.In addition to its military, political and business layout, Chen Si also pays great attention to and protects the development of the printing and publishing industry. In fact, this industry has a long history in our country. ． ． ． ． ． This business originated from the Sui Dynasty, spread in the Tang Dynasty, expanded to the Five Dynasties, and was proficient in the Song Dynasty. It developed into this dynasty and was very common. Whether it is the inner palace, the central government offices, the vassal residences, local government offices, temples, academies, private offices, and bookstores, they are all engaged in book engraving, and there are even many publishers who take this as a career. Not only are the content of engraving books rich and the number of books amazing, but they have made great progress in all aspects of technology.
The reason why the publishing industry reached an unprecedented height in this dynasty was of course related to the rapid expansion of its audience. First of all, this dynasty has always attached importance to culture and education. Emperor Taizu demanded that "all the people are handsome and elegant, and all the people will learn." In more than 150 years since the founding of the ancestors, the world has been peaceful and the people live in peace, and the entire society has formed a widespread reading atmosphere. Whether in cities and rural areas, men have read private cues for a few days when they were young. Although they cannot do academic research, it is still not a problem to read.
Moreover, the sustainable development of the economy of this dynasty promoted the development of the city of this dynasty, and then produced a huge urban class. The people of this class are different from the literati class who "do not leave their homes and study hard", and are also different from the peasant class who "faces the loess and backs the sky". They do not have to worry about their livelihoods, or at least they always worry about their livelihoods. When material life is basically met, they will naturally produce corresponding cultural needs.
It is precisely because of this social trend that the publishing industry naturally flourished. But it must be seen that the dominant position is still mainly in official engravings and family engravings, while the archway engravings aimed at making profits and making a living are still in a non-mainstream position. However, the official engravings that promote the education of the court, official engravings of sages, and family engravings that focus on old ancient books, poems, and poems, essays and poems, obviously have their own serious limitations. ． ． ． ． ． The purpose of the former is to confine thoughts and fool the people, while the latter is hidden deep in the boudoir and is rarely seen by ordinary people. It cannot meet the needs of the people and the requirements of silence.
What the people need is a variety of books that are easy to obtain, cheap and good, and have a wider variety of books; they especially do not like to focus on the profound culture of mind, nature, righteousness, self-cultivation, family, governance, country and peace. It requires a popular culture that is lively, easy to accept, rich in life and can be entertained. What silence requires is to emancipate the mind, enlighten the people, spread science, and popularize culture to promote the Chinese nation's own Renaissance. These are obviously impossible for official and family carvings to do.
In Shen Mo's eyes, only the most popular carving industry can bear the demands of the people and his own hopes. Because only by making profits and making a living can the industry follow market laws, invest in the preferences of readers, and publish varieties with wide social needs. Their broadness and popularity are far from comparable to official and domestic carving books.
However, these "Sheli Fangjia" are often scoffed by book collectors and disdained them. Of course, this is not just the prejudice of stubborn literati, because it has many problems in itself: the common problem is that the selection of books is not accurate, the proofreading of Ma Jia, and there are many mistakes. Some engraved books are shoddy, and the title and content of the book are absurd to change the original book, causing the original book to lose its original appearance. What's more serious is that due to the fierce competition among bookstores, the phenomenon of reproduction, stolen engraving, and remaining stolen is very common, and the original version is often not available, and the reprinting and reprinting are more famous, which makes the stolen engraving industry even less effective.
In response, he silently convened hundreds of study owners from publishing centers such as Jianyang, Jinling, Suzhou, and Huizhou in Fujian to gather in Hangzhou for a meeting.
The booksellers who were not as good as the past could be summoned by Master Jinglei, so they were naturally overjoyed and were all absent. Many of them who had not received the invitation also followed them to see what they said, wanting to hear what this conference was about to open the world in the publishing industry.
The meeting was divided into three days. On the morning of the first day, Chen Mo personally gave a report on the current situation of the publishing industry. He first highly affirmed that the popularization and dissemination of the fangzhi, as a popular book, had an incomparable role in the popularization and dissemination of culture, and would definitely dominate the future. But this is not the focus of his speech. He spent a longer period of time and pointed out a series of sharp problems, showing the chaotic and disorderly status of the industry to hundreds of people attending the meeting without mercy. These are all the results obtained through in-depth research and careful thinking. Naturally, people who speak are on pins and needles, but everyone is convinced. Only then did they know that Master Jingli is not on a whim, he really has to understand this industry and see it higher than anyone else.
In fact, everyone in the industry understands the problem that Chen Shu said, especially these great booksellers who have suffered a lot. If you sincerely ask Master Jinglei for advice, what is the way out for the business industry?
Silent knows that the government cannot control too much, and rely on himself to help them solve all problems. He is absolutely delusional, and even the more he helps, he will become more and more messy. He can only stand at a macro level and give them three suggestions, first establish industry associations, regulate industry competition, and avoid vicious competition; then, combine strict self-discipline and supervision to crack down on phenomena that endanger the survival of the industry, such as replicas, stolen engravings, and stolen. And improve the quality of one's own publication; thirdly, protect the rights and interests of copyright owners, including the right to sign and property rights.
