"This batch of design drawings focuses on the East Asian market. These designs are too gorgeous and do not meet the aesthetic gaze of orientals. I need more elegant designs, targeting people from 20 to 40 years old. GK goes into luxury style. Recently, Van Cleef & Arpels and Harry Winston launched two luxury jewelry, and we are inevitably affected in design. For different groups, this time we don't go into European and American style. Most of you are local designers, and you create some jewelry suitable for orientals to wear."

"Li Peipei, Lu Lili, you are divided into two groups. Within three days, I will see the new design drawings. Now, if you have any ideas, you can just raise them."

Rong Xigu's tone was not slow or fast, his eyes flew past the designers below, sat back, and glanced over Gu Xiangyi.

Gu Xiangyi was looking down, not knowing what to look at.

Rong Xigu looked away.

Li Peipei said, "Director, in my opinion, this batch of jewelry design drawings is perfect enough. The marketing department has also conducted a survey. If it is launched, the results will not be very poor. Why do we need to redesign again?"

"There is no reason, redesign is redesign." Rong Shao said coldly, "I want you to give me some advice, not why one hundred thousand."

It's a little quiet below.

Then we will discuss the design elements.

Several big-name designers, Li Peipei and Lu Lili all expressed their opinions. Rong Xigu listened and gave suggestions. His eyes were calm and steady, and his suggestions were also very pertinent.

The rebuttals are also very organized.

This is a side that Gu Xiangyi has never met before, Rong Xigu who works so seriously.

Gu Xiangyi recorded the key points that Rong Xigu said, and suddenly became a little dazed.

In her impression, Rong Xigu was perverted, violent, and unstable. She almost had a face. If anyone owed him how much money he had, she looked like a man who was not close to him. Unexpectedly, Rong Xigu was so charming when he was working.

Every move is the style of a mature man.

He is only twenty years old and has just graduated.

The style is not inferior to a mature man in his thirty years old.

It turns out that Rong Xigu at work is different.

She always thought that Rong Xigu was the second generation ancestor, and she was just playing with women except for spending money and spending money.

His father doesn't value him, he wants to achieve something more, right?

"Xiangyi, do you have any opinions?" Lu Lili asked.

Gu Xiangyi is her assistant. When she assists her in completing design drawings, she always has good suggestions. Although some are not mature enough, some are very smart and have a bit of eye-catching beauty...

"I have no objection." Gu Xiangyi smiled slightly.

Gu Xiangyi didn't say this loudly, but it happened to be a stage of discussion, and the conference room was quieter.

Rong Xigu said, "After a design discussion, everyone has opinions, but you don't have opinions. What kind of design assistant do you want to be?"

Everyone looked at Gu Xiangyi, and all had the expressions of watching the show.

Rong Shao rarely makes things difficult for a person at work. If he wants to make things difficult for everyone, he makes things difficult for everyone.

Gu Xiangyi is an airborne soldier, and many design assistants are very dissatisfied with her. Due to her relationship with Lin Yi, many people think that she and Rong Xigu should have a good relationship. Who knew that Rong Xigu actually made things difficult for her in person.

They were so happy to watch the show.

Gu Xiangyi pursed his lips and looked at Rong Xigu, "I have some opinions, but... I don't know..."

"Say!" Mr. Rong said a word in a deep voice.

Gu Xiangyi just felt that her ideas might be immature, so she didn't want to attract people to talk. Since Rong Xigu wanted to hear it, she said, "I think elements such as gems, fritillaria and peridot are not suitable for the aesthetic vision of East Asians. The target group of jewelry is women aged 20 to 40. I think if elements such as sterling silver, rose gold, bonus and platinum, gold should be more acceptable to girls."

Everyone looked at Gu Xiangyi, Rong Xigu said two words, "Continue!"

After saying that, he then relaxed a lot. Gu Xiangyi saw that Rong Shao did not refute and became more confident. She said, "Sterling silver, rose gold and platinum designs have always been very popular among East Asian customers. And in terms of purchasing power, jewelry with such elements is relatively cheaper and more acceptable to customers. Gems, fritillaria, and red pomegranates are too high-end, and they are not popular in Asia. They only appear in places like large shows and dinners."

"GK has always been based on luxury, high-end and exquisiteness. I have never been a lifestyle brand. Why don't we give up on our usual high-end and make some jewelry suitable for mass consumption, with metal elements and diamonds, which are simpler, and the design is more lifelike and exquisite. I think it will be more pleasing."

