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2236 Brand Awareness

The last group of silly bosses bit the dog, and they forced the price of a shirt to overwhelm two dollars...

Then he made Walmart crazy...

You know, when they purchased shirts from factories in Southeast Asia or Mexico, they cost 20 or 30 dollars per piece!

And at that time, the shirts on Walmart shelves cost 50 to 60 US dollars per piece, and even expensive ones cost 99 US dollars.

But since I saw these stupid bosses, the price of shirts on Walmart shelves has basically remained at 9.9 yuan.

The price is just the same as those Americans are stunned when they see it!

Even many Americans simply buy a dozen shirts at a time.

After buying it, I wear one piece for a week. After wearing it dirty, I don’t wash it, so I just throw it away and wear it in a new one.

This situation really happened during the early 2000th century, which is not an exaggeration at all.

It can be seen how stupid those local bosses were at that time!

In this regard, Europeans and Japanese are much smarter than those of us who think they are smart.

For example, in early Europe, people also experienced the stage of homogeneity and the stage of large price wars.

However, later, people learned that if a company relies solely on price wars, no one will get the best in the end.

So everyone simply formed a price alliance, and the division of labor between enterprises was clear.

Each company has its own characteristics and its own specialization direction, and then differentiated competition can be formed.

Finally, everyone can make a living by relying on their abilities and see who can win consumers' favor, whoever sells better.

Of course, the premise is that no one can fight a price war, although there are certain differences in pricing for each company.

But this difference must be controlled to float within a certain range.

The same is true for the Japanese. They rarely engage in price wars, and many companies even unite to form an alliance.

In turn, we guarantee the pricing power and then the interests of the company.

When other people's companies make profits, they will invest their profits in continuing research and development.

And this is also the main reason why Japan has born one stealth champion after another in recent decades.

Looking at the local bosses of us back then?

Their brain circuit is very simple. If you grab orders and squeeze your peers to death, the market will be mine in the future.

But after robbing for decades, the dog's brain finally came out.

The colleagues were not squeezed to death, but instead, everyone lived as difficult as dogs, but in the end they made foreigners a waste of money.

At that time, many small foreign trade enterprises had no profits by relying solely on exports.

The only source of their money is to rely on state-subsidized tax refunds to barely maintain some profits.

And you said that if these local bosses get profits, they will be used to update the factory equipment.

Or it’s good to do in-depth research and development in materials!

Haha, you're thinking too much.

What these local bosses do the most is to use the money for food, drink, and have fun, and live a life of drunkenness and dreams.

How many people, after living a life of luxury in just a few years, have squandered their family’s fortunes.

Anyway, this is the portrayal of those small business owners in the early 20000s.

And until now, even though twenty years have passed, they plagiarized each other and liked to fight price wars, but their own problems of fighting in the house have not been changed.

But now they are taking out investments in Ithaca, so naturally they cannot bring bad habits here.

So before these people were interested in investing here, Quanye Fund held a special meeting to train them.

The first thing is to make is that everyone should be united outside and not fight price wars.

Because in this way, the only one who is unlucky in the end is himself.

Everyone agreed with this because they are all doing business and naturally know the outcome of the price war.

Secondly, we must treat workers well. The domestic management method is absolutely not allowed to be brought to Ithaca.

The small and medium-sized business owners who say these words don’t look good, but what they say is the truth.

Everyone knows what's going on.

In China, they can do that by entrusting outsourcing companies, not paying social security to workers, and then dragging workers’ wages, etc.

But when it comes to Ithaca, these methods are absolutely not allowed.

Fortunately, in the Copper Kingdom, there is not a strict worker security law like in China.

For example, there is no mandatory requirement for workers to pay social security.

However, all business owners can buy insurance for workers, and the price of this insurance is very low.

There is not much money every month, and the one that allows business owners to save a lot of money is that they do not require payment of provident fund.

This can be regarded as a relief to all the business owners who invested in it.

Although we cannot use workers desperately and we have to pay the company on time, in other aspects, the cost has really been reduced.

For example, the land there is not expensive, so the cost of building a factory is not high.

Secondly, the local power resources are abundant, and there are oil refining plants around it.

So many large power stations have been built, and the electricity here is very abundant, and the price of industrial electricity and water is also quite cheap.

In addition, the tariffs are still very low when exporting here, so I calculated this way.

Although the cost in some aspects may be slightly increased, but after a comprehensive conversion, it is actually very beneficial to them.

So in the end, everyone agreed to the requirements of Quanye Fund.

Then the most important concept that Quanye Fund instills in everyone is that you must have a brand awareness when doing business overseas.

It’s not like in the country, where everyone is counting on working with their heads down and not knowing how to look up and look up.

In fact, many of our companies have accumulated over the past few decades of accumulation in the field of production and manufacturing.

They all have mastered a lot of advanced technologies, even when making clothes and shoes, but in fact, everyone's skills are still OK.

But the problem is that even the products produced by everyone are of good quality.

But in the end, they will still not be the ones who make a lot of money.

They can only do OEM for big European and American brands, and they only produce one brand and design drawing.

After you produce it, they can make hundreds or thousands of dollars by sticking a brand and taking it out.

But these factories only earned a little hard work in the end.

This kind of business behavior of making wedding clothes for others is absolutely not allowed in Ithaca area in the future.

To do it, you must create your own brand style!

This way, local consumers can deepen their brand impression of their products.

Only by building your own brand can you finally make more money.

Instead of working hard to make wedding dresses for others...

Since we have such a good opportunity to come out this time, it is not just as simple as getting out, but also to gain a foothold overseas.

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