"More than 20 years ago, a group of living robots came to our earth from the planet Cybertron and started an extremely fierce war. More than 20 years later, they made a comeback and wanted to launch a new desperate battle. The catastrophe was approaching. Which side are you standing, the Autobot, or the Decepticon?"

As Optimus Prime poses in a tough fighting posture, the promotional short film is frozen on the large screen of Times Square in New York, and then a line of huge subtitles lit up.

"Their war, our world!"

A large number of pedestrians who stopped to watch left the big screen and continued to move forward. Before they could go far, they saw a huge movie poster on the billboard.

This is the latest poster, composed of four pieces.

One is Optimus Prime vs Megatron. Megatron seems to fall from the sky and cover the world; while Optimus Prime on one side is completely trapped in darkness with a huge head that glares at him.

The other three character posters are Optimus Prime, Megatron and Bumblebee. This is the first time that Transformers showcases a large frontal close-up in the form of a poster.

"The hornet's body is covered with mud and scars." The person who followed the video murmured in front of the poster, "I wonder what a long road this most amiable Autobot has driven through."

"Go online and have a good look." His companion reminded, "Before the movie has not been released, add some knowledge about "Transformers"."

As this person said, starting from late October, the promotion of "Transformers" has entered the final stage of breakthrough. In addition to the usual publicity methods, in order to help viewers who are not fans of animation to better watch the video, "Automan" Studio has also launched multiple special columns and viral videos on its official website and multiple cooperative websites, "Transformers Life Form - "Transformers" series chronicles" and "What You Must Know to Watch "Transformers"" and other special columns and viral videos.

Many sponsors have also launched a series of publicity activities.

For example, as Bumblebee became more and more exposed, the sales of the Chevrolet Camaro sports car soared, and General Motors launched a special event to "Deform the Future with Chevrolet".

There is also Hasbro. As the original toy manufacturer, they have launched several toys developed based on this film, which use the latest "automatic deformation technology". When a component "deforms", other related components will automatically "deform" according to it.

In the past, Hasbro rarely developed toys based on the settings of film and television works. Generally, they developed toys first and then created the film and television images created around these toys. However, this is a commercial production produced and led by Ryan. They naturally know what kind of pulling effect they will bring toys.

In addition, Disney held a large-scale trial event in Los Angeles, and Hasbro also held a trial screening at its Rhode Island headquarters.

After the trial in Los Angeles, Ryan held a grand press conference to focus on launching the Transformers who will fight in the film.

He attended the launch event at Disney News Hall with director Michael Bay.

Hundreds of reporters gathered at the press conference. In addition to the seats, they also blocked the aisles. The cameras used for live broadcast by ABC TV and Disney TV were set up early. This press conference will also be synchronized online broadcasts through the temptation tube.

Even if the people sitting at the front desk were Ryan and Michael Bay, the cameras and camera lenses of these reporters were placed in front of them, and they were eight transformers with a scaled reduction version of the Transformers model that looked like a life-size.

These are not just promotions for press conferences. They are also gifts for movie fans. Audiences who book their first Wednesday movie tickets online may receive this super commemorative award.

Of course, the most important thing now is to promote it.

"These mechanical living organisms from Cyberton have complex structures and powerful momentum, and the metal texture is strong and heavy."

Those carefully crafted models are indeed as Ryan said, which is also his confidence in boasting. "I believe everyone has watched the trailer. The video softens the overall shape lines on the basis of a tough mechanical feeling, smooth curves, and the structure of the components is quite exquisite and varied."

“We have also incorporated new design elements into the character and identity of the characters in respect of the original animation characters.”

Speaking of this, the host took Ryan's words and introduced them to the media one by one in the Transformers who were walking in the audience.

"Optimus Prime maintains a righteous character. The red and blue patterns are more stylish and smoother."

"The black and green metallic color reflected in the iron sheet is more in line with the character's name."

"This mechanical life with a smirk on his face and a vicious aura on his body is the supreme Decepticon - Megatron!"

"The confusing look is full of futuristic feeling. It is Edward, the scissor hand in Transformers."

“The Bumblebee’s ratio is perfect, and the metallic color and bright yellow make it a highlight in the film.”

