793 Merchant's Feelings
"Boss, good news. Our investment and franchise activity can be said to be a great success."
"Yes, in the end, because the enthusiasm of the merchants on the scene could not be controlled, we finally had to open another 500 places, which met the needs of the merchants."
"In this way, we have 3,600 domestic franchise stores this time. Among them, Dalecheng and Jintai have franchise one thousand, and retail customers have joined 2,500. Together with our 2,400 stores, our domestic branches have now reached nearly 6,000."
The next morning, Xiao Feng came to the presidential office of the famous chef group. Zhou Jing, Xiaolin, Xia Hongtao, and Tian Qing, and these senior executives came to report the good news to Xiao Feng.
"This is just the number of domestic franchise stores. If we add the number of foreign franchise stores, the number of global franchise stores yesterday exceeded 7,500."
Xia Hongtao never expected that the number of overseas franchise stores alone exceeded 1,55 yesterday.
Unfortunately, famous chefs are not going to go public yet. If they plan to go to the capital market for a while, just by publishing this data, the valuation can at least rise by tens of billions of dollars!
That's right. Think about it, the first bicycle that was born in Los Angeles and London, and just put a thousand bicycles in Los Angeles and London. After coming back, it made billions of them, and ended up popping up in the capital market.
Famous chef manufacturing has opened thousands of franchise stores in the European and American markets with real money. This data is much more awesome than those thousands of bicycles.
With such data, it is absolutely no problem to circulate billions of dollars in the capital market.
"There are 400 new stores in Europe, 300 stores in North America, and 300 stores in Japan and the Southern Dynasties. There are 300 stores in South America this time, and about 300 stores are also 200 stores in Southeast Asia and Australia!"
Xiaolin reported the data of joining overseas franchise, and Xiao Feng nodded with a smile.
"This is just the beginning. The potential of Europe, North America, and South America is far from bursting out. According to my estimates, these places can accommodate at least 3,000 to 5,000 stores. Southeast Asia and Oceania can also accommodate 1,000 stores. As for the Middle East and Africa, I estimate that there will be a market capacity of 1,000 stores. These are the market directions we will strive to develop in the future."
Xiao Feng said to the executives sitting, and Zhou Jing and the others also nodded.
With the domestic market approaching saturation, overseas markets are indeed their main development direction in the future.
The data Xiao Feng mentioned is not humble. At least from the moment, this is already the limit for them to expand.
And this data was made by their own data analysts and Citi's data analysts.
Although Golden Arches can open tens of thousands of stores around the world, it is based on the fact that the United States is the world's largest country and has super strong cultural output.
Therefore, the people of the world have a very high acceptance of the Golden Arch, because fast food is not just a kind of food at its core.
What is actually more important here is the output of a lifestyle and the output of culture.
At present, China's national strength is not strong enough to be comparable to the United States, so its cultural output is far less powerful than the United States. So it is a bit unrealistic to not open tens of thousands of stores around the world like Golden Arches.
Therefore, Xiao Feng's goal is still very solid and not exaggerated. It even takes years of hard work to reach this level.
The reason why Xiao Feng said such data was actually to set a goal for the executives, so that they would not be satisfied and believe that the trend of famous chefs has been achieved, and they have lost their pioneering and enterprising spirit.
"Mr. Xiao, the franchise fees of these dealers have been received one after another. This time, we estimate that our domestic franchise fee can be charged about 12 billion yuan, and overseas franchise stores can charge about 1.5 billion US dollars. These fees will be received one-third after the contract is signed today, and the rest will be received in one month."
When Xia Hongtao reported this data, he couldn't help swallowing, more than 20 billion soft sister coins!
Who would have thought that a fast food restaurant would make so much money? This is just the early charge for joining. Of course, about 10% of it will be spent in the form of advertising fees.
But there are still 20 billion left!
If these branches are managed in the future, each of them can bring 5,000 to 10,000 yuan to famous chefs every day, which is no different from opening a money printing machine.
Xiao Feng nodded after hearing this: "You guys have worked hard too. When the funds are received this time, I will ask Kajia to take out 100 million to allocate bonuses for you. In addition, we will take out 100 million to divide the other employees by level. In addition, we will take out 100 million to provide more benefits to the front-line employees and organize more team building!"
After hearing Xiao Feng's words, the few people felt that their hearts were about to pop up. They only had 100 million yuan at a time, and each person could get tens of millions!
