Chapter 258: The Magical Law and Law

If Wang Yang is willing, "The Big Bang Theory" can be logged on to the screen in January after the winter break, or even released in November a month later. As long as he handed over the video data of the first episode to a partner TV station. Because NBC, CBS, ABC and other channels have a lot tolerated, the sitcom that can be cut off at any time will allow the "magic work" to save the ratings of that period.

The news that he began to prepare for this mysterious "Big Bang Theory" crew has been heard, and this name has excited the majority of fans of the drama fans. Big Bang Theory! Big Bang Theory! So what does it mean? Of course, it can't tell anything based on a name alone, as if it was "Friends" and "Two and Half-My Heroes", but they also vaguely felt that there seemed to be a different fresh atmosphere.

NBC and other TV stations are not clear about it. Wang Yang only said, "This is a set of dramas with scientific content", science and sitcoms?! It's not that no one has ever thought that doctors, lawyers, police, and even couriers have done it, let alone science? But science should stay on the National Geographic Channel. "The Big Bang Theory" wants to popularize scientific knowledge in life? What kind of professor's family has a family comedy with how many children's characters?

Or continue the "mit-21-team" way to tell a few interesting campus comedy about mit students? Will this really work?

Many questions exist in the brains of senior TV station executives and drama fans, but no matter whoever knows, Shen Qiyang seems to fall in love with "smart". "mit-21-team" is a series of mathematical theories, the Monty-Hall paradox and the tiger paradox, which makes people unable to react. The two dialogues at the beginning and the end have another "shocking"; the plot of "Prison Break" is linked and exquisite, and now even sitcoms need science.

If the founder of "The Big Bang Theory" was someone else: young-someoneson, someoneson-wang.abc's Robert Eagle would laugh and say, "What's the joke? You look for National Geographic Channel, and we're the entertainment channel here." NBC's Kevin Raylee would think for a while, and then say, "What we need is a show that young people like, not the elderly." After thinking about it, Nancy Tellum of CBS would say, "You can consider doing a pilot episode."

It's young-wang now.

"Oh! We ordered!" All the TV channels raised their hands, and they had clearly stated: "All-season reservations!" No one believed that Fantasy Comedy would be below 10 million views, but at any time, 20 million, this risk was completely worth taking.

Faced with this expected "roaring crowd" situation, Wang Yang expressed his gratitude and understood that he could not play it too much, otherwise he would become annoying. So he first revealed his willingness to play it on the big TV channel, and thanked him for rejecting the hot invitation from the three channels of fox, upn and wb.

Three TV could only withdraw from the competition sadly, and the public relations staff had no choice but to give away some golf club discounts for Fanqi Yang? Are they going to be sideline tickets for the Christmas game of Staples Center? Why not look at his assets and value? That's just a humiliation.

So, naturally, only nbc, cbs and abc were left. This was a war. They all stated one after another: "The pilot episode is not needed." This is a blind trust and respect for Shen Qiyang, and it is a starting line.

"We trust Shenqiyang's plan very much, any plan, haha!" Kevin Rayley, president of the entertainment department of nbc, told the media so happily, saying that "Prison Break" gave them unlimited confidence and there is also a "scientific law": "You just need to believe in him, and he will definitely bring surprises. We call this "State Law of Magical Yang". Although we don't know what this drama looks like now, we believe it."

Blindly trusting and disrespectful to the audience? Hearing the reporter's trouble-provoking problem, Kevin Rayley shook his head repeatedly and said seriously: "We must note that this is not the first series without a pilot. Not requiring a pilot does not mean disrespectful to the audience, it is precisely respecting the audience and respecting the Chinese Yang. This is the consensus of all of us, because that person is Chinese Yang, we must provide the largest creative space for him, and he will bring the best works."

NBC's words seem to be theirs, but in fact it is not; and the rumored CBS, Nancy Trem, also proved the news to the media: "Yes, we are indeed pursuing this drama, who doesn't want it? We also have the 'magic law of Yang'. In fact, we once solemnly considered chasing "Prison Break", but its crime type does not match our channel style, so we finally withdrew with regret."

The meaning of this sentence is to apologize: "I didn't underestimate your "Prison Break". That's a mistake, don't mind!" There are not many people who can make this screen entertainment queen apologize openly. The 23-year-old Shenqiyang is one. Of course, this is also one of the reasons for her excellent popularity. In the Hollywood celebrity *** column, her approval rating is 100%, and the most popular CEO in the film and television entertainment industry; while Wang Yang's approval rating is 95%.

Nancy Terum finally said: "Now everyone knows that this set of sitcoms will have scientific content, which is very consistent with our CBS style. We are very interested and hope to reach a cooperation."