"The dizziness that is so large and has super combat power, can easily destroy a military base."

"Red Spider-like face is like a skeleton, with an evil temperament and a cunning personality..."

"The Jazz has a perfect steel body..."

Every time the host introduces, countless flashes will light up below.

Afterwards, the press conference entered an indispensable reporter's questioning session. Michael Bay, who was baptized by the reporter's artillery fire, talked happily in the face of many microphones.

"My goal is to make "Transformers" suitable for all ages, so this movie version has made a big breakthrough in character styling. Almost all Transformers characters appear in 'human shapes'. I want to make the 22-year-old Transformers different! Let the robot be in a very real environment, no longer composed of square boxes in the previous cartoons."

Next is a representative from Industrial Light and Magic, introducing some technical details.

"Each computer-generated image of Transformers is rendered, Industrial Light and Magic will take 38 hours, which breaks the 20-hour rendering record set by Vita Studios in 2002 for Treeshushi in "The Lord of the Rings 2: The Twin Towers". If all the polygons used to build Transformers in the film are connected together, they can connect from the earth to the moon and go back and forth, and the remaining polygons are enough to build twice the size of the ancient Roman Colosseum."

Finally, the reporter kept a close eye on Ryan, and if he didn't answer their questions, he would never let him go.

"Ryan, why did you look for director Michael Bay, not James Cameron?"

Hearing this, Ryan couldn't help but carefully distinguish his badge. These guys were really good, and they didn't care about Michael Beside him at all.

"Michael is the most suitable candidate. He is a director who can completely control this film." Ryan will definitely not dismantle his own people on such occasions. "Facts will prove that Michael will bring a passionate and exciting movie to fans all over the world."

The next reporter asked the question, the host immediately changed to someone from ABC TV station.

"Although we didn't participate in the test session," my family asked a pre-set question, of course, "but I heard that there will be a few super battles in the video. Can you briefly introduce it?"

He patted his palm gently and several beautifully made screenshots of videos appeared on the screen behind Ryan.

"The opening battle at the Qatar base, dizziness and disastrousness will show their super destructive power." Compared with the picture, Ryan said a few simple words, "The US special forces raided in the Desert of Sark Giant..."

At the same time, the press conference and the latest Transformers' looks were successively released by Disney on the official website and the websites of various partners, instantly igniting the enthusiasm of movie fans.

Of course, there is also a lot of confusion, especially the new version of the character's appearance.

"The style is a bit too cumbersome, it feels too messy, and I have no memory of my childhood."

"I think the styles are very complicated, not as simple as those in cartoons, and I feel a little dizzy when I see them."

"I still miss the Transformers in the past. It's not that complicated, it's so simple."

"It's gone, it's gone, the shadows of the Autobot and the Decepticon in my memory are gone, and my childhood is destroyed again."

However, most people remain sane.

"Since it's a live-action movie, it must have its own characteristics. Let's wait until we watch the movie before discussing whether it's good or not. Besides, when will Ryan's commercial production be disappointed?"

"I was very disappointed when I first saw the trailer. I couldn't stand the completely changed Autobots, but when I looked closely, they were actually very stylish, and it felt great to incorporate modern elements!"

"I think it's good to change it appropriately, but the old faces won't feel too fresh."

"In comparison, I like new styles more. To be honest, I reviewed the animated version of Transformers two years ago. I really can't watch it. The production is too rough. I don't know why I loved watching it so much when I was a child. I feel that the new style is amazing."

More and more people are expressing their expectations for "Transformers", and Disney's publicity activities have never stopped. Shortly after the press conference, Disney joined forces with many manufacturers such as General Motors and Lamborghini to hold a huge event in major Disney parks around the world.

This event called "Virtual and Reality, Autobots Around Us", the winners selected in each venue will realize the dream of "taming the Hornets and taking the Autobots home".

It is no exaggeration to say that Disney has joined hands with publishers around the world to set off a wave of fanatical publicity in 99 countries and regions where Transformers is about to be launched.

And in this wave, those voices of opposition and even sarcasm are indispensable, especially after the test session of "Transformers". (To be continued)
Chapter completed!