Chapter 1668 Despair(1/3)
This night, many people were watching Li Dong's live broadcast.
Of course, most people are still watching the excitement, and few people will think of so many things like Ma Yun.
And Li Dong seemed to be not as much as Ma Yun thought, delivering goods in a regular manner.
When Li Dong was panting and carrying the box to the first house to deliver the goods to the first house.
The customer also glanced at everyone's expectations, with surprise and disbelief on his face.
Many people in Bincheng know that Li Dong may be involved today.
But it was still surprising to wait for Li Dong to deliver the goods to his door.
...
The first customer nearby was a woman in her thirties.
The moment I saw Li Dong, despite being young, the woman was still very surprised and even seemed to have the urge to scream.
Finally, under the comfort of Li Dong, the other party calmed down.
After chatting for a few words, Li Dong looked at the time and said, "It's 12:25 now. This order took 25 minutes, which was longer than I expected.
However, this was not the first order completed by Yuanfang Mall. At 12:18, Yuanfang Mall completed the first order delivery.
In 18 minutes, from ordering, delivery, to customer signing, this speed is not an exception.
I have had this efficiency before.
Within half an hour, the orders are now a minority, but they will continue to be common in the future.
Some people think that half an hour and a day are actually not much different.
That's a big mistake!
Why do I keep talking about efficiency?
At present, whether it is our Yuanfang Mall or other platforms, we are more engaged in department stores, home appliances, books... sales of these products.
However, there are not many other products such as fresh products and seasonal fruits.
Why?
First, if logistics and warehousing cannot keep up, it is easy for these fresh products to deteriorate or die.
Second, that is the issue of efficiency.
Your time is slow. I ordered the afternoon order and prepared to make a big meal in the evening. You delivered it to me the next day. Isn’t that delay?
So, now it is actually a pilot.
Next, Yuanfang Mall will launch new sections, fresh products, fruits and vegetables, and these will be launched.
In the future, there will be no difference between online and offline malls.
Anything that can be sold offline or online.
I am talking about the Far East and other platforms, but they do not have this strength yet. In this regard, just from the perspective of the warehousing and logistics system, the Far East currently has this strength in the Far East.
If you ask Tmall to send you a fish, the fish will probably smell bad when they arrive at your house.
But you asked the distant place to send you a fish to your door, and it was delivered in half an hour, but the fish were still lively and jumping. This is the difference.
I don’t know if Lao Ma is listening. When he heard it, he couldn’t refute it because it was a fact.
JD.com in the north has not yet entered this area, but even if it is involved, it can only be said to have caused humiliation.
I'm not attacking anyone, I have always liked to tell the truth..."
When Li Dong said this, the woman next to him nodded quickly and said, "We all trust the distance, otherwise we would not have bought things from the distance.
In the future, no matter what our family buys, we will buy it from afar!"
Li Dong laughed and said, "As soon as I heard this, I knew that my eldest sister must not be someone else's spy."
Believe in the distance, believe in me, Li Dong, this is the guarantee of quality of life."
When Li Dong said this, he suddenly said: "Whether it is an e-commerce platform or an offline system, in fact, customers place orders and sign for receipts, in the past, this is the end of the transaction process.
But now, it's different!
As a service industry, I don’t say that the distance is an industry, but I say that the distance is an service industry, so there should be no problem.
As a member of the service industry, he is naturally mainly engaged in service.
What aspects does the service include?
Transaction consumption, on-site service, after-sales service...
Yuanfang has been doing well in the first two points, and the after-sales system is still somewhat not perfect at present.
After all, the distance has not been established for a long time, and many things have not kept up with the pace, which may not be able to understand.
Because compared with other companies, Yuanfang's after-sales system seems to be very developed.
But the distance never compares with other companies, only compares with yourself!
Here, I just happened to say this, so I will say a few more words."
...
Lin'an.
Ma Yun frowned and said, "Here you come!"
Cai Chongxin quickly cheered up and listened to Li Dong in the video: "I believe many people know about the plan to raise 300 billion yuan in Yuanfang Retail.
Now, this plan has been completed, which means that Yuanfang Retail will have an additional 300 billion yuan of available funds in the future.
We will explain where this money is spent in the future.
However, one thing is that it must be the improvement of the after-sales system.
There are more than 2,800 county-level administrative regions across the country. At present, we already have after-sales service points in most county-level administrative regions.
But this is not enough, far from enough!
Next, we will continue to invest and improve all new areas at the county level, and at least one remote after-sales service point, which is a must!
One, not enough to meet the needs of the public, may be more.
At the township level, there are also many customers from afar. Every time these customers want after-sales service, they can’t go to the county town every time, right?
Therefore, we will place points step by step, and the final goal is that we will have our after-sales service points at the township level.
In addition, everyone can make reservations by phone, online reservations, and home-to-door after-sales service.
There will be no shirk or delay in the distance. If feasible, we will come to our door to provide services as soon as possible.
Including return and exchange, home appliance installation, home appliance repair...
If you exist in the distance for a day, you can use the products from the distance with confidence. Unless one day the distance goes bankrupt, otherwise you don’t have to worry about the after-sales service.
Whether it is an online retail platform or an offline retail channel, I have always felt that after-sales service accounts for a very heavy proportion!
Different from other platforms, other platforms do not have the strength or capital to complete the layout of this after-sales system.
They rely more on manufacturers than on the platform itself.
Therefore, it is difficult for consumers to protect their rights, and it is also troublesome to get the due after-sales service.
You are looking for a platform, the platform is looking for a manufacturer, and the manufacturer will assign tasks, and ten days and half a month will pass in one go.
As far away, everyone should understand that we have always done the after-sales system ourselves.
In the past, this system was not perfect, and I believe it will be perfected soon.
By then, there will be no difference between online and offline, and there will be truly realization of integrated development.
The construction of more than 2,000 after-sales service stores is also one of the purposes of our financing this time.”
When Ma Yun heard this, he frowned and said, "Crazy!"
Cai Chongxin nodded in agreement and sighed: "It's indeed a madman!"
In China, the after-sales service system is actually not developed.
On the one hand, the investment is not low, and on the other hand, there is no profit.
Moreover, after-sales service is considered soft power, and the value reflected is not as great as the surface.
Li Dong will invest in and build after-sales service points in all county-level regions across the country at one time, and the investment will never be small.
With so many investments, other companies are more willing to use them to develop the company themselves rather than to enhance the competitiveness of these soft powers.
At least, at present, the demand for Chinese consumers in this regard is not too high.
Even though Ma Yun said that, he sighed, "If you have the capital, you can speak generously."
If Yuanfang has not raised 300 billion yuan in funds, would you please tell me?
It is precisely because of this 300 billion that Li Dong dares to say this, and no one will question it yet.
There is nothing else, there is money far away!
To be continued...