"Of course we have the 'magical law of Yang Yang'." Seeing that the other party had made a move, ABC naturally did not sit idle. Robert Eagle told the media: "We have three rules: First, he has the magical ability to change the market, don't say to him, 'You can't do it'; second, he has extraordinary vision and foresight, don't say to him, 'This is wrong'; he always has amazing ideas and will implement them, and then bring surprises, don't say to him, 'You are kidding, right?' All this is to believe him! You can't treat him with regular treatment."

The uncompetitive ABC has said all the good things, hoping to impress Shen Qiyang with this. If a set of "The Big Bang" has achieved the achievements of "Friends", how much value will it have in 10 years?

"I believe ABC will give The Big Bang Theory a warm home." Eagle finally said confidently: "It will also bring ABC a sitcom spring."

ABC is not just saying that it doesn't take action. In terms of schedule, their promise is to allow Wang Yang to choose any time of the current sitcom; but NBC is the same, but it is recommended to take over the "Friends" file at 8:00 on Thursday, and the rumor that "Joey" will be released to 8:30. If necessary, two episodes can be broadcast in the first week; while CBS is optional except for pm 9:00 on Monday, and can take over its position after the next season of "Everyone Loves Raymond" is completed.

Of course, in that case, the situation will happen in the second season of "The Big Bang" vs. the third season of "Prison Break". It only depends on Shenqi Yang's own wishes.

So what about the promotion of the first season of the series? The answers of the three major TV stations are "top-top" without hesitation. Because the great success of "Prison Break" has broken the original promotional method and is no longer ordinary. Let's not talk about online marketing, but "spending a lot of money" key strategy for one, two new dramas integrate the latest ideas of the screen market: use a TV series as a movie promotion! TV stations of all sizes have their own latest plans, and audiences will see a lot of changes in the next autumn.

How high the promotion is, it depends on the cost of offering. ABC made a desperate promise of 8 million, which is the largest amount that Robert Eagle asked for from the senior management. In fact, he wanted 10 million; CBS had already offered 10 million in cooperation intentions, and if the quality of the series was amazing, it could be 15 million; NBC, who made a lot of money in "Prison Break", would not be stingy with anyone who was stingy with Fantasy, and would be 15 million directly.

What about the order price of the biggest money-making process of the premiere broadcast of Flame Group? The first season of "The Big Bang Theory" will have 24 episodes. ABC has offered Flame Family Entertainment a high price of 4 million yuan per episode, which is already the top ten ratings. Although these are not mentioned in public, CBS is not outdone, and it is proposed to order 22 episodes per season for 4.5 million per episode, or 4.3 million per episode. However, NBC, who received the news, is not a mother at all, and is quite eager to protect her. She gave a super high price of 4.8 million per episode to order 24 episodes per season.

Usually, the copyright amount on the first contract for a series will be the subsequent booking for half a season, or the second of the third season will be booked in one go. No matter how popular it is, it occupies the first place in the ratings. It will also be 4 million, 4.5 million, and 4.8 million per episode will be at least a few seasons. Few episodes will increase the copyright fee in the middle. Of course, if the producer encounters the starring actor asking for a salary increase, otherwise the contract will not be renewed on strike and the new contract will be renegotiated.

In 1994, the six protagonists of the first season of "Friends" were paid $6,500 per person per episode. Because the first season ratings entered the top ten of the year, ranked ninth with an average of 14.88 million viewers. The salary of the six people in the second season increased to $30,000 per person per episode. As a result, the average score of 17.93 million viewers in the second season rose to third in the year. In 1996, led by "Phoebe" Lisa Kudrow, the six people collectively asked the producer Warner Bros. to raise the salary, so the third season rose to $40,000.

By the sixth season of 1999, each episode was 200,000, each episode was 760,09,000, each episode was 760,09,000, each episode was 1 million per person in the ninth season of 2001. The last season of this year has risen to an unprecedented $1.2 million per person. For this reason, NBC has to pay Warner a premiere copyright fee of more than 9 million per episode.

Lisa Kudrow, the "leader" who proposed the famous "all or no" agreement for the crew of Friends, said at the time: "I don't think that the average number of starring actors is too high for an average of $1 million per episode. This seems a bit outrageous, but I said to myself, 'If the producers can't afford this money, they won't agree.' They agree to it means they are still making money."

According to Warner, the reason why the six starring actors offered such an outrageous price is because they had long been "not so harmonious with Warner". They thought the price would definitely not be accepted and so they broke up. Who knew that Warner and NBC would agree again.

Warner naturally won’t do business at a loss. In addition to the premiere fee of more than 9 million in the tenth season, the replay fee on the TBS channel also reaches 1 million per episode. For the second replay rights that took effect in 2011, interested parties must also buy all 236 episodes for 1 million per episode. At the same time, there are also the income from various overseas countries, the revenue from the DVD market, and various copyright fees... It can be said to be a huge profit. In terms of nbc, "Friends" can sell more than 500,000 per 30-second advertisement.

