I have published a new book "Synthetic Star". Please give me some collections and recommendations from book friends!

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"How is it? It works well, right?"

Laura, who was sitting next to Xiao Feng, smiled and said to Xiao Feng with a look that was a bit asking for credit.

Xiao Feng smiled and nodded: "This fashion show was arranged perfectly!"

"Haha, that's not all, I also invited Flor Devers, Ash Burton, and Emilia Reiner

There are so many beauty bloggers here!”

Laura smiled and explained to Xiao Feng, but Xiao Feng was confused. Laura knew immediately that he must not have paid attention to so many people in normal times, so she quickly explained to him.

"These are all big beauty bloggers with millions of fans on IG and Youtu Turtle. Each of their videos has a click-through rate of more than three million."

When Laura said this, Xiao Feng understood that Qianqing was a few beauty girls who worked in self-media. There were many such beauty bloggers in China, but these people usually played on domestic video websites.

Although he doesn't pay much attention to these people, he also knows that these people are very capable of selling goods. They often promote the brand of cosmetics in their videos, and the sales of this brand of cosmetics will increase dramatically in just a few days.

Nowadays, big-name cosmetics brands are very fond of these online beauty bloggers, because their influence is much greater than those of celebrities.

Why do you say that?

Those big-name celebrities are often out of reach for ordinary consumers.

But those cosmetics need them, because in the eyes of those big-name cosmetics, these big stars are just a symbol, their endorsement symbol.

Ordinary people will think of their brands when they see these celebrities, which can deepen consumers' impression of their brands!

However, through market research, they discovered another embarrassing fact, that is, although consumers in China are aware of these big brands, they do not have a strong desire to consume these big brands.

Why? Because although people know these big brands, when it comes to purchasing, the first impression that comes to ordinary people's minds is that their products are very expensive.

A small bottle costs several hundred, and many girls are reluctant to part with it. Even if they love beauty, they still have to face real survival problems!

Therefore, in the past few years, the profits of these big international brands in China were only average.

But in recent years, especially in the Internet era and the rise of the online live broadcast industry, especially the emergence of the profession of beauty bloggers, the sales of many big cosmetics brands in China suddenly exploded.

Ten years ago, the annual sales volume of big brands such as Chanel and Estee Lauder in China was only 20 to 3 billion yuan. However, ten years later, their sales volume has nearly doubled, and even

There is a trend of continued rapid growth.

Why is this happening? It is because the emergence of these beauty bloggers has quickly narrowed the distance between these big-name cosmetics and ordinary consumers.

These beauty bloggers personally teach ordinary people how to put on makeup in their videos. Ordinary consumers can only watch these girls with a five-point beauty score, or even less than a five-point score, which is a three or four score, doing it in the video.

After the fierce operation, I immediately transformed into a beautiful girl with eight points of appearance. How would it feel?

Then these beauty bloggers are willing to accept any cosmetics they recommend in their videos.

In the past, a bottle of facial cream costing hundreds of dollars would make them feel sore. But when they see the changes that facial cream brings to those three-point girls, even thrifty girls can no longer control their desire to buy it.

It used to be just a simple lipstick, but it turns out there are so many colors, and when each color is used on the lips, it turns out that it has such an effect?

Originally, a bottle of perfume cost hundreds of dollars, which made everyone feel heartbroken just thinking about it, but now, it’s sold!

For those big-name cosmetics, it is precisely because of the emergence of these beauty bloggers that their market share has increased rapidly and the distance between them and consumers has been shortened, so they should be the most welcoming to this profession.

Already.

For Laura, a veteran player in the fashion industry, she can be said to be well aware of the trends in the fashion industry in recent years.

In her opinion, advertising on TV is not even as effective as word-of-mouth promotion by these beauty bloggers.

For example, the little girl from the Kardashian family in the United States can be said to be the originator of the Internet celebrity world, and she is one of the originators of beauty bloggers!

At first, she relied on asking people to do makeup on the Internet to attract attention. However, she did not expect that she got better and better, and then she started to help big brands promote their products online. As a result, she did better and better, and she directly reached over 100 million fans.

In the end, she simply created a lipstick brand by herself and started selling lipsticks online. Once her lipsticks were launched, they were sold out in minutes. In this way, she made 900 million US dollars in three years!

Note, it’s US dollars!

