In November 2009, countless traces were left in the history of China's retail.

Traditional retail, online retail, and new retail, these terms complement each other, bringing China Retail to an unknown future.

In mid-November, the giants in the traditional retail field lowered their heads and lie dormant.

For a moment, the whole of China seemed to be left with only the distance.

The online overlord, Taobao, has been the largest online shopping platform in China and even Asia since surpassing eBay in 2005.

However, shortly after Dabao defeated EBay, the inconspicuous distant mall was established.

When Yuanfang Mall was established, Daobao was already the largest online shopping platform in Asia, and Ma Yun even clamored to become the largest shopping platform in the world.

At that time, Lao Ma's attention was no longer domestic e-commerce platforms.

Whether it is the surpassed eBay, or Dangdang, and Zhuoyue, Ma Yun has never taken it seriously.

As for JD.com, what is JD.com?

When Taowo became the overlord of Asia, JD.com's daily transaction volume was less than 100,000!

Lao Ma has never even heard of this platform. JD.com, which has been established for many years, is not as famous as the newly established Yuanfang Mall.

Of course, Lao Ma didn't take the distance seriously at this time.

When the Yuanfang Mall was launched, he participated in a flash sale event with a novel attitude.

That time, Li Dong seized the opportunity and hyped it up with Lao Ma's fame.

And Ma Yun actually didn't care.

At this time, although he controlled the largest e-commerce platform in China, his reputation was not very strong and his strength was not too strong.

Li Dong used his fame to hype, which actually helped him become famous.

Both sides benefit each other. Everyone understands that now is no longer an era when the wine is fragrant and not afraid of the deep alley. Since Li Dong took the initiative to help hype, Ma Yun also agreed.

At that time, Ma Yun was thinking more about the young people today, and they were amazing.

At that time, he looked at Li Dong from the perspective of his predecessors and pioneers, and looked down from the perspective of his eyes.

But in just a few years, especially in 2008, everything changed!

With heavy snow, the disadvantages of treasure hunting are fully demonstrated.

The disadvantages of c2c are also fully exposed, lacking centripetal force, difficult to manage, lacking a perfect system, and having too weak risk resistance...

Under all the disadvantages, Ma Yun thought of seeking change.

So, Tmall came into being.

Not just Tmall, but Rikiao Logistics emerged.

Ma Yun is actually more modest and cautious than outsiders imagine. He immediately chose to absorb the enemy's strengths and make up for his own weaknesses.

If you change an opponent and immerse yourself in the pleasure of defeating Taobao, you may soon be defeated by Taobao.

But Ma Yun’s opponent is Li Dong!

Li Dong never stopped and did not regard defeating Baobao in 2008 as a great honor.

In the few years since the rise of e-commerce, in Li Dong's eyes, China's e-commerce, including e-commerce platforms around the world, is garbage!

In Li Dong's mind, what he has always compared is the treasure treasures many years later, Tmall and JD.com many years later.

At that time, others achieved a record of 100 billion yuan a day.

In the early 2008, I couldn’t achieve a transaction volume of 100 billion yuan a year.

In Li Dong's opinion, defeating the current Taobao is naturally not too excited or glorious.

So Li Dong moved forward and struggled towards a goal that others dared not imagine.

In Li Dong's opinion, a hundred billion a day is a must-have because he knows there will be.

But in everyone's opinion, such a goal does not exist.

Even Ma Yun, he never thought of letting Baobao create such a miracle.

Different positioning and different goals, so the pursuit will naturally be different.

I left my treasure in the distance and did not stop at all. Instead, I walked faster and faster.

In the end, the overlord position of Taobao fell behind.

In just a few years, Yuanfang not only surpassed Tmall in b2c performance, but Wanjia.com, which was later established, also caught up.

On November 11, 2009, Wanjia.com completely made Baobao dizzy with a transaction volume of over 30 billion and was unable to make the world go.

At this time, Ma Yun was completely awake.

He is not a person who easily admits defeat. No matter how strong his opponent is, he will not easily compromise.

There are still prospects in the online shopping market, and it is very big!

Ma Yun saw this after the rise of mobile Internet.

But when there was a mountain standing in front of the treasure, there was a monster on the mountain standing in charge, and Ma Yun felt that he could give up.

Unless one day, the monster leaves.

Then he can turn around and move away from this mountain bit by bit. Ma Yun has this confidence.

But the monster didn't leave for a day, and Ma Yun felt that everything he did was futile.

After making countless measurements, Ma Yun made the most favorable choice for Alibaba.

Sale treasure!

Not only to sell treasures, he wanted Li Dong to understand that Alibaba and the Far East no longer had any conflicts of interest, so almost all industries related to treasures were in his sales directory.

Except Alipay!

Sale means that Ma Yun admits defeat and bows to Li Dong.

...

As soon as the news that Alibaba was about to sell its online shopping business came out, there were not many surprises in the business world and ordinary people, but instead felt like it was taken for granted.

Many people even feel relieved.

The Da Shang surrendered, Hua Run surrendered, Wumei, Wushang League, and Gao Xin surrendered one after another.

Now, even Alibaba has surrendered, and the mountain that lies in front of everyone should be calm, right?

Since 2006, the business world has almost never stopped.

After a few years, everyone has become a little tired, tired, and even a little scared.

At this time, many people hoped that Li Dong could take back his offensive horn.

...

The distant building.

Li Dong leaned on the chair and smiled faintly: "When everyone hopes you can calm down, it is also a good choice to withdraw your fist at this time.

However, even if the king of beasts is temporarily stopped, I can only eat what I have left!

I haven't eaten anything yet, and someone wants to eat it, so I have to ask if I agree or not!

JD.com has a lot of ambitions. At this time, Alibaba handed over the treasure to pay out not only for money, but also for recognition of the distance.

This is a recognition of status!

JD.com actually wanted to store and collect treasures at this time, but Liu Qiangdong wanted to seize food from a tiger's mouth, and he was extremely brave!"

Yuan Chengdao, who was sitting opposite, smiled and said, "I am indeed very brave!

Of course, there are many calculations.

If it succeeds, it's best. JD.com digests the resources of Tabao and Tmall, and soon the second distant prototype will appear.

The original disadvantages of Tabao will be abandoned during the digestion process, which is more cost-effective than Tabao's own transformation.

Failure is actually not harmful.

What is JD.com? How many people know?

But this time, when JD.com is at its peak in the distance, if JD.com dares to seize food from a tiger's mouth, everyone will know what JD.com is!

Let all investors see clearly that in China, there is a capable person who has the courage to compete with you, Mr. Li!

Liu Qiangdong may not necessarily have to pay treasures and become JD.com. The key is that this is a self-marketing.

Any topic related to the distance will be a topic of concern to China and the whole world.

He opened his mouth and sold himself to the whole world. It was so simple.

If you rely on him, even if everything goes well, it will take at least five years or more to achieve such a goal.

Now, taking advantage of this opportunity, he can save five years."

Li Dong laughed and said, "Indeed, this is probably his original intention.

He probably thinks that I won’t care. In fact, if it’s another entrepreneur, he won’t care.”

As soon as these words were said, Yuan Chengdao suddenly felt something was wrong. This was not good at him, but for Liu Qiangdong.

Li Dong did not disappoint him and quickly said, "But he met me!

Liu Qiangdong is a man with great ambitions.
To be continued...