Chapter 55 The Hot Tide

"This movie is really great! Oh my God, hundreds of us danced directly in the cinema yesterday! Man, that feeling is indescribable, cool! I only know now that I like dancing too, and I am ready to sign up for a dance class."

"Does anyone know when the movie's soundtrack will be released? I'm going to buy one! Those songs are so good."

"I'm going to go to the school's cinema to watch it again because I found out that I've fallen in love with Troy, and he's so handsome when playing basketball!"

Sitting on the chair, Wang Yang looked at the computer screen with a smile, browsing the latest comments from the fans on the official website of "Singing and Dance Youth". The comments were basically praised. Songs, dances, actors, and Eastern High Schools have all become the objects of praise. He was very satisfied and happy. This means that students from all over the world have accepted and loved "Singing and Dance Youth". Whether the movie viewing craze can be launched depends on their word of mouth and to promote the movie virality for free in reality.

He held the mouse and dragged it again, and saw a comment that made him smile and frown: "Yang, baby, I love you, I want to date you, I want to marry you!" There is a bracket in the latter part of the comment: "(Don't let me know which woman got you, otherwise I will go crazy!"" He shook his head and muttered: "I am obviously a person behind the camera..." As a result, now, he has become an "idol" director with many fanatical female fans. Should he be happy or helpless?

Of course, it is not only student fans who commented on "Singing and Dance" but also the critics and media who attended the premiere also gave their own comments.

The latest edition of the Los Angeles Times entertainment is not a headline, but it also occupies a lot of space. The title they put out is: "Frequent campus song and dance movies." In the detailed comments, they commented that the style of the movie is very novel, including bright lenses, simple and beautiful stories, and song and dance integrated into the campus environment and life. These aspects are worthy of attention.

"This movie is not as bad as you had imagined before, and it is not bad at all; for a 19-year-old director, it is a very excellent movie." Although it is not explicitly stated in the newspaper, its subtext is that the achievements of "Singing and Dance" will make everyone look at each other.

Compared with the conservativeness of the Los Angeles Times, the California Films' attitude changed 180 degrees. They had previously questioned Wang Yang many times, saying whether he was "hot-headed and blindly confident". Now they praised him very much, as if he wanted to make up for his previous mistakes: "This movie was beyond expectations. I believe that many people would not have thought that it was so excellent before watching the movie! It has a magic that allows young people to dance, sing, and release their youth energy to the fullest. The 19-year-old director understands very well what an excellent campus musical film needs, and he did it all, and did it very well."

"In this movie, he proved to us his screenwriter skills, directing skills, and production skills, 'I'm not just a DV boy, I'm also playing film movies'. It's already a little pale to describe him as a promising future. Maybe we can expect more and quietly see what kind of results he can achieve!"

The Chicago Sun commented a bit: "Is Fantasy Young atonement? His "Ghost Record" scared so many people, and there is also a poor little girl who was scared to death. Thank God, she is still alive now, but if she leaves any shadows, she can go and watch this "Singing and Dance" with youthful sunshine and positive attitude. This is a bit incredible. Is this really the work of a director with a box office of 310 million horror movies?"

Some people praise and criticize Kevin Thomas, who once added harsh words to "The Legend of the Ghost", is currently a freelance film critic. A gossip tabloid published his comments: "I haven't watched this movie yet because it's only screened in campus cinemas, and I obviously left the campus very early. But it can be imagined that this would be a new disaster. A child director struggled to think of the story of getting candy. Will he shake the scene with that disgusting and terrifyingly disgusting scene? Don't joke!"

But obviously Kevin Thomas was abandoned on the side, and he shouted loudly in a whim with a candy, but no one paid attention to it.

The box office results of "Singing and Dance Youth" on the first day, Flame Film Company won the box office in the afternoon, and there were 500 schools participating in the first week of the screening. On average, each school had 300 seats. The ticket price was 60% off, with a movie ticket of 3.9 US dollars per day, and the overall attendance rate of the two games last night actually reached 75%! It received a box office of 877,500 yuan! This result made Flame Film Company and the crew of "Singing and Dance Youth" cheer, and Wang Yang also clenched his fists and shouted "yes!" several times, and then breathed a sigh of relief.

The production cost of the movie is 8 million, the promotion cost is 10 million, and the cost of copy transportation is expected to cost more than 2 million, which means that the total cost has reached 20 million, which means that the total box office must be at least 50 million to recover the cost after paying the tax. In fact, for Wang Yang, this is already 2/3 of his wealth investment. His big investment has been questioned by the media before: "Is this young man amazing or stupid?"

