Chapter 124
In today's era, entertainment options have become more and more, and watching movies is no longer a necessity, so the promotion and distribution of films has become more and more important.
It’s useless to be a wine-flavored person. Even a classic movie with good reputation may remain in the history of movies over a few decades and be repeatedly mentioned by movie fans. But without promotion and release, it will still fail after it is released. This is simply an iron rule! What’s the use of reputation in the future? At least you are a loser at the moment.
And now there is the impact of the blockbuster "Wulin", and the schedule is even more crowded in the corner. This makes people wonder: What are the tricks in "Wulin Dream"?
So amid the public opinion, many media people began to enter the cinema to make up lessons and began to carefully study the "Dream of the Martial Arts".
So on Thursday, the mainstream media finally realized that the movie was interesting!
You can't say that this is a magical drama with perfect scripts, directors and performances. The plot is very simple, the scene is not complicated, it is a low-cost plot action movie. The only thing that can be praised is creativity, but it is not very new. It's nothing more than changing the "Sick Man of East Asia" to "despise martial arts skills"; the "Oriental Martial Arts Hall" is replaced by "modern fighting masters"; the ring competition is still a ring competition, and justice defeats evil is still justice defeats evil.
A little change is that it is closer to modern life and can resonate with young audiences. There are many live hype lines and shots. Moreover, although Lu Feng lost in the ring competition, almost no audience would think that he really lost. It can be said that he is still honored even though he loses. The final fight is quite ignited and the design is more clever.
Of course, there are also shortcomings. The details of several twists are relatively stiff, ignoring the complete logic. The characters are also more stereotyped, and the character is not done enough to dig deep into them. But from the overall perspective of the film, all of this is for the final pleasure! In fact, it becomes smoother, completely highlighting the suppression first and then promotion!
In addition, the actors performed well, and the director's skills were completely mature. Especially in the final stage competition, it reflects the director's skills and can be said to be the biggest highlight in the film.
The mainstream media were secretly amused. Such films should be considered one of the best in recent years. As long as the promotion and promotion are just right, the box office of 50 million is stable, and it is possible that it can even exceed 100 million.
Now there is almost no publicity, and it has exceeded 50 million. Have you ever taken the wrong medicine for Fengrui Pictures? Are you still as stable as an old dog? Is there a group of stupid pigs in your distribution department?
The mainstream media finally showed up film reviews. Of course, the layout position is still not as good as "Wulin". The key is that "Wulin Dream" does not have that big face.
"This movie really has a magical charm. It always brings me surprises, makes people laugh from time to time, and makes people think deeply. It seems like a magic trick that makes people unable to stop... There is no doubt that I can make recommendations responsibly. This is one of the best movies in recent years. The film is more perfect and can make you spend two hours easily, which is completely worth watching..."
I don’t know if this is a media close to Fengrui Films, or if the drama critic just happened to be aiming at the brain waves, such a film review is quite exaggerated and full of praise.
"Today I recommend "Dream of the Martial Arts". It should be said that the fake news incident some time ago brought a certain popularity to the starring actor Huo Dong. However, unexpectedly, the movie he starred in was remarkable. It was not like the comments from some famous judges. To put it bluntly, they were just blind and smearing. Huo Dong is at least a qualified actor. If you add your dedication in actual action scenes, you can even add another point..."
"There has always been a controversy in the art of film - is the important star important or the director important? It is undeniable that stars are one of the important elements of successful films, but in the recently released "Martial Dream", we were surprised to see the magic of the director! A group of unknown actors with no distinctive acting skills were trained by director Liu Shi to be vivid and colorful, and the use of the cameras and pictures is as beautiful as a textbook, reflecting the profound skills of an academic director. Especially in the final stage competition..."
“…”
A large number of short videos also appeared on the Internet. With the proliferation of Fengrui Film’s naval army, they finally adopted the behind-the-scenes short film directed by Huo Dong at that time, and passed the editing lyrics to form a spoof version of the movie promotional film!
This spoof promotional video quickly occupied the top few clicks on several short video websites, and even soared to 23rd place on the hot search list.
This makes the hot search list very embarrassing? In the end, I can only get a compromise. Forget the top 50 in the first edition, I will give it the 51st place forever!
So against this background, the box office of "Warlin Dream" rose sharply on Thursday, reaching 2.75 million, and "Warlin" 11.87 million.
However, what no one expected was that as the publicity gradually fermented, "Martial Arts Dream" once again brought a miracle!
...
Two new films were released on Friday. These two scheduled cannon fodder films received a total of 14% screening rate. "Wulin" is still extremely domineering, maintaining a 71% screening rate unchanged.
However, these three films already accounted for 85%, and the remaining one was only 15%. With a big knife, the screening rate of "Wulin" dropped sharply to 7%, which is not as good as the screening schedule when it was released?
The scheduled rate of "Youth Birds Relying on People" is 5%. Their daily box office is already below 1 million, and they are allowed to postpone the release for two weeks, but they are only earning the last little surplus value. The daily box office of "Shirts and Thrills" is already below 300,000, and the scheduled rate is 3%. They should be down after the end of this week.
But "Martial Dream" has gradually become popular?
On Friday, a very strange phenomenon occurred in major theaters. "Martial Dream" became hard to get tickets, and the screening halls were full. You know, with such a screening rate, major theaters arranged at most one screening hall, and some theaters did not even arrange the number of "Martial Dream" sessions.
So the audience squeezed into a screening room. There were a lot of empty seats left in the screening room where other videos were broadcasting? This caused quite a degree of dissatisfaction to the theater - are you all responsible for scheduling the films eating shit?
Then it turned out that everything was going to be reversed. The popularity of "Martial Arts Dream" attracted a large number of viewers. Word of mouth became more and more powerful, and the discussions on the Internet became more and more lively. A large number of viewers made it difficult to find a ticket.
Chapter completed!