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After a warm greeting between Wang Yang and Robert Zemegis, the two sat down to the chair and talked. "The Ninth Zone" is one of the pioneers of motion capture technology. The huge investment in "Firefly" also has amazing technical expectations. If it were the owner of the Fire Group, it would be normal for Fantasy Yang to occupy a chair; and the guest who left the chair was George Lucas, who came to the interview room last, the creator of "Star Wars" and the owner of Industrial Light and Magic.

In fact, in terms of technology, experience, Stephen Spielberg, James Cameron, and Peter Jackson are not inferior to the three present at all. However, the selling point of this interview is inevitably the meaning of "Three Musketeers of Southern California": 59-year-old George Lucas has a box office of 100 million North American, ranking sixth; 51-year-old Robert Zemegis has a box office of 100 million North American, third; 24-year-old Wang Yangyi has a box office of 100 million North American, second.

The movie tickets sold by the three people can easily circle the Earth's equator, two Oscars' best director trophys, four nominations, countless trophies... These three guys are representatives of the director system of the USC and are all quite passionate about film technology, so today's theme is actually the three major players of the USC. Of course, the 24-year-old Wang Yang has not graduated yet.

But everyone knows that the magical way of growing up, the experience gained, and the training obtained are much better than "college graduation-institute-independent film-mainstream film", "college graduation-advertising, mv-independent film-mainstream film" and so on. The foundation is built in the college, but some things are produced in practice. Just as the 50-year-old retired student Lang Howard, who has a box office of 100 million yuan in North America, ranks fifth.

"Polar Express is the first im-3d feature film, and also performance capture technology; "Star Wars Prequel 3" is shot using Sony's D-F950 digital movie camera, and "Firefly" will use im-camera, and more and more film production uses motion capture technology and digital shooting. Now there are 210 digital theaters around the world... What do you think of these new technologies? Is this an advancement? Is it possible to eliminate the digital mode of traditional production mode?"

Looking at the interview reporter Karen Chenault of the Hollywood Reporter sitting on the chair opposite, she asked, and her face was filled with joy at this time. This interview will be a masterpiece! You should know that seeing these three guys sit together to discuss dialogue and answer questions is a very rare thing, although the interview will also include promotions for several people's new movies.

In the order she mentioned the movie name, Robert Zemegis, who was wearing a brown leather jacket in the middle of the front, first replied: "These technologies are very interesting. They can help you break through some boundaries. For example, performance capture technology, which is more advanced than motion capture. We put nearly 150 infrared light-sensitive points on Tom Hanks' face. The infrared camera inputs all his facial performances into the computer, and then uses the computer to make animation images, which gives us more freedom to choose the shooting breadth, depth and various parameters."

He couldn't help but feel a little excited, and looked at George Lucas, Wang Yang who was listening carefully on both sides, and said, "Do you believe it? Tom Hanks played 6 roles alone, the commander, the homeless man, Santa Claus, the little boy... Their image and temperament are all different, but their body movements and facial expressions are all from Tom Hanks, and everything is so vivid. Without new technology, it would not have been possible."

"I am a person who really, very much admires the digital revolution." George Lucas, who took the conversation, made his position from the beginning. The father was already gray-haired. He said: "Digital shooting and digital screening promotion are imperative. It is a bit like from black and white to color, from silent to audio, from film to digital. I am very happy to see the development of digital technology. I really want to wake up and have 2,100, 21,000...digital theaters."

Under the smiles of several people, George Lucas laughed a few times and spread his hands and said, "You can see the difference between Star Wars and Star Wars Prequel in terms of special effects. I agree with Zemegis, technology breaks the boundaries! Many ideas, the picture shots were not realized ten years ago and twenty years ago, but now they can be realized, which is definitely an improvement! The higher the technology, the more capable the filmmakers are in making good movies."

"Yang, what do you think?" Karen Chenault looked at Wang Yang. Compared to the gray-haired Robert Zemegis and George Lucas, this handsome young director actually had a "shocking" feeling; the only thing that the idol-class director and the big director was that they both wore wedding rings.

As if she knew what she was thinking, Wang Yang raised his left hand and replied: "It must be an improvement. In the short term, the shooting effect brought by digital technology may be far inferior to film, but it saves costs not just to make theaters and film companies make more money. In this emerging production model, more people will get more opportunities. In the long run, digital replacement film is not something to be surprised."