877,500 and 50 million are naturally far from each other, but it should be noted that the results of this day were received in the campus cinema, and the ticket price was 60% off! Look at the attendance rate and response, the potential of this movie does not seem to be worse than "The Ghost Record".

The box office results of the movie on the second day further confirmed its potential. The attendance rate of the first screening on the second day reached 100%; the second scene was 85%! This is a campus cinema! But if those who were stunned by this knew the entire promotional plan before and after "Singing and Dance Youth", he would not be surprised. Online and offline viral marketing is all about reaping the results of the moment.

Those schools participating in the premiere are overwhelming posters of "Singing and Dance" and have been bombarded by the "Come to Dance" program for nearly two months. Once the students who watched the first movie praise it, a domino effect will be formed, and the whole school will be boiling. Every student will be curious and there are naturally many people who are watching the movie with great enthusiasm.

The second day, the two screenings received a total of 1.0822 million box offices. Together with the more than 10,000 box office of the Vitae Projector Cinema, the total box office in two days reached 1.9672 million! At this time, the week from April 23 to 29 was also over. "Singing and Dance" ranked 11th on the North American weekly box office list, relying on 500 campus cinemas, 1 city cinema, and two days; and "The Matrix" once again won the weekly championship.

"Yang, many theater companies have started contacting us." On the phone, Mark Slunt's laughter sounded sinister.

Wang Yang shrugged without any worries and said to his phone: "Don't pay attention to them for the time being. The movie is so good now, and our bargaining chips will only increase. After the second week's screening, whoever has better conditions will cooperate with him." He will not change his plan to show two weeks in the campus cinema. This is a building of momentum and also cultivating the market's hunger. This is a new bomb that will only detonate on May 14th.

"Yes, I think so too, my boss." Mark Slunt laughed a few times. He had reason to be happy. Wang Yang had told him that if "Singing and Dance" was a great success, he could become a partner in the company after he fully proved his ability.

On April 30, a new week began, and new movies also began to be released. 20th Century Fox launched "The Trap of the Sky", with 2,814 screening theaters in the first week; there were also "The Hand of the Leisure", which Sony and Columbia had high hopes for. The movie eventually spent 25 million yuan on production. According to the general default ratio, the promotion cost was at least more than 10 million yuan. In addition to other expenses, it would have to charge at least 80 million yuan in total box office to recover the cost, so it also had 1,611 screening theaters in the first week.

"Singing and Dance" is still screened in those 500 schools, and will be replaced with another 500 schools next week. Looking at the hot discussions on the Internet, I found out how exciting the movie was. Many students were seduced and they went to the schools participating in the screening to watch it, but the problem now is that those schools themselves only held two shows a day, and they couldn't sit still.

As the only non-campus theater to be screened, the Vita Projector Cinema is crowded with students at this time, which is even more crowded than when "The Ghost Record" was the most popular. At that time, there were at least five theaters in Los Angeles being screened, but now this one is the only one.

"Please, can't you open a few more movie halls?" In the ticket hall, the students who couldn't buy tickets looked dissatisfied and shouted in a clamor, staring at the cinema owner as if he had regarded him as an enemy. A blond and white high school student stood in front and cursed: "Boss, have you been kicked in the brain by a donkey? Why not discuss it with the Flame Film Company? We want to watch "Singing and Dance"!"

The boss is a middle-aged white man with a bald front, with a fat and fat figure. He looked at the students he supported and smiled and advised: "Hey, boys, girls, you can watch other movies first! For example, "The Trap of the Sky" and "The Hand of the Leisure", are all newly released films, wow, it's very good!" If possible, how could he not screen "Singing and Dance Youth"? It's just that the screening contract for a week has been decided, and the Fire Film Company did not agree to his requirements for adding screening rooms.

""Lanning Hand"? Oh, please! What horror movies are you watching now?" The blonde white boy looked back and shouted, "My friend, will you watch it?" The students behind him all curled their lips and shook their heads: "No!" A girl standing next to the poster wall looked at the poster of "Lanning Hand" disdainfully, saying, "It's a mess, I don't watch it! Look at the male protagonist, I'm sick, he's not as good as Troy's finger! Oh my God, Troy is so handsome!" Another beautiful white girl shouted, "I'm here to support Yang! He is my idol!"

