Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 1302 Send a big red envelope to give back to customers

On the evening of the 8th, Shang Fuhai invited guests and found a specialty restaurant specializing in roasting whole lamb.

He ordered Liang Rubo, Song Yutong and Han Zhengyu to a piece and asked the store to roast a half-small sheep.

They were talking and eating the side dishes given in the restaurant. They forgot how long it had been. Two waiters in the store brought the roasted whole lamb with a large tray that was nearly one meter long. Looking at the steaming roasted whole lamb, several people couldn't help but move their index fingers.

Shang Fuhai did not forget Sun Qingde and the others, so he asked the waiter in the store to divide half of the roasted lamb first, and then asked the store to bake a few plates of meat for them to bring over.

Although Sun Qingde and others have few people, their daily exercise consumes physical strength. In addition, they are doing such a job and have been eating a lot.

On this side, Shang Fuhai picked up the wine glass and had a lot of things to say in his heart, but he couldn't say it when he was right. He had experienced a lot today and had a lot of information.

Not to mention all kinds of intrigue stocks on the securities company, Toutiao, the eldest sister who told him in person that the principle of investment is to be a "person" also gave him a vivid lesson.

He finally said, "Come on, all the hard dishes are served. Let's drink one of them, and then start eating. After eating, you're full and drink enough. No matter what you do, you'll be very energetic."

"Dry!"

The five people shouted in unison, and then they all laughed.

Everyone was wearing a pair of disposable gloves with PE film, and grabbed a piece of rib bone covered with meat and started gnawing.

There are also various seasonings such as cumin powder, chili powder, five-spice noodles, etc. on the table, as well as homemade sweet noodle sauce, chili sauce and fruit sauce. Everyone can eat whatever they want according to their own taste.

Han Zhengyu muttered: "Boss, eat meat with big mouthfuls and drink with big bowls of wine, so that's how comfortable it is."

"Yes, Lao Han, when you get done that, I will care about your food and drink for a year, and give you this treatment every day." Shang Fuhai waved his hand and promised him on the spot.

Han Zhengyu's eyes were twitching. It would feel fresh if he had eaten one or two meals. But if he did this every day, he wouldn't be able to bear it for a year, and he would be able to vomit in the end.

Liang Rubo put down the ribs in his hand and said, "Boss, I have something to ask you for help with the staff."

"You said, do we still need to be so polite?" Shang Fuhai said.

"Boss, the New Year is still two months away. Will we send red envelopes for short videos this year?" Liang Rubo asked him.

Shang Fuhai was a little dazed and a little emotional: "There are only two months left before the Spring Festival, it's so fast."

Liang Rubo didn't speak, and Song Yutong and the others didn't say anything, just waiting for Shang Fuhai to talk about the topic.

The next moment, Shang Fuhai said: "Why don't you send it? And you have to send it a lot."

"By the way, how much did we send last year? How much did Alipay send again?" He forgot.

Liang Rubo quickly said, "Boss, at the Spring Festival Gala last year, Alipay sent 100 million yuan, and we sent 150 million yuan, and we sent more than them."

"Yes, but last year was the first year. We and Alipay are the two families who play this, but this year is not enough. I guess Toutiao, Baidu, Weibo, and Meituan are likely to follow the trend. The rest are probably going to follow the trend. Anyone with some vision can see the benefits of this small event." Shang Fuhai thought for a while and said.

This is a question that any smart person can think of. A red envelope activity can bring tens of millions or even hundreds of millions of users to download and participate. This most intuitive way can improve product user activity. The daily activity of APP products is to some extent the foundation of the value of a product.

Once the daily active users and cumulative downloads increase, the value of this product in the capital market will also have a triple jump.

Anyone with a mind will calculate this.

Liang Rubo asked at the right time: "Boss, how much will we post this year?"

Shang Fuhai thought for a while and said, "I guess Alipay was suppressed by us last year, so Lao Ma was holding his breath. This year he would definitely want to get back this face. At that time, he would definitely send it. You can count on him by 5 times. Isn't it much for 500 million?"

"500 million?" Liang Rubo and Song Yutong looked at each other, but after thinking about it, it seemed that the payment number could be achieved.

But what they were more worried about was the boss. Judging from this, the boss would still play a new level?

What is sent out is the real cash flow, which can be withdrawn directly to the bank card after the user grabs it.

Liang Rubo even regretted asking this question. He thought to himself, boss, please be more at ease.

Unfortunately, Liang Rubo and Song Yutong's premonition came true.

Shang Fuhai directly stretched out a fist and said, "Lao Liang, let's send this number."

Liang Rubo took a breath of the fireworks of roasting the whole sheep, and was choked by the fireworks. He coughed a few times, and his face turned red.

