"By the way, Xiao Lin, during this period, I asked you to go for a run around in places like Beijing, Puhai, Yangcheng, Pengcheng, Jinling, Sucheng, Rongcheng, Shuangqing, and Sanhan. Have you gone?

"

Before, Xiao Feng just wanted to open some branches in Bincheng, and then directly join other areas. But he didn't expect this chef to be so profitable, and Bincheng is not the place with the strongest spending power in the country. It really has strong spending power.

The places are the above-mentioned first-tier and new first-tier cities with active economies. These cities have large populations and their consumption power is not comparable to that of Bincheng.

Xiao Feng had just finished selling the diamonds and still had some money in his hand, 52 million U.S. dollars. According to the current exchange rate of about 6.7, that is about 350 million yuan. He had spent 100 million to buy the winery before, and he still had 250 million U.S. dollars.

Wan is lying down in the bank.

Of course, this money can't just sit in the bank and earn interest. He plans to invest it, so the nine cities mentioned above are the areas he is most optimistic about at the moment. In fact, there is also Greentown, where Xiao Feng is not bad, and he can also consider it.

But considering that Zhu's family is in Greentown and they also want to join his celebrity chef business, Greentown simply does not open a direct-operated store.

Another advantage of opening direct-operated stores in the above places is that corresponding logistics and distribution centers can be built locally. In the future, your own ingredient packages will be shipped from Bincheng to these directly-operated stores first.

warehouse, and then distributed by direct-operated stores, so that on the one hand, it can face and monitor the market more effectively, and it can also provide timely feedback according to the different tastes of people in various regions, and adjust the taste of the ingredient packages to cater to the local people's tastes.

taste.

For example, people in Chengdu and Shuangqing areas like to eat spicy food, and people in Jinling, Sioux City, and Puhai areas like to eat sweet food. This can be adjusted in time and shipped in batches. In addition, it can also avoid someone adding ingredients to the package.

Move your hands and feet.

This is what Xiao Feng usually thinks of when discussing the company's future business strategy with Xiao Lin, Zhou Jing, Katya and other senior executives.

Kajia Monk Zhenye even developed a variety of cooking packages with different flavors specifically for the tastes of people in different regions.

"Mr. Xiao, because Bincheng needs someone to be in charge, and the decoration of the three new stores also needs someone to keep an eye on, so Sister Zhou and I went to those cities separately. I went to Jingcheng, Jinling, Sioux City and San

Han, Sister Zhou knows the southern cities better, so she went to Yangcheng, Pengcheng, Rongcheng, Shuangqing, and Puhai. As for the addresses, we basically looked at them. Among the four first-tier cities, Jingcheng and Puhai

, Hepengcheng has the best conditions, with a large immigrant population, and the people have strong receptivity. We recommend opening two to three direct-operated stores in each of these three cities. Yangcheng is more conservative, so we can open one to test the waters first.

.”

Xiao Lin reported the situation to Xiao Feng, and then Zhou Jing continued.

"Rongcheng and Shuangqing have many local catering companies, and local people have special tastes. They particularly like local hot pot and foreign cuisines, and their local competitiveness is not strong. However, we are fast food, so we don't directly conflict with local companies, but we still

We need to observe carefully, so we also recommend opening one in these two places to test the waters first. In addition, you can also open two in Jinling, Sioux City and Sanhan. These three places also have large migrant populations.

, areas with relatively strong receptivity.”

When Xiao Feng heard what the two said, he knew that they had really put their best efforts into it. He nodded: "Well, have you chosen the location for the new store?"

"Well, there are options. We visited many places this time, especially the core business districts of these cities, and looked at them all. Mainly to see the flow of people during normal times and holidays, and also to find some of the places we visit in the local area.

We tried it in a store of a potential competitor and to be honest, we are not worried about the taste. It’s just that the initial investment in this store may be relatively large.”

As they talked, they both showed Xiao Feng the photos and videos of the addresses they had chosen in those cities, as well as the store area, quotations, etc.

Xiao Feng has been looking at this all morning. The places they have chosen are almost all of these cities, some of the core business districts with the highest concentration of people. The economic environment has not been very good in recent years. Even in such prosperous business districts,

The turnover rate of stores is also very fast. It is often the case that a store was vigorously publicized, promoted, and newly opened three months ago, but then it closed down and changed owners three months later.

So even in such big cities, it is not difficult to find satisfactory shops, and Xiao Feng told them this time that when opening direct-sale stores in these big cities, he did not plan to rent other people's houses, but

I plan to buy all these houses.

On the one hand, because rents are so high in big cities like this, most of the profit from renting a house has to be given to the landlord, which will lower profits. Secondly, once you become popular, it is inevitable that someone will suffer from red eye, such as the landlord...

