Xia Jinsheng told Shang Fuhai that their R&D department now has developed forty or fifty kinds of products of different flavors, which is far beyond Shang Fuhai's estimate.

"Manager Xia, you are the heroes of Dongyun Food Factory!" Shang Fuhai sighed and felt a little proud. He had such a real employee under his command, which was his greatest luck.

He turned around and said to Xie Zhigang: "Old Xie, when you wait for the annual meeting, you must bring all the employees of Manager Xia in the entire R&D department. I want to praise them in public."

Xie Zhigang nodded repeatedly and said there was no problem, but Xia Jinsheng disagreed. He said that the factory needs continuous production, and their department needs employees to prepare to configure raw materials at all times, and there must be no situation of interruption.

When Shang Fuhai heard this, his heart was filled with comfort.

After leaving the workshop, they arrived in a conference room. The staff had already arranged to come over with five plates with different flavors of biscuits.

Xie Zhigang said, "Boss, this is all the products in our factory. Try them and see if they match the taste."

"Lao An, and Manager Cai, you can try it together. My mouth likes to eat it, but I can't tell where it is good or bad, and where it is bad." Shang Fuhai was not showing off.

He tore open a packaging bag and took it out and swallowed the sandwich biscuits inside. Before he could taste anything, he then swallowed one of the packaging bags.

Shang Fuhai's hands and mouth kept moving, while An Xiaohui's hands and mouth was not listening, and he kept trying the taste bud stimulation brought by various different flavors.

Cai Mingfei is a professional talent. He tear opens the independent packaging bags one by one and savors carefully, sometimes frowning, sometimes stretching his eyebrows, sometimes chewing slowly, in short, a piece of sandwich biscuit made him feel like he was eating red wine.

There are crispy and delicious, soft and delicate, sweet and fruity, and rich chocolate flavor. Various flavors fill the mouth. When you eat it in the end, you can't tell what it tastes.

Shang Fuhai was basically tired of eating at this time. He took a bottle of unopened farmer mineral water and poured it into half a bottle of it. Then he felt that the taste in his mouth became a little lighter, and what he had just eaten was a little bit bored.

He said: "Mr. Xie, these cookies are delicious. If you eat too much, it's a bit greasy. Does it have a light taste?"

"Yes, but it hasn't been offline yet. Boss, you have to wait for tomorrow." Xie Zhigang said.

After An Xiaohui finished eating, he didn't say a word or a little. He felt that these biscuits were indeed more delicious than some products on the market, but he couldn't say how to form this taste.

In the end, Cai Mingfei was a professional. He would rinse his mouth before he finished eating one, then swallow a sip of water and then eat a second one.

This set of movements was repeated slowly. It took more than twenty minutes before Cai Mingfei finished all the trials. Seeing that Mr. An, the boss, and the boss Xie from this factory were staring at him, Cai Mingfei was shocked.

An Xiaohui said: "Manager Cai, what do you think you are doing? Just say whatever you want, don't care about anything else."

"Well, Mr. An" Cai Mingfei calmed down and looked at the remaining unopened biscuits on the table and one packaging bag after another torn apart. He pointed to these products and said, "Then I will just say it briefly."

"First of all, I just tried strawberry flavor, blueberry flavor, mung bean flavor, red bean flavor, field melon flavor, chocolate flavor and milk flavor... In terms of taste, each variety is made very delicately, better than most products on the market, but from my personal point of view, the taste is a bit too much. If it can be lighter, I believe it will be better. By the way, the sugar is a bit high. Judging from the results of my procurement and market research, more than 60% of people are not used to the video that is too sweet and greasy, and if you are not patient, you will eat it..."

"Let me talk about this packaging. From the perspective of my purchase order, if these independent small packaging bags on the ground are the final packaging bags, I think it's too simple." He looked at Mr. An and Mr. Xie, and also took a special look at the legendary boss. He continued: "According to my experience in purchasing angles, in fact, 72.38% of customers will find it troublesome to find the taste of the product from the packaging tape. I have always been wondering why not directly print the image picture of the taste on the packaging tape? Also, this color is too single, and you can choose similar colors according to the different tastes..."

"By the way, can I check the final packaging situation?" Cai Mingfei asked.

Xie Zhigang immediately arranged for someone to bring a box of each flavor packaged product.

Cai Mingfei just glanced at it and said, "The outer packaging is very exquisite, but it is obvious that the outer packaging and independent small package assembly are not compatible. In fact, the various food packaging on the market is very rich. We can also learn from Oreo's packaging methods, or there are many other packaging methods that are very good," he said.

