"The Disney animated film "Ice and Snow Adventure" has been a hit since its debut in Japan. It has won the championship for 13 consecutive weeks, won the box office of US$239 million, surpassing "Spirited Away" and becoming the box office champion in Japanese film history!"

After the start of the new year, "The Adventure of Ice and Snow" has been making frequent success. Not only has it been making rapid progress in the North American film market, it easily exceeded the $400 million mark, but it has also achieved jaw-dropping results in another anime power, Japan, surpassing "Spirited Away" and "Titanic", and putting itself in the position of Japan's number one.$().(w)(x).().()

At the subsequent Oscars, "Ice and Snow Adventure" won two small gold men, Best Animation Feature and Best Original Song. Although the Oscars have limited pull on the box office of the movie, they can always play a certain role in driving the film. The film's performance in commercial aspects has also undergone a brief resurgence.

By mid-March, "Ice and Snow Adventure" was out of markets around the world, including North America, and the final box office figure can only be described as the "miracle" mentioned by the media.

In North America, the film achieved a total box office record of US$436.75 million, which is the best North American box office record for Disney Animation Studios.

Overseas, due to its super popular relationship in Japan, the film's overseas box office was particularly outstanding, with a total of US$913.26 million.

As a result, "Ice and Snow Adventure" had a global box office of 1.35 billion US dollars, reaching the fourth place in the box office in film history, becoming the second only to "Avatar", "Titanic" and "Avengers"!

The film not only allowed Walt Disney to successfully recover a total of $350 million in investment, but also generated nearly $100 million in profits. In any aspect, it is an outstanding work that has achieved great success in business.

"Ice and Snow Adventure" has excellent box office, and Disney has earned more money on peripheral products, which are the focus of profitability of animated feature films.

As the movie was fully removed, DVD was naturally put on the agenda by Disney. Blu-ray BD sold 3.5 million copies on the day it started selling. It created a record of sales of animated movies in history. In the following week, DVD sold a total of more than 7.7 million copies, and this item alone brought Disney more than 135.6 million dollars in revenue.

It's only a week, and DVD sales will be a long-term process.

The original soundtrack of "Ice and Snow Adventure" which has been on sale for a long time has performed particularly well, winning the 13th time of the 10-10 ardtop 200 album sales chart. So far, the original soundtrack has sold 3.53 million copies, and the single sales of "let.it.go" exceeded 7 million!

As a phenomenal animated film, "Ice and Snow Adventure" is widely favored by audiences around the world. Although the film is completely out of stock, it still has a huge influence, especially in the surrounding derivatives market. From the match 3 mobile game of the same name to the heroine's skirt, all of them have become popular. In addition, various dolls, cosmetics, authorized advertising creativity, etc., it is hard to admire Disney's uniqueness in the industrialization of films.

According to a survey information released by an authoritative Wall Street organization, in less than half a year, more than 3 million dresses of Anna and Elsa were sold in North America, the United Kingdom and Australia alone!

The average price of each "Elsa skirt" is around $149. Disney alone earned an astonishing income of about $450 million!

Yes, you read that right, it's $450 million, not yen!

In addition, Disney has released 16 new "Ice and Snow Adventure" themed foods and health care products, including fresh fruits and grapes, juices, yogurt, household stretches and even floss, which are all-inclusive...

Although some media have always used "unexpected success" to describe the box office performance of "Ice and Snow Adventure", it has to be said that this animated film still burst out the foundation accumulated by Disney at one time. The legendary chain effect in North America and even the world proves its extraordinary quality.

The video was released and the surrounding area was sold well. Ryan and Disney were still not satisfied. The subsequent promotion was not relaxed. The sales of surrounding products was a long-term process. If possible, they even wanted to scrape the ground all over the world.

One by one, the cases of obsessed with "The Adventure of Ice and Snow" were pushed to the front desk by Ryan using Disney's huge Disney media to prove how good this video is and how popular the sales of peripheral products are. If you don't buy it, it is simply a symbol of outdatedness.

After all, most people have a herd mentality.

Of course, Ryan has all the real cases and is not afraid of others investigating them.

As a great anime country, many Japanese people's performance is particularly worthy of great writing.

A Japanese couple who had been married for six years, because the man did not like the movie "The Great Snow Adventure". The woman said furiously that people who do not understand the wonderful movie are unqualified as humans - they filed for divorce on the spot.

The chain effect of "Ice and Snow Adventure" not only occurs in Japan, but also performs many true stories about the movie throughout the United States.

In the United States, a father named Calder took his 7-year-old daughter to the theater to watch after the release of "The Great Snow Adventure". Calder said that his daughter began to be extremely obsessed with the movie. After that, he went to the theater with her grandfather and grandmother and others to watch the movie several times. What made Calder even more incredible was that his daughter begged him to buy the "The Great Snow Adventure" themed pajamas and crowns, and is still queuing up to buy Queen Elsa's official limited edition skirt.

