Chapter 747 Selling Games to People Who Don't Play Games
The "Nuannuan Wardrobe" in reality soon became popular because many players found that after trying to buy it, the clothes of this brand are of high quality and the style is also very good!
After all, this brand is designed by first-class designers in China, and the materials used are all the best materials, which are basically of similar quality to more well-known clothing brands abroad.
However, in terms of price, the price of "Nuannuan wardrobe" seems very affordable. Any player who can afford the game cabin has a higher consumption level and quality of life. They were surprised to find that "Nuannuan wardrobe" not only has good quality, but also has an advantage in price!
In fact, the reason for the low price is very simple, because the "Nuannuan Wardrobe" does not require any money to promote it.
Chen Mo has been emphasizing that you don’t spend money on advertising, and you don’t need any form of advertising.
For example, some internationally renowned clothing brands may spend millions of dollars on online advertising every month, not to mention various TV advertising, physical store expenses, etc.
The money will eventually be passed on to consumers, so these famous clothing brands actually have premium prices.
However, "Nuannuan Wardrobe" does not have these expenses, does not require physical stores, does not require hiring shopping guides, or any advertising costs, and this cost is reduced in an instant.
However, not typing traditional advertising does not mean that no one knows the brand.
After players discovered that the clothes in the "Nuannuan Wardrobe" are so affordable, the news spread quickly. After all, food, clothing, housing and transportation are the fundamental needs of people, and players are no exception.
Soon, many clothes on the "Nuannuan Wardrobe" had been bought out and even completely out of stock!
Li Jingshu and Li Jingsi's cousin were also shocked. This was too fast, right?
Before, Chen Mo asked them to prepare more stocks, and they were a little worried about not selling them out. What should I do if the capital chain was not turned on if I couldn’t turn on the stock. But now I see, it’s really because I’m too conservative!
What ads can have this effect?
Even if you spend a lot of money on TV and advertising on the Internet, it will take a long process for players to get to know, recognize and accept this brand new clothing brand.
However, "Nuannuan Wardrobe" has taken a completely different route.
"Nuannuan Wardrobe" benefits from the huge player group of Thunder Games and the reputation of Chen Mo among fans. As soon as the name of this brand appeared, it was associated with the current popular game "Haibin Luxury House", Nuannuan, so it spreads very quickly.
At the same time, due to the excellent quality and excellent shape of the clothes, a good reputation was quickly established among the buyer group.
Once many people have formed the concept of "the warm wardrobe is good and cheap" in their minds, the brand of this clothing will be launched.
What's more, Nuannuan wardrobe has a natural and huge advantage compared to other clothing brands, which is that it can be tried on online!
Players can try on their favorite clothes in "Haibei Luxury House". After trying on them, they can change to other clothes if they are not suitable, and they can buy them online directly if they are suitable.
Moreover, the system will automatically help you choose the model you want to buy online, without having to go to physical stores, nor do you have to worry about what size you wear like traditional online shopping.
Moreover, because this kind of trial-on is very accurate, buyers will basically not encounter a situation where the gap between clothes and sellers shows is too large, and the clothes they buy are basically in line with their psychological expectations.
In this way, there will be fewer negative reviews on clothes.
Therefore, after players discovered the "Nuannuan Wardrobe", this brand became popular with Nuannuan. Many players were not short of clothes, but they couldn't wait to go to the game cabin to try this brand new online shopping experience!
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However, many players have questions, is the Nuannuan wardrobe related to the official?
It doesn't matter. As soon as the game came out, the clothes in reality were made. There must be insider news.
If it is related, Chen Mo never admitted it.
Many people asked relevant staff on forums and Weibo what is the relationship between Thunder Games and "Nuannuan Wardrobe"? Is this a linkage in the game?
In fact, no matter whether the two have any relationship or not, most people still buy it. The reason why they are asking is just to confirm it.
Soon, Chen Mo announced as an official, that "Nuannuan Wardrobe" is a clothing brand under Thunder Interactive Entertainment. All the clothes in it are designed independently, so players can buy them with confidence.
Moreover, all the clothing in the "Nuannuan wardrobe" in reality is made of the best materials, and the workmanship is first-class. If there are any quality problems, the official will handle them properly and there will never be any situation of cheating consumers.
In addition, the official also announced that it would link with the "Nuannuan Wardrobe". Any player who uses pink diamonds to purchase the corresponding clothing in the game will receive an equivalent amount reduction!
In other words, if the player spends 260 pink diamonds to buy a small skirt in the game, which is equivalent to 26 soft girls coins, then in reality, you can directly reduce 26 yuan by buying this small skirt online.
Of course, clothes bought with gold coins cannot enjoy this kind of exemption, and Cyrent is already losing money.
As soon as the news was released, all the players were shocked.
Can Cyrent not be able to do this?
Isn't this going to cause bleeding?
Obviously, the linkage between the "Nuannuan dress-up" in "Haibin Mansion" and the "Nuannuan wardrobe" in reality is a linkage between virtual and reality, which has never happened before.
In the past, the linkage between games and reality was often conceptual, and it was just selling a themed T-shirt. But this linkage was a high degree of unity between virtual and reality.
Players can try on realistic clothes in the game.
You can buy clothes you like in the game in reality.
Moreover, "reduction of equal value amounts" has become an unprecedented killer, pushing all players' shopping desire to the peak!
In the past, all the consumption bought virtual data. A rich man spent 100,000 yuan to buy a knife, but he could only pretend to be in the game and not bring it to reality.
But now, players can buy virtual clothes in "Haibei Luxury House" and bring equivalent discounts to the same clothes in reality. Isn't this equivalent to not spending money?!
For example, the price of a small skirt is 299, and the price is 99 pink diamonds in the game, which is equivalent to 9.9 yuan. If you buy a small skirt in the game, you will erase 9.9 yuan in reality. Isn’t it equivalent to buying a real skirt and giving a virtual skirt?
By doing this, virtual skirts don’t cost money!
The most clever thing about this move is that it tied all the shopping desires of the three players together.
It is also a piece of clothing in the game. After buying it, you can wear it for Nuannuan, you can wear it for yourself, and you can also reduce the price of clothing in reality!
Many players feel that they have made a profit, but they have made a lot of money!
What's more, the quality of the clothes in "Nuannuan Wardrobe" is very high and it is easy to try on. Even without these reductions, many people still want to buy them.
Besides, with the reputation of Chen Mo and Thunder Entertainment as a guarantee, everyone is not afraid of being cheated when buying a "Nuan Nuan Wardrobe". Anyway, the monk can't run away from the temple. If you have any dissatisfaction, just look for Chen Mo!
Even many rich girls who don’t play games very well know the “Nuannuan Wardrobe” and are all asking how to try on clothes in the game cabin.
After asking for a long time, I found out that the game "Haibin Luxury House" itself was free, but I had to spend 2888 on the Thunder Game platform...
Many girls said, but we don’t play games!
Chen Mo replied very considerately: "It doesn't matter. You just need to register a Thunder Game Pass. After purchasing the game, you can also generate a consumption record when giving it to others as a gift."
Many players expressed their consent and sold the game to people who don’t play games? This is nobody else!
Chapter completed!