again: "Mr. Zhang, you said that after the distant monopoly, there is a market cancer.
To be continued...