1969 Sense of Crisis(1/2)
> However, after being in the country for so many years, Volkswagen is naturally well aware of the principles of how to survive.
Since they have caught up now, there are several roads to choose from.
One is to reduce the price of your own, which is not difficult for VW today. In the past, they won’t cut the price even if they beat them to death.
However, in recent years, with the reputation they have previously established, they have begun to be overdrawn by consumption and gradually collapsed.
They have also begun to frequently introduce price cuts.
But the problem is that now, several of their models that can be used have experienced sales plummeting due to certain reasons.
If the price is lowered at this time, something may happen.
Then, this road cannot be taken for the time being.
If you learn from the American system, you can take another path.
That is differentiated competition and dimensionality reduction strike.
For example, the commonly used method of the American system is the shell-changing tactic.
Originally, the best sales of American cars in the international market was Chevrolet, while Buick was a character who was basically dead worldwide.
However, in China, Americans just took advantage of the generation gap between domestic automobile culture and internationally in the past few years, which made it easy to make a wave of time difference.
As a result, Chevrolet became a low-end brand in China, but Buick was brought back to life by them and made it a mid-to-high-end brand.
However, in recent years, with the collapse of the reputation of American ticket brands, General Motors has had to frequently use cross-border dimensionality reduction attacks.
For example, lowering the price of Chevrolet to a level that is slightly higher than that of domestic cars.
Then the price of Buick was quietly adjusted to the price of an ordinary intermediate car.
In this way, it received sales and even forced Cadillac to become a second-tier luxury brand.
Not to mention, thanks to the discounted price and super high cost-effectiveness, American cars are doing well in China.
If VW also uses this style of play, then the Audi price must be adjusted.
However, this also made them hesitate whether to do this, because if you don’t do this well, it will destroy the brand image of Audi’s high-end car.
You should know that Audi was finally marketing its brand by them to become a high-end luxury car of the same level as BMW and Mercedes-Benz.
If the price is first to lower, they may return to their image of years of operation, so they are also worried about this.
This method has not been used for a long time, but how should we deal with the impact of the Rabbit Car?
The people of VW also racked their brains.
Especially after studying the engines of the Tank 300 and the New Tiger 8, they were surprised to find that the performance of these two engines is so superior.
The main reason is that the Rabbit people have made great progress in the field of finishing processing.
This surprised them especially. You should know that in the past, they had very strict controls on the machine tool!
Moreover, even if their neighbor Switzerland exports high-end machine tools to Rabbit, the control of the machine tools exported by Switzerland is actually quite strict due to the Vasenar Agreement.
They are all ordinary civilian models of machine tools, and there is no export of truly high-end and sophisticated machine tools in Switzerland!
How did the Rabbit Kingdom machine tools catch up?
Did they get our German machine tools from other channels?
But thinking about it, this is unlikely.
After all, there are actually dozens of high-end machine tools in Europe, and everyone is in communication with each other.
Everyone knows the annual production capacity.
And even if it is sold to anyone, everyone knows it.
Because even if your Swiss machine tools are awesome, you have to rely on our Siemens to install industrial control software.
This is the real awesome thing about Germany. Don’t think that others have no need to die, no prestige, no QQ, and no Internet platforms like Taobao or Duoduo.
But if you want to talk about industrial control software, who can leave them?
Especially in the civilian field, there are only two industrial control software companies, accounting for about 80% of the market share.
These two are Siemens and Fanuc.
Among them, the most powerful one is to lose Siemens because their industrial control software must be more efficient and more accurate in terms of control accuracy and compilation programs.
Not only Germany's own machine tools, but many other countries are also using them.
Fanuc’s is mainly aimed at the low-end civilian machine tool market.
Their two industrial control software are similar to Windows and Android in the field of ordinary civilian computers.
Almost everyone can't avoid these two companies.
In our country, although there are machine tool companies like Guangyang with an autonomous rate of up to 95%, we have to talk about industrial control software.
That is Guangyang’s shortcomings.
So the Germans basically know who their machine tools are sold to and what they are used for.
But now, the machine tools of the Tumen have made a major breakthrough under their noses, which makes them feel a little unacceptable.
You should know that the three countries with the strictest technological blockade on Rabbit Country are the United States, Japan, and Germany.
They only regard Rabbit Country as a market, but their technology is not as good as it is transferred to us.
But now the Rabbit Kingdom has quietly made a major breakthrough, which makes the Germans anxious!
In conjunction with the previous announcement by the Rabbit Kingdom, their aircraft and aircraft have made major breakthroughs one after another.
For example, the large-scale installation of J20 aircraft indicates that the engine's production capacity has reached a higher level.
Also, the F31 plane was soon reported, and it was quickly forming combat power.
In addition, the Z20 helicopters and large transport aircraft, which have been trapped by aircraft engines and have no way to make breakthroughs.
In recent times, we can also frequently see news of such aircraft taking off and landing training in their western plateau areas.
Although there has not been a news that these two aircraft are equipped in large quantities, the Germans also know that it must be the Rabbit people who have made a breakthrough in the field of finishing.
Think about it, a series of actions by the Japanese recently.
For example, Mazak, who was hiding in the past, suddenly expanded production in Rabbit Country.
He also moved all the most advanced production lines, which made the slow-responsive Germans feel a little enlightened.
Damn, it seems that we are too late to realize!
However, although I realized it too late, the Prussians have been operating in the country for many years.
I have a deep network of relationships. After a little inquiry, I will know where the direction of the breakthrough is.
It seems that a finishing processing enterprise suddenly appeared in Bincheng.
Even Guangyang is shaking now. They seem to be very active in many groups of automobile manufacturing companies in Tuguo recently.
Recently, they are vigorously promoting their new generation of machine tools.
This made it clear to the Germans, and they also tried to ask some information about the finishing company in Bincheng.
As a result, when someone told me that if you shouldn't ask less, they would know that the company must be kept confidential.
Think about it, it is true, after all, international relations are very sensitive now.
In the past, Rabbit Kingdom made breakthroughs in carbon nanotube chips, which made the United States very unhappy.
Fortunately, I am just practicing my internal skills at the moment and have no idea of entering the international community.
So Ying Jiang could only endure it, but recently she is also anxious to join forces with several major semiconductor companies to jointly solve chip breakthroughs.
However, it is said that many methods have been tried, but the progress has not been made at present.
After all, 5 nanometers are almost close to the physical limit of silicon-based chips.
When it comes to smaller things, it is not impossible to do it, but it is not necessarily satisfactory in terms of power consumption and efficiency.
If it was reported at this time that the Rabbit Kingdom made a major breakthrough in machine tools, there would definitely be a large number of people on the Eagle that could not sit still.
However, the Eagle's threats did not know at all. With their intelligence strength, they might have known it a long time ago.
However, the people of Rabbit don’t make much publicity, so the eagle is naturally unwilling to break through the window paper.
After all, now everyone is harmonious and makes money!
But the Germans can't bear it!
After all, they don’t want to be like the Eagles, they have a lot of chips in their hands.
The Eagle is the overlord of the electronics industry. In addition to this thing, they also have technological hegemony in the medical field.
But Germany is different. They have quickly turned around because of their awesomeness in the field of mechanical manufacturing.
But now that the Rabbit Kingdom has made a major breakthrough, how can they not be in a hurry?
So they tried every possible way, and finally spent a lot of money to convince a partner to enter their workshop.
Then, it was finally the first time I had the opportunity to come into contact with this company, a new generation of five-axis CNC machine tools that had just been introduced from Guangyang.
To be continued...