Chapter 777 PR is a complicated course
The sun sank into the seabed, and the floating sea breeze was less humid and hot, and more refreshing coolness, relieving the boredom of Santa Monica's seaside. Occalypse the seagulls flying over the yacht would make a few cheerful chirpings, but when the lights on the deck turned on and shining the surroundings, the birds flew away quickly.
The nearly four hundred feet of yacht slowly drove away from the dock and slightly away from the coastline. Several speedboats that were riding on paparazzi passed by the outside, but they did not dare to get too close. They could only use the camera with a telephoto lens in their hands to aim at the yacht and press the shutter down, and then left disappointed.
"Damn laser counter-shooting device!"
This is the resentment of the paparazzi, but there is no way. The owner of the yacht is rich enough to install any state-of-the-art equipment; the owner of the yacht also has power, and they dare not get too close to it...
The image of that sunny and kind boy seems to be still stuck in yesterday, but what has happened in the past five years is constantly reminding the paparazzi that if the owner of the yacht is angry, the consequences will be as serious as they will be.
Yes, North America is a place of freedom, they have the power to interview and shoot freely, but these paparazzi know that freedom always has double standards, and if they insist on this freedom, they will likely pay an unbearable price.
The yacht is brightly lit, and you can see many figures walking through the telescope. It was Natalie Portman's celebration party, with countless celebrities and celebrities coming, and even some conservative schools that are not often seen in Hollywood. The paparazzi are reluctant to leave and can only wander around at a long distance.
On the spacious top deck, more than a dozen waiters were shuttled between the crowd with various drinks, and from time to time they would add a few fresh and exquisite dishes to the dining table in the middle. The deck was close to the side of the left and right fences, and there were two rows of white tables and chairs. Many people sat around, and laughter burst out during the conversation.
No matter what these people look like in private, they all showed their best side on this ship and at this party.
As a newcomer in the director circle, after Ryan's introduction, Natalie stayed in those circles that were obviously twice or even two or three times older than herself. She knew that these were Hollywood conservatives and people she wanted to impress, and these people were also friendly to her.
From their conversation, Natalie could feel that this kind of friendship was based on Ryan's reasons, and the other part came from her bloodline.
They have the same identity - Jewish!
In other words, she has a certain degree of consistency with them on a large scale. After all, Jews or Jews all over the world are famous for joining together without causing major conflicts of interest.
Just as Nicole Kidman always takes care of the members of the Australian Gang at the Oscars and at the right time, Hollywood always has some small circles defined by identity and territory.
How to use the influence of each small circle is also a very complex communication course.
After socializing with those important visitors, Ryan looked at Natalie. She has always been a smart girl, but for a short time, she won the favor of many people with her performance and the advantages of her identity and ethnicity. She even talked about the possible relationship between her ancestors with those who moved from Europe during the war years.
An excellent film and an excellent character are always just the most basic admission ticket for the Oscars, and they can affect the final ownership of the award. There are really countless.
This is Natalie's celebration party, and it is also a PR party called in the name of a friend, even if the awards season is still far away.
“Excellent movie.”
“This is the best female character on the big screen this year.”
"It's very rare for an art film to have such a strong box office performance."
People kept coming to greet Ryan, and at the same time showed their affection, the one who praised the most was "Black Swan".
Ryan didn't know the box office performance of this film in his previous life, and the box office in North America in this life obviously exceeded his expectations.
After achieving a record of $1.79 million in pre-shows in 20 theaters in the first week, "Black Swan" was released in North America in the second week, with the number of theaters soaring to more than 1,500, and the second weekend cut 20.21 million. Together with the more than 9 million US dollars I received in the previous five working days, the cumulative North American box office exceeded $31 million in just ten days.
This is just an art film with a production cost of 20 million US dollars, not a commercial film with big productions and promotions.
Although the single-stage box office of the film has dropped significantly since the beginning of this week, the number of theaters with an increase of 2,500 guaranteed the total box office. By the Sunday when the celebration party was held, the box office in North America was approaching the $50 million mark.
According to the box office trend of North America, if nothing unexpected happens, the North American box office of "Black Swan" is likely to exceed $100 million, and Natalie will also join the ranks of directors with a box office of 100 million yuan.
