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Chapter 598

The three-party cooperation is obviously purposeful and targeted. The cooperation between Lu's Catering and Guangmei Electric Appliances and Ginza Shopping Mall has achieved considerable success overall, so the three people here, including Lu Dong, are very clear that once Sanlian Appliances and Carrefour and Dirks are made, the business district situation will inevitably be impacted.

As a vested interest, who is willing to give up the great situation that has finally been created?

Lu Dong thought intently that if only Dicos were the only ones, Lu's catering, which laid the foundation in Taidong and even the northern provinces, did not have to worry too much.

But the possible consequences of this kind of commercial consortium of tripartite alliances are to cut off the fire!

Not far from the business district that we have finally built, a new business district with extremely similar categories has formed. Once consumers are diverted, it will not have a temporary impact and the entire business district will continue to decline.

In every business district, Lu's Catering has three consecutive stores, and the capital flow involved is not much less than the other two.

Later, more news was summarized at Lu Dong and the other two.

This is a cooperation planned by Sanlian Group and connected in the center. Carrefour has not had a store in Quannan and Taidong so far, and Dicos has just entered the Taidong market.

The original plan of the former was to open a store in Quannan and Island City, the two most economically strongest cities in Taidong, rather than to expand the Taidong supermarket market on a large scale.

The latter's plan was also relatively conservative, after all, Dicos had just arrived in the Northern Market.

However, the emergence of Sanlian Group, a large local snake, has brought about a series of changes.

Although she was forced to retreat in the home appliance market by Guangmei Electric Appliances, Sanlian, which had initially achieved achievements in the real estate industry, is still a veritable Quannan commercial giant.

Compared with the original Lu's catering, Sanlian deserves the title of local snake more.

The people of Sanlian Group spent time and resources, using the cooperation between Lu's Catering, Guangmei Electric Appliances, and Ginza Shopping Mall as a successful case to persuade the two companies and finally reach a cooperation.

Because the successful cases are in Taidong and several provinces around Taidong, if you succeed, it is not just Sanlian who will make a profit.

Perhaps six or seven years later, no one can stop the rapid rise of a new commercial complex, but at the beginning of 2002, Lu Dong and others could not agree that this situation would happen.

"The key to this consortium lies in the triad!"

The new meeting was placed in Lu Dong's office, because you can see the office building of Sanlian Real Estate Company, a subsidiary of Sanlian Group.

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Fan Yunming and Zhang Mingyu read the relevant information, and Lu Dong only said the key point: "The joining of Carrefour and Dicos is more due to Sanlian's lobbying promotion. The relationship between these two companies is not good. They have had conflicts of interest in Wanwan. In the small number of Carrefour supermarkets in China, it is difficult to see Dicos. If Sanlian is missing, the so-called commercial consortium will inevitably collapse."

Fan Yunming served as the general manager of the region in Taidong and several surrounding provinces. One of his main tasks is to suppress Sanlian and seize Sanlian's market. He said at this time: "Our main goal is Sanlian?"

Zhang Mingyu recognized Lu Dong's words and added: "Qinnan and Taidong are the basic foundation of Ginza and the basic foundation of our three cooperation. We have worked hard for nearly three years to achieve today's results."

“It’s not just Quannan and Taidong.”

Speaking of dealing with Sanlian Group, Fan Yunming was full of energy: "In several provinces around Taidong such as northern Hebei and southern Henan, the cooperation between our three companies is also very successful. They want to go our way, and once they succeed, they will never stop at Taidong."

Lu Dong said at this time: "Judged by the current situation, as long as we can hold back the footsteps of Sanlian Group and let them have no more resources to open a new home appliance store, this plan will be much less threatening to us."

Fan Yunming crossed his hands on his chest: "Sanlian, it's an old opponent."

The Ginza Shopping Mall where Zhang Mingyu is located has the least threat to feel due to the nature of the enterprise, but he himself knows that the Ginza business has been impacted and his current position will be unstable. He asked directly: "Mr. Fan, you are old friend of Sanlian. Mr. Lu, Sanlian is now neighbors, and I believe you know better than me."

Fan Yunming's eyes turned to Lu Dong: "Let Mr. Lu talk about it. Sanlian is involved in more than just electrical appliances. Mr. Lu knows more than I do."

To safeguard his vital interests, Lu Dong had nothing to be modest and said: "Sanlian's home appliance business has been shrinking and can still generate a certain amount of cash flow, but most of this part of the funds have been invested in the real estate market. Now Sanlian's main business is not limited to home appliances, but has placed more of its origins on real estate. I have contacted Zhang Mingyu, and I have also contacted some shareholders of Sanlian Real Estate Company."

Lu Dong heard a lot of news from Bai Sheng: "Just like Sanlian dialing funds from home appliance business to develop real estate companies, once Sanlian makes profits in real estate business, it will also dial its resources back to feed back to the home appliance business."

Fan Yunming grasped the key to Lu Dong's words: "In other words, real estate is the core of Sanlian Group's investment? The core of its business?"

