Although Li Dong was cruel to clean up a few supermarkets, it was easier said than done.

He is now a dog biting a hedgehog and has no idea how to start.

Those supermarkets are not the small supermarkets in Dongping at the time, they are several internationally renowned big brands.

No matter which aspect, there is no advantage in the distance.

When it comes to brand and fame, they are famous brands, and even if they are not promoted, they will be placed there.

If Yuanfang hadn't been popular in the past six months and had a lot of advertising, it wouldn't be as good as these companies.

When it comes to service and environment, both parties are also equal.

Although Li Dong repeatedly asked for services, there were too many novices and the quality of employees was not too high, and the time being, they were not as good as several foreign-funded enterprises.

In terms of environment, the distance is given priority for the time being, which is also because it is the new store.

In addition, supermarkets also need to look at the type of goods.

But everyone is a big supermarket, and they all go to a daily supermarket, and the types of goods are not much different.

After all the calculations, the only advantage that Far East can be regarded as is that there are many stores, so this takes the initiative.

But now, many stores have become a burden.

In price war, it is enough for a store to reduce the price of a store, but in the distance, several nearby stores will reduce the price at the same time, otherwise it will also be a blow to the reputation of the distance.

If there are many stores, and the price war will naturally lead to more losses.

Li Dong had a headache. What should I do?

One person has a short plan, and everyone has a long plan.

There was no choice but to call the senior management of the company to ask everyone.

Everyone has heard of the current situation of competition between the long distance and several supermarkets, and they have thought about how to win.

But if you really want to talk about the solution, there is really no good solution.

The marketing director hesitated for a while before saying, "Why don't you put pressure on the municipal government?"

Li Dong shook his head, it was inappropriate to find the government.

If the government is brought in, there will be more trouble. Besides, they are not good at plagiarism. If you know that you will not be able to find the government, will they not?

The director of the commodity department responded: "We are losing money, and the other party is losing money. Why don't you talk to them again? It's almost the end of the year. At this time, no one can get any advantage in competition."

Li Dong exhaled and said, "Mr. Sun mentioned this before, but after looking for Carrefour, there was no sign of letting go. Now they just force us not to gain a foothold and would rather lose money than do business."

Now everyone has nothing to say.

People would rather lose money than continue to do it with you, and it would be useless to talk about anything else.

After a while, someone whispered: "Why continue to reduce the price?"

Li Dong's mouth moved, and his idea coincided with him. Now other conditions are not much different. Continuing to lower the price is probably the only way to win.

But Li Dong also has difficulties, and now both parties are operating at a loss.

Although I didn’t lose much, I kept losing money. If the price was lowered, I would lose more.

If Li Dong had been used to being too big, it wouldn't matter if he lost money, he could kill the other party.

But now there is not much money far away, and even less can be used. If you lose too much, it may hurt the distance.

Li Dong sighed, is there nothing else to do?

Just as everyone was pondering, a crisp "click" sound suddenly sounded in the conference room.

Li Dong turned his head and looked at it. Shen Qian was sticking out her tongue and laughing, picking up the signature pen that fell on the table.

Li Dong raised his eyebrows and said angrily: "Go away and turn around, everyone is trying to figure out how to do it, you are free!"

Chen Qian murmured and said angrily: "What else can I think about? What else can I do besides lowering the price at this moment? Long pain is worse than short pain. If we delay it, we will also lose money. It is better to defeat our opponents in one fell swoop. After all, they are just branches. If you want to reduce the price, you have to report it step by step. This time we will reduce the price by a little bit, and it will be at least two or three days."

"After a time difference, we can grab a large part of the customer base in two or three days."

"When their headquarters issued the documents, we will surrender again. We will come down several times and snatch all their business and customers."

"Our only advantage now is that it is mobility, and you can make a decision in the distance. Other companies have boards of directors, and they operate at a loss for a long time. Do you think their internal opinions will be unified? Just the time when the board of directors is arguing, we can defeat our opponents."

Chen Qian said it simply, but Li Dong frowned and said, "I understand what you said, but how much does it cost?"

"The price has been greatly reduced, and the ten stores have spent a lot of money."

"I estimated that the first time is 20% off, the second time is 75% off, the third time is 30% off, and the third time is 3 times. It should be almost the same. Compared with the usual abortion and sales, it is enough to prepare for a loss of 30 million yuan." Chen Qian said disapprovingly.

Li Dong really wanted to swear her, what does 30 million be enough?