Zemegis and George Lucas all agreed, and Wang Yang continued: "But this is not a day or a week. It takes the efforts and progress of all parties. It will take some time. There is no need to say much about the benefits these new technologies bring to the movie. I don't think there is no need to resist or pursue it deliberately. This is taken to make you feel uninterested and your movie needs to be needed. No technical means are not the core of the film, but to better express the realization of the story, characters, and creativity. If the arrival of the digital model means a better and cooler experience, why not? As long as the storyteller continues to tell the story, the movie is still a movie."

"Well!" Karen Chenault couldn't help but nod. This young director, who is more than twice as old as Zemegis and Lucas, spoke clearly and sluggishly. As the last answerer, he had a summary. He was really not "stage fright" at all. He was amazing! She sighed and then asked: "It seems that motion capture and performance capture are the trend of the future. Some actors are worried that will eliminate the performers? Or do they no longer see their faces on the screen?"

"Haha, that's a complete misunderstanding!" Zemeggis shook his head and explained the performance he established, saying: "All the actions and expression materials come from live performances. We just capture, build data and use them." Karen Chenault had a question: "What about the material library? When a company has enough material data, can the directors complete the movie directly against a computer?"

Zemegis, Lucas, and Wang Yang all laughed at the same time and nodded again. Karen Chenault also smiled in confusion. Zemegis smiled: "It is indeed possible, that is called 'virtual shooting' Not only the actors, scenes and props are synthesized with computers, which provides more shooting angles and realizes some impossible camera movements. I know "The Matrix" uses such technology. But even if there is virtual shooting, the actors will not be eliminated. If you have to worry about this, then cartoon animation and gi animation also provide the same threat."

"Every actor's temperament and performance characteristics are different. People like to see real people and real faces." George Lucas continued, saying: "I am the same as myself. Real people's performance has an irreversible charm. No matter how digital technology revolutionizes, this will never change."

After seeing Lucas say that, Wang Yang smiled and expressed his opinion: "But you can have more real and vivid aliens, Gorilla King Kong, "Planet of the Apes"... The actors who play these roles really cannot see their faces on the screen, and the director is the same." The two directors and Karen couldn't help laughing. Wang Yang spread his hands and said: "This is part of the film production, thank them. In fact, capturing technology will not only not eliminate actors, but can help them have more beautiful and broader performances, and can also achieve more haunting ideas from directors. This is a good change of the times."

"It seems that these digital technologies are beneficial and harmless, and can better realize your movie dreams and science fiction dreams." Karen Chenault changed his tone, for example, and asked with a cringe smile: "What do you think of your next movie works? Mr. Lucas, Young, I heard that you will have a fight."

These three great directors have made great achievements in science fiction movies. If a movie fan suddenly comes in, he might immediately faint from excitement.

"Back to the Future" series and "Star Wars" series, no one dares not to recognize the status of Master Zemegis and Master Lucas; while Fantasy Young, who has made the least achievements at present, won the Oscar Director Award and was praised as the "future of science fiction movies". He did not escape fear. The media all know that "Firefly" is his self-declaration, master or ephemeral.

"Haha!" Hearing the so-called battle, George Lucas laughed without caring, not despising this young junior, but he didn't need it. He wasn't afraid of "fearing magical Yang" as some media provoked, why should he be afraid? Lucas smiled and said, "Yang is very incredible, but I don't have the intention to play with him. "Revenge of the Sith" is my last "Star Wars". I just hope to give the fans a complete explanation, so I have no regrets."

Wang Yang smiled indifferently. Putting aside the box office, the two movies cannot be compared at will. He grew up under the influence of "", defeated and surpassed. He only knew that he definitely had a heart to build a new science fiction classic, one ended and one start! He replied: "The Revenge of the Sith has brought us a lot of positive pressure from role models. "Firefly" needs to do a lot of things, but fortunately we are all ready."

"Polar Express is an im-3d movie." It was Zemegis' turn to answer, and his voice was quite proud: "3d is a fun thing, im-3d is even more fun. When you are in front of you, wearing 3d glasses, it is an unparalleled viewing experience. I really hope that when "Polar Express" is released this year, everyone can go to the 3d theater and try it out." Wang Yang couldn't help but pursed his lips when he heard this.

Karen Chenault nodded as if she understood, although she had never seen 3D movies or I-short movies, she smiled and said, "You are all solid technocrats. How do you view 3D, im-3D? Will they be trendy? Mr. Lucas, Young, will you make 3D, im-3D movies in the future?"

