555 The promotion route of medical aesthetics
"Well, very good, promise him, the more exchanges like this, the better. The more exchanges we have, the greater our reputation will be."
Xiao Feng smiled and said to Guan Zhenhai that he had known Guan Zhenhai for a while. Xiao Feng often discussed matters in the medical field with him, so he knew some of the inside stories of the hospital very well.
For example, if you want to make a hospital bigger and stronger, there are many ways to do it.
Private hospitals are now basically dominated by a certain field. Their method of becoming bigger and stronger is very simple and crude. They do not work hard on the quality of doctors and medical quality, but spend a lot of money on advertising.
TV, online search platforms, various public transportation, etc. Anyway, they spend a lot of money on advertising, and then deceive consumers and slaughter them like fat sheep.
This kind of hospital is basically a one-time deal. Patients who have been deceived will definitely not go there again. Moreover, the reputation has been ruined. Xiao Feng is not optimistic about the future prospects.
And if a private hospital like him wants to follow a formal path and wants to become bigger and stronger, it cannot advertise everywhere like a certain field department, because doing so will make people more suspicious that you and a certain field department are on the same path.
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Therefore, it is definitely inappropriate to spend a lot of money on advertising, but how can we become famous?
This relies on the word-of-mouth effect, recommendations from doctors and word-of-mouth from patients. Although this method is very old and slow to produce results, it has the best effect.
Once you make a name for yourself, it becomes real.
This is also the main reason why Xiao Feng welcomes teams from other hospitals to come and communicate.
"But communication is communication, and this core technology must not be leaked. Of course, if they are willing to spend money to buy finished drugs, they can supply them in limited quantities."
Xiao Feng explained again that this burn ointment was carefully researched in the Ninth Laboratory, and some changes were made based on the original jade serum.
For example, some anti-inflammatory and antibiotic drugs are added to the jade serum to enhance the efficacy of the ointment, and the jade serum is packaged in a vacuum seal.
Once opened, it must be used within fifteen minutes. Once the time is exceeded, it will become invalid. The purpose of this is to prevent others from taking it back and conducting reverse research.
So Xiao Feng is not afraid of selling the ointment to others, not to mention that he also controls the basic raw material for making the ointment, jade liquid!
After all, when the hospital comes to communicate, it is definitely not to learn your skills. In fact, they are here for your ointment. If you don’t give it to them at all, how can you expect them to recommend patients to you in the future?
So it can be sold to them, but the price must be higher, and it is still a low-end version. In this way, those hospitals can use these ointments to treat some minor burns, but when faced with moderate or severe burns, they cannot treat them.
The doctors who accepted their favor would recommend Blue Sky Burn and Scald Hospital to the families of those patients with moderate to severe burns and scalds, allowing them to come here for treatment.
In fact, this is a psychological warfare played by Xiao Feng, and how could Guan Zhenhai, a brilliant person, not understand it?
Even those reduced-volume, low-profile burn ointments were developed after discussions between him and Jiang Gaofeng from the Ninth Laboratory.
"Mr. Xiao, don't worry, I know what to do. But Mr. Xiao, although our reputation is gradually gaining popularity, we haven't made much money from these patients, and we even received a lot of medical expenses..."
Guan Zhenhai looked at Xiao Feng's face as he spoke, and Xiao Feng laughed: "It doesn't matter, it's the start-up stage! Just think of it as advertising."
Xiao Feng waved his hand very proudly. The medical expenses are nothing, the most important thing is to quickly build his reputation.
Besides, the majority of the hospital's future profits will not be in burns and scalds, but in medical cosmetology!
In the opening stage, in order to build a reputation, this business of losing money and making a splash must be done.
Not to mention hospitals, no matter what kind of business you are doing now, when you first open your business, you are not allowed to throw money into it and make a profit at a loss?
Therefore, the hospital would lose money in the beginning, and Xiao Feng was mentally prepared.
What's more, he didn't expect the burn and scald treatment department to be the truly profitable department of this hospital, but the medical cosmetology department, which was the top priority of this hospital.
When he first understood that the main content of this jade serum was small molecular collagen that was very suitable for human body absorption, the first thought that came to his mind was to open a beauty salon.
Because this industry is so profitable, let’s talk about cosmetic injections such as Botox and hyaluronic acid that are now popular on the market.
An imported shot costs several thousand, and a domestically produced shot costs several hundred, but there are still countless women who love beauty flocking to it.
Previously, at his ninth laboratory, under the leadership of He Fangzhou's team led by Yang Xin, their scientific research team finally developed various beauty materials extracted from small molecule collagen.
