This survey was reprinted by media from various platforms, and negative news about professional film critics emerged one after another. There were also tabloids in a concise tone. Those old film critics who commented on the past could not even be relatively fair. Every time they attended the preview, they would always accept the benefits of the producers and distributors, promote their films, and at the same time attack other competitors, and even the most famous film critics, and would also accept gifts from several parties behind their backs...

"Hollywood Reporter" also quoted the head of a production company's distribution department - in the past, whenever we release a new film, we always had to pay a special public relations fee. Professional film critics, especially the most well-known ones, were the focus of this expense. If this work is not done well, the film will definitely cause a wave of bad reviews after it is released.

Some reporters caught James Cameron by chance and asked about his opinion on film critics. This studio tyrant who was almost ridiculed by film critics as the world's largest idiot before the release of "Titanic", said in a very disdainful tone - Professional film critics are a group of borers parasitized in the film industry!

Whether it is the disdain of industry insiders or the criticism of mainstream media, the positions of those old film critics who once called for the wind and rain are even more awkward than before. Perhaps the tabloids' words that attacked them with shady transactions were too exaggerated, but the authenticity was not important at all. What is important is that the only influence they had in ordinary audiences was about to collapse.

Faced with such public critics, the voices of film critics were completely submerged just like the ordinary audience's views on the film more than ten years ago.

As the most famous professional film critic in the United States, Roger Albert stood up again and stopped the criticism in a unique way.

His spokesman announced that Roger Albert was admitted to hospital for arterial problems and may even face the risk of ending his career.

The media in North America suddenly became much quieter, and many media no longer participated in this debate. It is no secret that Roger Albert is facing the threat of cancer.

Regardless of the truth or falsehood, this is definitely a beautiful crisis PR.

Ryan didn't mean to kill him. After all, the other party was a man who could see God with half of his eyes. As long as he no longer made similar remarks calling on the audience not to watch "Transformers" in the future, he wouldn't bother to pay attention to these people.

If the other party still touches Disney's interests like this time, even if he doesn't take action, Disney's management will overwhelm the other party with even more surging public opinion.

This is a country of freedom of speech. Disney will not prevent Roger Albert from expressing his own opinions, but it can always allow his own media to express some opinions on Roger Albert, right?

Such a debate is not without benefits. Hype is an indispensable part of publicity. Appropriate topic popularity can always attract more audiences for the film. Although the attendance rate of "Transformers" has continued to decline, it has stabilized on a number.

Before the second weekend of the film's release in North America came, "Transformers" took only seven days to successfully exceed 200 million US dollars in the North American box office!

North America is only part of the simultaneous release of the world. In the same week, "Transformers" won a total of US$210.05 million in other countries and regions outside North America, and the global box office in seven days has accumulated more than US$400 million!

Although this number is not as good as the Pirates of the Caribbean 3 and "Jurassic Park 3" released globally during the summer season. Don't forget that this is not a sequel, but the opening work of a series.

In the next second weekend, "Transformers" received another $69 million in North America. The cumulative box office in North America reached $269.89 million, and the overseas market was even hotter, with more than $100 million in revenue. The global box office of the film was infinitely close to $600 million.

Of course. Like all commercial movies, the box office growth rate of "Transformers" slowed down across the board after the hottest first ten days.

However, there is one exception, where the craze for the Transformers series has, in some ways, even surpassed North America.

That is China on the other side of the Pacific Ocean.

Ryan naturally knew very well about the influence of the Transformers series in China. Disney's Far East branch also put a lot of effort into marketing with the film's distributor China Film Group.

"Around 1990, major Chinese TV stations introduced and broadcast "Transformers". Since then, many Chinese children began to have an indissoluble bond with Transformers."

"In those beautiful times, our eyes were full of bright colors, dazzling deformation movements; our ears were full of mechanical friction sounds, and the rhythmic rock music; magical science fiction concepts and endless technological terms made the little brain in front of the TV run with all their strength; in those times, we all became little audiences next to the cosmic stage, and gained all kinds of joy, anger, sorrow and happiness from the contest between good and evil, beauty and ugliness, good and evil."

