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Chapter 806: Focusing on Overseas

Foreign, although hisse's "photography incident" has made it controversial and lost some market share, it has not yet caused it to collapse.

Because hisse’s main competitor in the world is not matrix glasses, but other brands. And other brands... basically have the camera function.

Therefore, the infamy of the "photography incident" was actually shared by other competitors. When users in Europe and the United States discussed this incident, their focus was on the entire "smart glasses" market, rather than just staring at hisse.

Although Matrix Glasses has opened up a certain market share with the camera-free function, it lacks its foundation after all. Most European and American users’ first reaction to a Chinese brand that they have never heard of before is instinctive distrust.

It will take a long time to make a comeback to market monopoly, and it can even be said to be difficult to do.

This is also reasonable. Just like mobile phones and computer brands, many domestic manufacturers sell well in the domestic market, but it is still very fantastic to really enter the European and American markets to fight those old hardware manufacturers head-on.

After the "camera incident" became more and more intense, Hise Glasses had to compromise in time, saying that they would launch new glasses with different shapes to remove the camera and live broadcast functions.

Although such troubles made the Hisse glasses research and development team a little painful, it was an old-fashioned factory after all, so it would not hurt the bones.

The new glasses are actually just about changing permissions and changing colors, so they did it very quickly and the response was good after they came out. Seeing that hisse glasses were about to recover in Europe and the United States.

After all, smart glasses are the general trend, and most people still need this thing. Now that there is no concern about privacy issues, many people have begun to buy it with confidence.

...

...

Chen Mo was talking to Zhou Jiangping with Matrix Glasses, browsing a report he sent.

Zhou Jiangping was very happy to explain to Chen Mo the current situation of matrix glasses.

"The current situation of Matrix Glasses in China is very good. It has gained nearly 60% of the market share, and this number is still rising. Yesterday I told them to expand more production lines to ensure that Matrix Glasses' production capacity can keep up with the current market demand..."

"Many IT companies in China have already stated that they will provide exclusive versions of the app for Matrix Glasses, and add more MR functions in combination with the characteristics of Matrix Glasses. We are also very active in communicating with organizations such as Ball Associations, Municipal Transportation Departments, etc., tailoring various professional apps for Matrix Glasses, so that Matrix Glasses can be further integrated into people's lives."

"As for the overseas market, the expansion speed of matrix glasses is also gratifying, with a market share of 12.9%, and has entered the top five in Europe and the United States, and even surpassed many old European and American manufacturers. This is an unprecedented achievement."

Listening to Zhou Jiangping's quite happy description, Chen Mo did not react much. Instead, he frowned when he heard the number 12.9%, "So low?"

Zhou Jiangping paused: "This is still low? The highest share of a single domestic mobile phone brand in the global market is only close to this number, and it also includes data from local and Southeast Asia and Africa. The 12.9% share of matrix glasses is the share after deducting the domestic market, and we are already creating history."

Chen Mo said: "Sith sold much better than this overseas at that time."

Zhou Jiangping was happy: "Mr. Chen, it is a special game console. We are the only ones in the world, and we are doing it. We are definitely niche things. The ones you buy are basically for your games, and there is no competition at all. But smart glasses are different. This is the general trend of future development. How many manufacturers around the world are staring at this piece of fat?"

"Also, the potential market for smart glasses is much larger than Sith. Stih is aimed at a small group of players, but smart glasses are for everyone in the world! Overseas, Matrix Glasses does not have such a big first-mover advantage, and the road has to be taken step by step. It is not realistic to think of killing giants like Hisse in just a few days after the product was launched, right?"

Chen Mo asked: "The overseas version of matrix glasses has also been updated simultaneously by those MR games, right?"

Zhou Jiangping nodded: "It's updated, but it's not as obvious as the domestic effect. The main reason is that the cultural influence of "Three Kingdoms Kill" is relatively limited and cannot spread to Europe and the United States. Although other MR games are also good, there are also game vendors in Europe and the United States that are developing MR games to publish on Hisse glasses. Not to mention the app."

Chen Mo thought for a moment: "That is to say, our MR game currently has no dominance."

"That's what it means," Zhou Jiangping explained, "But this is normal. MR games are an emerging field. Designers around the world have no experience. They are all in the stage of trial and error and exploration."

Chen Mo smiled: "Old Zhou, nothing can't be solved by a popular game. If there is, then another one will be added."

"Ah?" Zhou Jiangping was unaware of his sternness.

Chen Mo smiled and said, "It doesn't matter. I'll just worry about this, you don't have to worry about it. In short, it's better to increase production capacity. Matrix glasses will be sold more in the future, and it's enough to produce them. Our ultimate goal is to occupy the smart glasses market all over the world. Don't be dragged down by the production capacity issue at that time."

Zhou Jiangping nodded: "Don't worry, I understand this."

After finishing the call, Chen Mo began to consider his next goal.

At present, the development of matrix glasses in China is smooth, but its expansion speed abroad is far from Chen Mo's expectations.

Mainly because matrix glasses have no word of mouth accumulation and no technical advantages. For users in the European and American markets, there is no reason to buy them.

In China, "Three Kingdoms Kill" is a very fun MR chess and card game. The various MR games on the Thunder Game platform are also very attractive to players. However, "Three Kingdoms Kill" is not very attractive to foreign players, after all, the cultural atmosphere is different.

As for other MR games, it cannot be a reason why European and American users must buy matrix glasses. After all, these games are not popular games and have very limited influence.

For Chen Mo, it is impossible to work hard on the hardware. It is already very good that Matrix Glasses did not lose to hisse in hardware.

If you want to further expand the market share of matrix glasses in Europe and the United States, Chen Mo needs a popular MR game that is more suitable for the foreign market than "Three Kingdoms Kill", or... many models.

The green shirt makes the drunk
Chapter completed!
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