He said a point: "A good packaging can sometimes increase the unit price of the sale and attract customers' desire to buy. I will say this for the time being. It's all my own words. Please don't take it seriously, the three bosses."

"Smack it..."

Xie Zhigang was the first to applaud. The other party said it very realistically without any concealment. This is not a slap in the face. Everyone has their own strengths. In terms of the market, Cai Mingfei has never left the front line. Whether he is trying to figure it out, research it, or has actually done research, he obviously understands the customers' minds better.

Although Xie Zhigang worked as the general manager of a previous food company, he has been at a high position for many years and has been out of contact with the front line, which is a bit weak.

An Xiaohui was very happy. The employees under his command were serious enough, which was the best reward for him.

Shang Fuhai couldn't help but give Cai Mingfei a thumbs up. The purchasing manager is very competent and worthy of the salary he gives.

Xie Zhigang said: "Manager Cai, the advice you gave is very pertinent. In this way, I will arrange someone to do it immediately. I probably won't be able to get it tomorrow, but I promise to replace it all within a week."

Shang Fuhai said: "Old Xie, you are not in a hurry to do those things now. You will still arrange them according to your plan for the time being, but I will give you a suggestion."

"Boss, you said."

"Buy the peripheral copyrights of the most popular cartoons nowadays, print them on our packaging tape, or hire a group of skilled craftsmen to design a few cartoon images that belong to our own." Shang Fuhai scratched his head, squinted his eyes and thought for a while before saying, "Look at whether we can stir up our own cartoon images through video or big screen."

Purchasing popular peripheral copyrights is a way, but it is not a long-term solution. Shang Fuhai's idea of ​​making animated videos by himself is more costly in a sense, but considering the long-term interests, doing so is in line with expectations.

But a food factory has not yet officially opened to the public and has begun to consider making its own cartoon image and moving it on the big screen. This matter sounds a bit funny.

Xie Zhigang didn't think the boss's idea was difficult to realize. If the cost of making a big silver movie was indeed very high, but it was just made into various videos, and it would be promoted through short videos and strive to make buying a cartoon image deeply rooted in people's hearts. This seems much simpler.

He did not forget that the boss who shot short videos was his own boss.

"How is advertising promotion done?" Shang Fuhai asked him.

"Boss, we have contacted Jidong Provincial TV Station to play our advertisements in several important periods such as morning news, evening news, weather forecasts, etc. The cost alone is more than 13 million..." Xie Zhigang said.

Shang Fuhai nodded, not afraid of excessive investment in advertising, but fear that the results will not be very good after investment.

"Is there any sample? Let me take a look." Shang Fuhai was very curious about the shooting effect of the advertisement.

Xie Zhigang asked someone to bring a notebook, and he played Shang Fuhai a sample of the produced advertisement.

The entire short film of dozens of seconds was indeed exquisite and it took a lot of effort, but Shang Fuhai just thought it was missing something.

Shang Fuhai frowned and thought, thinking, suddenly a thought flashed through his mind.

He quickly said to Xie Zhigang: "If you make another example, you imitate the brainwashing advertisement of Naobaijin, it will be the Spring Festival this year in two months. I hope to instill a new concept in the public."

"Boss, this will cause infringement." Xie Zhigang was a little worried.

Shang Fuhai directly set his tone and said with confidence: "Whatever you are afraid of, infringement is infringement. At worst, you can sue it. You can just take advantage of the popularity. I am not afraid, what are you afraid of?"

"Yes, why didn't I expect it?" Xie Zhigang's eyes lit up.

An Xiaohui also nodded frequently. Nowadays, there are too many infringements. Can you sue? Any lawsuit in an economic dispute can be fought for one or two years. There are three or four years, which is basically nonsense.

I'm afraid of a bird.

Without further ado, Xie Zhigang immediately arranged someone to do it again. If he really imitated the brainwashing advertisement of Naobaijin, he actually didn't have to find celebrities to endorse. He could do it by just finding a group of actors. In terms of cost, the price was even lower.

"Boss is clever!" Xie Zhigang did not forget to flatter.

In the evening, Xie Zhigang invited Shang Fuhai and An Xiaohui at the Dongyun Guesthouse, the best hotel in Dongyun, and Manager Cai Mingfei, who gave him many valuable suggestions.

For Xie Zhigang, he has gained a lot this day and he is looking forward to the results tomorrow.

Originally, Xie Zhigang also called Zhou Xinhong for the banquet tonight, but Zhou Xinhong came in and was too popular on the face of Dongyun official. In order to avoid suspicion, he now tried to reduce private contact with Dongyun Food Factory on the open.

To avoid some people being irrelevant, although he doesn't care, he also knows how terrible the rumors are.
Chapter completed!