The first two points are easy to accept, but the third point publishers have opinions. Isn’t this increasing our burden? Silence had expected, saying: “Your publishing is aimed at the general public. The characteristics of the people are complex and diverse, and they are fond of the old and old. As long as they meet their tastes and needs, your books can be sold well.
Everyone nodded and thought to themselves: Isn’t this the reason? I didn’t expect that adults even understand business. ． ． ． ． ． ,
"Since you don't object, the reason is very simple." Silently smiled: "People are all those who get up early without profit. People who write books also have to eat. Only by getting rich rewards and making writing a way to create wealth can more people join in and write more books that meet the needs of the market." As he said, he looked at everyone and said: "You are all bosses, and this principle should not be difficult to understand."
After hearing the silent explanation, the book merchants couldn't help but nodded, "This is like the patent rights promoted by the adults in Suzhou..." but they were still worried, "It's not a secret to print books. If we pay the reward and other companies just copy them, wouldn't we run to death?"
"Don't worry about this." Silently said: "From October this year, the government will accept copyright registration. Authors and copyright owners can apply for free registration and protection of their works. If any bookstores or individuals find piracy or stolen, they can file a lawsuit with the local government. Once verified, they will be punished for the crime of theft, and half of the illegal gains will be confiscated, which will be used to compensate the losses of the pirated party." After a pause, he said: "After I return to Beijing, I will try to promote this decree nationwide as soon as possible, and it will not be too difficult." Among the 360 ​​industries, the publishing industry is a very inconspicuous small branch. Even if it is national, there will be no resistance to formulating such a decree.
Although a government with extensive management is very unsuitable for major reforms and reforms, it is not without benefits for silence. It is precisely because it took advantage of the information asymmetry between the court and the Southeast, which made it difficult for the ruling ruling to accurately evaluate some not-so-big changes. Only by the consequences and impacts brought by it dare to keep using small actions, little by little, difficulty but firmly promote the changes in this society.
When everyone heard this, their hearts became much brighter. Although they felt that half of them were a little less, they thought that if there were no such great benefits, how could the government do their best? Just think of spending money to buy a guarantee. ． ．
After two days of intense planning, one day after the conference, more than 200 large bookstores in six southeastern provinces jointly signed the "Southeast House Carving Agreement", which agreed that each province will establish industry associations and establish a general association to communicate with each other and coordinate conflicts; it agreed that all illegal means of cracking down on piracy, reprinting, and attacks; it agreed that the author's copyright, including permanent signature rights, and twenty-year property rights should be respected; it agreed that the status and reputation of the house carving industry should be improved as a common goal, and all booksellers attending the meeting signed the agreement and will take effect from now on.
At the meeting, the newly established Fangche Industry Association warmly invited Chen Mo to serve as the honorary president of the industry, but was politely rejected by Chen Mo. Although the court did not explicitly prohibit it, this was an organization for profit purposes. If you take up a rashly, even if you just put a name, others will think that you have a great benefit.
But their other request was to be the recommended person for the first issue of the book published by the industry. Shunshu still agreed happily. In fact, he didn't know which book is best-selling? He drafted a list of books two months later and asked him to sign it after reading it.
I got the book list and read it. There were more than 300 books, and it was listed in categories. What are the folk daily necessities, the imperial examination guide, popular literature reading books, children's textbooks, time text selections, religious books, astronomical and calendar year pictures, divination and astrology and other dozen categories, which made him secretly sigh that Daming is indeed the golden age of the publishing industry, and in his original world, it can be said that it is unprecedented.
Yu Xiangdou, president of the Fangcai Association who sent the book list, introduced him that this is to refine the types of books according to the spirit of silence, and each category has a clear customer base. For example, merchants like "The Strange Book of Tao Zhugong to Get Rich", "Bai Gui Bao Shu", "The Secret of the Lu Family's Rise", and other books about the way of wealth; as well as "A View of Water", "Showing Me Zhou Xing", "The World's Water and Land Routes", and folk medical books such as "Hundred Questions on the Fever", "Danxi Heart Method", "Good Recipe for the World"; as well as "Three Character Classic", "Thousand Character Classic", "Meng Qiu", and other children's teaching materials, which are essential to every family. Of course, there are also various selected versions of the time and Chinese-style examination-taking books, which make those who prepare for the imperial examination willing to pay.
Seeing this silently, I couldn't help but sigh: "When I was in the imperial examination more than ten years ago, there were not many publications, but now it is full of dazzling things and overwhelming. The development has indeed been very fast over the years."
Of course, the most common type of book list is popular novels and operas. This type of books that are almost vernacular and have a stronger focus than literary talent are becoming more and more popular among the people. For example, "The Legend of the Three Kingdoms, "Journey to the West", "Water Margin", "The Warring States", "The Brothel", "The White Robe", "The Purple Flute", "The Western Regions of the Tang Dynasty", etc., account for more than half.
