Chapter 228 Fired the first shot of the price war
On this day, after Han Zhengyu and An Xiaohui communicated, he personally called Shang Fuhai, who had not appeared for several days, and reported on the recent progress of various work.
Including the holdings of Weibo stocks and Western Securities stocks, as well as the purchase and lease of properties for convenience stores chains.
After the report, Han Zhengyu was still waiting for Shang Fuhai's next instructions. Lao Shang told him that after finishing the property renovation of the convenience store, he would give all employees a week off and let everyone rest. He could consider arranging the travel situation.
Shang Fuhai has always remembered one thing. After opening the Bocheng store in Haifei cafeteria, he promised to arrange a public tour for employees this year, but because of various things, this matter has not been implemented.
Although he no longer directly interferes in the management of Haifei's cafeteria, Lao Shang still wants to fulfill his original promise.
At the same time, Lao Shang considered that he was in his own name and could not favor one or the other when doing things. Since he had to organize public travel for Haifei cafeteria, other things such as Haifei Capital, one-kilometer convenience store, Dongyun Food Factory, and even Yigo.com and Parker Network Technology Co., Ltd., which are temporarily rooted in Beijing, have to arrange public travel.
For this matter, he called Ma Yilin.
He thought Ma Yilin would be very happy to hear the news, but he thought it was a bad idea.
Ma Yilin is now busy at the new restaurant of Haifei cafeteria Hangzhou, and she doesn't even have time to rest. She has no time to do anything to travel. She shot Shang Fuhai's suggestion, and then, for some reason, hung up Lao Shang's phone.
Shang Fuhai looked at the phone that had blacked the screen. He had millions of indignant thoughts in his heart, but considering that Ma Yilin, a slutty little girl who dared to fight him, he suppressed his anger.
There is no need to consider traveling for the moment. At present, there are dangers everywhere, and even life and death are in a moment. How can you put down your convenience store and go out to play?
"If you really can't travel, just discount the money to the employees. This can be considered as a disguised bonus, which can also increase the morale of the employees." Shang Fuhai thought to himself.
...
Shang Fuhai thought very well, and he even began to think about arranging public travel for his employees, but some people just didn't want him to be idle.
The RT-Mart Bocheng Store, as the largest and most successful large supermarket north of the Yangtze River, Qi Kunyang, the general manager of the RT-Mart Store in Bocheng, has a very special status.
When he submitted the report of Bocheng Store's discount and concession activities to the headquarters, based on its impact on the company's long-term development, the headquarters agreed to this discount activity and also approved him a 20 million yuan concession subsidy.
Qi Kunyang read the email sent to him by the headquarters three times in a row. Every time he read it, he couldn't help but smile, and the smile on his face became brighter and brighter.
"How can I know how many people who are despising the younger generation?" Qi Kunyang had already thought about how to start this huge discount event.
Originally, this promotion led by him had already sold fast-moving consumer goods at a low price, but now there is another 20 million subsidy from the headquarters, which means that he used to sell toilet paper at a cost of 20 yuan, but now he will have no problem selling 18 yuan in losses. That two yuan will be earned by the 20 million concession subsidy specially approved by the headquarters.
As a result, the operational space in the middle was too large. Qi Kunyang had even imagined the scene of a one-kilometer convenience store being defeated. He thought about the scene where he was given face by a group of suppliers, and his resentment became more and more.
On September 12, it was cloudy and moderate rain.
Qi Kunyang began to issue the latest instructions, all RT-Mart's daily consumer goods and fast-moving consumer goods were sold at a discount, and all fresh vegetables and meat were sold at a discount...
At the same time, Walmart's Guo Yulin also lowered the sales prices of fast-moving consumer goods and fresh vegetable and meat foods.
Xinmat then lowered the price of daily consumer goods and the price of fresh meat food.
Lotte Mart has not lowered prices anymore. Their own life is already in jeopardy. There are rumors in the market that the South Korean headquarters recently planned to withdraw all investments in supermarkets in China and prepare to sell them in a package...
This time, Lotte Mart was so thrilled. It was awesome the moment before, but the next moment it was just in a mess. The message sent to the headquarters was not replied to. The management of Lotte Martte City Store knew that things had changed in an unpredictable direction.
They were the first to fall behind in this campaign to encircle and suppress a one-kilometer convenience store.
When Qi Kunyang and the others learned about this, they almost jumped and cursed, but they also knew that this was a crime of non-war!
When several major supermarkets once again tacitly reduced most daily sales and fast-moving consumer goods by 10%, An Xiaohui and all chain stores of Yiki Convenience Store had a more intuitive feeling.
There was a fewer group of people coming to the store, and even when they came, no one bought those daily consumer goods, no one bought fresh meat food, and just bought some other necessities and left. This led to a drop of nearly 20% of the daily sales, which had already dropped by 10%.
Seeing that there were a lot of customers entering the door, the managers of each store were anxious. What could it be if this continued? The bonus this month would be reduced by a little.
On the second floor of the first floor at the entrance of Oak Bay Community, the temporary headquarters of the convenience store, there are calls from time to time to come to An Xiaohui and ask him if he wants to reduce the price of fast-moving consumer goods and fresh meat in the store.
They still have good profits now. If they reduce the price by 10%, they will simply make a small profit, which will not affect the overall situation in the final analysis.
But An Xiaohui knew that the other party’s current price reduction was just the beginning. He could still guarantee profit by 10% of the price reduction here. Wouldn’t you know about the supermarkets like RT-Mart?
Even if they have dropped by 10%, they still have good profits now. The other party uses this trick just to wait for themselves to lower the price, and then they will lower the price...
"It's a blunt knife to cut the flesh, this knife is sharpened a little faster." An Xiaohui was anxious.
But even though he knew that this was a pit, An Xiaohui had no other way. He could not have reversed the consumption thinking of most people. Most people must buy wherever they are cheap. As for the fact that they may have to take half an hour or even an hour bus, or car, for the sake of the discount, they will directly ignore this.
"After notifying, all our chain stores will also reduce prices. Since the other party has reduced the price by 10%, we will reduce the price by 15% to see who has consumed whom!" An Xiaohui began to give orders.
Chapter completed!