When Zheng Qian received the phone call from Ren Xin, he was communicating with a Russian translator, trying to restore the original lyrics of "Soviet March". He worked for an hour or two. Although the final result was generally somewhat different from the original,

But paired with the vocals of the original song, you can still feel the domineering power of the lyrics.

At the same time, some aggressive descriptions have been removed from the lyrics, making the song more acceptable to more people.

At the end, Zheng Qian sang a few lines casually, which made the Russian translator feel the momentum to move forward.

The singing seemed to be able to stop a million-strong army and made his heart waver.

Even under the singing, the translator suddenly felt how lucky he was to major in Russian.

Although it has been changed, this "Soviet March" still creates a very powerful image of the Soviet Union and can make many people who know something about the Soviet Union feel more excited.

Zheng Qian didn't know if he could satisfy the director of the Moscow State Conservatory of Music, but he could only go so far, so after writing the lyrics and music, he handed it over to Lou Ze and asked if there was any copyright.

fee.

The answer is yes.

It's a good thing, it's not a waste of money.

Later, Zheng Qian came to the company and met Wan Feng, who had been waiting for a long time. The latter had been waiting for four or five hours, from noon to evening. When he saw Zheng Qian, he almost cried with excitement and grabbed

Zheng Qian's hands shook vigorously, like a drowning man grabbing a life-saving straw.

Zheng Qian was a little surprised that Wan Feng, who used to be polite, elegant and calm, had such a change.

"Zheng Qian, this is the plan we prepared."

Wan Feng took a deep breath, suppressed the excitement in his heart, took a document from Sally, and handed it to Zheng Qian with both hands: "All the plans and suggestions are here. I know you are busy, you can take it back and take your time.

Look, I'm waiting for your answer."

During the phone call, Zheng Qian had actually learned about Wan Feng's purpose. Seeing that Wan Feng's attitude was very low-key, he did not leave in a hurry. Instead, he sat down and prepared to communicate more with Wan Feng: "I'll take a look now.

Hold on."

Wan Feng nodded quickly.

Zheng Qian had two cups of coffee brought over, then he looked through the folder and read the contents quietly.

Universal Music has shown great sincerity this time. Although it suggested that Zheng Qian compose some English songs for the fourth album.

But everything is still subject to Zheng Qian’s own opinion.

The share of revenue has also changed from the original 73% to 64%, with an extra 10%. It seems that Universal Music is not trying to make money at all this time.

In addition, the most important thing in this document is the second Asian tour.

The tour route is basically the same as last year, but the number of performances in the mainland market has been increased.

In addition to overseas tours, concerts will also be held in as many as nine cities in the mainland.

Judging from this document, in terms of concerts alone, the number of concerts held in the mainland market is completely comparable to that of the entire Southeast Asian market. No wonder more and more Hong Kong and Taiwan singers are shifting their target markets to the mainland.

As people become more and more affluent, their demand for spiritual enjoyment is also getting higher and higher. Currently, many Hong Kong, Taiwan and Korean singers are keen to hold concerts in the mainland because this is the most direct way to monetize their popularity.

After all, singers basically lose money and make money by releasing records in the mainland, and the profits they can extract are very small.

But there are many ways to monetize the surroundings, such as holding concerts, product endorsements, commercial performances, etc.

The most important thing is that you can also have the opportunity to participate in program recordings. When the popularity becomes high, the cost of releasing the record can be recovered with one advertising endorsement.

This is also the most important way for popular singers to make money.

Of course, unpopular singers will have a miserable life. There are countless musicians living in basements in Beipiao, and only a few can really stand out.

After Zheng Qian read the contents of the document, he pondered for a moment.

This attitude made Wan Feng's heart sink, and an ominous premonition filled his heart.

Now Zheng Qian and Universal Music Group can be said to have changed their offense and defense.

Universal Music Greater China valued this cooperation with Zheng Qian very much before it found a new profit point.

That's why the original division of 73 points was directly raised to 64 points.

As for the concert, Zheng Qian was even willing to enjoy a 15% share of the ticket revenue.

This is almost impossible for other singers.

Zheng Qian only needs to create the content of the new album, and all other promotion and distribution will be handled by Universal Music, lest Zheng Qian be abducted by other companies.

But in fact, Zheng Qian still values ​​industry giants like Universal Music Group very highly.

Although they are currently experiencing some difficulties due to the market environment, Zheng Qian also knows that these industry giants, who hold countless copyrights, will have more dazzling achievements in the future.

