I have opened a new book "I Upgrade in Xiaobai's Literature". I would like to ask all book friends to collect, recommend, and leave a message! Ants thank you!

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As for the trial and error capabilities of the celebrity chef group, let alone.

The funds in the bank account of the famous chef group now are equivalent to letting the company open a gold finger, and the blood strips are almost infinitely long.

So as long as they don’t do it too much, it won’t be a problem even if they fail dozens of times.

Moreover, Xiao Feng is not afraid of problems when trying to innovate because he can afford it.

As long as the basic plate of famous chefs in making this fast food restaurant is not wrong, it will be OK.

And sometimes you have to know how to hide your weaknesses when doing business. You cannot be a victorious general in the shopping mall.

If you don’t have one or two failures in your development history, that’s the real big problem.

Then others will study you every day. How did it do it?

The concept that Xiao Feng adheres to is always making a fortune in silence and never show off easily.

He doesn't want to live under someone else's magnifying glass every day, especially when some people are still particularly malicious.

So this strong advocated Zhou Jing and the others to try and make mistakes and cast a wide net. In fact, he also meant to show off his appearance to outsiders.

What everyone sees in this way is, oh, it turns out that the famous chef group is not a god, and it is not successful every time it invests.

They will also fail! So that's all.

When those people think this way, Xiao Feng's goal is achieved.

There is no way. In this society, some people just can't stand others being better than them.

If you live better than him, then he will think of you all day long, which is also one of the bad habits of human beings.

"Well, okay Mr. Xiao, we have written down this idea and will arrange for people to try custom dishes in this area."

Zhou Jing was very serious about the concept of light food restaurants that Xiao Feng told him in the small notebook.

Indeed, this idea is very good, mainly targeting those high-end female consumer groups.

You should know that women's money is the best to make, and the customer base this restaurant targets is also a group of people with very strong consumption power.

There is no need to open too many such restaurants, as long as there are only a few of them in Beijing, Shanghai, Guangzhou and Shenzhen, and the top commercial office areas.

When you make gimmicks and advertising planning a little more beautifully, you will never be short of customers.

Xiao Feng didn't think about how this light food restaurant could succeed, but as a top female white-collar worker, Zhou Jing liked this plan very much.

Because she knows very well about women's consumption psychology.

She is no longer the ordinary fast food restaurant manager back then.

When she earned 10,000 yuan, she didn't dare to spend a penny indiscriminately? Because she wanted to give her children living expenses? She had to save money for the elderly to have a care and medical treatment.

When her monthly salary reaches 20,000 yuan, she will send her children to the best kindergarten? Let the elderly at home go out to the hospital for physical examinations, eat and drink well.

When she earned 50,000 yuan a month, she started buying herself the best bags, clothes and shoes? She even got a membership card for the beauty club.

When she earned 100,000 yuan a month, she became even more concerned about herself.

I have to go to Sunshine Hospital for beauty injections every week and start exercising. I eat organic food? The safest and healthiest ingredients.

And now she has an annual salary of over 10 million yuan. She likes such a light food restaurant as soon as she hears it.

Isn’t this kind of restaurant specially prepared for white bone demons like her?

I felt greasy and big fish without looking at it, and there was noisy environment filled with smoke and fog, and the house was filled with alcohol.

Some of them are indifferent, simple, high-end and elegant, and elegant petty bourgeois styles? Isn’t this the favorite tone for female workplace elites like them?

In such a restaurant, having a cup of coffee or a portion of Sarah is the most pleasant moment of work.

Xiao Feng is just a proposal? Zhou Jing was worried about it, and she even made a secret decision in her heart.

Regarding this light food restaurant? She plans to take charge of it herself? She must make this light food restaurant beautifully.

We must make this restaurant the most distinctive example in the domestic food circle.

"Well, in addition, Zhou Jing, you are drawing a group of people out to form a team."

"There will be a team coming from the United States recently."

Xiao Feng ordered Zhou Jing again and said, but Zhou Jing was stunned again after hearing this.

"Boss, this is..."

"Well, I think domestic beverage stores seem to be very popular in the past two years, and our celebrity chef group cannot fall behind."

The senior executives next to him were all lit up when they heard Xiao Feng's words.

It seems that the boss is really going to make big moves when he comes back this time!

Although the boss did not let go of the matter of opening up the franchise again, the boss created two new high-end brands in this breath.

Then we are going to enter the beverage circle again. It seems that the boss is planning to attack from multiple lines?

Is this what a group should look like?

In the past, when these senior executives of the group thought of the tens of billions of dollars on the group's bank account, they felt a burst of pain.

Could this boss be a rich man?

It’s too wrong to just know how to make money!

How much money can I just lie in the bank? How much interest can I get in a year?

If you take it out for investment and diversified business, this is the correct way to use it!

If another project is completed in the future, the return will be far less than a little interest!

Earlier, there were actually many senior executives in the company who secretly complained in their hearts that Xiao Feng was a rich man and did not know about financial operations at all.

At that time, people probably thought more that the boss was a cautious person and had nothing to do.

But today the boss really stood up. His operation was as fierce as a tiger, which was not an exaggeration at all!

With one breath, two new product lines were created. These two lines alone would probably require an investment of 2 billion yuan.

Then we will start a drink chain soon, this is a damn...

However, in recent years, the domestic beverage industry has indeed been too ignited and too explosive.

Three years ago, starting with Heytea, then to the top tea, and now Mixue Bingcheng, and then there is also a certain Xun Coffee that was very popular some time ago.

These wave after wave of milk tea shops and cafes are in full swing, and they are destroyed and come again.

It seems like a drink chain, but it has gone through waves of updates and iterations in the domestic business district, but in fact it is just a reshuffle process.

And the one who really stays in the end will definitely be the king in this field.

Last year, in this field, the ones that were very kingly liked were Coffee and Coffee.

The two companies occupy the dominant position in coffee and tea beverages respectively.

Unfortunately, both of these companies have become in a state of stagnation this year.

Needless to say, what I play is the trick of capital cashing out.

Relying on financing to burn money, we can attract customers' flow in a crazy way, and then take the passenger flow into the US stock market to cash in.

The company's senior executives did make a lot of money in the capital market, but unfortunately they were targeted by financial snipers in the end and hit them hard.

It was also their fate. Just when they were about to die, a pandemic broke out and attracted everyone's attention.

And they also had a chance to breathe, but although most of their franchise stores across the country have been retained now.

But popularity is already much worse than before. After all, the scandal that broke out at that time still affected their store brand reputation.

But they are still alive now. This alone reflects the tenacity of this company and the domestic market's demand for mid- and low-end coffee chain brands.

And Xiao Feng really didn't even want to mention the other leader in the milk tea world.

This company that suddenly appeared inexplicably now seems to be a master who can play capital operations than Coffee.

But the owner of this store is a bit too much.

Look at someone who is lucky coffee. Even if they only play capital operations, they are going to the US stock market to cut American leeks.

But this milk tea shop is different. They have completely relied on seizing the short video trend that has emerged in the past two years.

It is because of the huge traffic brought by the short video platform when it just rose, and it relies on the desperate spending of money in the early stage, self-packaging and hyping.

He hyped himself into an internet celebrity store, and then relied on short videos to carry out viral publicity.

People see their house in short videos, and they often line up at the door and go out for two miles.

Then we started to join the country in a crazy way.

Then he fooled thousands of franchise stores across the country in one breath, and then frantically cut leeks from these franchisees.

And their tea drinks actually don’t have much advantage in the competition between their peers.

In fact, the milk tea industry has always been like this, and it is even lower in the technical content than the coffee industry.
To be continued...