No one can succeed casually. Lu Qiang's peasant-like shrewdness was used in his ideas. As a member of the board of directors of Dongfanghong Machinery Company, he could feel the company's future in the internal meetings he participated.

The R&D team of Dongfanghong Machinery Company has brought together many German and American experts and is developing derivative functions of crawler tractors. If a small bulldozer is added, it will become a bulldozer.

If you install a professional tow hook, it will become a cannon tractor.

By installing various agricultural machinery and equipment, you can adapt to most farm work in the fields.

Install snow shovel tools to become specific snow shovels.

Through the early high selling price, all the huge R&D costs of Dongfanghong Machinery Company have been recovered and a large amount of surplus has been generated, and it has the basis for a significant price reduction.

According to the board meeting planning;

After the Qingdao factory has formed initial production capacity this year, it is expected that the price reduction policy for Oriental Red 2.0 tractors will be implemented at the beginning of next year, with the planned price reduction of about 30% to 40%, further expanding the market and stimulating consumption.

The path that Dongfanghong Machinery Company has taken today is the glorious path that Cargill Steam Machinery Company in Detroit and General Machinery Company in Australia has proven to be extremely successful.

To this day

The fist product of the above two companies, hand-held tractors, occupies an important position in world agricultural production. They are sold to hundreds of thousands of tractors around the world every year. They have generally entered farms in Europe, North America and Australia, becoming the main force in agricultural production.

In North America alone, 47,000 hand-held tractors were sold in 1894, earning huge profits for Cargill Steam Machinery Company.

Say one more thing;

The company is wholly owned by the Ocean King Royal Family Foundation and is planning to relist in New York, USA. It is expected that this will be an unprecedented major listed company, and the funds raised may reach hundreds of millions of dollars, and the entire Wall Street is looking forward to it.

Cargill Steam Company and several American agricultural machinery companies with controlling stakes held by Wang's family funds basically control more than 90% of the market share of the American agricultural machinery industry and formed a de facto monopoly, which is the legendary cartel enterprise.

General Machinery Australia is responsible for exporting agricultural machinery to markets such as North America, Canada, South America, Argentina, Brazil, Chile, Europe, Britain, France, Germany, Italy, Austro-Hungary, and other markets, and operates the local Australian market. The two have clear division of labor and clear market positioning.

This way

This can avoid the huge customs duties and fees that need to be paid for exporting industrial machinery to the United States. This is a clever move that Dongfanghong Machinery Company needs to learn.

The success of the above two agricultural machinery giant companies lies in constantly reducing product prices, expanding the market, creating patent barriers, acquiring or participating in leading enterprises, and gradually forming a very exclusive monopoly circle, thereby gaining huge long-term benefits.

The general manager hired by Oriental Hong Machinery Company is German-American Fan Steed, an outstanding manager who has worked for 23 years in the United States. He personally led the acquisition and participation of companies ranked second and third in the American agricultural machinery industry, and worked hard to create a small circle at the top of the pyramid. These three companies alone account for more than 80% of the entire North American agricultural machinery market.

It was Fan Steed who tried his best to convince the board of directors to implement a major price reduction policy in early 1896, thereby stimulating the market's strong desire to buy.

Taking each 6600 Jinyang crawler tractor as an example, after the price reduction, it is about 4500 to 4600 Jinyang, of which customs duties account for 1/5 and production costs account for 1/5. If you subtract a little marketing costs, all the rest is net profit.

After the market expanded, the profits were even more.

In this way, it will further crack down on American and European followers who are ready to enter this field, and at the same time, actively take legal actions to interfere with and obstruct other machinery companies from following the trend, so as to expand production scale again in the next step, and plan to brew a second round of major price cuts to win more time.

In this way, before other follower machinery companies grow, Dongfanghong Machinery Company can quickly grow into an industry giant and occupy most of the markets in the segment of crawler tractors.

According to the idea of ​​General Manager Fan Steed;

In the past 2 to 3 years, it is necessary to go to North America to acquire a machinery company with considerable strength, and achieve local production in North America by exporting technology and equity holdings, thereby avoiding huge customs taxes.

Because the reason is very simple, even if Dongfanghong Machinery Company does not set up production companies in North America, many followers will appear like mushrooms after a rain. The current legal environment in the United States is not perfect, and it is impossible to ban it.

Only by expanding in North America through market means and vigorously squeezing the living space of other companies, thereby establishing market dominance.

All of the above made Lu Qiang look forward to Dongfanghong Machinery Company.

This Zhao Ying'er must become the daughter-in-law of the Lu family.

Two days later

Qingdao

Today, Qingdao has become a bustling coastal metropolis with a population of more than 430,000, the streets are wide and tidy, the green belts on both sides of the road are blooming, tall urban buildings are lined with them, and flat asphalt roads extend to the distance.

"Yinger, it's not good for us to go to the movie later?"

"Brother Hanfeng, what is a movie?"

"This is a new thing that came from Paris, France. I heard it is called "Factory Gate". There are many villains who can walk on the canvas. Let's go and see the new ones."