"Trends in trends! I believe that one day, everyone will watch movies wearing 3D glasses." Robert Zemegis was very determined, just because he tried it personally. Unparalleled is not to flatter himself. There is no reason why good things are not popular. He said: "After "Polar Express", I will continue to explore digital technology, capture technology, and launch more new works."

George Lucas smiled heartily and said frankly: "Actually, I haven't fully figured out what 3D is, haha! I will try it if I have the chance, and I am happy to try all new technologies."

"Yes, 3D, im-3D will be trendy." Wang Yang nodded so lightly that Karen Chenault felt that this was his polite answer, but no one knew better than him the horror power of 3D. Robert Zemegis was not clear, George Lucas was not clear, James Cameron was not clear, Warner Bros., and 20th Century Fox, which launched "Avatar" was not clear...

In the relevant information of the future film and television library, James Cameron said in an interview: "The box office of "Avatar" is far beyond the expected level we can imagine. We only hope to obtain a profit margin of about 10% at the beginning, and in that case, the global box office will be far less than 1 billion US dollars."

Far less than 1 billion? What is the final box office result? The profits brought by "Avatar", which was determined to "lose", were far more than 30%, exceeding people's highest expectations that a movie can bring profits.

2.8 billion is because the movie itself is too excellent? Is it because of 3D cameras, motion capture, expression capture, virtual shooting, im and other technologies? No, maybe a few years later, no one remembers "Polar Express" and only knows "Avatar", because timing is the most important part.

The most fatal reason why the "Avatar" storm is not that the technology of 3D cameras and other technologies are lagging behind, but that theaters cannot cooperate. Now, there are only 75 companies when it is released, less than 100 companies! What can it do if it is excellent? In 2009, "Avatar" was alone in North America, with nearly 3,000 3D screens, nearly 200 Im giant screens, and countless digital theaters...

Undoubtedly, before "Avatar" was released, Fox accelerated the speed of equipment renewal of major theaters around the world, but without the basic opportunity, everything is empty talk. These foundations are not something that can be decided by one person and two people. Equipment technology providers, equipment manufacturers, theaters must revolutionize equipment in a comprehensive manner; production companies' 3D photography technology must achieve high results, and the combination of the two has the opportunity to form a storm.

From silent to sound, black and white to color, 2d to 3d, there is only one chance, and only one storm; there will be no second wave, even if 3d technology develops to a more mature and powerful future, the "3d" thing will no longer cause blind second waves for people around the world.

How blind is it? "Avatar" has a box office of 2.8 billion yuan; and "Alice in Wonderland", which was later on, only received 1 billion yuan in global box office in the 2d to 3d format, under the banner of "3d movies". How terrifying is this craze!

No one remembers "Polar Express", the current 3D movies and im-3D movies are all diggers; "Avatar" is a work that captures technology Yu Dacheng, and catches the only best opportunity to eat the most delicious fruit. It can easily be varied in even the promotional links, because ordinary audiences have a huge sense of freshness about 3D. If "How to watch "Avatar"?" is a promotional method, don't talk about ordinary 2D, just 3D, then.

Pu Screen + Number, I + Number, Pu Screen + Film, I + Film... These dazzling ways to watch movies are wonderful gimmick selling points. With the power of distribution and publicity, the Internet people have formed a debate. "It is better to watch "Avatar" in this way." At the same time, the Internet navy is crazily raising momentum everywhere. How magical is 3D, it is a lifelong regret not to watch the im-3d version of "Avatar"...

In this way, the mentality of going to the market will arise, and no one wants to miss it! Moreover, 3D movie viewing is indeed different from 2D, so 2.8 billion, which is viral marketing.

Wang Yang knew that he was no longer 18 years old, and suddenly learned that there would be a 2.8 billion box office movie in 2009. It was so incredible and shocking... But a long time ago, including now, he almost immediately saw the "why" and how to promote it... What remains unchanged is the passion, "Avatar" or "Alice in Wonderland"? Or just becoming a member of the 3D craze?

He won't let himself miss it! As long as he takes an excellent movie and meets that only opportunity, he can do it too!

"I can shoot! I like Yang to smile, and many distracting thoughts flashed in my heart. Looking at Karen Chenault, I replied: "I like 3D, of course I will try." But it's not at the moment, "Firefly" warms up the Im shooting first. As for technologies such as 3D, "it's not the time". Despite this, he has long planned to cooperate with photography and graphics companies such as Im to establish a 3D technology research department. While promoting development, it also allows Fire Movies to master the most advanced technology.