The students started to shout, some of them came to see the handsome guy Tom Willing; some of them came to see beautiful girls such as Jessica and Rachel; many were fans of Wang Yang; and more people wanted to keep up with the trend and wanted to be the first person in school to watch "Singing and Dance Youth". Anyway, they came here to watch "Singing and Dance Youth".

At this time, the blonde white boy shouted, "Guys, what team!?" All the students who came here had watched the trailer. They smiled and replied loudly, "Wild Cats!" This party-like atmosphere also made them happy to wait here, and maybe they could even meet a friend.

"What team!?" "Wildcats!"

Seeing their turbulent feelings, the movie theater owner wiped the sweat from his forehead and turned around to flash quietly. He took a few steps, and suddenly something hit his head from behind. He was startled and looked back at his feet. It turned out to be a dice. He asked angrily: "Who smashed it!" The students all laughed and whistled, but no one answered his question. The movie theater owner gritted his teeth helplessly and had to leave in shame. He touched his head and muttered dissatisfiedly: "Shenqiyang, I was hurt by you..."

The box office of the movie from April 30 to May 6 this week was some people happy and some people were worried. "The Trap of the Sky" topped the list with a box office of 26.126 million; the fourth place was "Singing and Dance Youth", which received a box office of 5.123 million. Its release theaters remained unchanged, and it still had 500 campus theaters. The total attendance rate of nearly 65% ​​in a week shocked the film industry again. People seemed to have seen the reenactment of "The Record of Ghosts" last year. What achievements can this dark horse get if it is released on a large scale?

Another shocking movie, "The Hand of Leisure", which made many people lose their glasses. It was not that the results were too good, but that they were too bad. It was screened in the first week, and 1,611 cinemas only received 2.3 million yuan in box offices. From the first day of the release to the seventh day, the daily box office percentage was greatly reduced. This was simply a momentum of aging and short life. This movie...had a complete failure.

Sony was stunned, Columbia was stunned, Andrew Richard, the producer of "The Little Hand", was stunned, and director Rodman Fred was stunned. What happened? Why is this happening? 2.3 million box office?! On average, each cinema only received 1,400 US dollars! The ticket price was 6.5 yuan, which means that in a week, only more than 200 viewers in each cinema chose to watch this movie.

Why!? Why!?

The Los Angeles Times commented: "The Hand of Leisure is a failed attempt. It tries to use bloody shots to create comedy effects. But unfortunately, this is simply a wrong idea, especially when it is positioned at the youth market, teenagers are not interested in it. What are they interested in? I think "Singing and Dance" has taught "The Hand of Leisure". What teenagers need is not black humor, not bloody shots, and it is not funny at all; sometimes, all they need is a simple and beautiful story, like a fairy tale, full of sunshine, and can release their youth to the fullest. When you watch "The Hand of Leisure", it is not difficult to understand why "The Hand of Leisure" faces such a defeat."

Before "The Hand of Leisure" grabbed "Singing and Dance" and grabbed Wang Yang, grabbed Jessica and wanted to create a topic. Now it looks like a joke, and they humiliated themselves. A gossip tabloid "Daily Entertainment" ruthlessly commented mockingly: "Now I know who has a brain in my mind, Andrew Richard paid the price for his self-righteousness; and Jessica Alba's clever choice made her future bright."

They also made a special trip to interview Andrew Richard and asked about his opinion. Andrew Richard was expressionless and did not want to accept an interview. Under the entanglement of the reporter, he said annoyedly: "The younger the things, the more people like them." His subtext is that "The Lonely Hand" overestimates the taste of teenagers, so he failed; and "Singing and Dance" is just a thing that cheats children, what's so amazing.

As soon as this statement was made, it did not bring any good luck to "The Hand of Leisure", but instead made those young people who were still a little interested lost the desire to watch. On the Internet, fans of "The Hand of Leisure" cursed "The Hand of Leisure": "Why should we watch a movie that is so bad that it doesn't even want to work on a projector? Andrew Richard and Rodman Fred are young people, and they don't even know how they fell into the hole!"

"Yang, thank you!" On the phone, Jessica sincerely thanked her and said with lingering fear: "I am really glad that I made the right choice now. If I had chosen "The Hand of Leisure", I would be dizzy when I thought about it." What scared her was not only the results of the movie, but more importantly, she and Yang might have missed it forever.

Wang Yang comforted her and said, "Jessica, now we should enjoy the joy of success. Don't think about "The Hand of Leisure" and let it go."