"This is indeed the case at this stage." Lu Dong handed some of the information collected through Mu Kun's family and Du Xiaobing's family to the two partners, saying: "The real estate industry is a heavy investment industry. Sanlian Real Estate has successfully operated the Sunshine Shuncheng project. It is currently working hard to build Caishi Villa, which is known as the first high-end community in Quannan. For such a project, the investment can be imagined. The income from Sunshine Shuncheng, the large reserves of Sanlian Home Appliances, the financing of Sanlian Real Estate, and bank loans are all on Caishi Villa."

Perhaps it was the chain effect he brought. Sanlian entered real estate earlier than before. The success of Sunshine City and the more market share that Guangmei Electric Appliances seized, Zhang Tao decided to put a big satellite. Caishi Villa, which was once planned as a mid-to-high-end society, became the first high-end community in Quannan.

There are great risks, but risks are always accompanied by opportunities. If Caishi Villa is successful, Sanlian will inevitably get rid of the downturn.

Lu Dong expressed his own opinion: "If you want to break this plan, the key is Sanlian. If you want to hold on to Sanlian, the key is real estate!"

He further said: "I have a clear news. Sanlian Real Estate is currently competing for the Taifeng Garden plot on 12th Road. The trend of winning is very firm. Last year, the university town was planning to sell land. It is estimated that there will be a land auction soon. Sanlian is preparing to win the land king among them."

Zhang Mingyu also heard about it and said: "Sanlian Real Estate's financing, funds drawn and bank loans are all invested in Caishishan Villa, and there is enough funds to operate the new plot?"

Fan Yunming said: "Re-loan or private financing?"

"Sanlian Real Estate has been providing financing from the private sector." Lu Dong took over: "They also plan to mortgage Caishishan Villa."

Zhang Mingyu and Fan Yunming immediately understood that this is the operation method of many real estate development companies.

There are even bigger things than this. They use investment promotion to enter a place, take a fancy to a local real estate project, then draw a big pie, use the local area to apply for low-interest or interest-free loans, use the loan to operate local projects, and then mortgage the project, and use funds to start another project.

From beginning to end, it is about using local policies and bank money to operate.

Local governments need economic indicators, and as long as the operator has a certain background, they are willing to cooperate.

Of course, banks are not vegetarians. Once the capital chain breaks, it becomes the bank's take all.

Fan Yunming said slowly: "This way of capital operation is very dangerous."

Zhang Mingyu nodded and agreed.

Lu Dong said: "If there is a problem with the Sanlian capital chain, it is basically no feasibility to promote the commercial consortium plan."

Fan Yunming added: "In addition to putting pressure on our opponents, we must also strengthen ourselves."

Lu Dong was prepared and said, "Mr. Fan, Mr. Zhang, I heard that the New Century Cinema Company is preparing to expand. The theater is not only located in Qiansheng Shopping Mall and Garden Plaza at the West Gate. I want to build more multi-cinema theaters in Quannan and the province."

The New Century Garden Store was originally introduced by Ginza. Zhang Mingyu was very familiar with this and said, "There is such a thing. I'll talk to people from the New Century in detail."

The existing mature business districts are very attractive to cinema companies.

Fan Yunming said: "At the Guangmei Electric Appliances, I plan to hold promotional activities in several provinces in the region to warm up the May Day Golden Week and seize more market share."

Lu Dong understands that Guangmei continues to expand the market, which will inevitably squeeze the space of Sanlian Electric Appliances and compress Sanlian Electric Appliances to transfusion blood for Sanlian Real Estate.

"We can't stop the banking area." Lu Dong saw it clearly: "Sanlian Real Estate puts the project on the bank, and it is estimated that the bank is willing to accept it."

Zhang Mingyu said: "Find ways to increase the cost and investment of Sanlian Real Estate."

Lu Dong nodded gently: "Mr. Zhang, we have thought of going together."

The bank can affect it, and it will be difficult if Sanlian takes out mortgage loans.

In a sense, Sanlian Group itself has many high-quality assets.

If there were no past experiences, Sanlian mortgaged the powerful Caishi Villa to Lu's catering, and Lu Dong would not have to accept it.

The market is doing this, and banks are firmly sitting on Diaoyutai. Not only does it make a steady profit but not lose money, it is actually not much different.

To put it bluntly, the real estate industry is a situation where banks take all.

After all, no one can afford to be troubled by those sitting behind several major banks.

The three quickly discussed the division of labor, and Fan Yunming continued to confront Sanlian head-on, attracting Sanlian's firepower in all aspects, and squeezing Sanlian's market space and capital flow through Guangmei Electric.

Zhang Yunming is responsible for discussing cooperation with New Century Cinema, striving to add another point to attract customers in the business district jointly built by the three companies.

According to the situation of Ximen Qiansheng Commercial Building, the theater has a certain drainage effect.

Lu Dong mainly does some behind-the-scenes work, such as increasing costs and expenses for Sanlian Real Estate.

The purpose is nothing more than to make the Sanlian capital chain tight. If it can be broken, it would be even better.
Chapter completed!
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