Chapter 269 Choice of business district
I came to the sales office of Xuefu Wenyuan again. The situation was completely different from the previous times. There were many people who came here to ask about the house purchases, including Liu Jie, and there were basically no idle people.
University town real estate is linked to prestigious schools, directly activates the real estate market.
In order to avoid trouble the second master, Lu Dong and Song Na waited for a while. After Liu Jie received a customer, she quickly came over.
"Look at you're very busy?" Lu Dong said with a smile: "The performance will explode this month?"
Liu Jie pulled open the chair and sat opposite the two of them, saying, "How can you compare to you? You are the big boss now."
They eat and live here, and they often go to two shops at the intersection, and know how good the business is.
Song Na was very polite and took the initiative to answer, "Sister Liu, we are here to trouble you again."
"What trouble is it?" Liu Jie is a salesman and speaks very nicely: "You are taking care of me."
She asked, "I'm going to buy a house again?"
Song Na said: "I want to buy a house."
Lu Dong added: "Sister Liu, take care of the price more."
"No problem, the lowest price inside." The two sides met, and some words were said to Liu Jie: "Lu Dong, you are doing business in this area. You should know the sales status of the community. This internal price is not just after the New Year."
Song Na smiled: "We understand."
Liu Jie nodded slightly and asked, "What are the specific requirements?"
Song Na thought for a moment: "It's closer to the first phase of the shop in the west, so it's convenient to go in and out. It doesn't need to be too big. Just a smaller two bedroom and one living room."
Liu Jie said, "I understand. How many sets do I have here? Let's take a look together?"
Song Na and Lu Dong followed Liu Jie and went north to a building near the north gate of the community. They looked at the third and fourth floors, and finally arrived at the first floor.
These houses have the same apartment type, with a construction area of about 90 square meters and the actual usable area can reach 80 square meters.
The first floor also has a yard, so it is very convenient to keep something.
Song Na asked Lu Dong for advice: "Which one do you think is better?"
Lu Dong said directly: "First floor."
Song Na was somewhat influenced by some of Lu Dong's words and asked: "Didn't you say that the first floor is dirty, the second floor is messy, and the third and fourth floors live in high-ranking houses?"
"This is a different person." Lu Dong said: "It is convenient to enter and exit the first floor, and my uncle and aunt don't have to climb stairs when entering and exiting. Now they have no problem climbing stairs. How old are they? How powerful is it to go out to buy vegetables and climb the third and fourth floors?"
In the current social environment, I think the first floor is not good and not valuable, and Song Na is inevitably affected. When she heard what Lu Dong said, she agreed: "That's right."
Her parents' waist and legs were not very good at all. This kind of physical loss caused by years of work is not fatal but cannot be cured. As they grow older, they will only become more and more serious.
Faced with two acquaintances of Lu Dong and Song Na, Liu Jie did not do promotions, so she asked them to make their own choices.
Based on her understanding of the two, since she came here, she would definitely buy it.
Lu Dong looked at the rooms one by one and found that the layout was exactly the same as his set, but the area was much smaller.
Buying a house for the elderly is completely different from the choice of buying a house for the young.
Not to mention anything else, in the last few years, old multi-story houses without elevators, the first and second floors are the most valuable and convenient, and the second floor is directly dropped to the next level.
There is no one interested in the fifth and sixth floors.
Lu Dong found Song Na in the master bedroom and asked, "Is the money enough?"
Song Na smiled: "Enough."
He was very familiar with the houses in this community, so he didn't hesitate too much and went out and asked, "Sister Liu, can you still take out a loan?"
Liu Jie said, "Yes, it's the same as before."
Song Na looked at the living room of the rough room again and said, "Let's go back and pay the deposit. I'll call someone to come and go through the loan procedures tomorrow."
Lu Dong didn't interrupt, this loan was nothing to Song Na.
After finishing the procedures, the sky was a little darker. Song Na said, "Let's go to the school to eat in the cafeteria?"
Just as Lu Dong was about to come down, Du Xiaobing called him and asked him to go back to the company and have something to discuss.
"The company matters are important." Song Na said: "You go over quickly, I'll talk to my parents, they don't know yet."
Lu Dong said: "Heidan, you are killing first and then reporting."
The two walked north together, and Song Na said as she walked, "If you don't take action first and then report, my parents wouldn't let me buy a house here. They thought the shop could live on the second floor. It was so cold last winter, and it was so cold this year. There was no way to fire the stove on the second floor, so people wouldn't be frozen."
Lu Dong said: "When you decorate your house, install heating directly."
Qingzhao has no centralized heating at present, and even a newly built community has to burn a stove to keep heating.
Song Na responded, "Yes, install heating! It's convenient, and it's warm in any house."
When they arrived at the Wenxin Goods Store, Song Na went to the store, and Lu Dong returned to the company.
As soon as I entered the company gate, I saw Xu Man talking beside Lao Du, with his eyelids hanging down and saying a word.
When Xu Man saw Lu Dong coming in, he immediately walked away.
Du Xiaobing followed Lu Dong into the office and said, "My sister just walked from here and brought me a piece of information. You can take a look."
He gave Lu Dong a thick file bag: "Some of it was collected by us, and some of it was collected by me with help. It can basically reflect the situation in several areas."
