Chapter 51: Expanding Propaganda
On Monday, in the conference room on the third floor of the Hedong Provincial TV Building.
The leaders of each program of the Children's Channel are here, and the meeting is hosted by Director Sun Xin.
I talked about several problems that appeared on the stage last week. If the programs that have problems should be paid attention to, the ratings of "Living Paradise" have decreased, and sponsors are a little dissatisfied with this. If the ratings continue to decline, their advertising fees may be reduced.
This kind of thing is very common. No program's ratings will keep rising. As long as the ratings do not fall like a cliff, the sponsors will just talk, and generally they will not really reduce advertising fees.
However, it is related to advertising costs and cannot be taken lightly, so Sun Xin said it specifically.
The director and chief planner of "Living Paradise" just nodded in routine and didn't take it too seriously.
Next, Sun Xin picked up a summary of the ratings of all the programs on the children's channel on the table, looked at everyone, and said, "I'll read about the ratings of last week."
"Some programs have dropped a lot, but some programs have doubled their ratings."
The leaders of each program team looked at Sun Xin. The program team, which is closer to the working area of the "Smart Tree" program team, already knew that the ratings of "Smart Tree" had increased significantly, but there were more program teams who did not know which program had doubled their ratings.
The ratings have doubled and doubled, isn’t this too powerful?!
It shouldn't be a program that used to have higher ratings, such as "Big Bao Er Bao" with a relatively high rating. If it is a program with a rating of 10, it will double that it will be a 20. This is definitely a major event that has caused a sensation in the entire TV station. Even the entertainment channel that has been coquettish is not as good as it has been spread all over the place.
That is, which program will it be with low ratings?
Tan Yue and Zheng Guang looked at each other and smiled at the same time.
At this time last week, their "Wisdom Tree" ranked last in the ratings and was called to the office by the director and was laughed at.
This week...
Director Sun Xin coughed lightly, picked up the ratings table of all the children's channel programs on the table, and started reading.
"First place, "Happiness of a Family."
"Second place, "Baby Weekend 7:30."
"The third place is "The Big Treasure and Two Treasures Go Forward."
“…”
"Seventh place, "The Tree of Wisdom."
"The Eighth Place, "The Young Men of the Puzzle."
"Ninth place, "The Great Orchard."
"The Tenth Place, "Living Paradise."
“…”
"No. 18, "Let My Kite"."
Among the top five ratings, the same shows are still the first one. "Happy Family" is still the second one is "Baby Weekend 7:30".
But when I read the seventh place "The Tree of Wisdom", many people were stunned.
Which show is this?
Why did you suddenly reach the seventh place?
It seems like it was the last last week, right?
Just when everyone was confused, Director Sun Xin said, "This time, I will focus on praising the "Tree of Wisdom".
"The initial environment of this new program is not good, and it is even harsh. The first episode had a rating of only 3.3, ranking last in our channel."
"But after the efforts of the entire program team, the second episode had a rating of 6.3, and the ranking rose from the last to the seventh place now."
After Sun Xin finished speaking, she applauded first.
The others had different expressions, and the top three program teams didn't care much, but more than a dozen other program teams looked at Tan Yue and Zheng Guang in surprise, and followed Sun Xin and applauded.
Tan Yue clasped his hands together and thanked him.
Zheng Guang was just concerned about his silly joy, looking at Tan Yue's actions, and he was also polite. However, although he wanted to express modesty, his mouth was slighted and he couldn't see any modesty.
Sun Xin said: "The director also noticed "The Tree of Wisdom". Tan Yue and Zheng Guang, you must keep working hard."
Tan Yue and Zheng Guang nodded together.
Now others were even more envious. "The Tree of Wisdom" has come into the director's sight. In the past, this was the treatment that only the top three or top five in the channel's ratings were available.
......
After the meeting, Tan Yue and Zheng Guang returned to the program team and brought the leaders' appreciation together, making the program team's staff more motivated.
On Monday and Tuesday, Zheng Guang was not idle at all and went everywhere to find channels for "The Tree of Wisdom".
Now there is a lot more money, and publicity can be much bigger.
The shadow of "The Tree of Wisdom" began to appear in local newspapers in Jishui.
There are also some promotions for "The Tree of Wisdom" in the news channel's daytime program.
There are also some major self-media in Jishui, and there are also manuscripts promoting "The Tree of Wisdom".
On several local forums, many people in Jishui are talking about it, and you can often see posts about "The Tree of Wisdom".
"Have you watched "The Tree of Wisdom"? I've seen this show several times recently."
"I also saw it in the newspapers ordered by my unit. It seemed to be a new program from Jishui TV. I haven't seen it."
"There are pushes on the official account I follow, and it seems pretty good. You can go and take a look at it."
“…”
On Wednesday, at 9 p.m., the third episode of "The Tree of Wisdom" will be aired as scheduled.
On Thursday, the ratings of "The Tree of Wisdom" came out!
Chapter completed!