There is only one name, "The Big Bang Theory" with "scientific content" has 4.8 million per episode? Although NBC is rich and powerful, this move is still extremely crazy; of course, CBS and ABC are the same. But this battle may affect the sitcom pattern on the screen in the next ten years, and more affect the relationship with Fantasy Yang. According to the "Miracle Law" and "Miracle Law", if they don't want it, Fox will immediately yell: "I'll ask for 4.5 million per episode!"

According to the current market conditions, if "The Big Bang" follows the style of Shenqiyang, it will use new actors who are not famous and supporting actors, each person will have about 560,000 yuan per episode, and even if there are 6 starring actors in one episode, the maximum cost of such sitcoms will not exceed 1 million per episode, which means that if Fire chooses the highest price NBC, from the premiere copyright fee alone, it will earn US$3.8 million before tax per episode, and the total number of 91.2 million in the first season.

Now 400, 450, 480 are 100% buying Shenqiyang and buying a new drama with the "reserved" of the top ten annual viewers. But despite this, NBC doesn't dare to buy three seasons at once, and only dares to buy one season first. After all, this is already a very high price.

"Now this drama is just some ideas, but it has received great enthusiasm from many people, which makes me a little flattered."

Wang Yang did not expect that it would develop rapidly to this exaggeration, and it had an effect on the small method of "snipe and clam fight, fisherman gaining profit". He did not deliberately tell the Lion Gate Company that "artists intend to launch a DVD movie" in order to get the release of "Ghost Records". The Lion Gate is indeed in the joy of timing, because he is now "Miracle Yang" and the chairman of the Flame Group, and many things are different.

If the relationship between various aspects is significantly worsened in order to make more money, it would be a bit more worthwhile. His initial idea was to be satisfied with 3 million episodes. This is not a one-hour live-action drama film like "Prison Break", but a camera sitcom that was almost half an hour in the studio! Who would have known that it would be more than 4 million without saying a few words at the beginning. This is just the most normal bidding.

“We chose NBC for The Big Bang Theory.”

In an interview with TV-guide magazine and on the blog, Wang Yang announced the news and privately communicated with Nancy Tellum and Robert Eagle; and NBC has also announced with great confidence: "In the 2004-2005 TV schedule, "The Big Bang Theory" will take over the position of "Friends", and we believe it will also allow the audience to keep watching NBC at 8pm on Thursday." CBS and ABC both said "It's a pity."

Wang Yang did not choose to fan the flames, and let the three major channels carry the price of each episode to more than 5 million. He chose the most suitable "stop when you see it is too good" and let everyone shake hands and end. After all, he has never said anything bad, nor even expressed any attitude. Of course, "Prison Break" and "Big Bang" will definitely violate the interests of the enemy, but this is the rules of the game. You can choose NBC but not embarrass others.

Especially as a Chinese, anyone who wants to maintain a considerable popularity is one of the biggest factors that determine the result.

Anyway, there is no intention to embarrass anyone. It’s just that I can’t make “Big Bang” for NBC, “Big Bang” for NBC, and “Big Bang of the Head” for ABC... There is no way to satisfy everyone, just say the truth with skill.

"I chose NBC mainly because of Friends. I started watching Friends at the age of 14. I think I will never forget the sofa in my life. Now I can take over its schedule and have the opportunity to continue its glory and maintain the tradition of Thursday. I am very meaningful to me. I am grateful to all those who trust "The Big Bang Theory" and trust me. Our team will work hard to do a good job and start bringing everyone a happy Thursday night next year."

Fans of the drama all understand his decision very well. In addition to "Friends", they also cooperated well with NBC, so why did they change jobs? CBS and ABC really can't hate it. They know that they are being used to raise prices, but this is the rule of the game. Shenqiyang left them a lot of face in public and private. With the announcement of NBC's victory, this soap opera "fighting for Shenqiyang" came to an end.

In the end, Flame Family Entertainment accepted the NBC's plan with the order price of 4.8 million per episode, and the promotional fee is no less than 10 million. The specific contract details are still under further negotiation. However, this has not stopped Flame from starting production. If NBC says to give up ordering tomorrow, then Nancy Tellum, who is pinching his forehead and frowning Robert Eagle will raise his fist "haha".

"Hello, is it Professor David Salzbo? I'm Wang Yang, yes I'm looking for you, haha, it's not about basketball or rugby, let's put aside our grudges. You know it's for "The Big Bang Theory", I want to invite you to join our team as script consultant..."
Chapter completed!