Lu Dong opened the file bag and took out the files inside. The documents were divided into four pieces according to the corresponding survey area, namely Quannan Pedestrian Jin Street, Daguanyuan Commercial Circle, People's Shopping Mall Commercial Circle and Provincial Dahuayuan Plaza Commercial Circle.
These are the four preferred areas for Lu's Catering Company to open a store in Junquannan Market. According to Lu Dong's idea, the first store will be selected from one of four.
In the preliminary market research in the Junquannan market, Du Xiaobing was basically doing it. With his family's connection, many things are convenient to do.
Although Lu Dong has memories of the past, he used to be chaotic all day long during this period and did not know the specific details of Quannan.
Early market research is very necessary.
The information I just obtained mainly reflects the rent and security environment of the four business districts, the composition of people flow and age, the aggregation effect of surrounding merchants, etc.
Another point is that it does not reflect the information, but relies on Lu Dong's memory - the future prospects of the business district.
If you enter the Junquannan market, if the first step fails, all subsequent plans will be ruined, and the most optimistic situation will be delayed for a long time.
Therefore, Lu Dong must finalize where to put the first step.
Quannan Pedestrian Street, the central point of the provincial capital, has a large enough flow of people to radiate to the surrounding Wulongtan, Daming Lake, Baotu Spring and even Heihu Spring. In addition to a large number of locals, there are also a large number of tourists.
Xia Yuhe, the world's No. 1 spring and the shore of Daming Lake, are famous enough.
The disadvantages are obvious. Large-scale stores are difficult to find, and the rent is extremely expensive. KFC and McDonald's are not too far away.
The traffic flow of people in the Daguanyuan business district is no less than that of pedestrian streets, which are filled with various special snacks, such as Quannan's oil sprinkler and pot stickers, as well as the most recognized fast food restaurant Milino, the famous Daguan Cinema, and the Daguan Mall under construction.
The disadvantage is that the rent is too expensive, and Milina's position in this fast food industry cannot be shaken.
Lu Dong had last time with Du Xiaobing. During this period, Milina sold everything from Chinese buns and fried dough sticks to Western fried chicken burgers. The business was good, and it was not as good as the flagship store of KFC Quancheng.
Another key point is that the Grand View Garden belongs to tomorrow's yellow flowers, and the decline in the later period is as sad as the prosperity of its prosperity.
The People's Shopping Mall is just between the pedestrian street and the Grand View Garden. After the department store is over, it is the leader in Quannan State-owned Shopping Mall. There are Weijiazhuang, which gathers many residents in the north, and the Provincial Experimental Center, Quannan Middle School and Yuying Middle School to the south.
The situation here is similar to the Grand View Garden. The decline speed is a little slow, but it will kill itself like many state-owned shopping malls. Moreover, if the houses of public units are suddenly reorganized during the period, the trouble will be great.
There is no place to make any reason to drive you away, after all, it is not a ramen seller.
In the business circle of Provincial Garden Plaza, Lu Dong just looked at the information and automatically chose to give up.
This business district is formed by relying on a large number of provincial college students. At present, the departments of the provincial colleges are constantly moving out, and the number of students has dropped sharply. The flow of people in the short term will be a problem.
Lu Dong was the first to eliminate the People's Shopping Mall and the Provincial Commercial Circle, followed by the Grand View Garden and the Pedestrian Street.
Personally, he prefers pedestrian streets.
The choice of store address is closely related to the target customer group. Different types of business in the catering industry often have different consumer groups, or even go in the opposite direction.
Some shops are not as good as remote places when opened in downtown areas, such as the braised pork shop in Lujia Village, which is more suitable for going deep into residential areas rather than in bustling commercial areas.
There are also high-end hotels that are not suitable for downtown areas.
These stores are open in bustling commercial areas, so it is better to go to remote specific areas.
The three businesses of Burger King, Malatang and Hotpot Restaurant are all targeted at the public, and can even be said to be young consumers and family users. Therefore, when choosing a store address, you must choose a place with a rush of people.
Young people and families with children are frequented by them, and the nearby group is suitable for this group of people to visit, and they can also go shopping and so on.
There is no doubt that Quannan Pedestrian Street is the most suitable.
There is another advantage. If you open a store like this, it is best to remain unchanged for twenty years.
Compared with the lonely Grand View Garden and People's Shopping Mall in the later period, Quannan Pedestrian Street can be said to be prosperous.
After reading the information, Lu Dong asked, "Old Du, where do you choose?"
Du Xiaobing said directly: "Peachering Street!" His reason was different from that of Lu Dong: "If we don't open it, we have to open it in the most prosperous place in the city to open a store!"
Lu Dong nodded slightly: "When will we have time these two days, let's go to the pedestrian street to take a look? I remember that the commercial building in Ximen is about to rise."
Du Xiaobing thought for a while and said, "I'll ask my dad if I can contact the developer of that commercial building in advance."
Lu Dong’s relationship in Quannan was far worse than that of Lao Du, and he said immediately: “Okay!”
After a while of discussion, Lu Dong and Du Xiaobing went downstairs to find a place to eat, and continued to discuss entering the new market while eating.
Not only is the first step plan, but also the subsequent store opening plan.
Lu Dong had already considered it. The promising shopping streets and business districts, newly established college districts and residential districts are areas for site selection.
Demolition areas, aging business circles, etc. in the next few years are places that you will never touch.
Chapter completed!