I have opened a new book "I Upgrade in Xiaobai's Literature". I would like to ask all book friends to collect, recommend, and leave a message! Ants thank you!

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In fact, the popularity of the domestic milk tea market in recent years has a lot to do with the changes in the consumption habits of young people in China.

In the early 2000s, it was the era when the domestic beverage market was definitely a carbonated beverage.

Occasionally, iced black tea can tear a small hole in the market monopoly of the two giants Delicious and Pepsi.

Two years later, it will be the world of all kinds of juices and drinks.

However, the so-called juice drinks at that time were actually mixed with flavors and there was no juice at all.

From 2005 to around 2015, the first generation of milk tea has entered the market. In fact, the milk tea industry has been cultivating the market for ten years.

It was not until 2015 that the post-90s and post-00s began to become the new force in the beverage market consumption.

Milk tea has just begun to become popular, especially around major campuses.

As long as there are places where licking dogs exist, countless milk tea shops will be raised.

Because no matter how expensive milk tea is, it is also the cheapest and most affordable gift for dogs.

In addition to the brainwashing and indoctrination of various feminist chicken soup in those years, this has cultivated countless arrogant girls and dog licking.

That's why the milk tea market is today.

As people pay more and more attention to health, juice and fruit tea have also gradually entered beverage stores.

However, this kind of beverage generally has very strong limitations, such as it sells well in hot southern areas.

It can even be sold all year round because the climate is hot there and the juice can be kept cold.

But it is not allowed in the north because once winter comes, people prefer to drink hot drinks.

The only cold drink I like is cold beer, so it is difficult to sell juices in this season.

At this time, the Juice King wanted to build a comprehensive beverage store with a large amount, and even cover small items such as drinks, snacks and afternoon tea.

This is like a kingly bomb with just one move!

It is completely different from other chain brands when they entered the country.

As soon as other companies come up, they will first open a few to test the market reaction.

Let’s see how consumers accept products.

If the acceptance level is average, you can increase investment, especially advertising operations, so as to open up sales.

But if the acceptance is high, just open it.

But if the acceptance level is very low, then you will just close the door and go bankrupt.

But this store is different, and they don’t plan to do anything to test it.

As soon as we start, we have to open a thousand direct-operated stores, and we have to challenge the impossible and try a comprehensive beverage store that no one dares to try easily.

This is a damn...

The executives here can only listen at this time, after all, it is their boss Xiao Feng's time.

So even if everyone has some objections, no one dares to raise them at this time.

However, what everyone is even more moved is that the Americans are rich and powerful.

When Xiao Feng saw the attitudes of the executives present, he guessed it in his heart.

Although the ceiling was falling, the guys in front of him were not fences.

I must have my own judgment on such a business. Judging from their appearance, they all seem to be a little worried.

Then you might as well let them speak out to boost everyone's confidence.

Otherwise, if they cannot convince them in this meeting, they will definitely be given a discount on their strength when they are asked to execute.

If you mess up your business, you will suffer the consequences in the end.

"Okay, I've said all the plans. Please take a look. If you have any questions or opinions, you can raise them. Let's discuss them together!"

As soon as Xiao Feng finished speaking, Xiaolin next to him raised her hand.

Originally, Kobayashi was very optimistic about the group's desire to enter the beverage industry, but at first he thought Xiao Feng wanted to open a milk tea shop.

But unexpectedly, Xiao Feng wanted to cooperate with the United States' juice king.

If he just opened a coffee shop, he would have no objection. After all, the Juice King does this, and it seems to be very good.

But now, after hearing what Xiao Feng said, it seems that this is not the case at all!

Xiao Feng and Evans' ambitions seem to be more than just opening a coffee shop. They want to set up a comprehensive beverage shop!

"Mr. Xiao, since you are going to open a comprehensive beverage store, as far as I know, such as the source of coffee beans and the source of juice in the coffee shop, how to solve these problems? These are all costs!"

As soon as Kobayashi finished speaking, the executives next to him nodded frequently.

Obviously, everyone has their own concerns about the source and cost of coffee beans and juice.

Especially coffee beans, this thing is so monopolized by foreign giants.

It is basically difficult for domestic coffee manufacturers to get started.

"You don't have to worry about this. As an American company, Juice King has many relationships in South America and can ensure the source of high-quality coffee beans."

"As for juice, everyone doesn't have to worry about it. We also have channels!"

After Xiao Feng said this, everyone was relieved.

After all, this answer is exactly what everyone wants to confirm the most. In fact, smart people have guessed it before, but they still want to confirm it from Xiao Feng's mouth.

"The second question is that building a comprehensive beverage store has never been done in the industry before."

"Opening this kind of beverage store can be said to be an innovation and an adventure challenge. Mr. Xiao, what did you plan in the early stage?"

"Because as far as we know, the previous incident of Coffee has already discredited domestic coffee."

"There are even many consumers who have never drunk coffee. As a result, the incident of Coffee also had a negative impact on the coffee drink, so this market is difficult to open at present!"

Another slightly bald supervisor spoke at this time.

This guy's surname is Chen. He is a deputy recruited by Xia Hongtao some time ago. He is also a very capable guy.

And his question can be said to have also asked the key points.

Previously, because of crazy money burning, Kyoung Coffee was famous in China, but after only a few days of popularity, she was caught and chased and beaten up because of financial fraud and other reasons.

This incident not only made Kyoung Coffee feel embarrassed, but also made the domestic coffee industry feel a bit dark.

When people mention coffee, they will think of the fake coffee.

In this way, many people don’t choose coffee when they talk about drinking beverages.

Even if you choose coffee, you won’t choose a domestic brand anymore, and most of them go to Costa or Starbucks.

Manager Chen actually means that it’s okay if you want to make coffee, boss.

But we can't follow the old path of some lucky coffee.

As for the operation like Kyoung Coffee, which is like Chow Coffee, accumulates traffic resources, and then takes it to the US stock market to go public, no one is worried about this.

What everyone is afraid of is that Xiao Feng will spend endless money on his students in the early stage in order to open this comprehensive beverage store.

Although the celebrity chef group can afford it, it seems that it is completely unnecessary to do so.

Everyone wants to see how the boss plans to break the deadlock.

You should know that any company, even if you are a well-known brand that is prosperous abroad, will be extremely difficult when you start in China.

Moreover, this first step is particularly important, and you must not make mistakes.

If the first step is not beautiful, then even if you are popular abroad, you may be a second-tier brand in China in the future.

Xiao Feng was obviously confident about this, because he and Evans had discussed this issue before.

And Evans sent the team to investigate the domestic market.

I have also drawn on the experience of many domestic chain brands and designed a very good plan.

After Xiao Feng carefully discussed this plan with Evans, he decided to operate it in China.

Of course, the core of the entire plan is to burn money, but the method of burning money is as different from that of Coffee.

"Our idea really started, and we launched a membership system. As long as customers register or follow us, they can get our electronic membership card."

"With the electronic membership card, the first cup of coffee or drink, it's free."

"If you buy a member who costs 88 yuan, you can enjoy the discount for ten drinks next..."

“At the same time, we will also pay close attention to customer numbers and customer viscosity.”

"When the number of customers reaches a certain level, we develop our own mini-programs, and at the same time, we develop our own APP later!"

Xiao Feng said his thoughts, and when everyone heard this, they were shocked.

This boss, this damn ghost!
To be continued...