Or you are a competitor. If someone sees that your business is good and threatens them, they are local snakes. They may simply contact the landlord to rent a house at a high price and kick you out. It is not impossible for them to do things that hurt others.

So this time he planned to settle it once and for all and just buy the store directly. However, this is not a small investment. Investing in buying stores in eight of the most economically dynamic areas in the country, each of which is 200 square meters in size.

, his more than 200 million yuan may not be enough!

According to the statistics of Xiao Linze and Zhou Jing, there are three direct-operated stores in Jingcheng, Puhai, and Pengcheng. This makes nine direct-operated stores.

Fortunately, thanks to the impact of e-commerce and the random expansion of real estate in recent years, the prices of shops in these places are not as expensive as imagined.

In recent years, the rapid development of e-commerce, the fast-paced urban life, and the state's suppression of public consumption have had a great impact on the traditional catering industry. Many large-scale restaurants cannot continue to operate. In addition, in recent years,

The real economy has been sluggish in recent years, and small and medium-sized catering companies are also struggling in the market if they do not have their own unique skills.

Therefore, the originally strong demand for shops has become largely redundant in these big cities, even in these top first-tier cities.

For example, in Beijing, in many business districts with good geographical locations, the price of shops is around 50,000 to 80,000 per square meter. Puhai and Pengcheng are relatively more expensive, at around 90,000 to 100,000 per square meter.

This price was really beyond Xiao Feng's expectation. He originally thought that the price of shops in these cities would be very high. You must know that in the core areas of those cities, the price of commercial housing is easily more than ten or two hundred thousand per square meter. But shops

He really didn't expect that the price would be cheaper than the price of commercial housing.

It was only after Xiao Lin explained it to him that he realized that on the one hand, large real estate developers had built shopping malls in major business districts in major cities, resulting in an increase in shop area and excessive supply.

Secondly, it is also because the state's regulations on the use of shops are very different from commercial buildings. For example, the property rights are only forty years, and the transfer taxes are relatively high, and the electricity and water bills are also relatively expensive.

In the past, after buying a house, many people liked to buy shops and rent them out. In the past few years, the real estate industry preached that one shop can support three generations. But now the real economy is difficult, business is not easy to do, and there is a large supply of shops, so many people are not willing to do so.

Investing in shops, so now there is a saying that three generations maintain one shop. The investment market for shops is now very cold.

This is also the main reason why the prices of shops in these big cities are unexpectedly low. Although the selling price is not high, if you want to rent, the rent is still quite scary, so after all calculation, it is better to buy the shop directly.

It's more cost-effective to come down.

When looking at the store locations chosen by Xiao Lin and Zhou Jing, the prices are relatively cheap and they are all in the transfer stage. The three stores in Beijing are based on an average of 60,000 per square meter. The three stores are 600 square meters, which requires about 36 million in funds.

The three stores in Puhai have an average of 90,000 per square meter, a total of 600 square meters. The three stores in Pengcheng have an average of 100,000 per square meter, a total of 600 square meters. This requires an initial investment of 54 million and 60 million. These three cities need to invest a

One hundred and fifty million.

There are also two stores in Jinling, Sioux City and Sanhan that need to be invested in each. The stores in Jinling are relatively cheaper. The price of the place they selected is about 30,000 per square meter, so it will cost about 12 million to buy the two stores in Jinling.

Sioux City is similar, it also requires about 12 million, which is an investment of 24 million. The shops in Sanhan are relatively cheap, and the selected location is about 20,000 per square meter. The two stores require a total investment of 8 million.

In addition, Yangcheng, Rongcheng, and Shuangqing each need to open a store to test the waters. The shop area in Yangcheng is slightly more expensive, about 10 million, while Rongcheng and Shuangqing only need to invest 4 million each. These three stores

The city needs to invest 18 million.

Calculated in this way, their direct-operated stores have basically covered all first-tier and new first-tier cities across the country, with a total of 18 stores. Just buying a store requires a total investment of 200 million.

Xiao Feng still has about 250 million in funds. If you include the decoration of these eighteen stores, transfer taxes and other expenses, the money in his hands is barely enough.

However, regarding funds, Xia Fota is not worried. After all, he still has a lot of gold and silver jewelry that he snatched from other worlds and has not yet sold them. If he is short of money, selling a little will be enough.

But even so, he never thought about selling these gold and silver jewelry. After all, this is hard currency. If he really doesn't have enough money, he can consider going to a bank.

Now their celebrity chef is a guest of the bank, not to mention that he is about to hold an investment conference. Once the first investment conference is successful, the franchise fee collected from all over the country will be hundreds of millions.
Chapter completed!