In fact, Xiao Feng has also inspected the investment environment in Europe. Unfortunately, after looking around, he can only say that the investment environment is really not friendly to the current celebrity chef groups.

If he invested in building a factory in Europe, he would have to recruit local workers, but these European workers really left him speechless.

First of all, your work attitude is procrastinating and not serious, and you never work overtime. Even if you work overtime, you will cause all kinds of troubles. If you are unhappy, you will be sued.

The European legal system is even more fucked up, especially for foreign-invested companies. It can be said to be very unfriendly.

Therefore, although it may be very cheap to purchase some raw materials for production locally in Europe, and it will be very easy to enter the local market, but considering the various legal disputes that may be faced in the future.

Xiao Feng thought about it and decided to forget it. It would be more worry-free to cooperate with Pierre. After all, Shenglu Group has special channels in various European countries and can also contact local powerful figures.

It is easier to leave the transportation to them, and instead of going to Europe and paying higher wages to hire those European uncles, it is better to let the meat rot in the pot and hire more domestic workers.

At least for domestic workers, if you give them corresponding benefits, they will give you corresponding rewards. They are not like those white-eyed wolves in Europe. If they are full today, they will want to eat more tomorrow.

And when he took into account a series of labor costs and risk costs that he might face later, he found that investing in and building a factory in Europe, even if it was long-distance transportation, was really not as cheap as investing in and building a factory in China.

.

That's why we collaborated with Pierre this time, and Pierre is very happy with this kind of cooperation.

Originally, he wanted to talk to Xiao Feng about being the exclusive agent of Celebrity Chef Manufacturing in Europe, but now it seems that they have no intention of doing so, and when he saw that other European merchants have joined Celebrity Chef Manufacturing.

This made him feel bad, but now it's better. Xiao Feng set up a company with him and asked him to be responsible for the customs clearance and transportation of food packages in Europe. This was equivalent to making him a fortune in vain. How could he have any money?

The reason for being unhappy.

In the afternoon, the franchise conference for European merchants was held as scheduled, but this time it was Tian Qing who took the stage to speak.

She has a higher education than Zhou Jing, and has also worked at Kaifeng Cuisine and Golden Arch Gate Headquarters. She has very rich experience in dealing with foreigners, and she speaks English very well.

That's why Xiao Feng gave her the responsibility to host this franchise conference for European merchants.

And Tian Qing did not disappoint Xiao Feng, showing no stage fright after taking the stage.

Due to the small number of European businessmen, this investment and franchising conference did not continue to rent the new convention and exhibition center. Instead, it was held in the banquet hall on the third floor of their Pennyvilla Peninsula Hotel.

This banquet hall was originally specially used to hold various banquets, weddings and other large-scale events. It covers an entire floor and is divided into several multi-functional halls. It can accommodate up to 1,800 people at a time.

It was more than enough to entertain the less than 100 European merchants, and only a small exhibition hall was enough.

As in the morning routine, Tian Qing first introduced the founding and growth history of Celebrity Chef Manufacturing after taking the stage, as well as the characteristics of fast food restaurants.

Then he went through the operation situation of Pierre's five branches in France, and briefly introduced the cost of opening branches in various parts of Europe. Finally, after counting the franchise fees and other expenses, it was uniformly converted to 1 million to open a store.

EUR.

To be honest, this price is really very shameless. Compared with the prices of franchise stores in first-tier cities in China, they are more than 20% higher.

But who makes these Europeans rich? One million euros may not seem low, but it is actually not expensive, especially compared to finding a long-term business with stable cash flow.

Therefore, these European merchants do not have many objections to such franchise standards.

Opening restaurants in Europe, especially fast food restaurants, is actually a very profitable business. After all, most of these foreigners like to eat out, and their consumption habits are also more advanced than Chinese people.

This was particularly obvious when Tian Qing explained the profit table.

The five branches that Pierre opened in France almost took less than four months to recover the investment cost. Of course, this has something to do with France being a major tourist country. The number of Chinese tourists who have gone to France in recent years

Much.

Therefore, there are also many Chinese tourists who patronize these fast food restaurants. As for other countries and regions, the cost may not be recovered so quickly, but it is still no problem to recover the cost within one year.

The cost and profit forecasts in this investment manual were made by Citibank, not those banks in China or those unreliable three-no consulting agencies, so the credibility is very high.

Especially this group of European businessmen, when they saw the Citigroup logo under the forms, their trust in this investment and franchise manual immediately increased a lot.

