453 Benefits of bundling
Celebrity chef manufacturing was able to start off by relying on the self-media hype, so Xiao Feng is quite familiar with the self-media aspect.
These so-called self-media are basically recharge media, and they have no bottom line compared to the traditional paper media before the money. Those paper media in the past still had some dignity as media people.
But now these self-media, especially some slightly famous guys, it is no exaggeration to say that they have no bottom line.
In order to become famous, they will do anything. For example, some time ago, a certain self-media person who commented on mobile phones went to Warwick to file a lawsuit in order to become famous.
Warwick has said that there must be an AI bonus when photographing the moon with a mobile phone, and it is not all the credit of the lens, but he seems to have found a handle and has to come to gain popularity.
And it’s not a good time for you to choose a time to gain popularity? You chose Warwick to be attacked by the Americans. Anti-American sentiment is rising in the country and everyone supports Warwick. You have ulterior motives.
Do you think that all ordinary people are fools? What do you mean, and whether there is anyone else behind it, are all doubtful. In the end, this guy can only choose to apologize and get out of the house.
There are countless so-called self-media people like this in the circle. In order to become famous and make money, they will use all kinds of methods.
What companies fear most is to be hooked by these so-called self-media people. Once they are hooked, it will be endless. They will publish articles every now and then to hurt you. Who can bear it?
Everyone who runs a business has competitors. If he does this, those competitors will become even more powerful. They will follow suit and find a few trolls to speculate on you online every now and then.
If you do it this way, even if your business is doing well, if you are targeted by these bastards, you will be spoiled very easily.
So when Xia Hongtao said this, Xiao Feng agreed very much. These online self-media must pay attention to it. After all, they have seriously affected the reputation of celebrity chefs.
It can even be said that this group of bastards took the lead in ruining the reputation created by famous chefs.
But when it comes to how to deal with them, Xiao Feng doesn't have much idea in his mind for a while. Is it possible that he needs to spend money to recharge to shut them up, or find some navy soldiers to fight against them?
"It is necessary to spend money to recharge and find more powerful big V endorsements. It is even necessary to find trolls. After all, as our company grows bigger, sooner or later we will need these people to help promote it, so we should get online as soon as possible.
Maintain the relationship early.”
Xiao Feng expressed his thoughts, Xia Hongtao nodded in agreement, and Xiao Feng also agreed with his point of view.
"Well, what about this... When I used to promote celebrity chef productions, I met some food bloggers and still have contacts with them. They should be able to help with a few words. But for the really influential Vs, I still have this
I really don’t know a few of them?”
Xiao Feng expressed his worries, but Xia Hongtao laughed after hearing this.
"No, Mr. Xiao, you know him, and what you know is one of the most influential Vs in China, and his power in the self-media circle is not matched by many people.
"
"Oh? Which one are you talking about?"
"Hey, Mr. Wan! Mr. Xiao, don't say you don't know him. Didn't they join 200 of the 400 stores created by our famous chef before? And I also read our financial report,
It seems that Wan Gongzi has opened a barbecue chain store, and the secret ingredients for the marinated meats are imported from us..."
Xia Hongtao smiled and ordered Xiao Feng, and Xiao Feng slapped his thigh, yes, why did he forget Mr. Wan!
Wan Gongzi and his family have also joined Celebrity Chef Manufacturing. If those blind people came to engage in Celebrity Chef Manufacturing, wouldn't they be doing something to Wan Gongzi?
If you smear the celebrity chef's business, Wan Gongzi's business will definitely be affected. Do you think he will be angry?
Cutting off people's wealth is like killing their parents!
"Hey! If you didn't remind me, I really forgot about him. It seems I should give him a call."
Why did you sell the secret ingredients for marinating meat to Mr. Wan? Wasn’t it just to have a good relationship with him?
And why do you want to befriend him? Isn’t it just that you hope that this guy can help you when there are any difficulties in the future?
Anyway, you, Mr. Wan, also understand the principle of this relationship. Besides, this will not only affect your own business, but also his business. It is right for him to stand up and speak out and say a few words.
If Mr. Wan opens his mouth, the effect will definitely be extraordinary. This guy is secretly a shareholder of many large media companies, and he owns many New Culture Media companies and has many very influential Internet celebrities.
Moreover, he is also good friends with many big Vs. Having him help to say a word is much more effective than asking those small Internet celebrities to say 10,000 words on their own.
Just as Xiao Feng was about to pick up the phone, Xia Hongtao reached out to stop him: "Mr. Xiao, there's no rush. I think Mr. Wan is more anxious about this than us, especially since we haven't made any response for a long time."