For example, various cosmetic fillers, anti-wrinkle injections, face-lift injections, etc. According to them, these cosmetic materials have great effects.
And unlike those cosmetic materials currently used on the market, many of them have side effects, such as hyaluronic acid, which is said to be absorbed by the human body, but in fact, if you are not careful, it can cause blood vessel embolism.
Facial paralysis is a minor problem, and it can even lead to death.
Not to mention Botox, the final result of long-term use is bad face and sagging skin.
The scariest thing is those silicone fillings, which can cause cancer over time.
The cosmetic filler they studied, which uses small molecule collagen as the base material, has no side effects at all and can be 100% absorbed by the human body.
Once such a product becomes famous in the market, money will definitely flow in like a flood.
So this is the main purpose of Xiao Feng opening a hospital. Treating burns and scalds is just a side job.
"By the way, what is the current manpower configuration of the hospital's medical cosmetology department?"
"Don't worry about this, Mr. Xiao. We have recruited several doctors from the Southern Dynasties, and we have also recruited many master's degree graduates from several universities in East China. Recently, they have successfully treated several burn patients.
The patient and his family were very satisfied with the reshaping surgery, and we have obtained their consent to use the patient's image as a live advertisement. If this is publicized, it will definitely cause shock!"
Speaking of this, Guan Zhenhai was also very happy, and Xiao Feng nodded frequently after hearing this.
This hospital has hired several chief surgeons from the Southern Dynasties, not because our Chinese doctors are not good enough, but because it is difficult to recruit those who have skills, especially those who work in regular hospitals.
After all, the Southern Dynasty is the leader in the medical cosmetology industry. Their doctors do have a lot of unique skills, and domestic competition is very fierce, so it is more cost-effective to hire some here than to hire them from home.
Another very important factor is that both Xiao Feng and Guan Zhenhai hope to publicize these emerging plastic surgery materials launched by the Ninth Laboratory through their mouths.
Especially if we publicize it to their colleagues from the Southern Dynasties, it would be best to attract some plastic surgeons from the Southern Dynasties to come and have a look.
And once they saw these new medical aesthetic materials launched by the Ninth Laboratory, Xiao Feng didn't believe they wouldn't take the bait!
The Southern Dynasty itself is a big plastic surgery country, with numerous plastic surgery hospitals in the country. It has a huge demand for various medical cosmetic materials in the world and is very familiar with them.
Therefore, spreading these materials from Laboratory 9 through the mouths of these people is easier than advertising. Once Koreans use it, Japan, the United States, and Brazil, which are also big plastic surgery countries, will definitely follow.
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After all, as far as the world is concerned, the two major technical hegemons in the field of medical cosmetology are controlled by the Southern Dynasties and the United States. In fact, the Japanese are also very powerful, but they are not as famous as the Southern Dynasties.
And once plastic surgeons in these countries use the products of Laboratory 9, the products of Laboratory 9 will also be sold in China.
This is the promotion route formulated by Xiao Feng and Guan Zhenhai!
There is no way, because of the special situation of the domestic medical beauty industry, they can only do this, even though the Ninth Laboratory has already gained a huge reputation in the field of cosmetics.
But they still don't have the confidence to directly promote the medical aesthetic materials of the Ninth Laboratory in the country. The reason is very simple, it is because of the pharmaceutical agents with strong backgrounds in this industry.
Moreover, there are many domestic medical beauty manufacturers that have ruined their reputations, giving consumers with medical beauty needs a bad first impression of domestically produced materials.
And those domestic medical and aesthetic material agents control the sales channels.
Even if your Ninth Laboratory is well-known in the field of cosmetics, when you promote your products to them, they may not be willing to help you sell them.
Even if you agree, there may be very harsh conditions, so it is better to go through exports to build a reputation, and then switch to domestic sales to open up the market.
Establishing a reputation abroad can help domestic consumers build confidence in the medical and aesthetic materials of the Ninth Laboratory, so that dealers of medical and aesthetic materials will take the initiative to come to our door.
This is more appropriate than them taking the initiative to talk to others.
In fact, every time he thinks about this, Xiao Feng wants to scold those merchants who give domestic products a bad reputation.
For example, that idiot from a certain milk company said in front of everyone that the quality of milk bought in Xiangjiang was better than that from the mainland.
There is also a certain melon seed company. The products purchased in Xiangjiang are all high-quality products, but the products purchased in the mainland were found to have excessive mold and were found to be unqualified.
In addition, consumers who have been abroad will find that products of the same brand are sold to completely different standards abroad and domestically.
You said that if this is the case, who among the domestic consumers is still willing to trust these domestic brands?
Chapter completed!