At the same time, the trust in famous chefs’ production has increased rapidly!

To be honest, joining a Chinese fast food chain is definitely a bold attempt for many Europeans.

Speaking of Europe, there were actually quite a few Europeans who opened Chinese fast food stores, but most of those Europeans opened stores in the form of shares, and most of the operators were Chinese, and they would only get dividends at the end of the year.

And as now, joining a Chinese fast food restaurant and personally participating in the operation is definitely the first of its kind.

And although Celebrity Chef Manufacturing is currently doing well, these Europeans will inevitably have reservations about Celebrity Chef Manufacturing in terms of trust. After all, it is not the Golden Arches or Kaifeng Cuisine.

But now this Huaguo fast food restaurant has invited Citi to help with cost estimates and profit forecasts, which already reflects their sincerity.

You must know that asking Citi to help with such work will definitely cost a lot of money, at least as little as $100,000.

But what they don't know is that because Xiao Feng is now a VIP customer of Citi Private Financial Management, the cost estimate and forecast this time was actually completed for him free of charge by Citi.

Celebrity chefs have created such a Chinese fast food chain with great potential, and Citigroup is eager to establish a relationship with them and tie them together in the future.

Now that celebrity chef manufacturing is expanding, Citigroup is naturally willing to serve as their pawn.

In this way, with this relationship, if celebrity chefs want to go public one day, Citigroup will have the opportunity to eat the soup.

"Okay, I've probably finished introducing the situation. Now please sign up!"

After Tian Qing introduced the general situation on the stage, he began to enter the formal investment promotion process.

"Our Holy Road Group will join fifty companies, covering Paris, Marseille, Lyon, Toulouse, Nantes, Nice...Berlin, Munich, Hamburg...London, Manchester, Newcastle..."

As soon as Tian Qing finished speaking, a white man stood up and shouted loudly, this guy is the representative of the Shenglu Group's Bincheng office, Henry, one of Pierre's pawns!

Of course, this scene was naturally discussed between Xiao Feng and Pierre. Henry's statement at this time was similar to Yida Group's statement in the morning, which was to create a catfish effect.

Although this routine is very tacky, the effect is very good.

Not to mention the Chinese who do this, even Europeans do the same.

These European merchants came all the way to Bincheng, didn't they just take a fancy to this profitable business?

Moreover, previous inspections have proven that investing in and joining such a fast food restaurant is a sure-fire business. Now that you, the Shenglu Group, have suddenly jumped out and said that you want to cover 50 restaurants in one go, you are just making trouble for everyone.

"Go away, Frenchman, the German area is ours."

"Damn French, do you think we British are short of money?"

"Hmph! You guys take yourselves too seriously. Do you think France belongs to your own family? If I don't nod, you won't be able to enter Toulouse!"

The other European merchants present could no longer remain calm and even cursed in their native dialects.

There were even a few Europeans who stood up directly to protest to Tian Qing on the stage.

"Ms. Tian, ​​this is very unfair. This is a cross-regional operation. I think this investment model is very unreasonable!"

"Yes, this is not good. Why should we let the French come to open a store in Germany?"

"That's right, I think each country should have its own franchisees, and the Shenglu Group cannot be the only one. This is very detrimental to business management!"

The banquet hall was filled with excitement for a while, but the French representative of the Holy Road Group looked arrogant and triumphant, clearly not paying attention to the other Europeans.

Other European businessmen were also angry. These people came from Germany, the United Kingdom, Belgium, and Spain. They had all gathered together in groups before, forming several small alliances.

They have already made plans for opening franchise stores in their own country, and even divided their spheres of influence. Now that the Shenglu Group wants to join in to grab food, they naturally refuse to do it.

Their performance also made Xiao Feng and Tian Qing on the stage feel confident. Fortunately, it seems that these European guys are still very enthusiastic about joining the fast food restaurant.

Soon Tian Qing also gave a pretentious performance on the stage, and then explained the new conditions, that is, each country only allows merchants from its own country to join, and currently large cross-regional franchisees are not allowed.

In this way, the quota for the first batch of one hundred franchise stores was quickly divided up by these European merchants.

A fee of one million euros for each family is directly equivalent to 100 million euros.

Including the income from various consumables in the later period, Xiao Feng estimates that he can still earn about one billion euros from these fast food restaurants every year.

"Are you satisfied now?"
Chapter completed!