157, imitation beyond
The Wen brothers and sisters listened quietly. There was a table and chair seat in the hall. It was used as a decoration for regular customers. At this moment, the three of them sat down at the table at the same time and smiled and said, "This table is too big. The table must be small. It is enough to place two tea cups, a few bottles of fragrant dew, and a box of candy is enough."
"Candy?" Xizi smiled suspiciously and suddenly wanted to eat candy.
"Yes, rose candy is fine, wrapped one by one in thin wax paper, placed in a semi-circular glass bowl." Xiaoxiao imagined the boxes of Baolu mint candy on the counter of a modern hotel; and Americans often placed candy boxes in their offices. It is said that if there are candy on their desks, three or five colleagues will naturally come to chat and gossip. Candy is very helpful for office interpersonal relationships. In addition, European and American sales staff usually prepare candies and biscuits for customers. Eating sweets can ease the atmosphere of conversation, and relieve customers' anxiety when waiting for service, and distract them.
sweet
Xizi looked at the distracted smile and couldn't help but say, "Do you eat it as tea? Or do you want to sell our Wen family's rose sugar for both?" Xizi was able to accurately use the new word "selling".
"Eat people's short-mouthed mouths, especially those in Kyoto, who have to be handsome and have a bigoted attitude. After drinking tea and eating candy here, it is hard to leave empty-handed." Wen Xixiu also had his own understanding.
Someone had already come upstairs and brought a pot of plum tea, three sweet white porcelain tea cups, and a box of rose desserts.
Xiaoxiao nodded: "Brother Wen's analysis is very good." He picked up the cup and drank tea, picked a rose rice dumpling from the box and put it in his mouth, and smiled slightly: "It's really a short mouth for someone to eat."
Xizi laughed: "You can learn and apply it."
Xiaoxiao concisely analyzed the role of commercial candy and said: "Sugar can replenish body energy. When guests are tired of visiting, they can drink hot tea and eat candy, and they will be mentally satisfied. When they are in a good mood, they will be mobilized to buy **, and they will be more convinced of the introduction of the incense tester."
Wen Xixiu pointed to a container. Xizi knew it and took out the pen, ink, paper and ink, ready to record these words. Xizi grindled the ink and said, "It's really true that Yingyuan can help me with the Wen family so much..." Xizi was only moved, but she let herself speak some thanks, and couldn't say it for a while.
"All my best friends, I'll be heretics when I say this." Xiaoxiao took another rose braised pork and took a sip of tea, and said seriously: "The Yuanlong Dynasty was able to establish a female business school, which shows that the economy of this dynasty has reached unprecedented prosperity, and the business people's sense of business is also particularly sensitive. Just now, in front of the shop at Taoyedu, I saw the new clothes hanger of our Haiyi Pavilion. This new clothes hanger saves both costs and space. We Haiyi Pavilion has developed it and only took less than a month in our own shop, it has been imitated by other clothes stores. A clothes hanger, did you even go to the Ministry of Industry and Engineering to prepare a case?"
The plum tea is filled with mist in the white porcelain cup, and the tender green tea is accompanied by one or two dried plums, giving it a feeling of an old tree growing.
The brother and sister didn't talk much at this moment. There was only a quiet and powerful voice in the big hall. "It is an instinct to discover favorable things and use them for themselves. For example, the improvement plan for the store we are talking about today will soon be imitated by our peers once the effect is achieved. However, the only way that can be imitated is always the form. The core of the business can always be the product itself. Outsiders can imitate our containers, our decorations, our advertising, our teahouses, and even our candies, but they can never imitate the smell of fragrance! Take a step back and say that even if they steal one or two perfume recipes, it will only be one or two. They will never be able to run over to imitate the perfume's sense of smell! Even if they remember three thousand different aromas, they will never be able to imitate the perfume's continuous inspiration!"
Xizi felt excited when he listened. He looked at his brother and saw him holding the teacup and listening with a slightly closed eyes. Whenever the fourth brother was serious, he would close his eyes slightly, such as when he smelled the fragrance.
"It has been imitated and never surpassed. This may also become the ultimate ideal of businessmen." Xiaoxiao was excited and said a classic advertising slogan of Coca-Cola.
Wen Xixiu gently tapped the table with her slender fingers: "The store will be closed tomorrow, and I will prepare for the reinstallation of the shop." As she said that, she stood up and walked towards the container, as if she was picking it up at will, and as if she was targeted, she took three bottles of fragrant dew from several containers. "You can try these bottles of fragrant dew when Yingyuan returns to see if you like it."
Three bottles of fragrant dew, one is a three-inch-high blue and white porcelain plum vase. The label says: orchid, bamboo leaves; the other is a two-inch-high sky-green Ru kiln gill bottle. The label says: orange blossom, wild rose, beeswax, benzoin; the last bottle is very cute, less than two-inch-high glass sky ball vase. The label says: jasmine, white tea, and mint.
"Thank you, Brother Wen," Xiaoxiao played with these sweet bottles. "I like these words just by looking at them. I will definitely give it a try when I go home." Today's meeting ended with a gift? It seems that it hasn't started yet, we haven't said about the product yet!
Wen Xixiu smiled slightly: "Listen to Xiaowan, Yingyuan once proposed to make incense test paper."
Xizi nodded: "Yingyuan also said that it is best to make it with hard paper."
Wen Xixiu took out two pieces of paper from his sleeve and said, "I tried to make two pieces, and Yingyuan can take a look."
The perfume master was really humbly asking for advice. Xiaoxiao took the two test papers in his hand and looked at them. He saw that one was made of flower shadow paper, with a white plum tree painted on the corner of the paper, and the other one was even more unique. One end of the honey-colored paper was made into a hollow rose style, as if a window was opened. There was a vermilion seal printed on one corner of the two test papers, which was a small seal with the word "Wen" in red engraving. The lines slowly showed the atmosphere of mountains and forests, which was a very perfect logo.
"This is good!" Xiaoxiao couldn't help but praise, "Especially this Wen seal can be used as a symbol of the Wen family! In addition to the fragrance shop, the Wen family's Huaju and Huacha shop can also use this symbol!"
Wen Xixiu remained silent: "Where is the incense-testing paper?"
Chapter completed!