From May 7th to 13th, the results of "The Hand of Leisure" in the second week made the owners of 1,611 cinemas feel deeply regretful about the terms of signing the contract for at least two weeks of screening. Some cinema owners are even more miserable. They signed for a longer period of time, and 1,611 cinemas only received 453,000 box offices! This cannot be described as failure.

On the other side, "Singing and Dance" was released in the third week, and the box office was replaced with a brand new 500 schools for screening. The box office continued to be amazing. The total attendance rate was close to 75%, and it received 6.1525 million in a week! It relied on campus cinemas and won 13.2427 million in 16 days. In the North American weekly box office rankings, it continued to rank fourth. The top spot in this week was the newly released blockbuster "Mummy", and 3,210 cinemas received 55.724 million in box office.

As early as the first week of "Singing and Dance" screening results came out, the phone number of Flame Film Company was ringing constantly. All the theater companies were scrambling to cooperate. They regretted treating Flame Film Company coldly at the time, but if they couldn't grab the screening rights for this inevitable big-selling movie, they would be even more heartbroken!

Now it's the turn of Flame Film Company to choose. Mark Slunt has fully utilized his business talent. The way of cooperation is naturally 90/10-with-floor-of 70%, but the 90/10 share time has increased by a week. The cinemas participating in the screening are all close to the school, with advanced facilities and elegant environment, and the attendance rate in the past is very high.

The fourth week of "Singing and Dance Youth" was released. In the first week of the actual large-scale screening, 3,150 cinemas will participate, spread throughout North America. All students are looking forward to the 14th day. They are already in a state of dying. Under the virus propaganda of the Flame Film Company, they can always see things about "Singing and Dance Youth" in online forums. They also heard that those schools participating in the screening were crazy about it, and the songs inside became even more popular. They want to watch, want to watch, want to watch!

As a result, there was only one non-campus cinema in the entire North America; but it was soon enough, they could finally walk into the cinema and watch this mysterious movie. But although tomorrow is the 14th, the Vitae Projector Cinema is still full of students, and they seem to regard it as an honor to watch "Singing and Dance" before its large-scale release.

"We are now in the 'Vita Projector' cinema, and you can see that there are young students in the ticket hall. According to them, they are all watching "Singing and Dance"..." On the TV screen, the white female reporter held a microphone, and behind her were students chatting or playing. She smiled and said: "This situation makes people think that "Star Wars-Phantom Crisis" has been released early. Will this be the beginning of a new round of movie viewing craze? Will Fantasy Yang bring us miracles again? Let's wait and see."

On the sofa, Jessica looked at Miranda next to her with a proud smile and said, "Miranda, did you see it? My choice is correct." After that, she continued to look at the TV screen.

Miranda remained silent, with a little embarrassed look in her eyes. Now she couldn't refute anything, because the facts were right in front of her. "The Hand of Leisure" failed in a mess, and "Singing and Dance" was about to take off. If it were someone else, she might have fired her as an agent long ago. Although she and Jessica's mother are good friends and Jessica's agent since childhood, this time it was definitely a serious mistake in her work. If she was fired, she would have no complaints.

"Jessica, I wouldn't have thought this would happen." Miranda sighed and apologized: "I'm really sorry, I almost got you into the vortex." In fact, she came here specifically to apologize this time.

"It doesn't matter, Miranda." Jessica waved her hand and smiled happily: "Many people would never have thought that things would be like this. This is a 'supernatural phenomenon'!" Her eyes showed sweetness and she said softly: "Sometimes, you just need to believe in someone, believe in him unconditionally, and support him..."

Sitting on the other end of the sofa, Joshua looked a little disdainful, and said, "Jessica, I remember you were very hesitant at that time. Don't you think you should thank me?" Jessica's face turned red and gave Joshua a blank look, and said, "Okay, I have always thanked you very much! Is that okay?" Joshua sat up straight and said, "It's just that I can't do. I want a gift, hey, I've taken a fancy to a sports car!" His eyes lit up and said, "Wow, if you drive it out, oh my god... all girls will look at me, I will be the most popular person!"

"Joshua, I won't buy it for you." Jessica shook her head and smiled, "Yang doesn't have to drive a sports car out, he will be surrounded by girls. This is the most popular person. Do you understand?"

Joshua shrugged helplessly and said, "Ok, OK!" He pretended to be dissatisfied and said, "I'm so fed up when I open my mouth and use him to hit me all day long."
Chapter completed!