In three years, just by selling lipstick, I was able to sell myself into the Forbes rich list!

Damn it, it’s really a miracle in the internet celebrity world. No wonder so many people are trying to break into this industry and become internet celebrities. It’s so easy to make money!

The reason why Laura invited so many internet celebrity beauty bloggers to come over this time was because of their ability to bring goods and promote online.

"...In my opinion, if we, a start-up brand, want to quickly establish a foothold among consumers, advertising on TV is currently the most uneconomical option. To find qualified spokespersons, we need to

To broadcast it on TV at the right time, this requires a lot of investment. I estimate that it is not even a few hundred million, and it is not even possible. But we take the route of promotion by online beauty bloggers, which is much simpler, and the investment is not big.

The effect is amazing. Coupled with the real effects of our products, once they are accepted by consumers, those celebrities will probably come to us one by one and voluntarily endorse us..."

Xiao Feng strongly agrees with Laura's statement. Big names and celebrities often complement each other.

Once Laboratory 9 really becomes an international brand, haha, then those celebrities will probably compete for their endorsement.

As for which celebrity to choose as the spokesperson at that time, it all depends on his mood.

At this time, Daphne, Yamina, Heidi and other old and ugly models had basically finished answering the reporters' questions, and finally the microphone was returned to the hands of the designer Eve.

"...Everyone has also seen that the theme of our conference today is called 'How to define beauty?' So how will you feel after watching today's fashion show? Daphne is ninety years old.

Yamina is also sixty-five years old. You all know what is going on with Heidi, but they still insist on being active on the runway. They just want to bring beauty to everyone! And today, you can feel the beauty in them.

?"

The last paragraph of the designer Eve is a bit sensational, but it has a very good effect. Idiots like the concept of human care the most, especially those who refuse to admit defeat. Speaking out is more inspiring and gives people chicken soup.

The effect is also better.

The reporters liked this very much. Everyone felt that today’s fashion show was not in vain. Although they all received Laura’s money, the content this time was quite substantial. At least everyone felt that they would have something to write about after returning home.

.

Even when many people were watching the fashion show, inspiration burst out and they typed out an article on their lap with a notebook.

"Eve, I would like to ask, where can I buy the cosmetics from Laboratory 9? Tomorrow is my mother's birthday, and I want to give her a birthday gift!"

The person who said this was Peter from Le Figaro. This guy had received a lot of money from Laura, so naturally he had to step forward as a trustee.

Eve smiled slightly at this time: "The products of the Ninth Laboratory will be available in Laura boutiques across Europe in the hotel tomorrow morning, as well as the XX counter of Galeries Lafayette in Paris, and the XXX counter of Macy's in London...

..it will be released in other regions at the same time..."

The fashion show ended in such a commotion. The reporters got the material they wanted, Eve got the fame she wanted, and several models also got what they wanted.

Xiao Feng, Pierre and Laura naturally achieved the results they wanted.

"How about it? Do you want to prepare for the celebration party first? Haha, I can't wait to see the grand sales event tomorrow!"

Pierre said to Xiao Feng and Laura with a smile, he seemed full of confidence.

However, Xiao Feng is still worried. After all, it is just a fashion show. Even if there are a few Internet celebrity beauty bloggers with many fans to help, they are not the Kardashian girls after all.

The reporters' news would have to wait until the evening newspaper at the earliest. And he really didn't have much idea whether the Ninth Laboratory's suite, which would be officially launched in major European cities tomorrow, would be accepted by the majority of European consumers.

Be more confident.

After all, these European guys have a tradition of discriminating against Asian products, especially Chinese products. Especially the products of the Ninth Laboratory, the prices are not low, and they are still cosmetics to put on the face. I don’t know what these European guys can do.

unacceptable.

Laura also saw Xiao Feng’s nervousness. She was also very nervous, but she still laughed and reached out to pat Xiao Feng’s shoulder: “Don’t worry, Xiao, we still have a big move that we haven’t unleashed yet!

"

"What? You still have a big move?"

Xiao Feng was stunned for a moment after hearing this, and then felt happy. It seemed that Pierre and Laura had really put a lot of thought into the products of the Ninth Laboratory, and had actually arranged so many tricks.

This time I chose the two of them to cooperate, and it seems that I really made the right choice!

"Of course, hey, you can watch it in the afternoon!"
Chapter completed!