Han Zhengyu quickly handed him a bottle of mineral water and patted him on the back. After suppressing the momentum, Liang Rubo said: "Boss, one billion...isn't it a bit too much?"

"You think there are more?"

Shang Fuhai shook his head directly and said, "Not much at all. I think so. Either I don't send it. If you want to send it, you have to overwhelm others at once, otherwise the money will be thrown away in vain and there will be no effect."

"In addition, among the ten billion, the shooter short videos took out 500 million, and Yifu also took out 500 million to conduct event and send red envelopes. During the promotion, it merged into one piece, saying that Baofei Group took out 1 billion to send red envelopes!"

"In a word, just spend 1 billion on advertising."

"It's so good, the boss's idea is simply... beautiful!" Han Zhengyu supported the role.

When Liang Rubo heard this, he understood that the boss played a text game.

Now when he heard that Shooke Short Video and Yipai paid 500 million each, he didn't think it was too much and could accept it.

But when promoting, it is said that it will send 1 billion red envelopes. As long as no one exceeds this number, it can overwhelm the other party in terms of momentum at one time.

Sitting next to Han Zhengyu and gnawing with a rib bone, Song Yutong also had an idea in her mind. She tore off all the meat on her ribs in a few bites, chewed it down, and then said, "Boss, I have a suggestion, too."

Shang Fuhai couldn't see what she was thinking, so he said, "What, Yigo.com also wants to get involved?"

Song Yutong couldn't stand Shang Fuhai's casual tone. She stammered her neck and said, "Boss, our Yigou.com has created more than 50 billion in transactions during the Double Eleven Shopping Festival. I'll give some subsidies to give back to the Yigou users. What's wrong? No."

"Supply?" Shang Fuhai Sin paused slightly, repeating this strange and somewhat familiar word.

Song Yutong nodded: "Yes, boss, I was actually thinking about this before Double Eleven. We won't get any discount coupons, so we will give you allowances."

Shang Fuhai looked at Song Yutong with interest and signaled her to continue.

Song Yutong said: "For example, we donate some allowances of 10 yuan, 20 yuan, and 50 yuan, and we don't need to set a minimum consumption limit. This is to allow users to use it directly on our platform and settle the bill, so that they can save money as much as they have to spend, which is not very meaningful."

"Also, this allowance can be used in combination, unlike coupons, you can only use one at a time."

Song Yutong added another point.

Shang Fuhai understood it, but in fact everyone here understood it. This thing is indeed different from coupons.

Song Yutong said: "Boss, I'll join in the fun together and apply for it. I'll issue a subsidy of 500 million this year. I can guarantee that if the subsidy is distributed, I can attract at least tens of millions of users."

"And after these users have used our platform, I can guarantee that they can leave at least one-third of the users."

Shang Fuhai asked her with a smile: "Mr. Song, are you declaring a military order?"

Song Yutong nodded solemnly: "It's a military order."

"That's it, I don't need to get too many requests for you. As long as you can bring 10 million common users to Yigou, I will be considered as if you have completed the task."

Chen Jingshu said at the right time: "Boss, if we count this way, we took out 1.5 billion to send red envelopes. Isn't this a little too big?"

"It's okay, the wool is still from the sheep after all. Since the money has been spent, there is always a way to make it back." Shang Fuhai didn't care at all.

He said: "Besides, we have made a lot of money this year, and it is also worthwhile to give back to users."

Speaking of this, Shang Fuhai paused for a moment, and he continued: "There are more users and the daily active users are bigger, and the value of the product will also increase. In the end, the money will still fall into our pockets. I think it's good!"

Listening to Shang Fuhai saying this in such a particularly relaxed tone, Liang Rubo and the other five looked at each other, thinking to himself that boss, you can think of so much if you spend some money. I am really convinced!

This matter was settled.

Liang Rubo asked: "Boss, I will start to arrange the promotion of the event now? Our group will give out 1.5 billion yuan at one time to send red envelopes to users during the Spring Festival. This topic will definitely attract attention."

Song Yutong also had similar eyes. She also hoped to do a wave of publicity as soon as possible, and maybe it could trigger a wave of traffic in advance.

Shang Fuhai rolled his eyes directly to both of them, then turned his head to look at Han Zhengyu, Chen Jingshu, Liu Qiming and the others and asked: "Tell me, when will we promote the best?"

Han Zhengyu thought for a while and said, "It's better to separate. Don't worry about the short video shooter and the Yifu people. Yigo.com's can wait until next month and arrange a recommendation first."

Chen Jingshu thought about it and didn't say anything.
Chapter completed!
Prev Index    Favorite Next