With Gu Xiangyi's eyes, he prefers these designs.

Such as Tiffany's sterling silver, rose gold and bonus designs.

Rong Xigu nodded and looked at Li Peipei and Fang Ming, "What do you think?"

Li Peipei said, "I mentioned this concept last year. The general manager felt that GK has always talked about the royal aristocratic route. If a life-style jewelry brand is launched, it will affect GK's high-end taste, and this proposal has been put on hold. Moreover, it is indeed not in line with GK's usual route. Now some girls like elements such as platinum and sterling silver. If they are a little older, I think they prefer gems."

"The most important question is that our customer base is all high-end customers, and they look down on life jewelry. The marketing department's research is also targeting this group of people. If you want to do life jewelry, you may have to spend some time doing research to see if customers can accept our life jewelry from GK."

...

When Gu Xiangyi heard this, his face turned slightly red.

All Li Peipei said was reasonable, she did not expect GK's customer group problem.

After all, she is young and is not a marketing department. She is not as comprehensive as Li Peipei. GK is a top-level jewelry targeting a group of people at the top of the pyramid. The customers are very sure, but they do not produce in batches.

The price is expensive and most people can't afford it.

Such as harry winston.

ＧＫThe lowest price of a gem necklace is six digits, and there are very few jewelry for five digits.

Lu Lili also felt that Gu Xiangyi’s proposal was not feasible.

Rong Xigu said, "I have received the sales report from the sales department in the past two years. It is not particularly ideal. It is far lower than that of Europe and the United States. It is not that Oriental people have less purchasing power than that of Europe and the United States. Perhaps Oriental people have limited acceptance of elements such as gems."

"I will consider Gu Xiangyi's suggestions. Lu Lili, you will bring a group of people to be responsible for this design. Li Peipei and Fang Ming will follow the GK route. This time, we will launch two brands to see which one has a better response in the market."

"Yes!" Li Peipei, Lu Lili and Fang Ming both recorded it.

Rong Xigu glanced at Gu Xiangyi, Gu Xiangyi lowered his head, Rong Xigu said, "I want to see the plan before getting off work."

Gu Xiangyi heard the designers complaining in the bathroom.

"What kind of life jewelry is so naive and you're asking for trouble. Gu Xiangyi really doesn't know how to pretend to understand. She is a daughter who wears all GK gems. It's ridiculous to say that she is designing life jewelry."

"That's right, when did our GK design department have been a life-related brand? It's really a down-and-down style. GK specializes in gems and diamonds. If it's bonus and platinum elements, it's better to buy Tiffany. His family is the queen of life, with a large market share, and many fine products, and a loyal customer group. We GK wants to do this project, which is inappropriate."

"That's right, I hate the design assistant who doesn't know anything the most. She talks nonsense. She thinks she can think of it? Li Peipei has long put forward a similar proposal and was rejected by the general manager. The director must be crazy."

"I'm so annoying. If I don't know, I'm going to do nothing again."

...

Gu Xiangyi was listening to their words and felt a little guilty. She admitted that she was a little surprised and didn't expect that there were so many ways that GK took and the customer group did not worry about it.

In fact, the proposal she proposed was to take care of young women, and the purchasing power of young girls nowadays is very terrifying.

If no piece of jewelry is as expensive as Harry Winston, who can afford it?

As long as you sell more, won’t the company make enough money?

Besides, life jewelry is not a low-end brand. With GK's usual style, even if it is made, it will take the international route and is also the highest-end life jewelry.

She didn't quite understand why GK's designers were so repulsive of her proposal.

Just like the prince always eats seafood meals, he occasionally wants to eat vegetables, but eating vegetables does not mean that you are not the prince.

Is it necessary to be so repulsive?

This is too high-profile.

Many GK designers can’t afford to buy one of their own jewelry. What’s the point?

Gu Xiangyi also has her own ideas. Although she is not considering it enough, it does not mean that she is wrong.

She just proposed that the decision was in the hands of Rong Xigu.

After they all left, Gu Xiangyi came out, washed his hands, and rubbed in the bathroom for a while before going out. Lu Lili asked her to come and find information. Gu Xiangyi was naturally divided into Lu Lili's group.

Li Peipei and Fang Ming make luxurious routes.

"Sister Lili, am I too smart to make such a suggestion with the director?"

*

Girls, the update is now updated in the morning, 12:00 noon, and 3:00 pm. If it is two updates, there will be no updates at three:00 pm. Watch it on time, that's right.

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Chapter completed!