Waiting for the time to come, not only to eat the fruit, but also to launch a series of 3D movies without lagging behind others.

In fact, if we look at the data from 2009, the 3D shooting technology of "Avatar" is not difficult. It combines a Sony d-f950 and an inel-f23 to modify it, representing the left and right eyes of the person, and simultaneously shoots two movie scenes with a slightly horizontal parallax. This dual-machine 3D photography system is named "fuinmer-3dyem (3d digital fusion photography system)".

Long before "Avatar", the 2008 3D movie "Adventures of the Center of the Earth" used such technology, and of course it did not catch up with that opportunity.

"Star Wars Prequel 3" was shot with D-F950. There is no inel-f23 yet, and I don't know what kind of digital camera it is, but how to modify it into a 3D dual-machine? No one will tell you.

"Mark, you can start working on building a 3D laboratory, and it's suitable now."

In the spacious screening room, "Magic Cinderella" is being shown on the big digital screen. Compared with film, the quality and color of the picture are naturally much worse. There are scattered film industry insiders in the audience, visiting Deyi's latest digital projection technology. Looking at Anne Hathaway, who is no longer composed of film but digital codes, in an empty corner of the audience, Wang Yang leaned against the back of the chair with his hands wrapped around his chest, telling Mark Slunt next to him.

"I understand." Mark Slang nodded. The matter in the 3D laboratory had been discussed for a long time. He knew what Wang Yang was talking about. Thinking about the prospects depicted by Wang Yang and his own judgment, a light flashed across his glasses and asked: "Are you sure that 3D will explode?" Wang Yang's voice was casual and firm: "I'm sure, in a few years, you know... it will be another storm! Unfortunately, "Firefly" can't catch up."

When he heard him mention "Firefly", Mark Slunt remembered something and asked softly: "You said you had a new idea for the promotion of "Firefly"?" Wang Yang nodded with a smile. He did have a new idea. He thought it would be quite fun. He smiled and said: "All the company's online promotion strategies are to cover the whole world with posters, stills, and news. The more the better. Don't you think there is something missing? Trailer."

Looking at Mark who was thinking, Wang Yang continued to smile and said, "Have you watched the MV Awards Ceremony? Every year, the MV Grand Prix has a most popular session, a spoof video." Mark Slunt said immediately: "You mean we launch a spoof trailer?"

Wang Yang was not sure if he was referring to his spoof ideas, so he explained: "This should be called imitation. Think about it, we used the picture materials of "Singing and Dance Youth" to edit the trailer of "Firefly", but the music, lines, the sounds, the title, director, starring, the release date... are all the original "Firefly", in other words, just changing the similar scenes, the same Jessica, you fight and I dance, the trailer of "Singing and Dance Youth" version of "Firefly".

"I understand, I understand..." Mark Slunt couldn't help laughing, looking at the big screen and laughed: "The trailer of "The Cinderella" version of "Firefly"? I haven't figured out yet, how can this be promoted?"

"We are not doing the "Cinderella" version. Let's first do some copyrights, "When Happiness Comes Knocks the Door" version, "Zhu Piao Astronomy Min uses the film and television library of the Flame Movie to create various spoof trailers, hold an event, and encourage netizens to create their own."

Mark Slunt's glasses were shining, and it seemed that he saw a smirk on the corner of Wang Yang's mouth, like a naughty child. He only heard him laugh again: "Do you know? As long as the atmosphere is fun and cool, skilled netizens will spontaneously create various versions, versions of classic films in various countries, "Forrest Gump" version of "Firefly", and "Titanic" version of "Firefly" trailer..."

"Imagine!" Wang Yang raised his hands, his excited voice increased a little unconsciously, and then he lowered his smile and said, "If the entire network was a trailer for "Firefly", a passionate music, a hilarious picture, they would watch the original version after watching the spoof... What would happen to the entire network?"

"Okay..." Mark Slunt pretended to think: "The box office will be very high." Wang Yang snapped his fingers gently with his right hand and grabbed his fist: "That's it." Mark Slunt nodded repeatedly: "That's viral marketing." Wang Yang couldn't help laughing. "Firefly" has not started yet. He smiled and said, "First of all, I will shoot "Firefly" and then cut out a perfect spoof template trailer."

"Hey!" The two of them watched "Cinderella" quietly for a while. Mark Slunt suddenly said hey, looked up and down at Wang Yang, and said, "Yang, I found that after you get married, your appetite has become bigger."
Chapter completed!