Although these books are difficult to be elegant for a while, there are some "officials do not ban them, and scholars and officials do not think that they are wrong." Many officials in the court themselves are the authors of these novels, and of course they all use pseudonyms.
Chen Si finally signed his name, and soon forgot about it until he troubled him to find the soldier. ． ． Of course, this is still a later story.
On September 10th, 1944, the silence finally completed all the handover. Although he always felt that there were still many things that had not been arranged properly, it had been delayed for two long time. If he did not move forward again, he would not leave. Beijing has to go crazy.
With endless concern, he quietly boarded the official boat returning north. When he returned, the setting sun was thick, and the autumn water was growing in the sky. This picturesquely enchanting Jiangnan will become his eternal concern.
Not only is his hope entrusted to this fertile land, most of his brothers are also struggling here... Xu Wei was appointed as the inspector of Jiangxi, Tao Dalin was appointed as the priest of the Imperial College in Nanjing, Sun Ying was appointed as the censor of Xijiang, Lu Guangzu, the most experienced, served as the governor of Fujian... Thinking of the brothers being separated from each other from now on, I don’t know when they will meet each other, and I feel a little sad in my heart.
But what made him feel relieved was that the four major strategists he had tried his best to invite did not follow the practice of resigning and then renounced at this time, but remained in his tent. Among them, Zheng Ruozeng stayed in Suzhou and served as the actual person in charge of the Silent Navy construction plan. Zheng Ruozeng could have achieved his wish by himself to form a powerful navy.
The other three, Wang Yin, Yu Yin and Shen Mingchen, accompanied him north as disciples.
When passing by Huizhou, he wanted to go and see Hu Zongxian, so he ordered his team to stay and drive lightly. He arrived at Longyan Village in Jixi County. Unexpectedly, he was idle. His family told Chen Si that after the general was unemployed, he often went to the nearby mountain temple. I drink and play chess with monks and often don’t go home.
Chen Si asked which temple it was. His family said it was not accurate, so he sent someone to search for it privately. Unexpectedly, after most of the day, he did not find anyone back, and only brought back a letter from Hu Zongxian.
I took out the letter paper and opened it. A line of familiar words: I finally had a leisure time for half of my life, and my thoughts for a hundred years were dull; I only drowsy forever, and my ambition for shampooing my hair was half full. It was indeed done by Hu Zongxian.
Although it was just a few words, it fully expressed Hu Zongxian's mood... It can be seen that after returning to his hometown, this great commander who was in charge of half of the country hoped to forget everything in the past and live some ordinary days, but how could his ambition and pride endure such a huge gap? He could only rely on alcohol anesthesia to endure it day by day.
Hu Jiaxian's poems and essays were passed down in the hands of Yu Yin and others. Everyone was worried and worried. Wang Yin whispered: "For Mr. Molin, fate is really too cruel. He was a Jinshi and had a difficult career in half his life. He ran for more than ten years at the seventh rank. When he really showed his ambitions, he was already in his forties." After a pause, he looked at it and said in silence: "So his desire for power and success is far more than that of an adult."
"Say what I'm doing..." Chen Si shook his head slightly, and nodded again, "When I first met him eleven years ago, he was a seventh-grade patrolman. He spent ten years trying to do anything. How much pressure and pain did he bear? He just made such a career and was completely captured... The time is too short, and the transformation is too urgent."
Wang Yin nodded, stared at the silent voice, "If it were an adult, could you accept all this calmly? Or would you live a life as depressed as a great man? Or would you have another choice?"
Looking at him silently, his eyes turned to the green mountains in the distance, and he took a long breath and said, "Maybe I can only answer you on that day." Before Wang Yin could answer, his silent eyes turned to him again and said in a low voice, "But before my goal is achieved, I will never give up."
Wang Yin looked at him with complex eyes and said, "But human destiny is always controlled by the strong, just as my destiny is to the adults, and the destiny of the adults is to..." The stronger one.”
Silently understood what Wang Yin meant, and said seriously: "I really can't control my own destiny yet.
"No matter what kind of great achievements you want to do," Wang Yin bowed deeply, "Please control your own destiny first." He took a deep breath and said, "Please don't do those dangerous things before you control your own destiny!"
"Please teach me sir!" Chen Mo knew that he was referring to his arrangements in the southeast, which certainly contained a considerable risk, but at that time he was in the southeast and the imperial officials had no time to take care of him. The timing was so good. Chen Mo could hardly control himself and wanted to do something.
Wang Yin saw all this and was anxious in his heart, but the silence was already on the string and had to be fired, so he resisted not saying it. He went to Huizhou and took advantage of Hu Zongxian's reasons to finally make the words clear. If the silent reply did not satisfy him, he would get off the boat and go home... ． The old man is too calculating. He is from Huizhou. Now he can catch up with supper when he gets off the boat.
Chapter completed!