I have opened a new book "I Upgrade in Xiaobai's Literature". I would like to ask all book friends to collect, recommend, and leave a message! Ants thank you!

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The domestic catering industry can be said to have always been a severely affected area with chaos.

In the past, food safety issues frequently broke out because some people took advantage of their opportunities and sought benefits.

The final result of those problems is the distrust of Chinese consumers in domestic food safety.

It can be said that this is the sorrow of every catering person, why can't their own brand and industry be managed well?

Why do you have to take shortcuts and make quick money?

In fact, as long as you work hard in this industry, even if you can't make you rich overnight, you will definitely not starve to death.

But it is precisely because some people do not abide by the rules and go on a wrong path, which has ruined the trend.

For example, in order to save costs, you dare to use all kinds of ingredients, unhygienic oil and meat, etc.

As for the guests who have suffered from stomach damage... Haha, sorry, as long as they can't eat, they won't take it seriously.

Also, the boss never knows how to treat employees well, which leads to the employees being extremely dedicated and professional.

Don’t look at the chefs and waiters, the technical content seems to be not high.

But they also need to be kind, but unfortunately many of our bosses don’t understand this principle.

Some restaurants actually operate very well and make very considerable profits every day, but the boss does not know the results of the employees sharing.

Even if they say that they will give employees a higher salary at the end of the month or give them some rewards appropriately, they will not be willing.

As a result, employees are passively slacking off, and they seem to work diligently on the surface.

But once you can't see the boss, they can fool them as much as they want.

For example, brushing a mop with a wok or doing some other extraordinary things.

Anyway, such things have been exposed a lot, but once they are exposed, the image of this restaurant will be destroyed immediately.

It can even be said that it will have a serious impact on other peers.

Therefore, in the domestic catering industry, millions of restaurants go bankrupt every year due to failure in competition, but at the same time, countless people are experiencing various visions? Come in.

However, although there are so many people coming and going in and out of the domestic catering industry every year, but so far, there has never been a big influential brand.

For example, internationally renowned brands like Golden Arches? or Kaifeng Cuisine.

Although many people say that these two companies are junk fast food, what is actually? They have a great influence in the international market.

They are not just fast food chains? They are more of a cultural output.

Japan has done a very good job in this regard, such as their sushi.

In fact, it also originated from a way of eating in our country? But now it has become a symbol of Japanese food culture.

Now abroad? When people talk about Japanese restaurants, they are representatives of high-end restaurants.

But when it comes to Chinese food, more people think of cheap restaurants.

This situation was broken only by knowing the emergence of famous chef manufacturing.

A fast food chain company that can go abroad and is also known internationally.

And it is different from the pseudo-Chinese fast food chain that has changed into panda fast food. Their fast food is a real Chinese-style fast food.

Export real Chinese cuisine to the whole world.

It is also because of their successful business operations? In the past one or two years, famous chef manufacturing has become a benchmark in the domestic catering industry.

Especially after seeing them building a franchise store? They made a lot of money.

They not only opened franchise stores in China, but also opened franchise stores overseas? They made a lot of money from Europeans and Americans.

This is what I saw in countless domestic big capitalists drool.

In the past, these capital parties liked to do real estate more? Karate made quick money.

But as the country begins to control the hype of real estate, coupled with the situation where the domestic real economy environment is not very good.

More and more large capitalists are planning to start trying out the path of famous chefs.

After all, people have already made their way for everyone, proving that as long as you cook Chinese food well, you will still have a place in the world.

Moreover, even if your catering is not popular with foreigners, if you succeed in China, can you still attract a group of franchise parties?

So in the past one or two years, thousands of catering groups of all kinds have emerged in the domestic catering industry, and their main business directions are catering chain enterprises.

Some of them are attentive and the best ones are the guys who make spicy hot pot.

There are also flexible minds and those who turn to make a hot pot chain with relatively high profits.

Of course, this hot pot chain store is also divided into good or bad. For example, in the Sichuan-Chongqing region, there are several hot pot chain franchise stores that operate very well.

Their names may not be particularly loud, but in fact their franchise stores are already spread all over the country.

There are also some unscrupulous hot pot chain stores, and of course, this chain store has been exposed in many places.

I believe that people who love hot pot know what specific store it is. The price is very expensive and the taste is very average, but it is hyped up by the celebrity reputation.

Although such a store was very popular at the beginning, it is hard to say how long it can last.

There are many small shops left.

Some buy all kinds of rice noodles, some mainly produce beef balls, and the most popular one is a certain noodles.

However, Xiao Feng never expected that there were such channels in these small chain franchise stores.

After hearing what Zhou Jing said, it seems that these stores are not doing business at all, but are playing finance!

And their tricks leave you with nothing to say, because they really don’t violate the law...

Once you enter the circle, you will really suffer.

You can't survive by selling noodles, but if you can make up your mind and pull people into the group, you can live a very comfortable life.

"No, you can't let this trend continue. Over time, these guys will destroy you all the reputation we have worked hard to establish for domestic catering."

Xiao Feng touched his chin and said.

Indeed, this model of passing flowers by beating the drum can indeed make money for a group of people at the beginning.

But at the root, if you do a catering chain, catering is your core foundation.

Once everyone knows that your catering is not delicious, the price is expensive, and no one comes to eat, how can you fool people into joining?

At that time, you will be able to pass the flowers by beating the drums and passing them through the flowers sooner or later, and you will face a day when you lack a buyer.

By that time, chain stores will suddenly go bankrupt on a large scale.

And those big guys who planned behind the scenes must have run away by now, or they had already separated their relationship through legal means.

Then after a few years, they changed their appearance and came back from a new brand and product, and continued to play this trick of cutting old leeks with golden swords.

The only people who were cheated in the end were those civilians who held the few hopes of turning things around.

Xiao Feng didn't want this situation to continue, and they had to exert their strength at this time.

You should know that the current celebrity chef group is not an ordinary catering company, they are the chief members of the domestic catering association.

It can be said that in the entire association, in addition to some management teams sent from above, they are the leading big brothers in the industry.

What are xx hunts, what are x face C? Although they have a big name, they seem to be very high-end. The bosses and two are also tycoons on the rich list.

But in the association and in front of the famous chef group, they are all younger brothers.

Because the current celebrity chef group can be said to be the face of the domestic catering industry.

The first company to open a meal abroad, and there are thousands of companies.

Although the scale is smaller than that of Jingongmen and Kaifeng Cuisine.

But when it comes to business and making money, they are no weaker than these two international brands.

Speaking of scale, they are second to none in the country.

Although they don’t go public, everyone knows that if they have a strong foundation in the circle, no one dares to compete with them.

So in terms of influence, they are naturally powerful and powerful enough.

In this way, they naturally became the number one player in domestic catering associations, and their words were naturally worthwhile.

"In this way, Zhou Jing recently applied for a meeting with the above to expose the situation of these companies."

"Strive to let the above regulate such chain franchise stores, so as not to have a wave of bankruptcy in the future, it will have an impact on the entire industry and have too many negative impacts."

Xiao Feng ordered Zhou Jing and said, and Zhou Jing nodded after hearing this.

"Well, Mr. Xiao, I understand."

"Well, we're also looking at whether we're opening up some new business directions."

"I don't think it's enough to rely on a famous chef alone. We need to continue to segment the market. Of course, do we go down to the market? I don't think it's necessary. The most important thing is that we have to strive for more high-end markets..."

Of course, Xiao Feng said this with emotion.
To be continued...