Of course, if the box office the film has won in Europe was included, she is already one of them.
"Black Swan" performed well in Italy, France, Germany, the United Kingdom and Spain, and its global box office has accumulated as much as $115.88 million.
If Disney no longer invests other large expenses, even if Ryan, Natalie and Scarlett sign a contract with low pay and higher share, "Black Swan" will be enough to make a profit at the box office and even generate some profits.
However, Disney has already set aside $10 million for Oscar public relations marketing, and Natalie herself has taken out $5 million. As for Ryan, his entire team has already started to arrange the company and has invested more than $5 million in advance.
When he first entered Hollywood, Ryan only knew that PR was very important to winning awards, but just like when Harvey Weinstein was working on the first best supporting actor for him, he didn't know much about how to PR.
But after entering the new century, Ryan rarely Vito Harvey Weinstein again. He has cultivated a mature team and he has great experience in public relations.
Especially in the late 1990s, he and Harvey Weinstein were repeatedly beaten up, and Oscars moved closer and closer to a money game.
Of course, even without his previous life, the later Oscars still turned into a game of money and PR.
To put it in the words of the previous life, investing enough money and connections may miss the most important little golden men, but if you don’t invest, there is no possibility of winning the award at all.
Nominally, this is not a public relations party, but people who have the right to vote here will not understand the meaning of it.
What Ryan is a little worried about is the anti-Semitic forces and conservatives in Hollywood. After all, so far, no actress born in the 1980s has won the Oscar for Best Actress.
Hollywood also has anti-Semitic forces, but it is not the mainstream, so there is no need to worry too much. In addition to Frank Pearson, these conservatives, Ryan has also prepared other means.
The college has more than 6,000 judges. According to normal principles, being a member of the film school is definitely a symbol of identity and status. Generally, living a prosperous life will not be a good gift in private may not play too much.
But don't forget that this is Hollywood, a world of fame and fortune that is drunk and dreamy. There are countless Hollywood celebrities who are glorious when they were young and who are bankrupt and in old age. The most typical example is Malone, an important member of the college. How miserable Brando was in his later years is not news.
These people are conservative in their thinking, but are not fools, and are more likely to be influenced by public relations.
For example, two actors who once glorious in the 1950s and 1960s have now become a problem for paying medical funds, and a charitable foundation from the Cayman Islands has provided them with an interest-free loan, which they can slowly repay with their monthly pension funds.
Ryan's team has a clear evaluation and detailed information for most important judges, including these people's preferences and thinking styles, as well as the types of movies they like, what are they likely to be affected by, etc.
Some of this information comes from Harvey Weinstein, but more from his years of efforts from his investigation and consulting firm and public relations team.
Public relations is also a very deep course. Only by grasping the key position can one hit the death.
Oscars are like a brilliant large-scale game. There are always rules for the game, but today's stocks are binding. If they still go to public relations like the tepid 1990s, they can only watch the awards fall to him.
Based on ensuring the strength of his own public relations, Ryan had asked someone to collect information about his opponent that Natalie might face long ago. If the other party is someone who has no cooperation or friendship, he will use means without hesitation and resolve the biggest threat in advance before the nomination is released.
For him, it may be difficult to affect the ownership of the Oscar Little Golden Man, but it is easy to pull some people off the horse in the middle.
The team also reported the news that they evaluated the film material that may be released this year, believing that the biggest threat was Cate Blanchett and a French actress named Marion Cotillard.
It's easy to say Kate. If nothing unexpected happens, she must have applied for "Elizabeth 2". She combined the impression of her previous life with some of the words Nicole said after trying it out, and she will inevitably be dragged down by the poor quality of the film.
As for Marion Cotillard in "Life of Rose", this is not the home court of the French.
While socializing with the people who came to greet him, Ryan thought about a lot of questions intermittently. It was not until John hurried over with his cell phone that he concentrated.
"Mr. Harvey Weinstein, he will call again in three minutes."
Ryan nodded, and John took the initiative to stop a few people coming over. When the phone vibrated, Ryan walked to the secluded place at the bow of the boat.
"What?? Has been exposed?" (To be continued, please search Piaotianwen, novels are better, updated and faster!
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Chapter completed!