"The magnificent imagination, vivid stories, excellent production and exquisite translation make "Transformers" perfectly integrated into our childhood life and become an indelible classic in memories."

Two months before the film was released, the distributor China Film Group began a promotional campaign with "nostalgia" as one of the themes.

Disney's Far East branch also launched the "Transformers Essay Contest". The final 20 won not only get limited edition Optimus Prime and Megatron, but also participate in the spring camp organized by Disney for free and visit the Transformers Base in Rhode Island.

The two sides also joined forces with many theaters such as Wanda, New Film and Television and New Century to launch a special display of "Transformers" for 20 years. Hundreds of new and classic versions of toys can be tried and sold by fans, including several limited editions that have been discontinued by Hasbro. In addition, there are also many discounted sessions and measures such as half-price for students, half-price for the first and last games, to attract more fans to the theater.

Due to the simultaneous global release, the release date of "Transformers" is neither a hot summer season nor a unique New Year season, which seems to affect the box office to a certain extent. However, Disney and China Film Group's targeted publicity easily evokes the memories of those people in the 1970s and 1980s, and these people are the main consumer groups in the Chinese film market today.

Similarly, there is no rival in this period that can compete with Transformers.

Among the mainstream theaters in many first-tier cities, there was a "Transformers" scheduled films in half an hour. Even in Disney's partner Wanda theaters, the screening interval for the first week was only fifteen minutes, and the screening rate was as high as 80%.

In this way, it is almost natural for "Transformers" to break the records of the Chinese film market.

The film won 32.41 million rmb in China on the first day, which is the highest single-day box office since Chinese movies have been counted. The box office on the second day easily set this record. 39.75 million rmb can only be described as crazy for the Chinese film market in this era.

Subsequently, the film exceeded 100 million rmb in the first three days, which is the highest single-week box office record in the Chinese market and the fastest speed of breaking 100 million. If we consider the "Titanic", which could not be counted at the beginning, "Transformers" has become the most successful imported film in the Chinese film market.

The record-breaking performance of the film immediately sparked a stir in the Chinese media, and the media's attention attracted a large number of viewers to enter theaters. If the first week of the film was more supported by Chinese steel wires, many of the audiences who entered the subsequent film had nothing to do with nostalgia.

"Transformers will be the champion of the Chinese film market this year. It is rich in all the elements of imported blockbusters, especially the embodiment of high technology, and has a strong shock. It not only satisfies the deformation complex of the post-80s generation, but also attracts the attention of more fashion groups under this powerful influence and news attention."

This comment from the official media across the Pacific is undoubtedly the best summary of the Transformers craze that has set off in China.

In order to promote the video, Disney and China Film Group have taken great pains to hype it up, for example, Optimus Prime borrowed the fighting methods of free fighting during the film production to pay tribute to Chinese Kung Fu, such as vigorously hyping the Hollywood producers on the Internet to appreciate the actress named Gao, etc.

"I think it's shocking, mainly because of the special effects. Many ideas shocked me. I was stunned. If you can shoot movies like this, you can't be picky about such movies. "A male movie fan said in an interview. "The ticket prices for domestic and imported blockbusters are not low now. I think it's more cost-effective to spend money to watch movies produced by Hollywood, especially Disney."

Taking advantage of the popularity of the film, Disney also cooperated with several websites in China to jointly launch a Transformers video image selection activity, which aroused many responses.

For example, the most handsome look was given to Optimus Prime - this one must be Optimus Prime, which combines sexy and powerful, especially the transformation and random battle mode at the end of the battle scene, which was so cool.

The best decoration belongs to the ambulance - the body of the Hummer and the life of the nurse. It's a pity that his tough figure is that there are few opportunities to show off his skills in a few cuts. The worst thing is that he did not show his skillful medical skills. This medical officer is perfunctory enough.

The smartest King Kong is Red Scream. He seized the opportunity to attack and escaped with everything. Red Scream has not changed from the TV screen to the movie screen, and is still so arrogant and cunning.

What Ryan learned was like in his previous life, but because of his promotion in this life, the number of screens on the opposite side was relatively higher. "Transformers" was even better at the box office in China.
Chapter completed!