June 8th.

This time, Tian Libai and Yuanfang officially signed a strategic agreement, and the two sides reached a high intention to cooperate.

In the next three years, Libai will fully settle in Yuanfang Group.

Including supermarkets and malls, Libai will also develop some products for Yuanfang Group to distinguish other partners.

With just this, we can see that in Libai's intention, the far side is their first partner.

Companies like Renrenle still have to be backwards for the time being.

This is also a reason. Yuanfang Supermarket is about to become the number one department store, Yuanfang Mall is also an e-commerce giant. It is a big deal to cooperate with Yuanfang, one of which is top ten, and it is stupid not to value Yuanfang.

In the morning, Li Donggang and Li Bai signed a strategic agreement, and in the afternoon, Li Dongsheng came over.

When he found him, Li Dong was chatting with Wu Yajun who had just arrived.

As soon as Li Dongsheng arrived, Li Dong smiled and said, "My eldest brother has arrived, but he won't call me. I would have known that I would have come to greet you."

Because of the similar name to Li Dong, although the two met not many times, their relationship was good.

When he heard Li Dong say this, Li Dongsheng pretended to be angry and said, "Return my brother, I think you have forgotten that you have me, the elder brother now.

I said, Dongzi, are you embarrassed?

When you come to Guangdong Province, you talk about cooperation with Lao Chen, I won’t say anything.

But what does it mean to contact Midea and Gree?

Is TCL worse than them or what?

OK, you contacted outsiders to discuss cooperation, but you didn’t want to talk to me. Do you know how hurt your elder brother’s heart?

I thought that our brothers were the closest relationship, but now it seems that I am willing to do it by my elder brother."

Li Dong said helplessly: "Brother, you can't blame me for this. You have to find shortcomings from yourself.

It is said that brothers settle accounts clearly, but I understand this, but you are too hurtful to me.

Outsiders like Midea and Gree are willing to give me the greatest discount. You should be careful and keep paying attention to the profits.

You know, Yuanfang Mall and Yuanfang Supermarket are now the third-ranked home appliance retailer in China.

You have discounts for Suning and Gome. When I come to my house, the discount is not as strong as theirs. How can I not be sad?"

Li Dongsheng shouted injustice: "Yajun, listen, is this what he said?

I won’t give you a discount, and I will hurt your heart. Why can Suning and Gome enter the Far-Based Mall? Even five-stars are OK, but we can’t do it?”

Wu Yajun had a smile on her face and didn't interrupt.

Li Dong himself explained: "Can that be the same? You manufacturers should do the production and retail business to us retailers.

If we do this with you, we will have to drink the northwest wind.

Your manufacturers are cheap and compete with us on the same platform, so how can you play?

And even if we really settle in, we won’t focus on your products. Neither me, Taobao, or JD.com will do such things.

If you don't believe it, go talk to them and try it.

Everyone loves everything. Now you just grab our business directly, whoever promises will be stupid."

When Li Dongsheng heard this, he said with a depressed look on his face: "Your brother, I just want to develop a business, why is it so difficult?"

After making a joke for a while, Li Dongsheng returned to his seriousness and said, "Seriously, Dongzi, this time I'm talking about cooperation with you.

The conditions are the same as Suning and others, which is my greatest authority.

Otherwise, I would be hard to explain to Suning and Gome, and the board of directors would not be able to argue.”

Li Dong smiled and said, "Thank you for your help, I am worthy of being my brother, I am very interested!"

Like Suning and Gome, it is a favorable person to the distance.

Because of Yuanfang Home Appliances Retail, the larger platform is Yuanfang Mall.

Without physical stores, the cost will drop a lot.

In comparison, the remote area can at least reduce the expenses by about % compared to Suning and Gome.

Don’t underestimate this number. If you sell 500 million products a year, you can earn 10 million more than Suning and others in the distance.

With the profit itself, it will be even more considerable.

This is how JD.com did it to the other party. At that time, JD.com was small at that time and the discount was not as large as it was.

In the year-on-year situation, Yuanfang's profits were much higher than those of JD.com.

And don’t look at JD.com’s profits from the financial report. JD.com has been losing money because it is constantly investing and expanding. In fact, the profits in the home appliance industry are still very large.