Calder mocked himself that he almost turned into a "Ice and Snow House". The movie's original soundtrack "let.it.go" is played in his car all day long, but his daughter is happy.

The reason why my daughter likes this movie is that she likes Elsa's magic and Anna's personality.

After the film was released, Calder also held a birthday party on the theme of "Ice and Snow Adventure" for his daughter, which was to spend $350 to hire a few live actors wearing Ice and Snow Adventure costumes.

According to the father, the actors had already starred in six such themed parties that day.

In addition, the Norwegian ice and snow trip that Disney took advantage of the opportunity also attracted the Calder family, but because of the high cost of $15,000, Calder temporarily put aside this plan.

Families like Calder who are fanatical for "The Adventure of Ice and Snow" are very common in the United States. The influence of this animated film on children is not only in the animation image. It seems to be psychological.

An American scholar wrote an article specifically for this, saying that "The Great Snow Adventure" is different from the previous love between princesses and princesses, but tells the failure of the love between princesses, and the growth of two anti-traditional girls, which ultimately reflects the persistent pursuit of true love. Anna's courage and loyalty influenced many children, and of course, this also affected their parents.

Among all the peripheral products, the most popular one is the dress of Queen Elsa. In addition to launching the $149 regular version, Disney has also specially made an official limited edition worth $1,600, and Disneyland in California and Florida. There are long queues outside the newly renovated "Ice and Snow Adventure" museum.

Amazon pointed out in a mid-April report that the number of Princess Elsa dolls sold can reach the top of the Cinderella Castle in Disneyland 855 times; while the National Retail Alliance survey showed that the character doll of "Ice and Snow Adventure" ranked first in the toy rankings and became the hottest birthday gift for American little girls this year.

"Snow Adventure" food has also become popular. The owner of a cake shop in Manhattan, New York, USA revealed in an interview with Disney media that they have been in business for seven years and have never had a cake style as popular as "Frozen Adventure."

The first quarter of 2011 passed quickly, and Disney achieved revenue of $21.6 billion and net profit of $3.6 billion in the quarter due to the box office and super-selling of "Ice and Snow Adventure" that year. Among them, revenue related to "Ice and Snow Adventure" contributed nearly a quarter!

It is no exaggeration to say that if you make a single round of profits, "Ice and Snow Adventure" is no less than "Avatar"!

When a movie really triggers a topic effect, marketing methods are just a icing on the cake. Because the fan group of movie fans will spontaneously create a large amount of content to promote the movie itself for free, greatly increasing its topic and box office popularity.

Sequels of movies like this are like a machine-making money have long been put on the agenda by Disney. Broadway operas, books and TV series are also under development.

Disney also put Anna and Elsa in guest appearances in various upcoming films, and has successively released the trailer version of Anna and Elsa of many films such as "Snow White and the Hunter" and "Iron Man 3", thereby attracting the attention of female movie fans.

Especially in April, "Snow White and the Hunter", which was painted in April. This film with almost no characteristics, with the help of the "new fairy tale interpretation" craze triggered by "Ice and Snow Adventure", it won more than 89 million US dollars in North America's box office in the first week. In ten days, the North American box office reached nearly 200 million US dollars, almost recovering the investment in the film.

Among them, I have to say that the trailer for Anna and Elsa played a lot of roles.

In addition, the popularity of "The Great Snow Adventure" has had another major impact on the English-speaking area and the entire Western world. Among the newborn baby girls, the number of girls named Anna, especially Elsa, has risen sharply, and can even be compared with names like Jessica or Catherine in a short period of time.

"The Great Snow Adventure" has become a cultural phenomenon just like the former "Avatar" and "Titanic".

The turmoil caused by this movie will not disappear easily, and will even affect the lives of many people. However, these are not within Ryan's consideration. When April arrived, he rushed to Australia. After a long period of preparation, the new work he collaborated with Natalie has begun to be officially filmed! (To be continued, please search for Astronomy, novels are better, updated and faster!

ps: (No charge!) Note: In reality, the production cost of this film is US$150 million, and the promotion cost is 300 million, and the total cost is definitely more than 450 million. It is said that the box office has just recovered the cost. As for the surrounding area, a relatively reliable data is given.

The real income of the movie as of January 2015.

DVD+Blu-ray global sales of 39 million units, US$790 million

Byluy version 3 million sets of $150 million

Original soundtrack DVD 8.95 million, US$350 million

Digital Single + Digital Album 6 million, $110 million

Frozen Princess Dress 6.5 million sets, $975 million

Princess Frozen plays 3.2 million sets, $298 million

Frozen Snow Treasure 359,000, US$19 million

The cumulative sales are about US$2.7 billion, and other surrounding areas are not easy to count. It is estimated that only Disney can have clear statistics on theme parks.
Chapter completed!