If so, wait for him to call!"
Xiao Feng understood as soon as he thought about it, this Xia Hongtao was really a good person. When he called Mr. Wan, it had completely different meanings than when Mr. Wan called him.
If he calls Mr. Wan, it must be like Mr. Wan asking for help, but he will owe Mr. Wan a favor.
And Mr. Wan called him, which means that Mr. Wan is willing to take the initiative to help, so this favor is saved. When the business is as good as theirs, a favor is worth a lot of money.
What's more, if Wan Gongzi helps him, it is equivalent to helping himself, so why should Xiao Feng ask him? This is the benefit of interest bundling.
Xiao Feng put down the phone in his hand, but Xia Hongtao's expression didn't seem much relaxed at this time: "Mr. Xiao, what did the bank say? Is there any change?"
Xiao Feng raised his head and glanced at Xia Hongtao. This guy was really sensitive. When something happened before, Xiao Feng's first thought was to call the bank to finalize the loan.
Because banks are most sensitive to such negative news about enterprises, especially private enterprises. Once such negative news occurs, if it is not dealt with properly, it will affect the cash flow of the enterprise at least, and it will affect the cash flow at worst.
The life and death of a business.
As for such enterprises, domestic banks are the least likely to want to help them, and each of them is more active than the other in trying to shirk the blame.
They can give you 10,000 ways to shirk the contract you signed before and not release the loan. And the days when Xiao Feng needs the money are in the next few days. Once the date agreed with the management committee for the transfer is passed, then he
Even if it's a breach of contract.
At that time, the management committee will definitely turn against you, and the building acquisition plan will be completely ruined. Then even if the bank calls you money again, it will be of no use.
Therefore, for celebrity chef manufacturing, it is not just a matter of the company's future operations, but the acquisition amount is the key.
Xiao Feng had contacted those banks before, and sure enough, all of them had turned against him. One or two of them refused to answer his calls, so Xiao Feng knew that the loan was basically out of the question.
But he didn't tell Zhou Jing, Xiao Lin and others about the news, and all their thoughts were devoted to putting out the fire.
Xia Hongtao was directly involved in the negotiations between him and the syndicate representatives, so he knew what was currently the biggest threat to the future survival of celebrity chefs.
"That's right, those bank representatives stopped answering my calls. It's likely that our loan has been ruined."
Xiao Feng said lightly, and Xia Hongtao's face was so gloomy that he could cry out: "I knew these grandsons would be like this, bastard! But don't worry, Mr. Xiao, I will contact my friends in Pengcheng right now. If it doesn't work, let's
Think of a solution from overseas. But the management committee must explain it to them and tell them the difficulties we are currently encountering. I hope they can understand."
"Excuse me? How can it be so easy?"
Xiao Feng smiled bitterly. The person he had contacted before was Mr. Zhang of the management committee. Mr. Zhang was very active in the matter of the Twin Towers. It could even be said that he contributed to this deal.
Both parties are happy. Xiao Feng and the others have got the coveted development base, while Mr. Zhang has received a large amount of funds and political achievements. But now the celebrity chef wants to break the contract. Isn't this a slap in Mr. Zhang's face?
In their circle, there are countless people waiting to see Mr. Zhang make a mistake!
Once something happens to him, it would be surprising if Mr. Zhang would be fine! How could Mr. Zhang not bear grudges against them then?
So this business must be done!
Xia Hongtao naturally knew the difficulties of dealing with government departments. When he heard what Xiao Feng said, he also sighed.
The funding gap this time is 2 billion, which is too big. Otherwise, he can think of other ways. But if he can't get the 2 billion, he can't complete the building transaction. From now on, celebrity chef manufacturing will be in Bincheng.
Life is not easy for me.
Compared with others spreading rumors and throwing dirty water on celebrity chefs, this issue is the key to whether celebrity chefs can continue to survive in the future!
Xia Hongtao sat opposite Xiao Feng and was silent for a long time. Then he sat up straight: "Mr. Xiao, trust me. I will help you find a way. I can find as many as I can find. As for the Management Committee,
, please see if you can explain to Mr. Zhang that the remaining two billion will be changed to an installment payment model."
Xiao Feng was very pleased with Xia Hongtao's performance. At least this guy didn't choose to run away from the battlefield and was still helping him make suggestions. This loyalty is very commendable.
"Our celebrity chef business is already expected to be profitable. Although this time we have been flooded with water, our sales will still come back after this period of time passes. By then, we will hold the second national investment and franchising conference, and we will be able to do this in one go.
Chapter completed!