JD.com’s financial report includes various investments, even logistics investments.

If you really have to calculate this, Yuanfang Mall and Yuanfang Logistics have suffered losses of over 10 billion yuan in recent years, so naturally the account is not calculated like this.

And there is an advantage in the distance, both online and offline industries are available.

This alone can save a lot of logistics expenses in the distance.

When consumers place orders online, Li Dong can completely distribute goods through local supermarkets and deliver them in accordance with the principle of nearby delivery.

This alone will save a lot of expenses again.

In short, if you do these things from afar at this moment, the profits will definitely be much larger than those of other companies.

Suning has been pursuing this model, but unfortunately Suning Mall has never been able to do it, and it is not even as good as JD.com now, which has also led to Zhang Jindong calling Li Dong several times to complain.

You should know that Suning Mall was established no longer than the Far East Mall.

But the result is very different, and the two are now incomparable at all.

Li Dong had nothing else to say about these things except saying a stingy word.

In the past two years, people did not value the e-commerce market, and Suning has been reluctant to invest in Suning Mall.

I am reluctant to do some promotional activities, and I am passively participating in promotional wars, and I am cautious. In this case, it would be strange if I can do it.

The distance is different. Don’t look at Li Dong’s investment in the Far Shopping Mall in the past two years.

But in fact, logistics and malls, as well as supporting facilities for after-sales service, as well as investment and construction of storage centers in various places, data centers...

These messy things combined, Li Dong invested at least tens of billions of dollars.

In this way, the channel has not been fully opened and the business has not been perfected.

Of course, Suning dares not do the investment of tens of billions of yuan. According to this analysis, it is unknown when to wait for the return.

At least in 2008, e-commerce has not reached that point, and it has really made rapid progress in e-commerce after 10 years.

...

A rough agreement was reached with Li Dongsheng, and professionals would like to negotiate formally next time.

Li Dong brought a lot of people here this time to prepare for this matter.

Of course, the previous one was to talk to Gree and Midea, but now there is another TCL.

This time, Li Dong planned not to let go of the three companies. He took this opportunity to take down all the agent authority of the three companies in one fell swoop.

Even if you can't get everything, you have to get the same treatment from Gome and Suning.

Having settled the Guangdong Province, Li Dong is preparing to continue negotiations with various large appliance manufacturers.

In the past, they were negotiated through agency or cooperated with Suning and Gome, but now Li Dong is not going to do this anymore.

It’s not that he has to go against them. Li Dong’s main purpose is to open up his supply chain channels, reduce costs, and increase competitiveness.

Yuanfang Supermarket's net profit is actually slightly lower than that of the same supermarket. Once there is a bloody battle, it will be in a counter-trend.

In the past few wars, you can win from afar, and that is the result of no cost.

In fact, you can tell by comparing the battle with Su Guo that the distance has lost tens of millions every day, while Su Guo only loses millions. This is the difference.

If the relationship between these manufacturers could be opened up at that time, the losses would definitely not be that big.

Now Yuanfang Supermarket is preparing to acquire Carrefour, and the next step is to develop to the first place. Everyone can understand this trend.

With the assistance of Yuanfang Mall, Yuanfang will soon enter the position of the country's number one retailer.

At this time, Yuanfang has the qualification and strength to negotiate directly with manufacturers like them to give Yuanfang the greatest discount.

Not only does it save costs, it does not have to be subject to some agents.

Opening up supply chain channels is a long-term process, and you have to talk to each other and strive for discounts. Li Dong is just here to try it out this time.

Next, the far side will dispatch large-scale operations, and large enterprises will discuss cooperation, and small enterprises will. According to Li Dong's wishes, if they can acquire, they will acquire, and if they can, they will have joint ventures...

Anyway, a large number of manufacturing industries went bankrupt in 2008, which was also an opportunity, and the cost would not be too high.

...

In the afternoon, the students who gathered arrived one after another.

Yang Shaopeng, Zhu Xinli, Chen Kaixuan, and Li Dongsheng all arrived at the hotel one after another. Not long after, Brother Ma arrived.
To be continued...