"Okay, okay!"

After a moment

Zhao Yinger and Lu Hanfeng walked out of the theater with a dazed expression. The two were shocked by the Huaying who had just watched it and couldn't speak. They looked at each other and said one another at the same time, "Look at it again."

After a while

The two young people who watched it five times walked out of the theater again. At this time, they were no longer as shocked as they were, but various problems emerged like mushrooms after a rain;

"Brother Hanfeng, why are those villains in the canvas?"

"How could they move?"

"It looks like a real person, but how could a real person be in the canvas? It's so amazing."

"Brother Hanfeng, why don't they talk?"

Lu Hanfeng didn't know how to answer this series of questions, but he really didn't know.

At this time, Lu Hanfeng saw the Carrefour chain store across the street, and said as if he had caught a life-saving straw. "Yinger, let's go to the store to buy things. I heard that there is the latest lipstick from Paris!"

"Brother Hanfeng, how did you know?"

"I also heard the fifth concubine say at home yesterday. They bought a lot of them, so let's go shopping too!"

"Well, then we'll go shopping!"

Although Zhao Yinger and Lu Hanfeng are dressed in a low-key manner, they are a lady with a stunning appearance and a handsome young man, like a pair of wallmen, and it is difficult not to attract the attention of passers-by.

Fortunately, it is a downtown area of ​​Qingdao. It is prohibited to carry guns. The police can be seen within the range of eyes. There are also mount police officers patrolling each other from time to time. The security environment is good, so it is difficult to see the rude cowboys in taverns in small rural towns.

Walk into the store

A wide range of goods are presented to you. The Carrefour chain store is a comprehensive department store all over the Ocean Kingdom, especially in the metropolitan area.

Can see

Various products are classified into different sales areas, local specialty areas, daily necessities areas, candy areas, farm tools areas, shoes and hat areas, and gloves and turban areas. Many citizens are purchasing.

Above my head, there are many shiny iron wires gathered into the high cash register counter, and the tickets are flew with money, and a prosperous business atmosphere is blowing in my face.

This kind of "iron wire collection" is a unique invention in Australia. It has now spread throughout Europe and the United States and has become a cash register method commonly used in large stores.

After the counter salesperson sold the goods, he put the bills and money on the iron wire above his head, and gently pushed them hard and flew towards the cashier. The guy at the cashier stamped the "received" seal according to the bills, and put the change money together, and pushed it back through the iron wire above his head.

In this way, a business of selling goods was completed, which was simple and efficient.

Lu Hanfeng took Zhao Ying'er to stroll around the store with great enthusiasm, and occasionally looked at the silhouette of Zhao Ying'er's beautiful face, but saw that her pretty face turned red for no reason and she shyly lowered her head.

The girl's heart is so delicate, how can she not detect the spying?

A hint of nameless ambiguity lingers around the two young people, stirring up the heartstrings and trembling...

Outside the store

A young and heroic second lieutenant officer strode over with his two companions, and the few people who had already been waiting beside him quickly came forward. The two young men in the lead said anxiously;

"Brother, the boy named Lu took Miss Ying'er to the store. They had just seen foreigners' paintings for a while."

"Yes, brother, what should I do?"

"We can't let Ying'er be snatched away by that brat. This bastard is filled with ink and will cheat a girl."

"Okay, okay, stop talking." The second lieutenant with thick eyebrows and big eyes waved his hand impatiently. He was Ma Yuankui, the eldest son of the Ma family, a graduate of the Huangpu Army Infantry School, and now serves in the Qingdao Division.

The two young men opposite are his second brother Ma Yuankun and his third brother Ma Yuansheng. Two wealthy young men are still in school now.

Ma Yuankui pondered for a moment, waved his hand and said, "Lu Hanshan hasn't seen him for many years. Let's go and see this child who has returned from the UK. What are the abilities?"

"Go and take a look."

Several young men became interested and followed Ma Yuankui in big strides, but were stopped by several tough men at the door of the store.

"Mr. Ma, Miss is wandering around with Mr. Lu in the store. I'm afraid you're going like this. Can you wait until you come out?"

"Zhao Wu, get out of here."

"Young Master Ma please don't make it difficult for us to do it, not to mention that even if you can pass my level, you can't pass the people behind you."

Zhao Wu looked at the side inadvertently. There were several silent men there, unconsciously pulling the clothes on his chest quietly, revealing the gun inside.

As the son of the tobacco industry tycoon in Xixiangzhou, how could Zhao Hanfeng have no bodyguards?

The Lu family is not short of this money at all, so they naturally have to maintain their family members properly.

Next to the store

Two black crown sedans, one in front and one in the back, were parked. This was a car from the Lu Mansion. As a nobleman, he was qualified to buy such a sedan that showed his identity.

There were also a few sharp-eyed gunmen sitting in the car, looking over with a bad expression.

Once a conflict occurs, the Ma brothers will definitely not be able to make any mistakes.
Chapter completed!