Thirty million, if this was put before, Li Dong could have been able to survive, but the key now is that there is not much money far away.

And this is just Chen Qian’s estimate. If those companies were not as Shen Qian imagined, how much money would be enough to pay.

Fifty million? Eighty million?

Once you continue to fight, your old foundation will be empty in the distance. If you have a slight gap, it will be a big trouble.

Seeing Li Dong staring at him, Chen Qian snorted: "This is not OK, that is not OK, then what do you think you should do?"

"I'm also losing money now. When other new stores open, I'm afraid I'll have to lose money. I'll lose a thousand million in a month, and lose the money in a few months. It's not the same effect."

"If we can defeat the other party with thunderous force, we may make the money back in a few months. After repeated recurrence, we not only did not lose, but also bought time. What do you think?"

After Chen Qian said this, she stopped talking. Anyway, this matter depends on Li Dong.

Tens of millions are not small, and it is common sense that Li Dong hesitates.

Li Dong took a deep breath, tapped the table lightly, and then asked Sun Tao for a moment, "Mr. Sun, what did you say?"

Sun Tao replied: "I generally agree with Manager Chen's words, but if you do this, you will lose yourself by killing an enemy with one thousand. It would be better not to do it."

"Does Mr. Sun have any suggestions?" Chen Qian snorted softly.

Sun Tao thought for a while and said, "I really have a suggestion, that is, I spend a little more money."

Li Dong was energetic and asked quickly: "What method?"

“Acquisition!”

Everyone was surprised, what to buy, what to buy?

Sun Tao looked around and smiled and said, "Purchase several other supermarkets."

"puff!"

Li Dong didn't spray it, but Chen Qian sprayed out the water she had just drunk. What a ghost idea!

Sun Tao really dares to acquire several supermarkets of well-known brands!

Sun Tao didn't mind and still smiled: "This was naturally impossible if it was before, but now it is different from the past. Now these supermarkets are operating at a loss and cannot bring any benefits to the head office. I believe everyone can see the situation in Jiangbei. Not to mention other places, Pingchuan has a great advantage and has also taken the initiative."

"Business is all about making money, not to be angry. They are also holding on now. As long as they see our determination to continue, they will make choices."

"Other point, it depends on whether we are willing to give up this price. As long as the price is right, there is nothing difficult to negotiate for business."

Li Dong frowned slightly and said, "Then how much do you think you can buy these three supermarkets?"

"At least 150 million!" Sun Tao replied.

These supermarkets are all first-class in terms of land area, geographical location, or decoration, and are not worse than Longhua stores.

If you want to acquire these three stores, 50 million is probably the lowest standard.

After all, this is the provincial capital, and the rent is not a small amount. This is still rented by the mall. If even the building is bought, Sun Tao would not dare to make this suggestion.

When Li Dong heard this number, he shook his head and said, "It's too much, and the distance cannot afford it now."

After thinking about it, Li Dong explained: "And we have enough stores now. If we purchase these stores, it will not be difficult to say how difficult it is. Even if the other party agrees, it will cause duplication of resources and waste of money."

After hearing what Li Dong said, Sun Tao thought about it and nodded, "That's true, I didn't consider this before. What I thought about before was more about the impact of acquiring these supermarkets on us. If the acquisition is successful, the far corner will be able to establish the leading position of Pingchuan's retail industry in one fell swoop."

Acquisition of branches of several well-known hypermarkets will indeed make the distant place famous.

If he was not short of money, Li Dong wanted to give it a try, but unfortunately the investment was too big and it was not cost-effective. Li Dong still shook his head.

In the end, Li Dong found that there was no other way to go except to reduce the price.

After breathing a long sigh, Li Dong stood up and said, "Then follow Manager Shen's opinion and continue to reduce the price!"

"Tell me earlier!"

Shen Qian smiled and said, "Don't worry, listen to me, I guarantee you can win!"

"Take 30 million as the bottom line. If it exceeds it, then continue to drag it down." Li Dong instructed again.

If he loses 30 million and still can't get those supermarkets, he will be ready to slow down and continue to fight with them.

Anyway, in the long run, the winner will definitely be from afar.

However, if 30 million yuan can solve this problem, Li Dong would not mind investing the 30 million yuan. By the end of the month, the profits of other stores should be reached, which is almost a month away.

It is worth it to make a profit every month.

After making up his mind, Li Dong would not have to worry about this matter, and Sun Tao and the others would naturally be able to do it well.
To be continued...