With the formalization of intellectual property rights and the rapid rise of streaming media, some industry giants such as Universal Music Group will eventually have a reverse impact on the competition landscape of the recording industry and the direction of the entire upstream content.

At the moment when physical records are in decline, the rise of the Internet can also help these giants realize the transformation and upgrading of the music industry.

This is a huge opportunity.

Compared with Zheng Qian asking Ren Xin to collect online songs and buy electronic copyrights, although it was a precautionary measure, in terms of the copyright library of giants such as Universal Music Group, the copyright collected by Zheng Qian was not worth mentioning at all.

Zheng Qian knows that in the future, Universal Music will be worth tens of billions of dollars based on music copyrights and streaming revenue alone.

After all, it is the largest music group in the world.

Although the current business in Greater China is hindered, from the perspective of the global market, Universal Music Group's market in Europe continues to grow. Although Deutsche Bank predicts that the growth of the European market is gradually approaching the ceiling, it relies on the copyright accumulated over the years every year.

The status and income of Universal Music Group have not changed at all.

The European market has basically been cannibalized and divided up by industry giants.

The only uncertain factor right now is Asia.

Everyone also knows that the Asian market has huge growth potential.

But the problem is that this market has not really grown yet. After all, if people can't even solve the most basic problems of food and clothing, how can they be willing to enjoy spiritual life?

For example, in India, although the market seems to have great potential, it is actually too poor. Whether it is the entertainment or technology industry, at this stage, almost no giants are willing to make a big investment here.

However, mainland China's economic rise has given many industry giants hope.

The GDP ranking has continuously climbed to the fifth place in the world. Some relevant institutions even predict that the mainland's GDP will surpass Germany and the United Kingdom in one fell swoop as soon as next year or the year after next at the latest, and be second only to the United States and Japan.

Therefore, in the past two years, all investment industries have vigorously deployed in mainland China.

Among them, giants in the overseas music industry are also frantically signing contracts with Chinese singers and songwriters, and even cooperate with local TV stations to launch many talent shows. Every singer who makes it to the end of the competition will be divided up by these companies.

In addition to singers, the harvesting of copyrights is also the treasury targeted by major overseas industry giants.

Compared with domestic music companies, which pay little attention to and sell various copyrights at low prices, overseas giants pay special attention to intellectual property rights and wantonly harvest the song copyrights of musicians, and each pays a high price.

This is exactly the same as Zheng Qian’s move to ask Ren Xin to harvest online music copyrights.

Domestic companies all want to make quick money.

If they take a longer-term view and make more plans, they may be able to fight the copyright war in the future.

But there are very few people who realize this right now.

Zheng Qian also coveted Universal Music Group's copyright library, but he also knew that he was alone. If he competed with others' copyright library accumulated for decades, he would most likely be killed instantly.

But he wasn't too worried.

Just relying on his own output, he will be able to make money in the future.

For example, Jay Chou in his previous life earned hundreds of millions in passive copyright income every year just from his accumulation in his early years.

Therefore, the current hard work will be rewarded with huge wealth when the market truly grows in the future.

Zheng Qian understands this.

Many giant companies understand this, too.

However, although the cake drawn at the moment is big, it cannot resist the current hunger.

That's why Wan Feng, the music director of Universal Music Group, went to the mainland non-stop on behalf of the company to promote cooperation with Zheng Qian.

At this time, Zheng Qian pondered for a moment and then said with a smile: "Mr. Wan, I feel your sincerity, but creation does not happen overnight, I also need time..."

"How long will it take?" Wan Feng asked impatiently.

"About a month."

"make a deal!"

Wan Feng was elated instantly, and it could be completed within a month, which far exceeded his expectations.

The superstars he had received before were still picky and picky when faced with a large number of classic songs. It would take at least one or two years to prepare an album...

But Wan Feng always felt unreliable, so he hurriedly drafted a letter of commitment, handed it to Zheng Qian, and said sincerely: "Then sign it! Well, of course I believe you, but the company

I need a written confirmation...I can do it easily."

When Zheng Qian saw this, he didn't hesitate and asked Mao Miaorui to get the official seal and stamp and sign the commitment letter.

This letter of commitment was just a letter of commitment, without any legal effect, but it represented Zheng Qian's personal credibility, so Wan Feng was satisfied and stopped nagging about the new album and concert, and began to talk about the past with Zheng Qian.

Seeing that it was getting late, and he was a guest from afar, Zheng Qian also arranged a Chinese restaurant to receive Wan Feng.

This feeling of being at home made Wan Feng very happy and even felt flattered.
To be continued...