Think about it two years ago, Zhou Jing and Xiaolin were just ordinary blue-collar workers who struggled every month to live in food and clothing.
Even Tian Qing and Xia Hongtao are just senior white-collar workers, and they are exhausted all year round, but they only earn hundreds of thousands of dollars.
Now that one point is 10 or 20 million, how can they not be excited? This time they are really at the peak of their lives.
This has to be said to follow the right boss!
Think about the big bosses of listed companies, they all look glorious, worth billions of dollars, and they will cost tens or 20,000 yuan for any meal, but you ask them to give you some year-end bonus during the New Year, haha, that's a lot of effort.
Not to mention sending tens of thousands more to employees, he feels painful even if he sends them a few thousand yuan.
For example, recently, a lot of online lecture videos by an executive from Dilao online were very proud of his own speech, thinking that it was his successful case, but in Xiao Feng's opinion, this person is simply a bastard.
A Dilao became bigger and stronger, and the boss hired the executive to come back. When the guy said that by the end of the year, he found that the company's net profit was only about 3.8.
This is much lower than some peers in the industry, and then after checking, it was said that the company executives took too much.
Finally, the boss wants to "independent" departments with many senior executives. In fact, it is to lay off employees in disguise, so that these thirties and forties will either resign or go to the front line to become store managers, which is actually forcing you to leave.
He thought he did a good job, but after seeing it, Xiao Feng wanted to scold this bastard!
When the boss started his business, how could he promised his employees? Everyone worked hard with me to ensure that everyone had meat to eat in the future.
Now that the company is done, it’s time to eat meat. The boss doesn’t want everyone to eat meat together, so he found such a dog to help clean up the heroes.
For such a boss, Xiao Feng really wants to greet his eight generations of ancestors.
Of course, it is precisely because there are too many such people that domestic companies basically cannot do it for a long time, because such companies have no humanistic care at all, let alone corporate culture.
When one day he can no longer brainwash employees and profits decline, it is the day when he goes bankrupt.
As for the licking dog, in essence, he was just executing the boss's instructions, and he did nothing wrong, but he shouldn't have bragged about such a disgraceful thing!
And Xiao Feng definitely doesn't want to be such a boss!
As a catering company, you only need to work hard on the supply chain, ingredients and services, and do not need to invest heavily in scientific research, so the net profit of 3% per year is no longer small.
What's more, your asset size is already tens of billions. Why do you want so much money? You can't spend it alone, even if you can't spend it all!
Entrepreneurs at this level should not be just a capitalist who only knows how to suck blood, but a businessman with some feelings!
Just like the kind of businessman that the glass king said!
The goal you strive for is no longer money, but to bring more people to live a better life.
Unfortunately, the boss didn't do it!
But Xiao Feng didn't want to be such a capitalist, what he wanted to be a passionate businessman.
So he has always been very generous in treating his subordinates. He was successful in this franchise conference and directly took out 300 million to give everyone a share!
"I got it, boss."
The senior executives sitting there were even their voices different from before. With such a generous boss, everyone would certainly be willing to die for their confidants.
"In addition, I looked at the numbers and found that we were about 100 stores in China, which was just enough to reach the number of Liu Qianjia. Then we will make up for these 100 stores. If the franchise stores are not opened, we will open direct stores. Anyway, we have enough funds, so we have to choose a good city and reconcile the location. These stores not only need to have the functions of fast food restaurants, but also have the functions of supervision, inspection, stocking, storage, distribution, etc.... This matter will be left to Xiaolin and Zhou Jing, you two."
"Don't worry, boss."
Kobayashi and Zhou Jing nodded. They knew very well what the boss meant to open these direct stores, which was equivalent to opening a main store in every important area.
In this way, we can manage all branches in the area, store materials, stocking and distribution, etc., which are important nodes for the celebrity chef group in various places.
Xiao Feng nodded: "The meeting ended!"
Everyone present went out, only Kajia stayed.
Although Kajia didn't speak much at the meeting just now and didn't have a strong sense of existence, she has always been the core figure of the group that Xiao Feng trusts the most.
Many other executives don’t know and cannot participate in things, but Kajia can directly participate.
This time Xiao Feng stayed Kajia because she had to consult her for many financial matters. After all, she was an expert in this regard!
Chapter completed!