The materials we produce are not only not inferior to those of the United States and Japan, but are even stronger than them.

And the price is also cheaper, and once those companies use these materials, they will immediately become more powerful...

So in recent times, many private capitals from China have established many garment factories in Ithaca area.

With the fabrics provided by our Xinghuo Technology, the products of these garment factories are quite competitive locally.

Moreover, these Chinese bosses have very much idea this time.

After so many battles with foreign manufacturers, we can understand.

Just making clothes is not profitable. If you really want to make money, you must learn to build a brand.

There has been a lot of news about this period.

At present, South Vietnam has replaced us and has become the largest OEM production place for shoes and clothes in Europe and the United States.

And just these OEMs cost us more than 420 billion US dollars every year...

We lose so much money, which means they make so much money.

This reminded Xiao Feng that some industries were transferred to Southeast Asia long ago.

There are such a group of idiots in China who are proud to pat their chests before talking about it.

Don’t be afraid, we have the most complete industrial chain and we have better transportation facilities.

They went there, except for the low labor cost, there was no other advantage.

What's the result?

Now people insist on moving a large number of factories over and transferring many industrial chains away.

And then we realized that over the years, we have not learned anything else except for helping others with OEM.

In fact, this is related to the short-sightedness of some of our bosses, and on the other hand, it is also related to our poor basic science.

Everyone knows that if you make clothes and shoes, it is best to have your own brand!

But the question is, how can you create a brand?

In the past, our domestic bosses have made attempts in this regard.

For example, twenty years ago, some steps, 362 degrees, etc., all looked for many celebrities to endorse themselves.

It can even be said that anyone who is popular will invite him. From Xiangjiang entertainment stars to later domestic Olympic champions, there are no ones they have never invited.

Then they spent a lot of money to advertise on domestic sports channels. Not to mention that, relying on such marketing methods, they have grown and grown.

Then there are the same routines in the country's morning men's clothing, such as Eight Wolfs, Lilangs, HL Home, etc.

It is to find celebrities to endorse themselves, then advertise crazily, and then join offline in the crazy development.

Twenty years ago, they really didn't make less money.

Some companies even went public later and went to the stock market to make money.

But this is the limit of our domestic local bosses, but do consumers really recognize them?

No! Although the general public had to buy their things, they greeted their eight generations of ancestors in their stomachs.

Adidas and Nike's clothes and shoes are always bought for seven or eight hundred yuan, while their clothes are always hundreds or thousands.

But you companies that are named a democratic enterprise also buy such prices.

Sports brands are fine, and some are cheap, especially those for business men's clothing, which is really too much.

I didn't see anything better. Anyway, a set of money can cost 700 to 800 yuan or 1,000 yuan.

And the people at that time really had no choice but to pinch their noses and endure it.

Then came the era of online e-commerce that followed, which gave these fake famous brands a fatal blow.

Many business men's clothing that can be used at every turn has become a backlog of products and cannot be sold at all.

There are a lot of clothes on the Internet, with more than 100 pieces of the same quality. People are not stupid, so why should they pay for you?

The same goes for those sports brands with fake famous brands, and they soon became hilarious under the impact of the e-commerce tide.

Many companies are no longer in glory, and only Anta has acquired many niche brands that are about to go bankrupt through capital marketing.

Then hype up feelings and came alive in the country.

But even so, these companies still have no good reputation.

Because as people's horizons broaden, people have already seen through these brands.

For example, before, everyone only knew that Adi and Nike's clothes and shoes were expensive, but why were they expensive?

No one can say that, anyway, they just think that their clothes and shoes are comfortable to wear and the materials they use are good.

But the quality of domestic brands of clothes and shoes is not good. If you wear them for two days, you either open the line or open the glue.

Or it was stuffy and not breathable, why is this happening?

When the Internet era arrives, information becomes flattering, and when people can find the year-end financial reports of Adidas and Nike through the Internet.

Everyone finally understood why these big brands are awesome!

In the past, people always thought that Nike and Adidas were just foreign brands of clothes and shoes. What technology can they have?

But after you read their financial reports, you will find that people spend billions of dollars on research and development every year.

Look at why Nike's shoes are comfortable, because they have patents for air cushions, and they even developed running shoes that were banned.

Athletes wearing these running shoes have broken several world records in marathons in succession.

In the end, the long-distance running committee had to ban athletes from wearing these shoes.

On the surface, it sounds like Nike is in trouble, but in fact, this is just a disguised promotion for Nike.

I am telling everyone that Nike's shoes are awesome, not only can they increase speed when worn, but the key is that they are also light and not tired.

Similarly, Adidas also purchased BOOST shock absorber particles from BASF to fight against Nike's air cushion shoes.

It is because of this pursuit of technology that people each launched their own main products.

It is precisely because of such products that consumers are willing to pay for the shoes and clothes of these two brands by saying high prices.

Because other people’s clothes and shoes are not just brands, the key is that there is really something.

Wearing is more comfortable than other shoes and clothes, this is product power.

There are two things like this, more and more products have product strength.

Then more and more people buy such productive products, and eventually they will form a trust in the brand.

Over time, this kind of trust becomes faith, and then faith will be transformed into the brand power of this brand!

This is the main reason why other people's products can be sold at will.

Even if all kinds of our TV news have been revealed, the cost of their shoes and clothes is only a few dozen yuan.

But there are still countless consumers who flock to it and thought they would pay for their products.
Chapter completed!