Chapter 52 The Soul of Card Games
In his previous life, "Plant vs. Zombies" was popular all over the world, with sales exceeding one million US dollars in just 9 days, breaking multiple records.
Based on a $3 per share, if "Plant vs. Zombies" sells 1.5 million sets, it can earn 4.5 million US dollars, nearly 27 million RMB.
And what is the monthly flow of "My Name is MT"?
In 2013, when the domestic mobile game market was still in its development period, it had reached 55 million.
Compared with the two, "Plant vs. Zombies" relies on the global market, while "My Name is MT" relies on the domestic market only.
"Plant vs. Zombies" is a stand-alone game that relies on sales, and its sales will always decline slowly. "My Name is MT" adopts a free model and has been operating for three or four years. It is still alive and is even constantly updating the version.
The success of "Plant vs. Zombies" cannot be copied, and the model of "My Name is MT" can be mass-produced.
Comparing the two, it can be seen that the profitability of domestic card games is so strong.
"My Name is MT" has carried forward the "domestic card" model and found a way to make money for domestic game developers. As a benchmark for a generation of card games, "My Name is MT" was repeatedly plagiarized by various games until three or four years later, similar games appeared.
Before "Dota Legend" made a revolutionary change to the card gameplay, "My Name is MT" as a veritable national card mobile game, undoubtedly dominated the top spot on the best-selling list for a long time.
Chen Mo wants to make money by using domestic games. "My Name is MT" is the first step, and its several characteristics are very consistent with Chen Mo's current needs.
The first is easy to do. Most of the art resources of "My Name is MT" are concentrated on character cards. Whether it is numbers, levels, gameplay or original paintings, it is not difficult for Chen Mo now.
Its gameplay is not complicated and the rules are relatively clear. As long as the art resources are in place, the actual development time will not be too long, two or three months are enough.
The second is moderation. "My Name is MT" does not provoke hatred like those later domestic games and stimulate players to make money crazy. On the contrary, this game gives a lot of runes, and basically gives away every holiday, which is relatively friendly to free players.
Moreover, there are no high-intensity PVP and GVG content such as National War and City War in the game, and free players suffer relatively weak frustration.
Chen Mo must consider the acceptance of players in parallel worlds, and will apply strong medicine as soon as he comes up, afraid that they will not be able to stand it. If they are scolded, they will be cursed and their reputation will collapse, then it is very likely that they will be taken off.
From this point of view, "My Name is MT" is a relatively good transitional work.
The third is easy to promote.
Chen Mo has thought about this.
What is the core of a card game?
It's not how to play, it's ip.
The so-called ip is the abbreviation of intellectualproperty, which is translated into Chinese as intellectual property.
In the domestic game circle, IP is a popular word. Many game manufacturers are willing to spend a lot of money on some IPs, and many game designers keep talking about IPs, which is more frequent than eating and drinking water.
Why is IP so important and so valuable?
Because in card games, ip determines the value of the card. In the same card game, your orange card is Guan Yu, Zhang Fei, and my orange card is Hawkeye and Zoro. Obviously, the user groups that these two games can attract are completely different, and the price players are willing to pay to draw orange cards is also different.
The Three Kingdoms are basically the worst IPs, because there are too many people who make Three Kingdoms games and everyone is too familiar with them.
In his previous lives, such as Naruto, Pirates, Fate, and Jin Yong's works, these are relatively large IPs. As long as you get these IPs, you can make money in minutes by changing to a set of art resources.
If a card game does not have an IP, it is equivalent to losing its soul. Yes, it is just so exaggerated.
To play card games, you must have an IP.
After Chen Mo decided to make a card game, he also thought about how to solve the IP problem.
His first reaction was to buy some big IPs in the parallel world, but after checking the quotation, he gave up.
The world has a strong awareness of copyright protection and authenticity, and the price of IP has also increased accordingly.
In the past life, some popular IPs could be sold in seven figures, but in parallel worlds, the money would only be higher.
Of course, it is impossible for all IPs to be so expensive. For example, some not-so-popular novels and animation IPs may be available for hundreds of thousands of dollars, but the influence of these works is too limited and Chen Mo doesn't like them.
An ip is a real thing that gets what you pay for. Buying an ip that is not famous is equivalent to not buying it.
Now for Chen Mo, cheap IPs are not favored, and expensive IPs cannot afford them. Of course, even if he can afford them, he doesn't want to spend this in vain.
Therefore, after thinking about it, Chen Mo decided to create his own IP, and "My Name is MT" is the most suitable for creating his own IP.
Of course, Chen Mo also has other options, such as...
Go and re-draw a movie called "One Piece" or "Naruto"?
Go and rewrite a "The Legend of the Condor Heroes" or "The Legend of the Condor Heroes"?
...None of them are very reliable.
Novels and anime will have a very long process from the moment they first appeared to be popular. Not to mention whether Chen Mo's current original painting level can control "One Piece" and "Naruto", just say at the speed of one episode a week, how long does it take for Chen Mo to draw to increase this work to the popularity of his previous life?
Novels are relatively faster, but novels are not suitable for directly adapting games. Generally, they start with film and television, animation, and then to games. Few people skip film and television adaptations and directly release games.
Because the image of the novel is illusory, the original characters in the game are very specific. From illusory to concrete, it generally requires verification and precipitation of film and television adaptations to ensure that this IP is popular.
After picking, the anime of "My Name is MT" is the easiest to make and Chen Mo's most preferred one now.
In this world, the domestic animation industry is developing quite well. Chen Mo just needs to give the character design, original painting, plot, and storyboard of "My Name is MT" and let these animation production companies follow it. The quality will not be worse than in the previous life.
After all, "My Name is MT" in my previous life was completely created by several anime and game enthusiasts, and the cost is not high.
"My Name is Mt" is very popular. On iQiyi, the first episode of "My Name is Mt" has been viewed more than 300 million times. It is a phenomenal anime work and has become a common memory of a generation of Warcraft players and anime lovers.
Therefore, this work can be completely made into a super IP, allowing Chen Mo's new game to take off.
Of course, there are risks.
Chapter completed!